1. 2015 US Staffing Trends
Based on LinkedIn’s newly released 4th annual survey
#hiretowin

2. LinkedIn’s findings are based on a survey of…
1,994
staffing leaders
11
countries
#hiretowin
4
years
300
Million members

3. US placement volumes grow while budgets straggle.
Staffing leaders must scale & do more with less.
Percent of staffing leaders projecting an increase in next 12 months
Placement
Volume
Hiring
Budget
100%
75%
50%
25%
0%
2011 2012 2013 2014
#hiretowin

4. 3 Staffing trends to build into your 2015 plan
Based on LinkedIn’s 2015 Staffing Trends research
1 Most firms value brand but only some invest in, manage, & measure it
2 The top ROI sources are social professional networks & job boards
3 Better candidate & job matching is expected to reshape recruiting
#hiretowin

5. 3 Staffing trends to build into your 2015 plan
Based on LinkedIn’s 2015 Staffing Trends research
1 Most firms value brand but only some invest in, manage, & measure it
2 The top ROI sources are social professional networks & job boards
3 Better candidate & job matching is expected to reshape recruiting
#hiretowin

6. 6
Why brand matters for getting placements and prospects
Source: . Alex Hisaka, Survival of the Fittest: How Today’s Enterprise Buyers Have Evolved
(http://lnkd.in/dV_QnP3), (July 21, 2014).

7. #1
Viewing member
profiles is the #1
activity on LinkedIn
#hiretowin

8. 76%
of job applicants viewed an
employee’s LinkedIn profile
6 months prior to applying
for a job at that company
#hiretowin

9. Firms value their brand but their actions are still catching up
Percent of staffing leaders saying that their brand…
68%
58%
46%
33%
100%
75%
50%
25%
0%
Our brand has a
significant impact on
our ability to grow
our business
My company has a
brand strategy
Those responsible
for our brand have
enough resources to
do it well
We regularly
measure the health
of our brand in a
quantifiable way
#hiretowin

10. Online professional networks and friends and family grow as
% selecting as most effective channel for promoting brand
10
top channels for promoting firm brands
70%
60%
50%
40%
30%
20%
2012 2013 2014
Online professional
networks
Our firm's website
Friends/family, word
of mouth
Traditional Job
Boards
#hiretowin

11. % selecting as most effective channel for promoting brand
11
Boutique firms rely more on word of mouth while large firms
rely more on public recognition & awards
30%!
16%!
43%
8%
Friends/family, word of
mouth
Public recognition/awards
Large agencies! Small agencies!
*Small agencies = 1-10 recruiters #hiretowin

12. Build, invest in, and measure your firm’s brand in 2015
Next steps for your strategic planning
1. Articulate your competitive advantage so
clients and candidates know why you’re the
best firm for their industry, function, career.
2. Use cost-effective social channels to make
your brand known. Start with free LinkedIn
tools like individual recruiter profiles, your
company page, and attracting followers.
3. Benchmark your brand budget against other
investments — is your brand funded in line
with other priorities?
4. Measure your brand using metrics like Net
Promoter Score (NPS) of your clients and
placements, company followers.
#hiretowin

13. 13
Recommended resources for building your firm’s brand
#hiretowin

14. 3 Staffing trends to build into your 2015 plan
Based on LinkedIn’s 2015 Staffing Trends research
1 Most firms value brand but only some invest in, manage, & measure it
2 The top ROI sources are social professional networks & job boards
3 Better candidate & job matching is expected to reshape recruiting
#hiretowin

15. Number of placements is most valuable performance metric
% ranking as top metric for tracking team performance
15%
23%
36%
Number of placements
Client satisfaction
Quality of placements
0% 10% 20% 30% 40% 50%
#hiretowin

16. Availability of quality talent is top obstacle to recruiting
% ranking as top obstacle
41%
39%
61%
Availability of quality talent
Offer made by my client
(includes compensation, role,
Competition
0% 20% 40% 60%
location, etc.)
#hiretowin

17. Social professional networks and job boards provide
the best quality and quantity of placements
Number of placements: Top sources Quality of placements: Top sources
#hiretowin
Company
career website! Company CRM
system!
Employee
referral
programs!
General social
media!
General career
fairs!
Job boards!
Internet !
resume
databases!
Other!
Print !
Social
professional
networks!
ATS/ internal
candidate
database!

18. Social professional networks and job boards provide
the best quality and quantity of placements
Number of placements: Top sources Quality of placements: Top sources
#hiretowin
Company
career website! Company CRM
system!
Employee
referral
programs!
General social
media!
General career
fairs!
Job boards!
Internet !
resume
databases!
Other!
Print !
Social
professional
networks!
ATS/ internal
candidate
database!

19. Use different high ROI sources to target passive vs active
candidates, and have a different message for warm outreach
19
75%
25%
Pasive Active

20. The top sources for number of placements has shifted over
70%
60%
50%
40%
30%
Percent ranking as major (<15%) source of placements
2011 2012 2013 2014
Social professional
networks
Internet job boards
Your ATS/ internal
candidate database
Internet resume
databases
the past four years
#hiretowin

21. The top sources for quality placements has also shifted
70%
60%
50%
40%
30%
Percent ranking as a top 4 source of quality placements
2011 2012 2013 2014
Social professional
networks
Internet job boards
Your ATS/internal
candidate database
Internet resume
databases
#hiretowin

22. As LinkedIn talent ecosystem scales, your talent pool grows
and the number of potential quality hires increases
700
600
500
400
300
200
100
0
350
300
250
200
150
100
50
0
Q2 2011 Q2 2012 Q2 2013 Q2 2014
Average
open jobs
(000s)
LinkedIn
Members
(millions)
Jobs
Members
#hiretowin

23. Extract value from top ROI sources in 2015
Next steps for your strategic planning
1. Arm yourself with data to stay competitive.
Use LinkedIn’s free Talent Pool reports on
SlideShare to size your target market and
understand talent supply & demand.
2. Consider different search tactics for passive
vs active candidates (i.e. Boolean search
strings, indirect search, conceptual search, etc)
3. Craft tailored messages to target candidates
so you can attract them after you find them.
Understand what would motivate them to
switch jobs.
4. Define what ROI means for your firm and
measure it across your sources of placements.
#hiretowin

24. Use LinkedIn’s Free Talent Pool Reports to understand the
supply and demand of your target talent
http://www.slideshare.net/linkedin-talent-solutions
#hire2t4o win

25. 3 Staffing trends to build into your 2015 plan
Based on LinkedIn’s 2015 Staffing Trends research
1 Most firms value brand but only some invest in, manage, & measure it
2 The top ROI sources are social professional networks & job boards
3 Better candidate & job matching is expected to reshape recruiting
#hiretowin

26. Different countries see a different future
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Expanding
into
emerging
markets
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Expanding
into
emerging
markets
Recruiting
becoming
more like
marketing
Defining
and
measuring
quality of
hire
Expanding
into
emerging
markets
Using "big
data" for
predicting
future
talent
needs
Defining
and
measuring
quality of
hire
Expanding
into
emerging
markets
Defining
and
measuring
quality of
hire
Using "big
data" for
predicting
future
talent
needs
Expanding
into
emerging
markets
Recruiting
becoming
more like
marketing
Remote
workforce
options
Focusing
on referrals
Remote
workforce
options
Focusing
on referrals
Recruiting
becoming
more like
marketing
Focusing
on referrals
Using “big
data” for
predicting
future
talent
needs
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Upcoming
Trend #1
Upcoming
Trend #2
Upcoming
Trend #3
USA Canada Brazil UK France Nordics Australia India China SE Asia
#hiretowin
Top up-and-coming trends for selected geographies

27. But improved candidate and job matching has global appeal
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Expanding
into
emerging
markets
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Expanding
into
emerging
markets
Recruiting
becoming
more like
marketing
Defining
and
measuring
quality of
hire
Expanding
into
emerging
markets
Using "big
data" for
predicting
future
talent
needs
Defining
and
measuring
quality of
hire
Expanding
into
emerging
markets
Defining
and
measuring
quality of
hire
Using "big
data" for
predicting
future
talent
needs
Expanding
into
emerging
markets
Recruiting
becoming
more like
marketing
Remote
workforce
options
Focusing
on referrals
Remote
workforce
options
Focusing
on referrals
Recruiting
becoming
more like
marketing
Focusing
on referrals
Using “big
data” for
predicting
future
talent
needs
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Upcoming
Trend #1
Upcoming
Trend #2
Upcoming
Trend #3
USA Canada Brazil UK France Nordics Australia India China SE Asia
#hiretowin
Top up-and-coming trends for selected geographies
#1
Improved candidate & job matching

28. LinkedIn matches right jobs, right talent, right time
Reach passive & active candidates across multiple channels
Your
Jobs
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LinkedIn
Matching
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still appears, you may have to delete the
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again. If the red x still appears, you may have
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may not have enough memory to open the
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again. If the red x still appears, you may have
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displayed. Your
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image may
have been
corrupted.
Restart your
computer, and
then open the
file again. If the
red x still
appears, you
may have to
delete the
image and then
insert it again.
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
insert it again.
Multiple delivery channels to
all members
Recommendations
The
image
canno
t be
displa
yed.
Your
comp
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may
not
have
enoug
> 50%
of all job views on
LinkedIn come through
recommendations
#hiretowin

29. Prepare for better job & candidate matching
Next steps for your strategic planning
1. Accelerate your job views with industry-standard
keywords & by using the right
channels + tactics for promoting jobs
2. Illustrate the opportunity to matched
candidates, not just the job (i.e. share
culture, team, company info).
#hiretowin

30. 3 Next steps for your 2015 plan
Based on LinkedIn’s 2015 Staffing Trends research
1 Stay ahead of your competition by building, investing in, and measuring
your firm’s brand
2 Extract more value from high ROI sources: Social professional networks
& job boards, that address both active and passive professionals
3 Prepare for a world of better candidate & job matching by keyword
optimizing your jobs and wooing matched candidates with your messaging
#hiretowin

31. 2015 US Staffing Trends
Newly released today! LinkedIn’s 4th annual report
http://lnkd.in/2015usstaffingtrends
#hiretowin