To expand your pools of qualified candidates, we've recently announced 3 new product updates — Open Candidates, Apply Starters, and Contractor Targeting. Learn more about these features and how you can put them to use: - Visit our product page: https://lnkd.in/gRbFnjz - Get in touch with your LinkedIn Relationship Manager: https://lnkd.in/gM36Szm

1. LinkedIn Talent Solutions
Quarterly Product Updates
February 2017

2. 3 new ways unlock new talent
We’ve been listening to your feedback and are doubling down on new features in an effort to unlock new, open
talent pools that will lead to more efficient hiring. The most exciting releases to highlight are:
Open Candidates Apply Starters Contractor Targeting
Focus on candidates who are
open to hearing from recruiters
Tap into more qualified
candidates for your jobs
Quickly identify candidates who
may be open to contract work
2x
response rate
39%
respond in a day
4x
response rate

3. Filter candidates who are ready to make a move.
Use the “Open to new opportunities” spotlight to focus on
candidates with a strong desire to make a move
Boost response rates.
Members who have expressed an explicit interest in a
role are 2x more likely to respond to your InMails
Close reqs faster.
Prioritize candidates who are ready to make a move, and
whose shared career interests match your role
Open Candidates
Focus on candidates who are open to hearing from you
Members
participating
3.5M+ Increase in
response rate
2x

4. “Open to new opportunities” spotlight
Find open candidates who
match your search criteria in the
‘Open to new opportunities’
spotlight
Hover over the profile card to
see a candidate’s specific career
interests
When candidates in your
Projects become open, you’ll
receive a notification in product.

5. Find engaged candidates.
3 in 4 candidates that apply on career sites drop off
during the process. On LinkedIn, candidates can now
share their profile when they start the application so you
can access those who don’t complete it.
Access a larger pool of open talent.
We surface these candidates in Jobs Management &
Recruiter, giving you access to more than double the
number of engaged candidates
Improve response rates.
Apply Starters respond to your InMails four times as often
as the average candidate
Apply starters
Surface candidates who abandon your LinkedIn Job application
Increase in
candidates for jobs
>2x Increase in
response rate
4x

6. Access apply starters in Jobs and Recruiter
View apply starters for a
specific job post in your Jobs
Manager tool.
View apply starters who match
your Recruiter search in the Past
Applicants spotlight.
View which roles they’ve
applied for, and when.

7. Reach the contractor workforce at scale
See which members have raised their hand for contract
work, or whose profile indicates they're likely interested
Prioritize your outreach in Recruiter
Easily filter by employment type when you perform an
advanced search to easily surface contract candidates
Fill contract roles faster
Avoid wasting InMails on candidates who aren't
interested in contract roles
Contractor Targeting
Quickly identify candidates who may be open to contract work
Members
identified
4.5M+ Increase in
response rate*
2x
Respond within
a day*
39%
*Self-identified contractors

8. Search for candidates who may be open to contract
work and more, with the “Employment Type” filter
We identify contractors 2 ways:
1. Self-reported through Open Candidates
2. Predictive algorithm based on LinkedIn
profile data
Quickly identify candidates who are likely
to be interested in specific types of
employment, including contract roles
To limit your view to self-reported
contractors, use the Employment Type
filter and the ‘Open to new
opportunities’ spotlight together.

9. Additional Updates
Likely to Respond
Spotlight
InMail Response
Rate improvements
LinkedIn Career
Pages

10. Search results optimized for time to hire.
Filter for those candidates more likely to respond and be
hired quickly - especially for those time-sensitive roles.
Predictive algorithm.
Relevance is based on relationships, insights and
member behavior.
Boost your response rates.
Generate a list of candidates who are more likely to
respond to you, based on candidate data and insights
around where you’ve seen success before.
‘Likely to respond’ spotlight
Focus on candidates more likely to respond to you

11. ‘Likely to Respond’ spotlight
Simply open the spotlight and you will
see your results reordered by
likelihood to respond.
Compare to ‘Total Candidates’ view,
which optimizes for relevance matches
based on search criteria

12. InMail Response Rate Improvements
Increase the number of candidates who respond to your outreach
Higher overall response rate
25%
Reduced friction in candidate response process.
We improved the candidate notification experience to
make it even easier for them to respond to InMails.
Updated Recruiter search for more relevant results.
We updated the core relevance algorithm, and added two
new spotlights, to help you find candidates who are a
better fit - and are more likely to respond.
Introduced automated email follow-ups.
Candidates now receive an automated email follow-up
reminder if they haven’t responded in a while.

13. Next Generation Career Pages
The most authentic, personalized experience of your company culture and jobs
Reach the right talent: Traffic-driving ads & tailored
audience views help you engage high-priority candidates
Share your authentic story: “Life” page provides
candidates invaluable culture insights from you & your
employees
Drive quality applicants: “Jobs” page helps talent hone
in on the right roles & self-assess fit before applying
Measure impact: Robust in-product analytics allow you
to see key recruiting results & insights

14. Next Generation Career Pages: Key Updates
Redesigned Analytics
allows you to view and
export traffic, growth and
demographics of
company/career page
visitors and company
followers, as well as
engagement metrics for
company status updates
If you have Enhanced Analytics you can
view key recruiting insights, including:
● Talent Attraction: Who is viewing
my company page, viewing or
applying to my jobs?
● Applicant Behavior: Which
company pages are my applicants
viewing, which companies’ jobs are
they viewing or applying to?
Next Gen design
ramped to 100% of
LinkedIn members on
both desktop and
mobile

15. Things you should know
Recruiter Updates Jobs Updates Talent Media Updates

16. Recruiter Search Updates
Target your search for the right talent with greater accuracy
Boolean support in search filters
Hover over a search term to apply a
‘NOT’ command and exclude that
term from your search.

17. Jobs Posting Updates
Get qualified applicants through more precise targeting
Specify required skills in your Job Posts
Get your jobs in front of the right candidates with
precision skill targeting that’s easy to use.
Jobs now get in front of more quality candidates
Targeting algorithm improvements mean that members are
50% more likely to applies to a job they see in JYMBII

18. Custom Background Spotlight Ad
LinkedIn’s most flexible, customizable ad format now has a great new design
Complete control over how your brand is presented..
The new ad design offers customizable 300x250
background, call-to-action button, logo, and post-click
landing page URL
Easy to use.
Minimal effort is required from the client, as LinkedIn
manages the campaign on their behalf.
Increase engagement with unique visuals.
Clients can reflect their unique style to stand out from the
crowd.

19. Here’s a summary of all recent product updates
● Open Candidates
● Apply Starters
● Contractor Targeting
● ‘Likely to Respond’ spotlight
● InMail response rate improvements
● LinkedIn Career Pages updates
1. Top Releases 2. Additional Updates
3. Things You Should Know
Recruiter
● Boolean buttons
● Browser support updates
Jobs
● Jobs posting flow updates
● Job targeting improvements
Talent Media
● Custom background spotlight ad

20. More helpful resources
New product landing page: Go to
lnkd.in/q1qpr to learn more about all
the new product updates
Get in touch: If you’d like to get in
touch with your LinkedIn Relationship
Manager, visit lnkd.in/QPRContactUs