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University Recruiting:
Make Your Company Stand Out

©2013 LinkedIn Corporation. All Rights Reserved.
STUDENTS & RECENT GRADUATES 

30,000,000
Fastest Growing & Highly Engaged


“35% of students plan to use LinkedIn as a primary source for their job hunt,
up 700% from two years ago” (Achievers 2012 study)
TALENT SOLUTIONS
Lucky or LinkedIn?

TALENT SOLUTIONS
Meet Chip…
How is Chip Lucky?
The Club
Prep School

Chip’s Network
InternshipS

UNIVERSITY

Family
Meet Joe…
Joe’s Network
How Can Joe Create His
Own Luck?

TALENT SOLUTIONS
University
Pages

His university is huge

TALENT SOLUTIONS
Alumni
Tool

Austin is his hometown

TALENT SOLUTIONS
Alumni
Tool

Who studied what he studied?

TALENT SOLUTIONS
Explore paths, build relationships
TALENT SOLUTIONS
Alumni
Tool

See companies that hired them

TALENT SOLUTIONS
Company
Pages

Career
Pages

Research companies & careers

TALENT SOLUTIONS
Student
Jobs

Search & apply for jobs

TALENT SOLUTIONS
Alumni
Tool

See Skills he’ll need

TALENT SOLUTIONS
Groups

Join the experts, learn from the best

TALENT SOLUTIONS
Joseph Gala!

Profile

be found for opportunities

TALENT SOLUTIONS
Groups

Internships

Joe’s Network
University

The Club
Family
TALENT SOLUTIONS
J

TALENT SOLUTIONS
Career outcomes of educations worldwide
Industry

Dates

Title &
Function

Field of
Study

School

Degree

Skills

Dates

School

Company

Title &
Function

Company

Industry

Plus…
§ Current profile & contact information for our members
§ Active and engaged members - for the long-term
HIGHER EDUCATION INITIATIVE
LinkedIn Confidential ©2012 All Rights Reserved
Who needs it? What for?
COLLEGES

Career

Attract Students
Showcase strengths
and careers of alumni

Find opportunities.
Best fit for me.

Build Brand
Start early so the best
students know your
company

Informed decisions to
help me succeed.

Identity

ALUMNI
Increase lifetime value of their educations

COMPANIES
Find Talent
Attract, target and hire
the best new talent –
early!

STUDENTS

Alumni Relations
Engage alumni for
gifts, relations
Career Centers
Prepare students for
successful careers

Community

Insights

Streamline Process
Improve your reach,
efficiency and impact

PARENTS
Find the right fit – and outcomes – for their children
HIGHER EDUCATION INITIATIVE
Help students at every milestone
COLLEGE YEARS

Choosing College
Academic Planning
Internships
Choosing a Major
Graduate School?
Finding 1st Job
Success at 1st Job
Alumni Network

Choosing a
Direction
§ What colleges send
students to top
medical schools?
§ What are my career
options if I major in
History?
§ I didn’t know a
sophomores could
get internships at
SpaceX!

Getting There
§  Who can give me the
scoop on this school?
§  Am I keeping up with
students in my major?
§  What skills do I need
to get this job?
§  Who has internships
for people like me?

§ Which companies in
Chicago hire
marketing grads?
HIGHER EDUCATION INITIATIVE
Make Linkedin indispensable
Students connect
for success at every
educational and
professional milestone"

Students discover and
prepare for
opportunities more
intelligently & effectively"

LinkedIn is the best place for employers & universities
to discover and nurture student talent!
What can LinkedIn do for
YOU?

TALENT SOLUTIONS
University
Pages
linkedin.com/edu

1500+ worldwide
TALENT SOLUTIONS
Alumni Pages
linkedin.com/alumni

TALENT SOLUTIONS
Talent Pools
http://slidesha.re/
1d5d3oA

TALENT SOLUTIONS
Career
Pages

TALENT SOLUTIONS
FREE
Student Jobs
linkedin.com/job/
consumer/students

TALENT SOLUTIONS
CheckIn
& Recruiter
lnkd.in/CheckIn
TALENT SOLUTIONS
Rosetta’s success with CheckIn

Used CheckIn in the Fall recruiting season
•  40 events : career fairs, info sessions, open houses
•  2397 checkins (1474 unique candidates)
Today’s discussion
•  Key benefits
•  How we trained our team on CheckIn
TALENT SOLUTIONS
Key Benefits : Brand our company

TALENT SOLUTIONS
Key Benefits : Instantly follow up with a “Thank you!”

18%

Rosetta.

Visited our
Company & Career
Pages
Rosetta
Rosetta

100%

Follow our Company
Page

12%
Visited Jobs

4%
Applied to Jobs
TALENT SOLUTIONS
Key Benefits : Manage candidates in Recruiter

1) Rated candidates
using Tags

2) Searched for
“Interested In: Digital
Marketing”
3) Better evaluate
School & events

TALENT SOLUTIONS
Training our team: CheckIn Process Guide

• 

Why we’re using CheckIn?

• 

New process: what to do before/during/after an event

• 

How to rate students on Recruiter

• 

Data processing vs. what’s in our ATS

TALENT SOLUTIONS
Rosetta’s success with CheckIn

Tips
§ 
§ 

Have a “greeter” at big schools while students are
waiting in line
Make sure there’s internet access

TALENT SOLUTIONS

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