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Getting Your Recruiters to Act Like Marketers -- Erin Nixon at ConnectIn Dubai 2015

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Erin Nixon, Director of Talent Brand at LinkedIn explains how to be an employer of choice in a fast moving environment.

Connectin Dubai 2015 gathered 270 talent professionals and executive leaders on April 23rd from across the GCC to share talent acquisition best practices and thought leading content on employer branding, internal mobility, and measuring quality of hire. Speakers and agenda can be found here: https://lnkd.in/Connectindubai2015

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Getting Your Recruiters to Act Like Marketers -- Erin Nixon at ConnectIn Dubai 2015

  1. 1. Erin Nixon Director of Talent Brand LinkedIn
  2. 2. What is Talent Brand?
  3. 3. Autotrader Automotive Buyer Influence Study, August 2014. of car purchase decisions are made before customers ever even enter the dealership 76%
  4. 4. Why would anyone want to work for you?
  5. 5. The Rise of Talent
  6. 6. [Visual image] 7 From this…
  7. 7. [Visual image] 8 To this
  8. 8. The Power of Social Media
  9. 9. The Power of Social Media
  10. 10. Believe talent brand strength makes a “significant impact” on ability to hire 77% Average reduction in cost per hire 43% Average reduction in employee turnover 28% The Case for Talent Brand Source: LinkedIn Global Recruiting Trends Report, Nov 2014
  11. 11. Best-in-class Talent Branding…  Is consistent and authentic in its message  Targets the right people with the right content  Leans on employees as brand ambassadors  Uses social media to engage with candidates 
  Measures results and improves
  12. 12. Target the right people with the right content
  13. 13. Engaging with relevant content…
  14. 14. …and measuring results
  15. 15. Using Rich Media
  16. 16. 5 Steps to Boosting Your Talent Brand Through Content

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