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Data from LinkedIn shows the adoption of social media tools
among sales and business development professionals.
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New LinkedIn reveals social selling has hit mainstream in the UK

A new survey of more than 1,000 sales and business development professionals in the UK has revealed almost one in four top-performing sales professionals spend up to two hours a day using social media.

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New LinkedIn reveals social selling has hit mainstream in the UK

  1. 1. Data from LinkedIn shows the adoption of social media tools among sales and business development professionals. SOCIAL SELLINGH I T S M A I N S T R E A M I N T H E U K R E L AT I O N S H I P S M AT T E R Sales professionals in the UK prioritise the ability to build strong relationships over a prospect’s willingness to purchase. 40.9% Engaging with multiple influencers involved in the buyer process 69.1% Ability to build trust with a customer quickly 42.1% Providing unique insights into the buyer’s business 55.4% Finding buyers with intent to purchase 59.5% Providing value to the buyer from the first interaction 51.9% Personalise interactions based on previous engagements L I N K E D I N M O S T P O P U L A R S O C I A L P L AT F O R M F O R B U S I N E S S G R O W T H More sales and business development professionals use LinkedIn than any other platform P R O D U C T I V I T Y T O O L S I M P O R TA N T F O R O N E I N T H R E E S A L E S P E O P L E Most popular productivity tools among UK sales and business development professionals: M I L L E N N I A L S B I G G E S T A D O P T E R S O F N E W S A L E S T E C H N O L O G Y Younger professionals more likely to use sales intelligence tools to build and manage relationships with clients. Use of social media platforms for sales intelligence: 81% 72% 58% Evernote 29% Google Apps 70% Dropbox or Box Under 35 35-54 Over 55 65% 65% 41%56% Survey conducted by research company Market Cube among an online sample of 1,000 sales and business development professionals in the UK between December 21, 2015 to January 12, 2016. T I M E O N L I N E Social selling leaders are using sales intelligence tools throughout the week to boost their results. 7.9% Less than 1 hour 22.6% 1 to 3 hours 30.5% 3 to 5 hours 24.2% 5 to 10 hours 10% 10 to 20 hours 4.8% 20 hours or more

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