A few months ago, we had the pleasure of announcing the Best LinkedIn Company Pages of 2012. Since then, we’ve heard from a lot of you asking for tips on how to take your Company Page from good to great. So what better way to answer that question than to hear directly from our Company Page winners. Learn more about LinkedIn Company Pages: http://marketing.linkedin.com/company-pages/

1. 10 Tips from Best LinkedIn Company Pages of 2012
©2012 LinkedIn Corporation. All Rights Reserved.

2. Want to take your
Company Page from good to great?
Here are 10 tips directly from
LinkedIn’s Best Company Pages of 2012

3. Adobe
“Add a variety of cover images to reflect a range of
business priorities, products, campaigns, or events.”
http://lnkd.in/adobe

4. Aurecon
“Create banners that show the vibrant nature of
your business and culture.”
http://lnkd.in/aurecon

5. Magna Powertrain
“Never leave the
Products & Services
section blank.
No matter what your
company does, products
and services should be
listed there.”
http://lnkd.in/MagnaPowertrain

6. HubSpot
“Don’t be shy about asking for recommendations
on your products.”
http://lnkd.in/hubspot

7. CNBC
“Before posting an update, ask yourself –
Would I want to read this story?
Would I want to share this with my connections?”
http://lnkd.in/cnbc

8. Xactly Corporation
“Post content that
interests your followers
and less about how
great your company
is.”
http://lnkd.in/xactly

9. HireVue
“Publish photos & content from top events to
show everyone what you are all about.”
http://lnkd.in/hirevue

10. The IT Media Group
“Encourage employees to like and
share your updates with their network.
This helps grow your follower base.”
http://lnkd.in/ITMediaGroup

11. The Walt Disney Company
“Stay fresh by reaching
out to your followers at
least once a day, if not
more.”
http://lnkd.in/WaltDisney

12. Pacific Dental Services
“Listen to your audience.
Look at Company Page insights,
read comments, make connections.”
http://lnkd.in/PacificDentalServices

13. Inspired to improve your Company Page?
Here are 3 steps to get started:
1. Add an image that welcomes visitors to your page and
showcases your brand.
2. Post status updates to start a conversation with your target
audience.
3. Add your products or services so your target audience can
learn about what you have to offer. And don’t forget to gather
recommendations to bring your products & services to life!