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How unlocking the power of your employer brand can help you hire [webcast]

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A strong employer brand can be the key to making new hires. It gives candidates powerful insight into why your company is worth working for, where they might fit in, and how they can help further the corporate vision. Join Guillermo Echarte, LinkedIn Talent Brand Consultant, to learn about the importance of building your employer brand, and how social channels can enable your company to share information related to its culture, values, perks, benefits and mission.

Learn more about our solutions at http://bit.ly/2f7Cge8

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How unlocking the power of your employer brand can help you hire [webcast]

  1. 1. Guillermo Echarte Solutions Consultant Unlocking the Power of Your Employer Brand - How It Helps You Hire
  2. 2. What are we here for?! The development and REAL importance of Employer Branding1 How to brand yourself as an Employer of Choice across social channels2 LinkedIn’s Greatest & Latest – Next Gen Career Page3 We’re branding ourselves. How do I measure my efforts?4
  3. 3. To start… Process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.1 Employment Branding Talent Brand Term Definition 1Universum Global 2 LinkedIn Talent Blog Is the highly social version of your employer brand. It's what people think, say and share about your company as a place to work. 2
  4. 4. Current employment trends are dictating the need for Employment Branding. *PWC’s 19th Global Annual CEO Survey, 2016. ** ManPowerGroup 11th annual Talent Shortage Survey, 2016.
  5. 5. 6 It’s going to be okay!
  6. 6. Light at the End of the Tunnel with Employer Branding *Pew Research Center, 2016. ** LinkedIn Global Talent Trends Report, 2016.
  7. 7. How do you effectively brand yourself?
  8. 8. 9 Before You Execute, Plan It Out. Employer Value Proposition What is your Talent Brand? Internal Resources Working Session Spread the Love
  9. 9. Where do members spend the most of their time?
  10. 10. More engagement with content vs. job postings in the feed 15x Content Jobs >61% mobile9 billion content impressions / week Content > Jobs
  11. 11. Sponsored Content on LinkedIn
  12. 12. 13 So what kind of content? Talent Branding33% Hiring Activities33% Thought Leadership33%
  13. 13. 14 So what kind of content?
  14. 14. 15 Get Creative… Your Employees are your Ambassadors!
  15. 15. Next Gen LinkedIn Career Pages Helps you attract great talent with an authentic, personalized look at your culture & jobs Job Views +175% +60% Page Views per Visitor
  16. 16. Career Pages let you share your authentic story & drive measurable hiring results Reach the right talent Traffic-driving ads & tailored audience views help you engage high-priority candidates Share your authentic story “Life” page provides candidates invaluable culture insights from you & your employees Drive quality applicants “Jobs” page helps talent hone in on the right roles & self-assess fit before applying Measure impact Robust in-product analytics allow you to see key recruiting results & insights 17
  17. 17. Career Pages let you share your authentic story & drive measurable hiring results 18
  18. 18. “Life” page gives candidates a rich, authentic view into life at your company Feature inspiring company leaders; allow talent to get to know them before they join Feature videos, images, slideshows highlighting your company culture, people, mission Catch top talent’s eye with a standout image or video telling your company story Share employee- created photos and blog posts that tell an authentic story, while still allowing you to control your 19
  19. 19. Dynamic audience views & dropdown give talent a personalized tour of your company Relevancy drives engagement: viewers are 46% more likely to follow your company when they see content tailored to them1 1 LinkedIn Internal Data, 2016 20
  20. 20. “Jobs” page automatically shows personalized opportunities & insights to every candidate Show talent relevant opportunities that fit their background and skillset Allow candidates to meet the actual team members they could work with if they were to join your company 21
  21. 21. Traffic-driving ads target your high-priority audiences & invite them to visit your Career Pages On average, traffic-driver ads increase your company followers 68%; followers are a warm pipeline that are 3x more likely to apply1 22 1 LinkedIn Internal Data, 2016
  22. 22. In-product analytics help you measure success at all stages of your recruitment pipeline Measure visitor growth and frequency; understand the demographics of talent you attract Gain competitive insight, including Talent Flows Measure impact on job engagement and pipeline 23
  23. 23. Elevate your Employer Brand with LinkedIn’s New Career Pages 24
  24. 24. Measuring Impact: Employer Branding is going to drive traffic, but also make you more efficient 25 *Engaged member = any member was a follower, viewed your career page , viewed one of your jobs, engaged with an update or was exposed to one of your ads within 60 days prior to receiving an InMail
  25. 25. New spotlight filter in Next Gen Recruiter highlights members who have interacted with your brand. Your Recruiters Can Leverage Your Employer Brand Today!
  26. 26. 27 Talent Brand Index = Talent Brand Engagement Talent Brand Reach Talent Brand Reach Talent Xxx,xxx members members Xx,xxx ??% Talent Brand Index can measure your talent brand What percent of people who know about you show an interest? Talent Brand Engagement
  27. 27. Questions?