1. Abbé Felters
HR & Admin Manager
Action Impact
Premila Braganza
Head of HR
dmg events Middle East
& Asia
Driving a Successful Talent Strategy
with LinkedIn as a Small and
Midsized Company

2. What are we?
Creative-led
Brand Experience Agency

3. Our Industry
Not 9 to 5Freelancers

4. What kind of talent
do we look for?
Carnivores Reptiles Herbivores Rodents

5. Who manages it?
Just me!

6. Why LinkedIn?

7. Employer Branding
Job Posts
Recruiter License
Our LinkedIn Solution

8. ① Stopped using recruitment agents
with immediate effect
② Get all employees connected to the
right company page to maximize
your Employer Branding
③ Get your JD’s up to date and look
at keywords
What did we do first?

9. You have the power… create a
system which works alongside your
internal process and make your life
simple and logical if you are like me!
Then we created our own
workflow process

10. And allocated Hiring
Managers
ShortlistJob Post
Hiring
Manager
Head of
departments
Interview
process
HR

11. Employer Branding

12. Careers Page
Our culture

13. How we use LinkedIn recruiter
Headhunting
(FTE’s & Consultants)
Job Posts

14. Challenges
① Selling LinkedIn into the business
② Time consuming
③ Technical issues

15. Successes
① People hired
② Money Saved
③ Increased followers on LinkedIn
④ Company profile raised

16. Action Impact Stats
Company Page
171Visits per month
+165%Growth in company presence

17. Our followers
9011March 2015
507August 2013

19. Hello, I am…
Premila Braganza
Head of HR
dmg events Middle East & Asia

20. dmg events Middle East & Asia is an international exhibition and publishing
company.
Who we are & What we do
global energy construction hospitality interior industriescoatingsdigital marketing

21. Our Current Landscape

22. 175FTE
40%Tenure of 3 years & over
32%Tenure of less than 12 months

23. Why LinkedIn?
To engage with
our talent
community
Promote our
employer
brand
Help us with
talent
acquisition
Reduce our
recruitment
costs

24. A set of attributes, often intangible
• that makes a business distinctive,
• promises a particular kind of employment
experience, and
• appeals to those people who will thrive and
perform best in its culture.
What is an Employer Brand?

25. Business is all about
people, people,
people.
- Richard Branson

27. 3,724
4,291
4,878
5,758 5,923 6,084
6,767
7,379
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Total Followers
234
587 587
880
185 181
683
612
-
100
200
300
400
500
600
700
800
900
1,000
New Followers

28. Inspirational Quotes Employee Testimonials

29. New Hire Feedback Celebrate our High Potentials

30. Position ourselves as
Thought Leaders
Advocate work life balance

31. Talent Acquisition
Direct
15% Dubizzle
10%
LinkedIn
8%
Referrals
38%
Agency
23%
Ex-
employee
6%
Oct 13 – Sept 14
Direct
25%
Dubizzle
3%
LinkedIn
14%
Referrals
16%
Agency
28%
Ex-
employee
14%
Oct 14 – To Date
Direct
17% Dubizzle
7%
LinkedIn
2%
Referrals
50%
Agency
24%
Oct 12 – Sept 13

32. Best Practices
for Job Posts
Promote
your talent
brand
Use a
standard job
title
Be
specific
Write creative
job
descriptions

33. 2 Easy Tips to Implement
• Make the best of your captive
audience during induction
• Harness the power of numbers

34. Great things in business are
never done by one person.
They’re done by a team of
people.
- Steve Jobs

35. Small Business
Recruiting & Hiring:
The Ultimate LinkedIn Guide