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Zombies, laughs, & (light) stalking: How to attract talent with blockbuster emails

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You know how to use the tools to identify the talent you want; but once you find that talent, how do you creatively message them to get them engaged and interested in your company? I would like to host a very collaborative, hands on session, using real world examples of how to message candidates and get them to respond. I write poems, I make videos, I tell jokes- my out of the box thinking has enabled me to build one of the most niched technical teams in the midwest!

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Zombies, laughs, & (light) stalking: How to attract talent with blockbuster emails

  1. 1. ZOMBIES, LAUGHS, & (LIGHT) STALKING: H O W T O A T T R A C T T A L E N T W I T H B L O C K B U S T E R E M A I L S J E R E M Y S C H M I D T
  2. 2. CARE OTTER 1.0
  3. 3. HILLSBORO, ILLINOIS
  4. 4. NINJA RECRUITER WANTED
  5. 5. BLAH, BLAH, BLAH!
  6. 6. WHAT DOES TOP TECH TALENT WANT? • Chance to w rite meaningful code and build somet hing t hat matters. • H aving a voice in archit ect ure & direct ion of a product . • Excellent management t hat support s t hem. Management t hat t hey can believe in. • A flexible w ork environment t hat provides a challenge.
  7. 7. SEDUCE THEM WITH THEIR OWN DESIRES
  8. 8. I’M HOLDING YOUR DREAM JOB HOSTAGE
  9. 9. “ALL OF THE THESE THINGS GO TO SHOW YOU VALUE YOUR DEVELOPERS WHO TEND TO BE CREATIVE AND ENERGIZED. THAT THEY ARE NOT A COMMODITY.” “Great Message! As a developer with 20 years experience I can relate! Lets chat...” “WOW! WHAT A BREATH OF FRESH AIR!” “YOU NAILED IT!” GREAT WRITE UP, AND ALL TRUE. SOME OF THE POINTS YOU LISTED ARE SIMPLE AND EASY YET SO MANY SHOPS TO DO MOST OF IT. I’D LOVE TO SPEAK WITH YOU.
  10. 10. MAKE THEM
  11. 11. CHUCK NORRIS WRITES CODE…
  12. 12. “ C h u c k N o r r i s j o k e s a r e n e v e r t r a s h , b e c a u s e n o o n e t r a s h e s C h u c k N o r r i s . Sure, I’d be happy to chat. With a topic line of Chuck Norris, who can refuse? No one! Because no one refuses Chuck Norris. (Oh Brother. I’ll be saying these all day I fear.)”
  13. 13. MY OWN MOVIE TRAILER
  14. 14. I’VE FALLEN AND I CAN’T GET UP
  15. 15. THY KNOW
  16. 16. • Time consuming meetings • Corporate Politics • Work life balance • No alignment with management • Lack of a promotional track • Culture of slow delivery • Lack of communication • Micromanagement • No Motivation
  17. 17. • because when you offer a fast paced culture of delivery, you create an environment that employees can thrive in, both creatively and professionally. A place with career advancement and excellent communication from the top down . When we asked our employees why they come to work here, the overwhelming answer is “the people” and the “tech stack”. We identify A players, pay A prices, and expect A delivery….
  18. 18. W E H AVE SEN T YOU MESSAGES, TO N O AVAIL … W E AR E BU ILD IN G A SOLU TION , TH AT W E N EED TO SC ALE. OU R BAC K STORY IS IN TR IGU IN G; OU R TEAM, TOP N OTC H , W E W ILL BE D ISR U PTIVE, AN D EVERYON E W ILL WATC H . OU R D EVS LOVE IT H ER E, A PLAC E W H ER E TH EY TH R IVE … THEY LOVE WRITING CODE, AND THEIR CAREERS ARE REVIVED! MIGH T YOU BE IN TER ESTED , IN LEAR N IN G A BIT MOR E – IS YOU R C U R R EN T J OB, A BIT OF A BOR E? LET’S SCHEDULE A CHAT, YOU WILL LIKE WHAT YOU HEAR . IT MIGH T BE YOU R D R EAM J OB, AN D YOU W ILL SH ED A TEAR . EN OU GH W ITH TH E C H EESE, SO W H AT D O YOU SAY? W OU LD YOU LIKE TO SC H ED U LE A C ALL W ITH C AR E OTTER TOD AY?
  19. 19. Maggie, will you do me the honor of working with me at Care Otter?
  20. 20. You came to the lodge, with an open mind … But who would thought, your dream job you would find … You collaborated and learned, and were totally floored … You even cracked jokes, and made our quote board! Google Schmoogle, you are an otter at heart! So come work with us, after graduation you can start!
  21. 21. I’m an Otter! I accept!
  22. 22. JEREMY SCHMIDT: JEREMY.SCHMIDT@CAREOTTER.COM J E R E M Y- S C H M I D T 2 2 J E R E M Y S C H M I D T 2 2 3 3

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