Learn how Hi-Tech Robotic Systemz, an Indian robotics company, came up with three unique social recruiting strategies to attract the right kind of talent; ultimately reducing their hiring costs by almost 50%. Find more stories here: lnkd.in/ltsindia

1. Hi-Tech Robotic Systemz
CASE STUDY
Acing The Talent Game With Social Recruiting
Founded in 2004, The Hi-Tech Robotic Systemz Limited (THRSL) is a robotics company specialising
in the area of automated driverless solutions for the auto industry, and automated logistics
vehicles for warehouses. This 500+ employee organization works with global brands like Ford,
Daimler, Honda, and Indian majors such as ITC, Asian Paints and Urban Ladder.

2. Hi-Tech Robotic Systemz was looking to hire versatile talent.
They were not just looking for individuals with technical ability and skill sets, but those
who had put them to actual use in live projects – a brief that confounded traditional
recruiting agents.
THE CHALLENGE

3. Hi-Tech Robotic Systemz turned to LinkedIn and deployed three unique strategies to attract the
right kind of talent, across both - entry and lateral levels.
1. Catching ‘em young
THRSL was keen to attract talent from Tier-I institutes across the globe, especially those
pursuing higher education in the robotics engineering field from countries like UK, US and
Germany. But why wait till they graduate? Sourcing for entry-level hiring was done extensively
by scouring student profiles on LinkedIn. Since LinkedIn profiles allow listing of projects that a
person has completed, finding students with relevant practical experience became super
convenient. The team engaged with students who were of particular interest, while they still
pursued their specializations.
THE SOLUTION

4. InMails resulted in real-time conversations, completely eliminating geographical
distances. While students learnt the tricks of the trade, THRSL gave them a peek into life
at the organization and primed them for a role with the company.

5. 2. Generic job titles and descriptions for appeal and applications
Hiring for lateral positions was done through the simple yet effective use of LinkedIn Jobs.
Rather than posting specialized job positions, THRSL cast a wider net and looked for
generalists with exposure to relevant domains through LinkedIn Job Slots. As a consequence,
candidates with diverse backgrounds, but with the kind of practical exposure that THRSL was
looking for applied. The most suitable candidates were reached through InMails and fruitful
conversations ensued. This exercise not just helped THRSL meet current requirements but
also created potential candidate pipeline for future.

6. 3. Consistent candidate experience on digital and on-ground
Along with a focused content strategy highlighting the THRSL way of life on LinkedIn, the
organization also took care of the candidate experience when they came for interviews.
What the candidate saw and read online was translated into reality on ground with live
product demonstrations and a tour of the shop floor where equipment is developed, giving
them a vision of what they will be contributing to as part of THRSL.
“Earlier we used to work with almost half a dozen vendors to meet our requirements and managing vendors
itself required a dedicated resource. With LinkedIn, we have been able to attract talent from two distinct
domains effectively. We have also been able to effectively showcase our work culture, evident from the fact that
50% of our hires applied through Job Slots and the other 50% applied on their own.”
Divya Lohiya
Human Resource Professional

7. Highlight
jobs at
the
company
LinkedIn Career Page
Company
Overview
Showcase
your
company
culture

8. Candidates hired
between Jul’16-17
Hiring
through
LinkedIn
InMail
acceptance rate
Reduction in cost
of hiring
20 45%
THE RESULTS
By adopting specific strategies for entry-level and lateral hiring, THRSL was
successful in attracting the right kind of talent for various positions and reduce
dependency on external vendors to a considerable extent.
50%
Up to
50%
*All results from Jul’16-17

9. “The Asia Pacific region is set to become the highest spending region on robotics in the world
and we are at the heart of this rapidly evolving sector. As a growing organization, it is critical
for us to find the right talent. The depth with which we are able to review potential profiles
using LinkedIn has helped us make some great hires.”
Anuj Kapuria
Founder and CEO

10. Founded in 2003, LinkedIn connects the
world’s professionals to make them
more productive and successful. With
over 500 million members in more than
200 countries and territories worldwide,
including executives from every Fortune
500 company, LinkedIn is the world’s
largest professional network.
offers a full range of solutions to help
organizations in various stages of
growth recruit relevant talent, build
their brand, and grow their business.
If you're curious about social recruiting,
join us in discovering the possibilities. `
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