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Jill Larsen
Cisco – SVP, HR & Talent Acquisition
LinkedIn Talent Connect Live
October 4, 2017
Creating an experience that ...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Getting Our Vibe
Cisco’s TA Transformation Jou...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco Today
Revenue
$48.0B
Employees
73,400
Ci...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Disruption
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Digital Disruption Will Reshape
Markets and In...
Change
can
be messy
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco’s Vibe Team
Diverse Representation:
Recr...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Giving Employees A Voice
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
My boss, the CHRO, embarrassed for me
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
The Recruiter Experience
Execute Talent Strate...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Investments in Recruiter Capabilities
Talent A...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
9,727
Seattle
16,092
Bay Area
4,557
Dallas 3,4...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Understanding Hiring and Attrition Trends
Data...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
9,727
Seattle
16,092
Bay Area
4,557
Dallas 3,4...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Talent Hub
• Sourcing Practice
• Proactive Pip...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Changing The Experience
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Our People Deal Was Created
Based On Feedback ...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
My Making a Difference
Be The Bridge . . .
to ...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
My First Impressions
We will connect you with ...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Optimized Around
User Habits
Dynamic Content
C...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialEngage Candidates–Differentiated Experience
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Next Gen ATS
Mobile / Responsive
for use on an...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential© 2017 Cisco and/or its affiliates. All rights ...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco Talent Brand Momentum
Source: Cisco Tale...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Talent Brand Impact
#28
2017
#26
2015
#22
2016...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Great Place to Work
Ireland | Italy | Portugal...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Bring Your Dog to Work
Day Off on Your Birthda...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Candidate Engagement Measured with NPS
Net Pro...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Transformation Costs
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Coming Soon
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
These Are Not The Droids You Are Looking For…
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Gamification
Machine Learning
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Our People Deal
Where do we find
diverse top t...
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Talent Cloud
How’s your
vibe
going
to attract
your
tribe?
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Believe In
What’s Possible
Your vibe attracts your tribe: Create an experience that secures top talent | Talent Connect 2017
Your vibe attracts your tribe: Create an experience that secures top talent | Talent Connect 2017
Your vibe attracts your tribe: Create an experience that secures top talent | Talent Connect 2017
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Your vibe attracts your tribe: Create an experience that secures top talent | Talent Connect 2017

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Jill Larsen, Cisco’s Talent Acquisition Leader shares how the new Cisco experience for candidates, recruiters, and hiring managers influenced the Company’s talent brand personality. Creating a “VIBE” team to drive innovation and provide honest feedback has introduced TA improvements resulting in the team overachieving their KPIs. A career site revamp, a new ATS, and utilization of net promoter score helps Cisco know their magical “VIBE” is being shared.

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Your vibe attracts your tribe: Create an experience that secures top talent | Talent Connect 2017

  1. 1. Jill Larsen Cisco – SVP, HR & Talent Acquisition LinkedIn Talent Connect Live October 4, 2017 Creating an experience that secures top talent Your Vibe Attracts Your Tribe
  2. 2. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Getting Our Vibe Cisco’s TA Transformation Journey Leveraging Our Tribe Changing the Experience Outcomes
  3. 3. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco Today Revenue $48.0B Employees 73,400 Cisco Countries 96 Cisco Customer Experience Center
  4. 4. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Disruption
  5. 5. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Digital Disruption Will Reshape Markets and Industries *Disruption = Substantial change in market share among incumbents Market incumbents displaced 40% Expected time to disruption* 3 years Companies actively responding 1 in 4 2.5 4.3 3.7 average more companies at risk fewer companies at risk Oil & Gas Pharmaceuticals CPG & Manufacturing Hospitality/Travel Retail Media & Entertainment Telecommunications Financial Services Education Healthcare Technology Products & Services Utilities Pharmaceuticals
  6. 6. Change can be messy
  7. 7. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco’s Vibe Team Diverse Representation: Recruiters | Sourcers | Branding | Operations | University | Executive Talent 12 Elite Team Members Global Next Gen Leaders/High Potentials
  8. 8. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  9. 9. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Giving Employees A Voice
  10. 10. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  11. 11. My boss, the CHRO, embarrassed for me
  12. 12. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential The Recruiter Experience Execute Talent Strategy Deep Organizational Knowledge External Market Expertise & Tech Specialization Influencing & Negotiation Data Driven Brand Ambassador
  13. 13. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Investments in Recruiter Capabilities Talent Advisor Leadership Academy Advising with Influence Consulting Capabilities Builds Expert, Digital Recruiting Skills Industry Recognized Black Belt Recruiting Used by Oracle, Microsoft, GSK, Johnson & Johnson, Intel, and GE 75% Social Ninja Certified Recruiters
  14. 14. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9,727 Seattle 16,092 Bay Area 4,557 Dallas 3,465 Atlanta 4,818 Boston RTP 6,731 NYC 16,092 Austin Understanding External Supply and Demand
  15. 15. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Understanding Hiring and Attrition Trends DataCrunch Acme Tech SecureU Digital Universe Big Dog, Inc. Big Dog, Inc. SocialNet ABC Inc. Technology3 CloudCo Global Talent Flows FY17 – Sales Top 5 Hire Sources FY17 Top 5 Exit Destinations FY17Big Dog, Inc. SocialNet ABC Inc. Technology3 CloudCo DataCrunch Acme Tech SecureU Digital Universe Big Dog, Inc.
  16. 16. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9,727 Seattle 16,092 Bay Area 4,557 Dallas 3,465 Atlanta 4,818 Boston RTP 6,731 NYC 16,092 Austin Closing Critical Gaps
  17. 17. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Talent Hub • Sourcing Practice • Proactive Pipelining • Centralized Hubs • Low Cost Sites • Dedicated • Highest Number of Hires from Grace Hopper, NSBE and SHPE Ever 291,000+ Cisco Relevant Leads in CRM 91 countries (Americas, EMEAR, APJC) Global Lists for Top Talent Competitors Sourcing Team US | Romania | Vietnam | India
  18. 18. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Changing The Experience
  19. 19. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Our People Deal Was Created Based On Feedback From Our Employees. What We ask In Return What We Offer Our People Deal Our People Deal
  20. 20. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential My Making a Difference Be The Bridge . . . to your cause to your team and community to global impact My Team Best Teams Team Space My Lasting Impression Alumni Network Listen, Appreciate, Respect My Workplace Workplace Environment Workplace Amenities Workplace Technology My Technology PC Refresh My Cisco Internal Tools My Development Individual and Team Learning Talent Marketplace One Cisco, Many Careers My Leader Selecting Motivated Leaders Developing Leaders Coaching Leaders My Personal Experiences Life’s Changing Moments Life’s Challenging Moments Life’s Milestone Moments My Innovation Innovate Everywhere Challenge Innovation Hub Tools, Training, and Innovation Spaces My Rewards Connected Recognition Pay and Benefits Perks My First Impression Interview Offer First Day Our People Deal: What You Can Expect Of Us Moments that Matter Our People Deal
  21. 21. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential My First Impressions We will connect you with the people and technology you need to engage in our incredible culture right away, demonstrating that Cisco provides the opportunities you need to succeed. My Offer My Interview My First Day Right from the start you will be inspired by our dedication to providing an innovative and authentic experience that demonstrates we are invested in you and your success. As you begin your journey with Cisco, we want to amaze you with our people and culture, and our belief that together we can make a meaningful difference in the world. 1
  22. 22. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Optimized Around User Habits Dynamic Content Consistency Between Career Site & ATS Change The Way People View Cisco Be You, With Us. Cisco Careers.
  23. 23. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialEngage Candidates–Differentiated Experience
  24. 24. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Next Gen ATS Mobile / Responsive for use on any device Greater visibility throughout the process Branded career portal communicates through out candidate process Careers Website Social integration Improved Candidate Experience Improved Hiring Manager Experience Improved Employee Experience Enhanced Data & Reporting Intuitive, visual dashboard Self-service Re-designed internal career site Ability to integrate with My Development Space Simple, personalized reports Daily data feed to HR Data Hub Mobile/Responsive For Use On Any Device Greater Visibility Throughout The Process Streamlined Tools & Digitized Recruiting Process Smoother Interview Scheduling And Feedback
  25. 25. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Outcomes
  26. 26. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco Talent Brand Momentum Source: Cisco Talent Brand Social Media Reporting last 18 months 2k-26k Follows 18-month growth 2x industry engagement 1200% 0k-19.8k Industry Engagement Twitter 6Mminutes viewed since launchCompletion rate 65% followers in the last year, growth is squarely in the target audience area Added 100k 3x Instagram Snapchat Facebook
  27. 27. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Talent Brand Impact #28 2017 #26 2015 #22 2016 2017 Engagement Strategy Excellence Best Employer Brand Multiple Categories Cisco Company Rating 3.4 3.6 3.7 3.9 20… 20… 20… 20…
  28. 28. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Great Place to Work Ireland | Italy | Portugal | Spain Top 20 Global Rankings • Mexico (#2) • Poland (#2) • Singapore (#2) • China (#4) • Latin America (#4) • Europe (#4) • United Kingdom (#8) • Costa Rica (#11) • Peru (#14) • Central America and the Caribbean (#17) • India (#20) #1 Global Rankings #3 Multinational Workplaces in EuropeCisco has been on Fortune’s 100 Best Companies to Work For List for 20 Consecutive Years Moved Up 15 Spots in 2017 to 67th Place 2017 Cisco Made Great Place to Work’s First-Ever Legends List Only 11 Other Companies Can Claim the Title Legend
  29. 29. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Bring Your Dog to Work Day Off on Your Birthday Innovate Everywhere Challenge Best Teams People Leader Focus Moments that Matter Listening Insights Innovative Workspaces CSR Focus Pay Parity Team Space Talent Marketplace
  30. 30. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Candidate Engagement Measured with NPS Net Promoter Score % Promoters % Detractors Promoters Passives Detractors 0 1 2 3 4 5 6 7 8 9 10 NPS Score 64 53%Response Rate
  31. 31. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Transformation Costs
  32. 32. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Coming Soon
  33. 33. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential These Are Not The Droids You Are Looking For…
  34. 34. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Gamification
  35. 35. Machine Learning
  36. 36. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Our People Deal Where do we find diverse top talent? How do we attract more diverse candidates? How do we turn top diverse candidates into top employees? Talent Market Tracker Cisco Talent Dashboard (HR, VPs+) SmartStart by Textio Machine Learning Talent Pool Mapping SmartSelect Interview Panels Integrated Talent Process The Multiplier Effect Insights Innovations Action Solutions Work Together to Solve for Diverse Representation
  37. 37. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Talent Cloud
  38. 38. How’s your vibe going to attract your tribe?
  39. 39. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Believe In What’s Possible

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