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The legacy company: driving the talent brand at Amtrak | Talent Connect Anaheim

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Kerry Noone, Director, Employment Branding, Amtrak
At the center of the transformation happening within HR and talent acquisition at Amtrak the past few years has been the legacy company’s talent brand. Amtrak has spent more than a year building an active and responsive talent brand through their new career site and social channels such as Twitter, Facebook, Linkedin, Instagram, and Tumblr. The content communicated through these digital spaces has been recognized internally by senior leadership and the Board of Directors, as well as externally by a variety of respected industry websites. In addition, candidates have shared that they appreciate the opportunity to connect with their talent acquisition team and to better understand the company culture. Join this session to learn how to effect similar transformation at your organization. Check out the best of Talent Connect: http://bit.ly/1MBqz6m

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The legacy company: driving the talent brand at Amtrak | Talent Connect Anaheim

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  14. 14. Great source of content for us has been user generated or employee generated content and a great resource for sharing this content has been Instagram. I search for images that I can share tag them with the #TeamAmtrak hashtag and ask for permission to repost. Most of the content we post on instagram is employee or user generated content – it genuine. 15
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  29. 29. And last, I want to THANK YOU… for allowing me to tell the Amtrak branding story because in the process of pulling this information together I gained a whole new appreciation for my colleagues who I work with everyday and WITH them I will be successful. 30
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