This document provides an overview of how to sponsor jobs on LinkedIn. It discusses setting up sponsored jobs, managing budgets and teams, automatically sponsoring job categories, and reviewing analytics to evaluate results. Key points include controlling job visibility and frequency, receiving 30-50% more applicants through sponsorship, reaching candidates across LinkedIn and mobile touchpoints, and comparing organic vs sponsored performance.

1. TALENT SOLUTIONS
How to Successfully Sponsor Jobs on LinkedIn
LinkedIn Confidential ©2012 All Rights Reserved

2. TALENT SOLUTIONS
Sponsoring a Job on LinkedIn
Today we will learn:
 What to expect once you Sponsor Jobs on LinkedIn
 Manage who on your team can sponsor jobs and where to view
remaining budget
 Sponsor jobs you already have posted to LinkedIn
 Automatically sponsor categories of high priority jobs
 Current bids overview
 Review your results within Recruiter
LinkedIn Confidential ©2012 All Rights Reserved

3. TALENT SOLUTIONS
Showcase your most important jobs to the best talent
Erica Robertson
ACME systems
Sr. Software Engineer
JOBS YOU MAY BE INTERESTED IN
Feedback I See more »
Sponsored
Software Engineer
xyzCo – Sunnyvale, CA
xSoftware Engineer
Commona – Palo Alto, CA
x
xSr. Software Engineer
Crosswise Group – Palo Alto, CA
xSoftware Engineer
Tyler Corp. – Palo Alto, CA
• You control how often
your job appears here
• Sponsored Jobs get 30-
50% more applicants!
3LinkedIn Confidential ©2012 All Rights Reserved

4. TALENT SOLUTIONS
1 LinkedIn Homepage:
NewsFeed (Desktop)
2 Job Search Page 3 Member’s Email Inbox
4
LinkedIn Homepage:
News Feed (Mobile)
4
Reach Candidates with an Application Accelerator across
multiple touch points
50% of LinkedIn’s traffic is coming from mobile and jobs are 10x more engaged on mobile
LinkedIn Job Seeker App5

5. TALENT SOLUTIONS
Manage who on your team can sponsor jobs
On the Admin page:
Click Sponsored Job Settings

6. TALENT SOLUTIONS
View remaining budget on dashboard

7. TALENT SOLUTIONS
Choose whether Admins or any Recruiter seat-holder
can sponsor jobs
On the Sponsored Job Settings page:
Select Admin Only if you only want
Admins to sponsor jobs, or select
Anyone if any Recruiter seat-holder can
sponsor jobs

8. TALENT SOLUTIONS
Sponsor jobs you already have posted to LinkedIn
On the Recruiter homepage:
Select Jobs  Manage Jobs

9. TALENT SOLUTIONS
Sponsor jobs you already have posted to LinkedIn
1. Select the jobs you would like to
sponsor by checking the boxes
2. Once you’ve highlighted the
appropriate jobs, click Sponsor at
the top
Tip: Use the filters and
search bar on the left to
find the jobs you want to
sponsor quickly!

10. TALENT SOLUTIONS
Sponsor jobs you already have posted to LinkedIn
1. Set your Cost per click (the amount
you will spend every time a candidate
clicks on your sponsored job)
2. Set your Total budget (the total
amount you will spend on each job you
have selected to sponsor)
3. Click Start Campaign

11. TALENT SOLUTIONS
Sponsor a new job as you post it to LinkedIn
As you are posting a new job:
1. Check the box next to Yes, sponsor
my job
2. Set your Cost per click
3. Set your Total budget
4. Click Post Job

12. TALENT SOLUTIONS
Automatically sponsor certain types of jobs
On the Recruiter homepage:
Select More  Admin

13. TALENT SOLUTIONS
Automatically sponsor certain types of jobs
Select ‘Set Defaults’
On the Admin page:
Click Set Defaults

14. TALENT SOLUTIONS
Automatically sponsor certain types of jobs
Set defaults to automatically sponsor jobs that
meet certain criteria:
• Select the appropriate Country, Job
Function, Bid (Cost per click), and Budget
Note:
• To add additional defaults, select Add
another Sponsored Job target
• To remove a current default, click the x
on the right side of the popup box

15. TALENT SOLUTIONS
Add a source tag to your sponsored jobs:
More>Admin>Sponsored Job Settings
Steps to tagging:
• Go to “More>Admin>Sponsored
Job Settings”
• Input a source parameter (e.g.,
source=SponsJobs or
source=sponsored). The source
parameter that is suggested is a
good example, but you will want to
confirm the format with your ATS
(some will use the syntax s= rather
than source=, for example)
• Click “Save Settings”

16. TALENT SOLUTIONS
Sponsored Jobs
Average Bids in the US by Function

17. TALENT SOLUTIONS 17
Budget guidance
$300-500 per role per month (as of Feb 2015)
• $5,000: sponsorship 15-25 unique jobs
• $10,000: sponsorship of 30-50 unique jobs
• $30,000: sponsorship of 100-200 unique jobs
**If you are sponsoring groups of jobs for the quarter (ie. Sales, Engineers, etc) make sure
you allocate a total budget that will cover the total amount of jobs you will post within that
category!

18. TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 18
Review your results
On the Recruiter homepage:
Select Reports  Job Analytics
Note: you can also access analytics by
clicking directly on the job title from the
‘Manage Jobs’ screen

19. TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 19
Review your results
Click on any sponsored job on this
screen to view results Note: Alternately, you
can access analytics by
clicking on the job title
from the ‘Manage Jobs’
screen

20. TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 20
Review your results
Here you can see the key metrics
on a particular sponsored job.
Note: Impressions will show you
the number of times your job
appeared in the sponsored
placement
“Overview” tab
for the particular
job’s analytics

21. TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 21
Review your results
Compare sponsored results with organic results
Applicant source analysis
shows what percentage of job
activity is coming from the
sponsored placement
“Who’s Viewed
This Job” tab for
the particular
job’s analytics
Activity Summary chart
compares organic performance
with sponsored performance for
the specific job

22. TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 22
Learn more about Sponsored Jobs:
 Video tutorial (current Sponsored Jobs customers)
 Get Sponsored Jobs for your company