Learn how to avoid the 4 common mistakes agency recruiters make on LinkedIn. Learn more about LinkedIn Talent Solutions for recruitment firms: http://linkd.in/1iTsTH5 Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

1. Recruiting Fundamentals: 4 Common Mistakes Agency Recruiters Make on LinkedIn
©2014 LinkedIn Corporation. All Rights Reserved.

2. 2
Meet the presenter

3. Snapshot of LinkedIn
4 common mistakes & how you can correct them
Answer your top questions
3
Things we’ll cover in the next 35 minutes

4. LinkedIn: A global pool of talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
100M+
UNITED STATES OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
15M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
1M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
4M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
332M+
Members
worldwide
+2
New members per second
142M
Monthly unique visitors
4M+
CHINA

5. 5
Why do professionals join and visit LinkedIn?
3
Brand themselves
Get smart
Think about careers
Discuss business issues
1
4
2

6. Availability of quality talent
65%
Competition
46%
Offer made by client (includes compensation, role, location, etc.)
33%
Recruiting team too small
16%
Inability to effectively use data to improve our approach
11%
Recruiting team skills
11%
Lack of familiarity with my firm’s brand
11%
“What are your company’s biggest obstacles to attracting the best talent?”
Biggest obstacles to attracting top talent
6
Quality is #1 obstacle
Top 3 obstacles reflect a highly competitive landscape
Source: LinkedIn 2013 Global Recruiting Trends Survey, US respondents only

7. Passive
Active
>75%
332M+
MEMBERS
7
Reach BOTH active and passive candidates
PASSIVE
<25%
ACTIVE

8. Professional workforce breakdown
8
Source: LinkedIn Talent Trends 2014 lnkd.in/talent-trends

9. When you send an InMail or post a job, what is the FIRST thing candidates check to learn more about you?
9
?

10. 10
4 common mistakes made by agency recruiters
1
2
3
4
Don’t have a recruiting profile
Skipping their morning coffee
Don’t stand out
Limit their reach and efficiency

11. 11
Build a compelling profile

12. 12
4 common mistakes made by agency recruiters
1
2
3
4
Don’t have a recruiting profile
Skipping their morning coffee
Don’t stand out
Limit their reach and efficiency

13. Be a subject matter expert, not a Recruiter
Don’t be white noise - follow the Rule of Three’s
1.A personal post
2.Industry related post
3.Recruiting post
Everything you post reflects your personal brand
Post on the go
13
Make your interactions count with status updates

14. 14
Don’t forget your fix
Your Network
Industry News
Companies
Groups

15. 300M+ stories are read per month on Pulse.
15
Stay up to date with Pulse

16. 16
Influencers and publishers on LinkedIn

17. Join many
Participate in a few
Run one
Groups
IT pros
Real estate
Fashion
2.1 Million
17
Listen in on Groups

18. 18
Follow companies
Jobs
Industry

19. 19
4 common mistakes made by agency recruiters
1
2
3
4
Don’t have a recruiting profile
Skipping their morning coffee
Don’t stand out
Limit their reach and efficiency

20. 20
Stand out

21. Your company’s brand:
Add a logo & banner image
Company description
Point out Company specialties
Differentiate from your competition
Designate Page Admin for company status updates
21
Build a knockout Company Page

22. Engaged talent
pool
71%
of members are interested in updates on job opportunities from companies they follow
22
Your followers: A valuable pool of talent
78%
of members are more likely to accept Recruiter InMail when they follow your company
More likely to respond
Long-term relationships
64%
of followers would follow companies “indefinitely”

23. Analyze & optimize
Engage followers: Post updates
Build community: Acquire followers
Establish presence: Develop branding assets
23
Build a community: Engage, analyze, optimize

24. 24
4 common mistakes made by agency recruiters
1
2
3
4
Don’t have a recruiting profile
Skipping their morning coffee
Don’t stand out
Limit their reach and efficiency

25. 25
Live Demo of Recruiter

26. 26
Consider the member experience
In their
Inbox
On the LinkedIn homepage
When they network with your employees
When they
search for jobs
Via mobile LinkedIn app
When they research your company

27. 27
Questions?

28. Recruiting Fundamentals: 4 Common Mistakes Agency Recruiters Make on LinkedIn
Check out our Search & Recruitment Page: lnkd.in/forrecruitmentfirms
Register for upcoming webcasts: lnkd.in/LTSwebcasts
Follow us on twitter @HireOnLinkedIn
The presentation and recording will be sent within 48 hours of the webcast
Thank you for joining us today!
©2014 LinkedIn Corporation. All Rights Reserved.