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Greatest Hits: InMail Best Practices | Talent Connect London 2014

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Find tips on enhancing your InMail messaging and how to make data-driven decisions to connect the right candidate with their next dream job.

Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

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Greatest Hits: InMail Best Practices | Talent Connect London 2014

  1. 1. Greatest Hits InMail Best Practice Africa Muñoz Customer Success Consultant LinkedIn Harry Dhebar Customer Success Consultant LinkedIn #intalent
  2. 2. Music expresses that which cannot be said and on which it is impossible to be silent. – Victor Hugo #intalent
  3. 3. #intalent
  4. 4. #intalent
  5. 5. #intalent
  6. 6. Oops!… I did it again… – Britney Spears #intalent
  7. 7. Common InMail Pitfalls ! #intalent
  8. 8. Common InMail pitfalls We give them way too much information! They may opt out before ever speaking with us. #intalent
  9. 9. Common InMail pitfalls We make it all about us! Prospects should feel special, not like they have to do you a favour. #intalent
  10. 10. Common InMail pitfalls We make the prospect feel like a number. This message is an obvious template – nothing personalised, nothing to grab attention. #intalent
  11. 11. Act like a recruiter, think like a candidate. – Adaptation of Steve Harvey’s Act Like a Lady, Think Like a Man #intalent
  12. 12. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out Each touch point is an opportunity to share your employee value proposition #intalent
  13. 13. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
  14. 14. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
  15. 15. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
  16. 16. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
  17. 17. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
  18. 18. Time to play the music! #intalent
  19. 19. #intalent
  20. 20. Hello?... Is it me you are looking for?... – Lionel Ritchie #intalent
  21. 21. Top InMail Tip 1 Personalise, personalise, personalise #intalent
  22. 22. Due to the personalisation (consequence of the specialisation of the team) we got 54% RR when we were having a 34% RR Eva Roca, HR Manager - Softonic
  23. 23. #intalent
  24. 24. We no speak Americano… - Original Song by Renato Carosone #intalent
  25. 25. Top InMail Tip 2 Speak the same language #intalent
  26. 26. We sent candidates an InMail asking them to solve a problem, the response rate was huge. Lynda Phillips – Recruiting Lead
  27. 27. #intalent
  28. 28. Sweet dreams are made of this... Who am I to disagree… - Eurythmics #intalent
  29. 29. Top InMail Tip 3 Sell a future, not a “today” #intalent
  30. 30. Laura Orsaria, HR Specialist - ELMEC
  31. 31. #intalent
  32. 32. On the road again… - Willie Nelson #intalent
  33. 33. Top InMail Tips 4 Be Mobile! #intalent
  34. 34. InMail on mobile Prospects are on the go! Make that message short but impactful.
  35. 35. #intalent
  36. 36. And I… will always love you..ooouuuooo… - Whitney Houston #intalent
  37. 37. Top InMail Tip 5 Leverage on today´s work and build engagement through content #intalent
  38. 38. I´ve already sent InMails…now what? 1:1 Personal touch “Be better at your job” EVP, industry related news, Jobs #intalent
  39. 39. Vote for your favourite song Check in and vote via Polls in the LinkedIn Talent Connect app 1 Lionel Ritchie Hello 2 Renato Carosone No Speak 3 Eurythmics Sweet Dreams 4 Willie Nelson On The Road 5 Whitney Houston Always #intalent
  40. 40. InMail analytics reporting LinkedIn Recruiter > Reports > InMail Analytics #intalent
  41. 41. New InMail Policies Overview #intalent
  42. 42. Summary Act like a recruiter, think like a candidate 1 Personalise, personalise, personalise 2 Speak the same language 3 Sell a future, not a “today” 4 Be mobile and think about when you press “Send” 5 Build ongoing engagement by leveraging content #intalent
  43. 43. #intalent
  44. 44. Here I am baby… Signed, sealed, delivered… (I'm yours…) You got the future in your hands… - Stevie Wonder #intalent
  45. 45. #intalent

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