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Big idea: Design Thinking & Your Organization

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Michael Peng, Managing Director, IDEO Tokyo

IDEO's Michael Peng will bring the principles of Design Thinking into the HR world drawing on the importance of empathy, prototyping, and storytelling.

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Big idea: Design Thinking & Your Organization

  1. 1. MIKE PENG OCT 2015 DESIGN THINKING YOUR ORGANIZATION + *ARTWORK FROM GENERAL ASSEMBLY, INC.
  2. 2. I’M MIKE. *ARTWORK FROM GENERAL ASSEMBLY, INC.
  3. 3. A FEW THINGS TO KNOW ABOUT IDEO *ARTWORK FROM GENERAL ASSEMBLY, INC.
  4. 4. 5 THINGS TO KNOW ABOUT IDEO IDEO STARTED AS A PRODUCT DESIGN FIRM IN SILICON VALLEY.
  5. 5. WE REALIZED THE SAME METHODS A DESIGNER USES TO DESIGN A “THING” CAN BE USED TO SOLVE SOME OF THE WORLD’S BIGGEST CHALLENGES.
  6. 6. THIS WAS THE BEGINNING OF WHAT WE CALL “DESIGN THINKING”. “Design thinking is a human- centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, CEO of IDEO
  7. 7. OUR MISSION: CREATE POSITIVE IMPACT IN THE WORLD THROUGH DESIGN.
  8. 8. 3 TOOLS KEY DESIGN THINKING *ARTWORK FROM GENERAL ASSEMBLY, INC.
  9. 9. 1OBSERVING
  10. 10. OBSERVING PUTTING PEOPLE FIRST. HOW CAN WE BETTER UNDERSTAND WHAT PEOPLE NEED AND WANT?
  11. 11. 2PROTOTYPING
  12. 12. PROTOTYPING FAIL EARLY TO SUCCEED SOONER. HOW CAN WE CREATE EXPERIMENTS TO LEARN AS MUCH AS POSSIBLE?
  13. 13. 3STORYTELLING
  14. 14. STORYTELLING GIVING PEOPLE A REASON TO BELIEVE. HOW CAN I BRING PEOPLE ALONG ON THE JOURNEY?
  15. 15. YOUR ORGANIZATIONDESIGN THINKING & *ARTWORK FROM GENERAL ASSEMBLY, INC.
  16. 16. 1OBSERVING
  17. 17. OBSERVING. HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE INSPIRED BY OUR OWN PEOPLE?
  18. 18. Neuroscientist Product Manager Industrial Designer Material Scientist Magazine Editor Interaction Designer Product Designer ArchitectIndustrial Designer Business Designer Communication Designer Strategy Consultant Mechanical Engineer
  19. 19. OBSERVING TO LEARN. HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE INSPIRED BY OUR OWN PEOPLE?
  20. 20. OBSERVING TO GROW. HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE INSPIRED BY OUR OWN PEOPLE?
  21. 21. Intro 101 ALUMNI VIDEO Breakfast W/ DAVID KELLEY Learn From Failure PANEL DISCUSSION 2:15 - 3:30 PM 1:30 - 2:15 PM 2:45 - 3:45 PM 9:15 - 10:00 AM 8:30 - 9:00 AM 10:00 - 11:00 AM 2:15 - 3:45 PM 1:30 - 2:15 PM 3:30 - 4:30 PM 3:45 - 4:30 PM 10:00 - 10:30 AM 9:00 - 10:00 AM 11:00 - 11:45 AM 3:45 - 4:15 PM 4:30 - 5:00 PM 4:30 - 5:00 PM 10:30 - 11:30 AM 10:00 - 10:45 AM 12:00 - 1:00 PM 10:45 - 11:15 AM 1:00 - 1:45 PM 11:45 - 12:15 PM 12:15 - 1:30 PM 11:30 - 12:15 PM 12:15 - 1:30 PM 1:45 - 2:45 PM 4:30 - 6:30 PM 5:00 - 6:30 PM 5:00 - 8:00 PM 6:30 - 8:00 PM 8:00 PM ONWARDS Design Challenge Part II: INSIGHTS & PROTOT YPING Ins & Outs W/ SYLVIA VERGANI Design Challenge PRESENTATIONS Design Challenge Part I: RESEARCH & SYNTHESIS Our Design Process W/ CL ARK SCHEFFY What To Tell Your Grandmother W/ WHITNEY MORTIMER Take It Home W/ PAUL BENNETT Icebreaker AROUND THE WORLD Welcome W/ DAVID KELLEY Journeys, Values & The BBOI Moment of Reflection Moment of Reflection Moment of Reflection Our Future State of IDEO W/ TIM BROWN Our Financial Happy Place W/ DAVE STRONG Lunch W/ DISCIPLINE GROUPS Workmapping Getting to Know Each Other W/ COE LETA STAFFORD Legal Shmegal ROCHAEL SOPER ANRANLY Design Challenge Part III: PRODUCTION Location Videos PIZZA PART Y A Happy 90 Minutes Happy Hour W/ SAN FRANCISCO Dinner By The Bay IN LOOKOUT After Party IDEO PAYS FIRST ROUND Lunch Designing Ourselves W/ ILYA PROKOPOFF Lunch 15 MINUTE BREAK 15 MINUTE BREAK
  22. 22. 2PROTOTYPING
  23. 23. PROTOTYPING. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
  24. 24. PROTOTYPING NEW SPACES. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
  25. 25. PROTOTYPING NEW TALENT. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
  26. 26. PROTOTYPING NEW TOOLS. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
  27. 27. 3STORYTELLING
  28. 28. STORYTELLING. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
  29. 29. STORYTELLING WHAT WE DO. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
  30. 30. STORYTELLING HOW WE THINK. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
  31. 31. STORYTELLING WHO WE ARE. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
  32. 32. *ARTWORK FROM GENERAL ASSEMBLY, INC.

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