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How to Get Your Team Firing on
All Cylinders with LinkedIn
Mark Lobosco
Global Accounts Business Leader
LinkedIn

Jennifer Shappley

Miki Furnish

Sr. Director, Talent Acquisition
Express Scripts

Talent Acquisition Manager
Carhartt

Naveen Narayanan

Jim Cochran

Global Head - Talent Acquisition
HCL Technologies

Head of Global Recruiting, JP
Morgan Chase
About Express Scripts
Express Scripts & LinkedIn Progression

• 4 Recruiter Seats
• 4 Job Slots

2009
11,000+
Employees

• 5 Recruiter
Seats
• 4 Job Slots
•Talent Direct
Campaign

2010
12,000+
Employees

Launched pilot to explore
impact of expanding use
of LinkedIn

• 11 Recruiter Seats
• 51 Job Slots
• Gold Career Page

2011
12,000+
Employees

• 31 Recruiter
Seats
• 300 Job Slots
• Platinum
Career Page
• Work with Us
Ads

2012
30,000+
Employees
Acquired Medco
A Start Up at Heart
The HCL Enterprise

HCL Technologies
• Product Engineering and R&D
• Enterprise and Custom
Applications
• Enterprise Transformation
• Infrastructure Management
• BPO Services

GLOBAL MARKET
FOCUS

A recruiting day
1550 resumes screened
125 joiners
2/3 digital & social
sourced
15 every hour

Revenue – USD 4.4Bn
90,000 EMPLOYEES
www.hcltech,com

5

1200+ skills, 35 countries
>90% Economic Filled

Copyright © 2012 HCL Technologies Limited | www.hcltech.com
HCL Revenue Growth Performance
Consistently Out-performing top Global and Indian Competition

YoY Growth Rates *
YoY Growth Rates
33%

33%
31%

29%

28%

26%
21%

27%

26%

26%

25%

27%

21%

21%

20%
18%

18%
20%

15%

16%
15%

12%

11%

13%

9%

10%
6%

3%

6%

9%

7%

2%

5%

3%

-3%
-2%

JAS09

OND09 JFM10

-1%

0%

-1%

AMJ10

JAS10

OND10 JFM11

AMJ11

JAS11

OND11 JFM12

AMJ12

JAS12

-3%

-4%

HCL

6

9%

-4%

AMJ09

8%

2%

3%
JFM09

13%
11%

Copyright © 2012 HCL Technologies Limited | www.hcltech.com

Average - India Top 3

Average - Global Top 3

OND12
Our Identity
Building a unique identity
With customers, analyst communities, employees and the rest of the world

Customers recognizing the business value of EFCS

Analysts recognizing the business value of EFCS
Gartner: Exclusive report on EFCS recognizes that this
philosophy empowers HCL’s frontline employees to make
decisions and take actions for the benefit of customers
After Gartner, Forrester also publishes a detailed report
on EFCS

Fully Loaded Service Lines – Well-articulated propositions
that deliver business outcome valued by our customers and
substantiated by strong referenceable case studies
showcasing best-in-class capabilities

Celebrating Employees and the Employees First Effect

Other Stakeholders recognizing the business value
of EFCS
Over 100000 copies already in
the market with the book being
translated in seven languages
AWARDS & RECOGNITIONS
EFCS book rated as a best
seller in UK, France and India

A film that captures the core spirit of Employees First
Over 1.2 Mn views in just 2 months

www.youtube.com/hcltechtube
8

Copyright © 2012 HCL Technologies Limited | www.hcltech.com

HCL selected
in the elite
‘Thinkers 50 List’
Talent Acquisition
•

•
•
•

100-200 Corporate
Hires/Year
Full Cycle Recruitment
Corporate Recruiting
Function = 4 years
High touch process

• 125 yr. Private/Family Owned
• Michigan Based, Production in Kentucky &
Mexico and Global Sourcing
• 4700 Associates
• Legacy/Strong Brand Awareness

Rhonda
Moon

Holly
Barry

Amanda
Perini
Carhartt’s Journey with LinkedIn
2010
• Introduced to
Recruiter
platform
• Non-believer

2011

2012

• 1st TC as a
prospect
• I saw the light!

• First proposal
complete!

Averaging 1520% of hires
from LinkedIn

Total ROI =
$250,000
(about to
double)

2013

• Initial
• 4 seats
investment. 2
• Admin
seats/2 job slots
• 12 job slots
• WWUA
• Upgraded to 4
seats, admin, 4 • Career Page
job slots and
• PDN
career page

2 time Talent
Connect
Speaker

2013 EAG
Expert
Advisors
Panel

LinkedIn 100
About JP Morgan Chase & Co

Global Financial Services Firm
60+
Countries

Over
$2.4 Trillion
250,000
In Assets
Employees

Consumer

Over 500
Recruiters
Globally

Wholesale

• Asset Management
• Commercial Bank
• Consumer & Community • Corporate & Investment
Banking
Banking

Three Main Brands

Corporate
JP Morgan Chase & LinkedIn Journey

• 135 Recruiter
Seats
• 135 Job Slots
• 3 Career Pages
• 50 Recruiter Seats
• 50 Job Slots

2008 - 2009

Decentralized
Recruiting
Model

• 100 Recruiter Seats
• 100 Job Slots

2010 - 2011

Create Head
of Global
Recruiting
Role

2011 - 2012

Business
Integration

• 144 Recruiter
Seats
• 2,000 Job Slots
• 150,000 Employee
Profiles
• Work With Us
• 3 Career Pages

2012 - 2013

LinkedIn
Relationship
Expands Beyond
Recruiting

• 155 Recruiter
Seats
• 2,000 Job Slots
(Testing 3,000
additional slots)
• 175,000 Employee
Profiles
• Work With Us
• 3 Career Pages

2013-2014

Functional
Recruiting
Organization
Created
How To Get Your Team Firing on All Cylinders with LinkedIn

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How To Get Your Team Firing on All Cylinders with LinkedIn

  • 1. How to Get Your Team Firing on All Cylinders with LinkedIn Mark Lobosco Global Accounts Business Leader LinkedIn Jennifer Shappley Miki Furnish Sr. Director, Talent Acquisition Express Scripts Talent Acquisition Manager Carhartt Naveen Narayanan Jim Cochran Global Head - Talent Acquisition HCL Technologies Head of Global Recruiting, JP Morgan Chase
  • 3. Express Scripts & LinkedIn Progression • 4 Recruiter Seats • 4 Job Slots 2009 11,000+ Employees • 5 Recruiter Seats • 4 Job Slots •Talent Direct Campaign 2010 12,000+ Employees Launched pilot to explore impact of expanding use of LinkedIn • 11 Recruiter Seats • 51 Job Slots • Gold Career Page 2011 12,000+ Employees • 31 Recruiter Seats • 300 Job Slots • Platinum Career Page • Work with Us Ads 2012 30,000+ Employees Acquired Medco
  • 4. A Start Up at Heart
  • 5. The HCL Enterprise HCL Technologies • Product Engineering and R&D • Enterprise and Custom Applications • Enterprise Transformation • Infrastructure Management • BPO Services GLOBAL MARKET FOCUS A recruiting day 1550 resumes screened 125 joiners 2/3 digital & social sourced 15 every hour Revenue – USD 4.4Bn 90,000 EMPLOYEES www.hcltech,com 5 1200+ skills, 35 countries >90% Economic Filled Copyright © 2012 HCL Technologies Limited | www.hcltech.com
  • 6. HCL Revenue Growth Performance Consistently Out-performing top Global and Indian Competition YoY Growth Rates * YoY Growth Rates 33% 33% 31% 29% 28% 26% 21% 27% 26% 26% 25% 27% 21% 21% 20% 18% 18% 20% 15% 16% 15% 12% 11% 13% 9% 10% 6% 3% 6% 9% 7% 2% 5% 3% -3% -2% JAS09 OND09 JFM10 -1% 0% -1% AMJ10 JAS10 OND10 JFM11 AMJ11 JAS11 OND11 JFM12 AMJ12 JAS12 -3% -4% HCL 6 9% -4% AMJ09 8% 2% 3% JFM09 13% 11% Copyright © 2012 HCL Technologies Limited | www.hcltech.com Average - India Top 3 Average - Global Top 3 OND12
  • 8. Building a unique identity With customers, analyst communities, employees and the rest of the world Customers recognizing the business value of EFCS Analysts recognizing the business value of EFCS Gartner: Exclusive report on EFCS recognizes that this philosophy empowers HCL’s frontline employees to make decisions and take actions for the benefit of customers After Gartner, Forrester also publishes a detailed report on EFCS Fully Loaded Service Lines – Well-articulated propositions that deliver business outcome valued by our customers and substantiated by strong referenceable case studies showcasing best-in-class capabilities Celebrating Employees and the Employees First Effect Other Stakeholders recognizing the business value of EFCS Over 100000 copies already in the market with the book being translated in seven languages AWARDS & RECOGNITIONS EFCS book rated as a best seller in UK, France and India A film that captures the core spirit of Employees First Over 1.2 Mn views in just 2 months www.youtube.com/hcltechtube 8 Copyright © 2012 HCL Technologies Limited | www.hcltech.com HCL selected in the elite ‘Thinkers 50 List’
  • 9. Talent Acquisition • • • • 100-200 Corporate Hires/Year Full Cycle Recruitment Corporate Recruiting Function = 4 years High touch process • 125 yr. Private/Family Owned • Michigan Based, Production in Kentucky & Mexico and Global Sourcing • 4700 Associates • Legacy/Strong Brand Awareness Rhonda Moon Holly Barry Amanda Perini
  • 10. Carhartt’s Journey with LinkedIn 2010 • Introduced to Recruiter platform • Non-believer 2011 2012 • 1st TC as a prospect • I saw the light! • First proposal complete! Averaging 1520% of hires from LinkedIn Total ROI = $250,000 (about to double) 2013 • Initial • 4 seats investment. 2 • Admin seats/2 job slots • 12 job slots • WWUA • Upgraded to 4 seats, admin, 4 • Career Page job slots and • PDN career page 2 time Talent Connect Speaker 2013 EAG Expert Advisors Panel LinkedIn 100
  • 11. About JP Morgan Chase & Co Global Financial Services Firm 60+ Countries Over $2.4 Trillion 250,000 In Assets Employees Consumer Over 500 Recruiters Globally Wholesale • Asset Management • Commercial Bank • Consumer & Community • Corporate & Investment Banking Banking Three Main Brands Corporate
  • 12. JP Morgan Chase & LinkedIn Journey • 135 Recruiter Seats • 135 Job Slots • 3 Career Pages • 50 Recruiter Seats • 50 Job Slots 2008 - 2009 Decentralized Recruiting Model • 100 Recruiter Seats • 100 Job Slots 2010 - 2011 Create Head of Global Recruiting Role 2011 - 2012 Business Integration • 144 Recruiter Seats • 2,000 Job Slots • 150,000 Employee Profiles • Work With Us • 3 Career Pages 2012 - 2013 LinkedIn Relationship Expands Beyond Recruiting • 155 Recruiter Seats • 2,000 Job Slots (Testing 3,000 additional slots) • 175,000 Employee Profiles • Work With Us • 3 Career Pages 2013-2014 Functional Recruiting Organization Created

Editor's Notes

  1. Overview of company and TA OrganizationEstablished in 1889, Carhartt is a global workwear brand manufacturing premium clothing known for exceptional durability, comfort, and quality of construction.  Headquartered in Dearborn, Mich., with approximately 4,700 employees worldwide, Carhartt has a rich heritage of developing rugged apparel for workers on and off the job. We are family owned. Less than half of our associates are US based.HR department for only 15 years and a corporate recruiting function for less than 4 years.We hire about 100-200 a year – 2010-2011 were our highest growth years.My team is full cycle. From job post to screen, conduct interview, offer and all things in between like coordinate travel for interviews/relocate associate. Our focus is mostly corporate hires, but we provide indirect support to supply chain and retail as needed.We are very hands-on in every step of the way – look to balance automation with a personal touch.A shout-out to Rhonda Moon who is here with me this week. She is our Lead TA Specialist. Back in MI we have Holly and Amanda. Rhonda keeps me grounded and sane and reminds me often that we’re on a journey together.CONTINUE TO NEXT SLIDE TO SHARE CHALLENGES/RESULTS