LinkedIn Breakfast held at the Sheraton Melbourne on the Key to Social Selling
Presenters include:
Mark Dick, Director, LinkedIn Sales Solutions, ANZ
Daryl Weinhoff, Account Executive, LinkedIn Sales Solutions
Customer Speaker - Dave Anderson, Dynatrace
5. The buying process today
Increasingly
complex
Buyers are
better informed
Increasingly
social
7
Key influencers in B2B
buying decisions
75-90%
B2B buyers are through
the buying process
before reaching out to a
sales professional
75%
B2B buyers use social
networks to research
products
6. “
Connect the world’s buyers and sellers to
build relationships
LinkedIn Sales Solutions Mission
7. Brazil
Europe & Middle East
South Africa
Asia
Australia
New Zealand
21M+
112M+
4M+
60M+
7M+
1M+
126M+
North America
380M+
Members
Worldwide +2 New members
per second
9. STAY INFORMEDSTAY CONNECTED GET HIRED
with your professional world through professional news
and knowledge
and build your career
For members
10. MARKET SELLHIRE
Power the majority of
the world’s hires
The most engaging platform
for marketers to engage with
professionals
Leveraging professional
networks at scale
For customers
11. Sales is changing
70% 95% 90%
Leads generated by sales
professionals
B2B buyers expect new
or different insights from
sales professionals
Of decision makers never
respond to cold outreach
12. Moving from serendipity to science
DepthofData
Role changes
Personal motivations
Recent work success
Industry risks
Clients and vendors
Company financials
Competitors
Products & solutions
Buying triggers
21. Create a professional brand
Find the right people
Engage with insights
Build strong relationships
Social Selling Index
10.6
4.8
1.7
8.9
26.0
Global Reps
How Do We Compare?
*SSI as of July 2015
16.5
12.4
7.2
16.3
52.3
Attendees Today
13.1
7.1
3.9
11.3
35.4
Your Reps