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J ohns on & J ohns on
C onnec tIn
D a n i e l l e A r r a e s – D i r e t o r a d e Ta l e n t A c q u i s i t i o n , B r...
Johnson & Johnson: acreditamos no poder do carinho
Link: https://www.youtube.com/watch?v=zD4eCU1kASI&feature=youtu.be
Johnson & Johnson: nossa dimensão
Somos 128 Mil
Funcionários
Estamos presentes
em 175 Países
Impactamos a vida
de 1 Bilhão...
Nosso Credo: nossa base para tudo
"Cremos que nossa primeira responsabilidade é para com
os médicos, enfermeiras e pacient...
J&J Brasil
Há quase 80 anos no país, abrigamos o maior parque
industrial da J&J no mundo.
Empregamos cerca de 6000 funcion...
Internalização de
Processos
Seletivos
Talent Acquisition Brasil
Criação da área
de Talent
Acquisition
2009 2012
2014
Diret...
J&J no Brasil
www.jnjbrasil.com.br/carreiras
Como buscamos nos diferenciar?
• Oportunidades de carreira em 3 segmentos diferentes na mesma companhia
• Integridade – CR...
J&J e Linkedin
Brasil é o 2º maior país em
número de seguidores e
engajamento.
Lançamento de página de
carreiras em Portug...
J&J e Linkedin
Work With Us: campanha global
 Aparecemos como sugestão de marca empregadora 6,071,749 vezes.
 Obtivemos ...
J&J e Linkedin
Projeto: Boost your Linkedin Profile
FUNCIONÁRIOS DE
TALENT ACQUISITION
COMO EMBAIXADORES
DA MARCA
EMPREGAD...
J&J e Linkedin
385
Contratações
através do
Linkedin no
último ano.
Média de
Resposta a
InMails: 49%
*Média de mercado: 40%...
J&J e Linkedin
Insights altamente
relevantes para
monitoramento de
mercado: atração,
retenção
J&J: quão maduros estamos?
Tradicional
Desenvolvimento
Fundacional Estratégico
Post-and-Pray
Reativo, dependente
de consul...
Linked In: Principais Outcomes
• Conexão à maior rede profissional do mundo;
• Agilidade e alcance no contato de candidato...
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ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. | Apresentação Daniele Arraes - Johnson & Johnson

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Apresentação de Daniele Arraes, Diretora de Recursos Humanos da Johnson & Johnson‎, no ConnectIn São Paulo, realizado no dia 23 de junho de 2015. O ConnectIn São Paulo reúne os maiores líderes do mercado para compartilhar os desafios de hoje e inspirar as soluções de amanhã.

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ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. | Apresentação Daniele Arraes - Johnson & Johnson

  1. 1. J ohns on & J ohns on C onnec tIn D a n i e l l e A r r a e s – D i r e t o r a d e Ta l e n t A c q u i s i t i o n , B r a s i l
  2. 2. Johnson & Johnson: acreditamos no poder do carinho Link: https://www.youtube.com/watch?v=zD4eCU1kASI&feature=youtu.be
  3. 3. Johnson & Johnson: nossa dimensão Somos 128 Mil Funcionários Estamos presentes em 175 Países Impactamos a vida de 1 Bilhão de Pessoas A Johnson & Johnson é a maior e mais diversificada empresa de saúde e bem-estar do mundo.
  4. 4. Nosso Credo: nossa base para tudo "Cremos que nossa primeira responsabilidade é para com os médicos, enfermeiras e pacientes, para com as mães, pais e todos os demais que usam nossos produtos e serviços.” “Somos responsáveis por nossos empregados.” “Somos responsáveis perante as comunidades nas quais vivemos e trabalhamos, bem como perante a comunidade mundial.” “Nossa responsabilidade final é para com os nossos acionistas.” ― Robert Wood Johnson (1943) ―
  5. 5. J&J Brasil Há quase 80 anos no país, abrigamos o maior parque industrial da J&J no mundo. Empregamos cerca de 6000 funcionários em: • 15 fábricas de alta tecnologia • 1 centro de P&D • 2 institutos de inovação médica • 4 escritórios regionais de vendas • 3 centros de distribuição • 1 sede administrativa
  6. 6. Internalização de Processos Seletivos Talent Acquisition Brasil Criação da área de Talent Acquisition 2009 2012 2014 Diretoria TA Brasil TA Manager Consumer TA Manager Janssen TA Manager Medical Recruiters Recruiters Recruiters Sourcing Senior Manager Sourcers 98% das vagas trabalhadas pelo nosso time TA Manager Planta SJC Recruiters
  7. 7. J&J no Brasil www.jnjbrasil.com.br/carreiras
  8. 8. Como buscamos nos diferenciar? • Oportunidades de carreira em 3 segmentos diferentes na mesma companhia • Integridade – CREDO • Desafios constantes que permitem deixar sua marca • Ambiente Dinâmico e Criativo • Líderes que suportam o seu desenvolvimento • Reconhecimento por performance • Flexibilidade • Inovação • Responsabilidade Social
  9. 9. J&J e Linkedin Brasil é o 2º maior país em número de seguidores e engajamento. Lançamento de página de carreiras em Português no LinkedIn direcionada ao mercado brasileiro.
  10. 10. J&J e Linkedin Work With Us: campanha global  Aparecemos como sugestão de marca empregadora 6,071,749 vezes.  Obtivemos 38,818 cliques destes usuários. Performance 8X melhor que a média da indústria
  11. 11. J&J e Linkedin Projeto: Boost your Linkedin Profile FUNCIONÁRIOS DE TALENT ACQUISITION COMO EMBAIXADORES DA MARCA EMPREGADORA NO LINKEDIN
  12. 12. J&J e Linkedin 385 Contratações através do Linkedin no último ano. Média de Resposta a InMails: 49% *Média de mercado: 40% Ranking Most InDemand Linkedin em 2013 e 2014 Contratação para áreas complexas: • Medical Affairs Director • EHS Senior Director • Market Access (Real World Evidence Director)
  13. 13. J&J e Linkedin Insights altamente relevantes para monitoramento de mercado: atração, retenção
  14. 14. J&J: quão maduros estamos? Tradicional Desenvolvimento Fundacional Estratégico Post-and-Pray Reativo, dependente de consultoria Atração de Talentos Isolado de RH Entende EVP da Empresa Vagas em plataformas sociais Inicia foco em talentos passivos Engajamento com parceiros em RH Métricas e Benchmarks Estratégias de Marca Empregadora Engajamento Segmentado Sólido Pipeline de Leads Alinhamento com Marketing e Comunicação Parceiro Estratégico para CEO / Direção Engajamento com Comunidades de Talentos Segmentação de Talentos Desenvolve Marca Influente Decisão baseada em dados
  15. 15. Linked In: Principais Outcomes • Conexão à maior rede profissional do mundo; • Agilidade e alcance no contato de candidatos; • Visibilidade da empresa; • Aproximação entre organização e candidato; • Fortalecimento da marca empregadora; • Senso de transparência; • Possibilidade de abordar características importantes da empresa que não sejam top of mind do público alvo;

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