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Hit Your Target: InMail Best Practices | Talent Connect San Francisco 2014

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Hit Your Target: InMail Best Practices | Talent Connect San Francisco 2014

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Learn InMail best practices on how to differentiate your opportunity and how to structure your messages to stand out from the rest.

Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

Learn InMail best practices on how to differentiate your opportunity and how to structure your messages to stand out from the rest.

Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

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Hit Your Target: InMail Best Practices | Talent Connect San Francisco 2014

  1. 1. Hit your target: InMail best practices Tina Dover Executive Senior Recruiter iHeartMedia Rebecca Vertucci Recruitment Product Consultant LinkedIn Maya Toussaint Recruitment Product Consultant LinkedIn #intalent
  2. 2. Jeff’s Angels
  3. 3. Good morning, Jeff! Angels, InMail crimes have been committed! Candidates are feeling spammed. • Leads to low response rates • Dilutes the brand of recruiters #intalent
  4. 4. Help us work the case
  5. 5. Common InMail pitfalls We give them way too much information! They may opt out before ever speaking with us. #intalent
  6. 6. Common InMail pitfalls We make it all about us! Prospects should feel special, not like they have to do you a favor. #intalent
  7. 7. Common InMail pitfalls We make the prospect feel like a number. This message is an obvious template – nothing personalized, nothing to grab attention. #intalent
  8. 8. 45% LinkedIn traffic via mobile
  9. 9. InMail on mobile Prospects are on the go! Make that message short but impactful. #intalent
  10. 10. We must go undercover
  11. 11. Act like a recruiter, think like a candidate. – Adaptation of Steve Harvey’s book Act Like a Lady, Think Like a Man #intalent
  12. 12. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out
  13. 13. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out Each touch point is an opportunity to share your employee value proposition
  14. 14. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
  15. 15. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
  16. 16. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
  17. 17. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
  18. 18. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
  19. 19. Time to gather clues!
  20. 20. Two strong adjectives to describe the opportunity What is the most important thing the person will accomplish? What is the role? Describe your company highlighting what makes you stand out from your competitors What are the top qualities your ideal candidate will have? #intalent
  21. 21. Top InMail tips This is what I can do for you! A targeted approach makes the prospect feel special. #intalent
  22. 22. Top InMail tips Don’t hide the hook. Let the prospect know right away what’s great about your company and the opportunity. #intalent
  23. 23. Top InMail tips Make it enticing to get back to you. InMail is just an initial contact, not the sales pitch or the prescreen. #intalent
  24. 24. Stand out in the crowd!
  25. 25. Strategic InMail template types Let’s connect! Networking Company followers Expertise request Groups & shared memberships Referrals #intalent
  26. 26. You are your company’s brand ambassador
  27. 27. Act like a recruiter, think like a marketer. – Adaptation of Steve Harvey’s book Act Like a Lady, Think Like a Man #intalent
  28. 28. Your brand The employee value proposition #intalent
  29. 29. InMail is an opportunity to promote your brand Never assume you know what’s known about your company. You can present your company in the most positive light possible and highlight accolades that may not be well known. #intalent
  30. 30. Things to consider when promoting your brand Recent strong hires Public articles or press Company news (on LinkedIn or corporate site) #intalent
  31. 31. Case study: iHeartMedia (formerly Clear Channel) “a hidden gem with undiscovered value and untapped potential” “Clear Channel had better facts than reputation. I love a business like this.” “Don’t think of it as 850 radio stations, towers and transmitters—think of it as 240 million consumers a month.” Source: Adweek, December 15, 2013, T.L. Stanley. http://www.adweek.com/news/advertising-branding/mtv-founder-bob-pittman-our-first-media-visionary-154510 #intalent
  32. 32. Brand best practices Drive home the employee value proposition Always leave them wanting more from your company InMail is your first touch point of the candidate brand experience Tell candidates what’s in it for them Speak to how your company develops individuals within the broader organization #intalent
  33. 33. Connect with your target Be mobile-ready! Act like a recruiter, think like a candidate Be authentic, unique and personal Be a brand ambassador Relationships matter #intalent
  34. 34. Congratulations!
  35. 35. Learn more …
  36. 36. Learning Center 30 resources in 10 languages … and growing! #intalent
  37. 37. InMail playbook Available in the Learning Center #intalent
  38. 38. InMail analytics reporting LinkedIn Recruiter > Reports > Job Analytics #intalent
  39. 39. LinkedIn Talent Blog http://talent.linkedin.com/blog #intalent

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