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Connectin2015
insights sobre o futuro da atração de talentos
Yvonne Lobo
quatro lojas, uma única experiência!
aquisição do maior concorrente em 2014
nossa história
Fundação
em casa
Gêmeos 1º aporte 2º aporte
Operação
interna
Endeavor 3º aporte
Aquisição
U$31,4M
dados 2014
Investimento
U$31,4M
Facebook
3M Fãs
Faturamento
R$120M
Clientes
2M
Funcionários
220
Produtos
55m SKUs
prêmios e reconhecimentos
nossacultura
a atração de talentos na Bebê
no passado:
consultoria
indicação de forma aleatória
portais de recrutamento e seleção
equipe de recrutamento e seleção
no...
employee engagement
175
employee members
+64%
28% last year
3.725
monthly employee views
+132%
33.228
1st degree connectio...
484
seguidores
mar 14
10.000
seguidores
jun 15
6 MILHÕES
1st Degree Connections
+
1966%
company presence
+ 256% company pa...
Nós no LinkedIN
Nós no LinkedIN
rh + marketing
nossa estratégia de sucesso
funcionárioscultura
cultura
temos um ambiente é amigável, de confiança e transparência
trabalhamos num mercado de tecnologia, jovem, moderno e...
funcionários
• são convidados, orientados e envolvidos a
participar do nosso linkedin (página e vagas)
• sabem previamente...
rh + marketing
+
Recrutamento e
Seleção
Comunicação
vende promoverepresenta reconhece
nós no linkedin
RESULTADOS
16.000 conexões adquiridas
+ 1.000 seguidores/mês
TBI 4% para 36%
1/3 dos contratados no último ano
já eram seg...
br.linkedin.com/in/yvonnelobo
bebestore.com.br
baby.com.br
bebestore
instadababy
BebeStore
Baby.com.br
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. | Apresentação Yvonne Lobo - Bebê Store
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. | Apresentação Yvonne Lobo - Bebê Store
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ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. | Apresentação Yvonne Lobo - Bebê Store

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Apresentação de Yvonne Lobo, Gerente de Recursos Humanos da Bebê Store, no ConnectIn São Paulo, realizado no dia 23 de junho de 2015. O ConnectIn São Paulo reúne os maiores líderes do mercado para compartilhar os desafios de hoje e inspirar as soluções de amanhã.

Veröffentlicht in: Soziale Medien
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ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. | Apresentação Yvonne Lobo - Bebê Store

  1. 1. Connectin2015 insights sobre o futuro da atração de talentos Yvonne Lobo
  2. 2. quatro lojas, uma única experiência!
  3. 3. aquisição do maior concorrente em 2014
  4. 4. nossa história Fundação em casa Gêmeos 1º aporte 2º aporte Operação interna Endeavor 3º aporte Aquisição U$31,4M
  5. 5. dados 2014 Investimento U$31,4M Facebook 3M Fãs Faturamento R$120M Clientes 2M Funcionários 220 Produtos 55m SKUs
  6. 6. prêmios e reconhecimentos
  7. 7. nossacultura
  8. 8. a atração de talentos na Bebê
  9. 9. no passado: consultoria indicação de forma aleatória portais de recrutamento e seleção equipe de recrutamento e seleção no último ano: portais de recrutamento e seleção indicação de forma direcionada equipe de RH + equipe de liderança + colaboradores linkedin
  10. 10. employee engagement 175 employee members +64% 28% last year 3.725 monthly employee views +132% 33.228 1st degree connections +107%
  11. 11. 484 seguidores mar 14 10.000 seguidores jun 15 6 MILHÕES 1st Degree Connections + 1966% company presence + 256% company page views
  12. 12. Nós no LinkedIN
  13. 13. Nós no LinkedIN
  14. 14. rh + marketing nossa estratégia de sucesso funcionárioscultura
  15. 15. cultura temos um ambiente é amigável, de confiança e transparência trabalhamos num mercado de tecnologia, jovem, moderno e conectado funcionários bebê store amam participar das iniciativas propostas queremos pessoas que cuidem-se como cuidamos do nosso cliente
  16. 16. funcionários • são convidados, orientados e envolvidos a participar do nosso linkedin (página e vagas) • sabem previamente das nossas vagas • interagem com nossas publicações e fazem parte delas • fotos (temos muitos “artistas” em casa)  cresce o senso de dono, sensação de pertencer, e orgulho
  17. 17. rh + marketing + Recrutamento e Seleção Comunicação
  18. 18. vende promoverepresenta reconhece
  19. 19. nós no linkedin
  20. 20. RESULTADOS 16.000 conexões adquiridas + 1.000 seguidores/mês TBI 4% para 36% 1/3 dos contratados no último ano já eram seguidores
  21. 21. br.linkedin.com/in/yvonnelobo bebestore.com.br baby.com.br bebestore instadababy BebeStore Baby.com.br

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