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INside Sales Series: Optimising your professional brand to accelerate sales

INside Sales Series: Optimising your professional brand to accelerate sales

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As a sales professional, you may not think of yourself as a brand, but that's exactly what you are. And if you're like most sales professionals, your LinkedIn profile page is your primary professional branding platform.

To help you make the most out of your LinkedIn presence, join us for the latest INside Sales webinar where we will show you how to turn your online brand into a gold mine of information and value for your prospects.

As a sales professional, you may not think of yourself as a brand, but that's exactly what you are. And if you're like most sales professionals, your LinkedIn profile page is your primary professional branding platform.

To help you make the most out of your LinkedIn presence, join us for the latest INside Sales webinar where we will show you how to turn your online brand into a gold mine of information and value for your prospects.

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INside Sales Series: Optimising your professional brand to accelerate sales

  1. 1. INside Sales Series: Optimising your professional brand to accelerate sales Ben Eatwell Marketing Manager ANZ LinkedIn Sales Solutions
  2. 2. Why is a professional brand important? 81% 35% 72% 81% of buyers are more likely to engage with you if you have a professional brand Reps that exceed quota get 35% more page views Sales reps that use social selling outperform their peers by over 72%
  3. 3. 66% -90% THROUGH THE BUYER JOURNEY
  4. 4. 75% B2B BUYERS RESEARCHING SOLUTIONS ON SOCIAL MEDIA
  5. 5. What do you see when you Google your name?
  6. 6. Which Erica would you buy from?
  7. 7. First impressions count • Professional Photo • Contact Details • Headline • Summary • Rich Media
  8. 8. Structuring your Summary
  9. 9. Rich Media TIP: What content would a prospect want at the start of their buying journey?
  10. 10. 1 min video =1.8m words
  11. 11. 2bn Engage with Content
  12. 12. Types of Content Shared article Blog post Group discussions Video Presentations Infographics Webinars eBooks Case Studies Whitepapers
  13. 13. Get noticed to be acknowledged Content from other influencers Original content Content about your business 4 1 1--
  14. 14. Engaging with Content Be Authentic Be Valuable Be Active
  15. 15. Questions bit.ly/10tipsforsalescontent Recent Webinar: 10 Tips for Engaging Sales Prospects with Content

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