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Talent Pool Report
Students and Recent Graduates
Australia and New Zealand
Q1 2014
Key Facts
Overview & Methodology
Students are using LinkedIn as a starting
gate for their professional career, to
establish their professional identity, build
their network and research potential
career opportunities.
They recognize LinkedIn is one of the
best online tools to help jump-start
their professional careers - our student
members use LinkedIn every day to
research companies, industries, jobs and
internships in industries ranging from
information technology and consumer
goods to Financial services. With the
world’s largest professional network we
are able to offer a world of Insights
about our Student and Recent Graduate
members. Data about job consideration
comes from our semiannual talent
drivers survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
UNTAPPED
SATURATED
# of LinkedIn Members
DemandIndex
LessDemandMoreDemand
University of Melbourne (AU)
University of Queensland (AU)
University of Wollongong (AU)
The University of Western Australia (AU)
University of Auckland (NZ)
Massey University (NZ)
Swinburne University of Technology (AU)
Curtin University of Technology (AU)
Charles Sturt University (AU)
Macquarie University (AU)Deakin University (AU)
Tafe (AU)
GrifïŹth University (AU)
Team Leadership
Management
Customer Service
Research
Teamwork
Social Media
Project Management
Public Speaking
Leadership
Microsoft OfïŹce
The largest student populations on
LinkedIn are located in the Sydney,
Melbourne, Brisbane, and Perth areas
The industries that attract the most
recent graduates are Information
Technology, Retail, Financial Services,
and Government Administration
Students and Recent Graduates on
LinkedIn have increased over 250%
since 2011
The most popular degrees are
Bachelor of Art, Commerce, Business
Administration, and Science
The most popular ïŹelds of study
are Accounting, Marketing, General
Business Admin and Management,
and Account and Finance
Students and Recent Graduates
What are our student members looking
for in a job?
Most popular schools for Students
and Recent Graduates
Most popular LinkedIn groups
Monash University (AU)
University of Sydney (AU)
Rmit University (AU)
University of Melbourne
(AU)
University of Technology,
Sydney (AU)
University of New South
Wales (AU)
GrifïŹth University (AU)
Tafe (AU)
Harvard Business Review
Australian Human Resources Institute
Ted: Ideas Worth Spreading - UnofïŹcial
Australian It Industry
Engineers Australia
How can you reach out to this critical talent pool?
If you are looking to ïŹnd students or recent graduates, focus recruitment messaging on good work/life balance, challenging
work, strong career path.
Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedIn
allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passive
candidates already employed in similar jobs.
1. Free Student/Entry Level Jobs
Post your student/internships and entry level roles for free at http://www.linkedin.com/job/consumer/students
2. CheckIn
Use CheckIn to improve and streamline the campus recruitment experience
CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efïŹciency
3. Company/Career Page
Give students a picture of what it’s like to work for your company with authentic messages
Showcase your employment brand with focused, targeted content
4. Targeted Advertising
Dynamically deliver your message to members that ïŹt your opportunity - on and off LinkedIn
Drive trafïŹc to your career page and jobs, or reach out to passive candidates directly
Copyright © 2014 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Want to learn more about how your company is already connected to this talent pool and how you can best leverage these
assets to reach this important talent pool for job opportunities? talent.linkedin.com
36%
38%
38%
33%
33%
37%
40%
43%
56%
34%
55%
42%
CULTURE THAT FITS
MY PERSONALITY
GOOD WORK/LIFE BALANCE
ABILITY TO MAKE
AN IMPACT
STRONG CAREER PATH
CHALLENGING WORK
EXCELLENT COMPENSATION
AND BENEFITS
AU & NZ
Professional
Students
and Recent
Graduates
30%
30%
FLEXIBLE WORK
ARRANGEMENTS
STRONG EMPLOYEE
DEVELOPMENT
25%
47%

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Australia and New Zealand Students and Recent Graduates | Talent Pool Report

  • 1. Talent Pool Report Students and Recent Graduates Australia and New Zealand Q1 2014 Key Facts Overview & Methodology Students are using LinkedIn as a starting gate for their professional career, to establish their professional identity, build their network and research potential career opportunities. They recognize LinkedIn is one of the best online tools to help jump-start their professional careers - our student members use LinkedIn every day to research companies, industries, jobs and internships in industries ranging from information technology and consumer goods to Financial services. With the world’s largest professional network we are able to offer a world of Insights about our Student and Recent Graduate members. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members. Where should you look for talent? What skills and keywords should you look for? HIGH-DEMAND UNTAPPED SATURATED # of LinkedIn Members DemandIndex LessDemandMoreDemand University of Melbourne (AU) University of Queensland (AU) University of Wollongong (AU) The University of Western Australia (AU) University of Auckland (NZ) Massey University (NZ) Swinburne University of Technology (AU) Curtin University of Technology (AU) Charles Sturt University (AU) Macquarie University (AU)Deakin University (AU) Tafe (AU) GrifïŹth University (AU) Team Leadership Management Customer Service Research Teamwork Social Media Project Management Public Speaking Leadership Microsoft OfïŹce The largest student populations on LinkedIn are located in the Sydney, Melbourne, Brisbane, and Perth areas The industries that attract the most recent graduates are Information Technology, Retail, Financial Services, and Government Administration Students and Recent Graduates on LinkedIn have increased over 250% since 2011 The most popular degrees are Bachelor of Art, Commerce, Business Administration, and Science The most popular ïŹelds of study are Accounting, Marketing, General Business Admin and Management, and Account and Finance
  • 2. Students and Recent Graduates What are our student members looking for in a job? Most popular schools for Students and Recent Graduates Most popular LinkedIn groups Monash University (AU) University of Sydney (AU) Rmit University (AU) University of Melbourne (AU) University of Technology, Sydney (AU) University of New South Wales (AU) GrifïŹth University (AU) Tafe (AU) Harvard Business Review Australian Human Resources Institute Ted: Ideas Worth Spreading - UnofïŹcial Australian It Industry Engineers Australia How can you reach out to this critical talent pool? If you are looking to ïŹnd students or recent graduates, focus recruitment messaging on good work/life balance, challenging work, strong career path. Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedIn allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passive candidates already employed in similar jobs. 1. Free Student/Entry Level Jobs Post your student/internships and entry level roles for free at http://www.linkedin.com/job/consumer/students 2. CheckIn Use CheckIn to improve and streamline the campus recruitment experience CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efïŹciency 3. Company/Career Page Give students a picture of what it’s like to work for your company with authentic messages Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that ïŹt your opportunity - on and off LinkedIn Drive trafïŹc to your career page and jobs, or reach out to passive candidates directly Copyright © 2014 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com 36% 38% 38% 33% 33% 37% 40% 43% 56% 34% 55% 42% CULTURE THAT FITS MY PERSONALITY GOOD WORK/LIFE BALANCE ABILITY TO MAKE AN IMPACT STRONG CAREER PATH CHALLENGING WORK EXCELLENT COMPENSATION AND BENEFITS AU & NZ Professional Students and Recent Graduates 30% 30% FLEXIBLE WORK ARRANGEMENTS STRONG EMPLOYEE DEVELOPMENT 25% 47%