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3 US Recruiting Trends You Need to Know | Webcast

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To win in 2015, talent acquisition and business leaders need to stay ahead of the latest recruiting trends. Learn 3 must-know talent acquisition trends for 2015.

Download the full US global recruitment trends: http://linkd.in/1sNpqvi

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3 US Recruiting Trends You Need to Know | Webcast

  1. 1. 1 3 Recruiting Trends You Need to Know And how to build them into your 2015 budget and strategy
  2. 2. Meet your presenters #hiretowin
  3. 3. Today’s webcast agenda Top recruiting trends from LinkedIn surveys and data How to prepare for these trends in your 2015 strategy All sources LinkedIn surveys or data unless otherwise stated #hiretowin
  4. 4. Based on the largest survey of talent acquisition leaders in the world, LinkedIn’s 4th annual study 4,125 recruiting leaders 31 countries 14 industries #hiretowin
  5. 5. 4 trends to build into your 2015 plan Based on LinkedIn’s 2015 Global Recruiting Trends survey 1 Prepare for growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin
  6. 6. 4 trends to build into your 2015 plan Based on LinkedIn’s 2015 Global Recruiting Trends survey 1 Prepare for growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin
  7. 7. Talent acquisition set to intensify Percent of recruiting leaders projecting an increase in 2015 Hiring Volume Recruiting Budget 75 50 25 0 2011 2012 2013 2014 #hiretowin
  8. 8. Talent acquisition set to intensify Percent of recruiting leaders projecting an increase in 2015 Hiring Volume Recruiting Budget 75 50 25 0 2011 2012 2013 2014 #hiretowin
  9. 9. Most regions are optimistic Percent of recruiting leaders projecting hiring increase in 2015 North America Brazil Asia Europe 80 70 60 50 40 30 2011 2012 2013 2014 #hiretowin
  10. 10. Most regions are optimistic Percent of recruiting leaders projecting hiring increase in 2015 North America Europe Asia Brazil 80 70 60 50 40 30 2011 2012 2013 2014 #hiretowin
  11. 11. North American and Asian CXO’s are most optimistic Percent of CXOs projecting increase in overall staffing levels 57% 51% 46% 55% North America Asia Brazil Europe 30.00% 50.00% 70.00% #hiretowin
  12. 12. The global economy is expected to pick up speed … strengthening to 3.4 and 3.5 percent in 2015 and 2016, respectively. World Bank Global Economic Prospects, June 2014 #hiretowin
  13. 13. Biggest obstacles to landing talent in 2015 will be competition & compensation 50% 45% 40% 35% 30% 25% 20% 2012 2013 2014 Competition Compensation Lack of interest in our employer brand Location % global companies #hiretowin
  14. 14. Prepare to compete for talent in 2015 Next steps for your strategic planning  Inform your executives about increasing competition for top talent  Use data to quantify talent pools and supply-demand #hiretowin
  15. 15. 4 trends to build into your 2015 plan Based on LinkedIn’s 2015 Global Recruiting Trends survey 1 Prepare for growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin
  16. 16. 64% Of global talent leaders believe they’re not doing a great job tracking ROI on sources of hire #intalent
  17. 17. Quality is the most valuable hiring metric % ranking as top metric for tracking recruiting team performance 18% 25% 44% 0% 10% 20% 30% 40% 50% Quality of hire Time to fill Hiring manager satisfaction #hiretowin
  18. 18. ‘Career-centric’ online media are core sources College recruiting Internet job boards Company career website CRM system Referral programs Diversity recruiting programs General career fairs General social media Internal hires Internet resume databases Print/trade journals Other RPO’s, contingency & staffing agencies Social professional networks ATS/internal candidate database 50% 40% 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% Quantity of hires: top sources Quality of hires: top sources #hiretowin
  19. 19. ‘Career-centric’ online media are core sources Referral programs College recruiting Internet job boards Company career website CRM system Diversity recruiting programs General career fairs General social media Internal hires Internet resume databases Print/trade journals Other RPO’s, contingency & staffing agencies Social professional networks ATS/internal candidate database 50% 40% 30% 20% 10% 0% 0% 20% 40% 60% 80% Quantity of hires: top sources Quality of hires: top sources #hiretowin
  20. 20. Professional networks now a top source of quality hires Percent ranking each source of hire in top 4 for ‘quality hires’ Job boards Social professional networks RPO's/Staffing Employee referrals 45 40 35 30 25 20 2011 2012 2013 2014 #hiretowin
  21. 21. LinkedIn’s talent ecosystem continues to scale 700 600 500 400 300 200 100 0 350 300 250 200 150 100 50 0 Average open jobs (000s) Q2 2011 Q2 2012 Q2 2013 Q2 2014 LinkedIn Members (millions) Members #hiretowin
  22. 22. LinkedIn’s talent ecosystem continues to scale 700 600 500 400 300 200 100 0 350 300 250 200 150 100 50 0 Q2 2011 Q2 2012 Q2 2013 Q2 2014 Average open jobs (000s) 75M new members in the past 12 months LinkedIn Members (millions) Jobs Member s #hiretowin
  23. 23. Get value from your online sources in 2015 Next steps for your strategic planning  Focus on ‘career-centric’ sites, rather than broad-appeal sites  Optimize job descriptions for online distribution, search, and recommendation  Measure ROI to across sources of hire to determine your investment strategy #hiretowin
  24. 24. 4 trends to build into your 2015 plan Based on LinkedIn’s 2015 Global Recruiting Trends survey 1 Prepare for growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin
  25. 25. Case for increased investment in employer brand Percent of recruiters saying that ‘employer brand’ … 100 75 50 25 0 has significant impact on hiring is a top priority has enough resources is measured 43% 36% 75% 56% #hiretowin
  26. 26. Top 4 channels for promoting employer brand % ranking channel as most effective in promoting employer brand 90% 80% 70% 60% 50% 40% 30% 2012 2013 2014 Company website Online professional networks (e.g., LinkedIn) Friends/family, word of mouth Social media (e.g., Facebook, Twitter) #hiretowin
  27. 27. 76% of job applicants viewed an employee’s LinkedIn profile in the last 6 months #intalent
  28. 28. Boosting employer brand investment in 2015 Next steps for your strategic planning  Benchmark employer brand budget against other talent and HR investments — is employer brand funded in line with priorities?  Leverage your employees as ambassadors, their profiles are another brand touch point  Create a social & content program to stay top of mind with candidates; Partner with marketing  Create a consistent candidate experience across all sources of hire #hiretowin
  29. 29. 4 trends to build into your 2015 plan Based on LinkedIn’s 2015 Global Recruiting Trends survey & research 1 Prepare for growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin
  30. 30. Recruiting leaders believe these 3 trends are here to stay Percent of recruiters ranking something as a top 3 ‘long lasting’ trend Trend Percent 1) Using social and professional networks 37% 2) Upgrading employer brand 33% 3) Sourcing passive candidates 26% 4) Being a strategic talent advisor to the business 19% 5) Boosting referral programs 17% #hiretowin
  31. 31. Most companies recruit passive candidates 48% Netherlands 41% Belgium 72% US 83% China 61% Global Average 85% Professionals are willing to talk to a recruiter #hiretowin
  32. 32. Different countries see a different future for recruiting Top ‘up-and-coming’ trend for selected geographies Belgium Remote workforce options Germany, Italy, Netherlands Recruiting becoming more like marketing Australia, India, South Africa Improved candidate & job matching USA, Canada, Mexico & Brazil Improved candidate & job matching China Using “big data” to predict future talent needs #hiretowin
  33. 33. …but matching candidates to jobs has global appeal Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Using "big data" for predicting future talent needs Recruiting becoming more like marketing Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Using "big data" for predicting future talent needs Using in-house marketing to advertise our employee experience Recruiting becoming more like marketing Focusing on referrals as a primary source of talent Using "big data" for predicting future talent needs Improved candidate and job matching Defining and measuring the quality of our hires Defining and measuring the quality of our hires Proving ROI for our recruiting tools Defining and measuring the quality of our hires Improved candidate and job matching Proving ROI for our recruiting tools Defining and measuring the quality of our hires Proving ROI for our recruiting tools Proving ROI for our recruiting tools Recruiting becoming more like marketing Upcoming Trend #1 Upcoming Trend #2 Upcoming Trend #3 USA UK Nordics Germany France Spain Australia India Brazil China #hiretowin
  34. 34. …but matching candidates to jobs has global appeal Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Using "big data" for predicting future talent needs Recruiting becoming more like marketing Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Using "big data" for predicting future talent needs Using in-house marketing to advertise our employee experience Recruiting becoming more like marketing Focusing on referrals as a primary source of talent Using "big data" for predicting future talent needs Improved candidate and job matching Defining and measuring the quality of our hires Defining and measuring the quality of our hires Proving ROI for our recruiting tools Defining and measuring the quality of our hires Improved candidate and job matching Proving ROI for our recruiting tools Defining and measuring the quality of our hires Proving ROI for our recruiting tools Proving ROI for our recruiting tools Recruiting becoming more like marketing Upcoming Trend #1 Upcoming Trend #2 Upcoming Trend #3 USA UK Nordics Germany France Spain Australia India Brazil China #1 Improved candidate and job matching #hiretowin
  35. 35. LinkedIn matching: right jobs, right talent, right time Your Jobs Profiles on LinkedIn Reach passive candidates across multiple channels LinkedIn Matching Engine xyzCo Careers at xyzCo Multiple delivery channels to all members Opportunity Recommendations > 50% of all job views on LinkedIn come through recommendations #hiretowin
  36. 36. Sneak preview for 2015: Company fit & search visualization in LinkedIn Recruiter THE ECONOMIC GRAPH Recrui ter Search Company f i t & search visual izat ion Company fit Prioritizes candidates based on:  Similarities to your employees  Likelihood to engage with recruiters  Behavioral interest in your company Search visualization  Visual interactions and insights  Data visualization for hiring managers #hiretowin
  37. 37. Plan for a world of better job & candidate matching Next steps for your strategic planning  Use industry-standard titles and keywords to ensure your jobs are search optimized  Analyze top performers at your company to identify attributes of quality hires so you can prioritize candidates to target #hiretowin
  38. 38. 4 trends to build into your 2015 plan Based on LinkedIn’s 2015 Global Recruiting Trends survey 1 Prepare for growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin
  39. 39. Three practical steps for 2015 planning Inspire your team to give data-driven business advice for finding quality hires in a competitive talent environment 1 2 Quantify ROI of each source of hire to determine how much to invest in each source and find more quality talent 3 Up-skill your team to use new sourcing and employer brand techniques & tools to stay ahead in 2015 #hiretowin
  40. 40. Newly released: 2015 US Recruiting Trends Based on the largest survey of talent acquisition leaders in the world Download now: http://linkd.in/1sNpqvi #hiretowin

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