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How “Source of Hire” measurement is evolving with new media 
#intalent 
Point of Influence: 
Anastasia Milgramm 
Global Account Analyst, LinkedIn 
Lauren Sands 
Strategic Product Consultant, 
LinkedIn
#intalent 
Agenda 
• How candidates make decisions and how this has changed with new media 
• How source of hire measurement needs to evolve 
• Five steps for success in this new landscape 
• Panel discussion
#intalent 
61% of companies plan to increase their social media 
recruitment spend in the next year 
Source: CEB 2014 Recruiting Forecast, December 2013
20% of organizations know the return they get from their 
online sourcing investments 
Source: Corporate Executive Board #intalent
#intalent 
The way people make decisions has 
dramatically changed 
with new media.
#intalent 
People gather information differently
53% of professionals start considering switching jobs 5 
months before leaving 
Source: 2014 LinkedIn Exit Survey, n=1,675 US Voluntary Preventable Departures #intalent
#intalent 
The candidate decision map 
Job Seeker 
Employees
#intalent 
5 Key Learnings
#intalent 
Stop relying on Source of Hire in isolation.
#intalent 
Start thinking about Return on Objective.
#intalent 
Don’t get distracted by the noise.
Involve your most important assets: your employees. 
#intalent
#intalent 
Appoint someone to own measurement.
#intalent 
Key Takeaways 
• Stop relying on Source of Hire in isolation 
• Start thinking about Return on Objective 
• Don’t get distracted by the noise 
• Involve your most important assets: your employees 
• Appoint someone to own measurement
#intalent 
James Ryding 
NBCUniversal 
Gerard Ohen 
Verizon 
Customer Panel Q&A 
Bryan Rice 
Stryker
#intalent

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Point of influence: how "source of hire" measurement hasn't kept up with new media | Talent Connect San Francisco 2014