5. How to Ask a Question
•Type your question into the “Q&A”
box
•Presenter will answer selected
questions at the end of the
webinar.
•If your question is not answered,
ask it on LinkedIn!
8. How LinkedIn Works
Your Friends’ Friends’ Friends
Your Friends’ Friends
Your Friends
9. Who Uses LinkedIn?
• 150 million+ professionals
• Over 150 industries
• 2 million+ companies
• Executives from every Fortune 500 firm
• 60,000+ college and university alumni groups
• 56% outside the U.S.
11. LinkedIn Benefits for Career Services
Professionals
1. Build and enhance your own professional brand
3. Enhance the brand and services of your career
center
5. Attract more organizations to recruit your
students and alumni
7. Find answers to questions and share resources
with colleagues
12. 1. 1. Build and Enhance Your Own
Professional Brand
14. Add LinkedIn to Your Email Signature
------------------------------
Jane Doe
Director, National University Career Center
Ph: (800) 555-1234
Fax: (800) 555-5678
Jane.Doe@National.edu
Connect with me on LinkedIn:
www.linkedin.com/in/JaneDoe
22. 3. Attract More Organizations to
Recruit Your Students and Alumni
“I have used LinkedIn extensively to research where our alumni are
working and to solicit their assistance. Additionally, I have shared lists
of alumni generated through LinkedIn with employers we want to visit
campus. I’ve found employers to be impressed by the breadth and
depth of information that I have gained from using LinkedIn.”
-Mark Presnell, PhD, Director, Johns Hopkins Career Center
24. 4. Find Answers to Questions and
Share Resources with Colleagues
25. Some Recommended Groups
• SHRM (Society for Human Resource Management)
• ERE.net
• Liberal Arts Career Network
• Alumni Career Services Network
• Entry-Level Jobs and Internships
• College Recruiting Central
• College Career Expert
28. LinkedIn Benefits for Students and
Alumni
1. Build a professional online presence
3. Connect in a meaningful way with alumni and
other “warm” contacts
5. Research companies and industries
7. Explore opportunities with organizations that
don’t recruit on campus
8. Learn professional networking etiquette
30. “It’s no longer enough to simply have a solid
resume. Students now need a professional
online presence.”
- Holly Paul, US Recruiting Leader
PricewaterhouseCoopers
37. The 5 Golden Rules of Student LinkedIn
Profiles
1. Professional photo of student alone
2. Headline with area of study and/or career ambitions
3. Keyword-rich summary that includes type of
positions student is seeking
4. Inclusion of volunteer activities, internships and
extra curriculars
5. Recommendations from professors, advisors,
internships
38. 2. Connect in a Meaningful Way with
Alumni and Other “Warm” Contacts
50. Calls to Action
1. Complete all career center staff profiles to 100%
2. Add a link to LinkedIn and guidelines to your
career center’s website
3. Join the “Career Services Professionals”
LinkedIn Group and continue the
conversation!