Article on Digital Natives starts on Page 12.

1. Issue 1 2013
Revıew
the
Meet the
digital
natives
They’re about to
change your world
why the big apple will isis turn goodbye desks,
has joined the big Americans on to hello holograms:
data revolution mobile payment? the future office

2. Welcome
Four in a row!
The awards just keep rolling in.
In November 2012, for an
unprecedented fourth year,
The Review was named Best
Business-to-Business Title at the
CMA’s International Content
Mobile’s potential to Marketing Awards.
change the world
Contributors
M obile devices aren’t just for keeping in touch with friends and family –
they’re having a real impact on the way we live. From smartphones to
embedded devices and connected cities, mobile technology offers convenience,
Adam Oxford
Adam has been writing about
security and entertainment for individuals, companies and governments alike.
technology for more than 15 years
Mobile is providing some of the most exciting developments in technology.
and has been published in dozens
Smartphones allow you to pay for your coffee with a single tap; mobile health
of newspapers, technology
applications bring medical assistance to far-flung communities. M2M devices are
magazines and websites.
helping to stop illegal logging in the Amazon rainforest, and mobile messaging is
changing the way companies communicate with their customers. As our working
Kathy Chin Leong
patterns change, mobile devices are offering flexible alternatives to the standard
working day. Award-winning journalist Kathy
The potential of mobile and other technology is staggering – and in this issue, is former West Coast bureau chief
we look at just a fraction of the innovations coming out of the industry. for ComputerWorld. She has been
Our cover feature looks at the “digital natives” – the young people who have a high-tech reporter for more
never known a world without the internet. They’re born thinking globally and than 10 years.
are set to make a massive impact on how we work and play. This is a generation
to watch, especially those who have been playing with smartphones and tablets Emma Johnson
since they could crawl.
We head down under to see how Australia and New Zealand are harnessing Emma is a freelance journalist
the power of technology to save taxpayer money and improve citizens’ quality whose credits include the
of life. Australia’s eHealth program and New Zealand’s igovt portal are just two New York Times, Wired, the Wall
examples – and could eVoting be next? Street Journal, Entrepreneur and
There’s plenty more inside, including a look at the Isis rollout in Austin MSN Money.
and Salt Lake City, New York’s experiment in open data and how
manufacturers are making our gadgets greener. I hope you will enjoy Juha Saarinen
this issue – and please stay in touch.
New Zealand-based Juha
Philippe Vallée specializes in tech industry
Executive Vice President, Telecommunications, Gemalto and regulatory analysis and
investigative journalism, writing for
Wired and ITNews, among others.
justaskgemalto.com @gemalto linkedin.com/company/gemalto
The Review is published by Gemalto Corporate Communications
– www.gemalto.com The Review is produced for Gemalto by Wardour, Drury House,
© 2013 Gemalto – www.gemalto.com. All rights reserved. 34-43 Russell Street, London WC2B 5HA, United Kingdom
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are trademarks and service marks of Gemalto NV and are
registered in certain countries. The views expressed by Communications manager, Gemalto Laurence Manouelides
contributors and correspondents are their own. Reproduction editor Molly Bennett
in whole or in part without written permission is strictly prohibited. Art Director Steven Gibbon
Editorial opinions expressed in this magazine are not necessarily Picture research Johanna Ward
those of Gemalto or the publisher. Neither the publisher nor
production Jack Morgan
Gemalto accepts responsibility for advertising content.
Production director John Faulkner
For further information on The Review, please email account manager Joe Faithfull
Cover image: Getty
laurence.manouelides@gemalto.com senior account director Tim Turner
Creative Director Ben Barrett
The Review is printed on 9Lives 55 Gloss & Silk paper. Certified as
managing director Claire Oldfield
an FSC mixed sources product, 9Lives 55 is produced with 55%
recycled fiber from both pre- and post-consumer sources, together CEO Martin MacConnol
with 45% FSC certified virgin fiber from well-managed forests.
2 The Review

3. 38 Ada Lovelace
18 was called the
“enchantress
of numbers”
In this issue…
4 digital digest 28 solutions
Bite-sized information and news Mobile marketing
goes mainstream
8 digital bulletin How companies can build
Trees that send text messages; stronger ties with customers
Japan tests out eCall; Mongolia’s
drive to modernize 30 society
Big Apple, big data
12 society Behind the scenes at NYC 311
Born digital – the New York program that’s
Today’s kids grew up with putting data to good use
technology – and things will
never be the same 32 digital planet: shopping
The latest in contactless
18 innovation and mobile payments around
Touch and go
22
the world
Austin and Salt Lake City get
a mobile-commerce makeover 34 innovation
Goodbye plastic,
20 innovation hello bamboo
The new way of working How phone manufacturers are
The office of the future putting the environment at the
heart of production
22 society
Island intelligence 36 digital bytes
What’s new in tech in Australia The latest news from Gemalto
and New Zealand?
38 digital lives
27 trends The passionate
The contactless challenge mathematician
What happened when Gemalto Ada Lovelace, daughter of Lord
asked two bloggers to pay by Byron and the world’s first
NFC for 10 days computer programmer
8
27
gemalto.com 3

4. Digital digest
Near-future tech
The annual Consumer Electronics the prototype Samsung Youm front door open or hasn’t got out
Show is geek heaven, and the 2013 bendable smartphone. of bed yet.
never really used it as a wallet until the other day. It was an
While my iPhone has long acted like a second brain, I’d
event was no exception. Among the Home automation using machine- And it may have been one of the
glitz of Las Vegas, the shiny objects to-machine (M2M) technology smallest things on display, but
more than held their own. was another theme, with multiple the Kickstarter-backed Pebble
OLED (organic light-emitting vendors demonstrating how we’ll be Smartwatch made a big splash.
diode) technology had a big able to remotely control, monitor, Available soon for US$150, it syncs
presence, with the flexible, ultra- start and stop everything in our with Android and iOS, showing
Paul Mansfield, publisher, Sydney, Australia
thin screens seen on everything homes. But it’s not just for fun: notifications for incoming calls,
from LG’s 55-inch, 4mm-thin TV Lowe’s Iris Care system will email emails, Facebook messages and
easy and surprisingly satisfying process!
(yours for a mere US$12,000) to you if an elderly relative has left the tweets on its e-paper display.
Read more on page 22
Getty
Let’s get more women online
Intel wants to double the number of understanding of the internet’s
US$90bn
of women in developing countries benefits were cited as reasons.
who use the internet. It believes a About 600 million women in
greater online presence for women developing countries – that’s
would benefit their job prospects, 21% – are already online, but Intel
The amount the US mobile
boosting economic prosperity in wants technology companies
payments market will
their home countries. to make internet access easier,
be worth by 2017, driven
The chipmaker, supported by the or even free, on mobile phones,
United Nations and the US State which are the most common
by growth in proximity
Department, interviewed 2,200 way of getting online in many payments, including NFC
Source: Forrester
Piers Benatar/Panos
women in Mexico, Egypt, India developing countries. It also wants
and Uganda and found that they governments to work on increasing
weren’t using the internet to its full digital literacy among women.
potential. Cost, illiteracy and a lack Source: Intel
4 The Review

5. continues >
Happy birthday, SMS
18.75%
Just over 20 years ago, the
first text message was sent
from a PC to a mobile phone
on Vodafone’s UK network. The predicted rise in mobile advertising
Transmitted on 3 December
revenue between 2012 and 2013
1992, the message was Source: Gartner
short and sweet: “Merry
Christmas.” SMS, which stands
for “short message service,”
would change the way we
communicate; 8.6 trillion texts
are sent every year globally,
according to Portio Research.
Some doomsayers believe the The state of
advent of data services such
as WhatsApp, iMessage and
telehealth in 2013
BlackBerry Messenger means Until now, poor economic conditions, leading to
the humble SMS is on the restricted healthcare funding, and uncertainty
decline, but texting remains about how US healthcare reforms will affect the
an extremely popular form of market, have hampered growth in the telehealth
communication, especially in sector. But there are encouraging signs. According
the developing world, where to InMedica, the telehealth installed base
smartphones have yet to make increased by 22.2% from 2010 to 2011, with the
a big impact. number of patients enrolled worldwide hitting
istock
241,200. And while telehealth device revenues
grew by just 5% between 2010 and 2011, this
number increased to 18% the following year.
InMedica is more positive about 2013,
predicting that telehealth will be increasingly
Snapshot: The state of mobile in 2012 used for post-acute care, which will help to meet
its forecast of 55% growth worldwide in device
5bn 1.1bn
and service revenues.
Source: InMedica
Number of mobile Number of global
phone users smartphone users
13%
Mobile share of global
internet traffic
6.7bn 1.3bn
Number of mobile
subscriptions
Number of smartphones
in use worldwide by the
end of 2012
Cisco
Source: Pingdom
gemalto.com 5

6. > Digital digest
Visualize this
60-second briefing
Spam’s decline
Annual share of all emails globally Asia looks to smart cities
Investment in Asian smart cities will quadruple between now and
82.2% 80.3% 72.1% 2020, according to Zpryme. Developments such as China’s Tianjin
Eco-City and Japan’s Kashiwanoha Smart City Project will push
investment from US$55.6 billion this year to US$260 billion in
2020. Toshiba and Hitachi are among the companies anticipating
the surge in demand for smart-grid technologies, much of which
will be driven by China’s RMB 2 trillion (US$322 billion) investment
in more than 600 cities.
Source: Zpryme
2012 Europe’s fastest broadband speeds…
… are in Switzerland and Latvia. According to Akamai’s Q3 2012
State of the Internet report, those countries’ residents enjoy an
2011 average connection speed of 8.7Mbps (megabits per second).
They’re closely followed by the Netherlands at 8.5Mbps, with
2010 Source: Kaspersky Labs
Denmark in fourth place at 7.2Mbps. On the other end of the
spectrum are Portugal, France, Spain (4.8Mbps) and Italy
(3.9Mbps). Still, it’s not bad when compared with the global
average connection speed of 2.8Mbps.
Source: Akamai
The unstoppable smartphone
More than half a billion smartphones were shipped globally in
2012 – that’s one for every 14 people, and an increase of 10.1%
on 2011. Samsung and Apple continue to dominate the market,
but upstarts like HTC, Huawei and LG are snapping at their heels.
Getty
Intel is getting into the game, too – its low-cost Yolo smartphone,
developed with Safaricom, will make its debut in Kenya this year
Tech fuels African and cost about US$125.
development Source: IDC
At the end of 2012, Africa society, entrepreneurship
had 650 million mobile and the economy.
phone subscribers, making One example is Kenya’s Event calendar
the continent a bigger Kilimo Salama program,
market than the European which provides crop Gemalto regularly participates in trade shows, seminars
Union or the United States. insurance to farmers via and events around the world. Here’s a list of those taking
Available internet bandwidth popular mobile payment place in the next few months.
has grown 20-fold since service M-PESA. Another
Date Event Location
2008. And technology hubs is Malawi’s deforestation
are springing up across project, which trains locals to March 9 SXSW Austin, USA
the continent, from Uganda map deforestation near their March 11-13 Cards & Payments Africa Johannesburg,
to Tanzania, with the villages using GPS devices. South Africa
aim of incubating African And in Mali, telemedicine March 19-21 BARG Dubai, UAE
ICT start-ups. is bringing specialist April 7-10 Card Forum Boca Raton, USA
From a digital perspective, healthcare to remote areas,
April 10-11 Technobank Belgrade, Serbia
Africa is clearly a continent without the specialists
to watch. eTransform having to make the trek. April 23-25 CARTES America Las Vegas, USA
Africa, a joint report from The World Bank hopes May 13-16 MMT Africa Nairobi, Kenya
the World Bank and the programs like these will May 13-14 LTE MENA Dubai, UAE
African Development Bank, boost investment in Africa’s
May 21-23 CTIA Las Vegas, USA
looks at the growth of the ICT sector, leading to
African ICT industry and further innovation.
its positive effects on Source: www.eTransformAfrica.org
6 The Review

8. Digital bulletin
M2M technology is helping stop
illegal logging in the Amazon
The trees
are talking 1
Author adam oxford
A ccording to the famous Zen
koan, trees in the forest may
or may not make a sound when
they fall. In the Brazilian Amazon,
however, they have a new and silent
way of alerting the authorities to
illegal logging: text message. Brazilian Amazon have been fitted gets an average of 7.5 feet – yes, feet
Covering an area of 1.4 billion with a cellular communications – of rainfall a year.
acres and home to one in 10 of device called Invisible Tracck, which Mission accomplished. Highly
the world’s species, the Amazon has been developed by leading track- robust, the device can operate for
rainforest has lost about a fifth and-trace technology company Cargo over a year without recharging
of its total size since 1970. While Tracck using Gemalto’s Cinterion and has been modified with new
deforestation hit record lows in technology for M2M (machine- Radiation Exchange Data (RED)
2012, nearly 3,000 square miles to-machine) communications. technology, which extends its range
were still lost. Invisible Tracck features a BGS2 in low-signal areas.
About 63% of the Amazon communications module that Most importantly, the Invisible
rainforest is in Brazil, and the sends an alert to the Cargo Tracck Tracck device is discreet. At
government has invested heavily operations center with its location about the size of a deck of cards,
in several measures to reduce the whenever it is within 20 miles of a it is difficult to detect without
number of illegal clearances taking cellular network base station. Cargo examining a tree in minute detail,
place. Satellite imaging is one of Tracck then advises the Brazilian a fact that its creators hope will
these initiatives: it works well in environmental protection agency discourage loggers from attempting
identifying large areas that have been (IBAMA) officials that one of the to transport illegally felled wood.
cleared for illegal harvesting, but the fitted trees is on the move. The project was initially conceived
gangs can get around this by clearing The first challenge was to design a by Brazilian TV network Globo
multiple smaller sites. device that could operate and survive to draw attention to the serious
Now, as part of a pilot program, in the vast and hostile environment problem of illegal harvesting that
trees in a protected area of the that is the Amazon: the rainforest plagues Brazil. The initial test
involved 20 strategically placed
devices and resulted in several
The initial test of the device resulted arrests and the closure of one illegal
Illustrations: George Myers
sawmill. It has demonstrated how
in several arrests and the closure M2M technology can be applied in
the most creative of ways to address
of one illegal sawmill real-world problems efficiently.
8 The Review

9. continues >
M ongolia’s phenomenal economic
growth hit 12.3% in 2012, as its
booming mining and agricultural sectors
population in one central register. The
details are then held on the card for the
efficient identification and protection
but in the future it will open up a number
of other possibilities. The card will be
used in the next presidential election
powered one of the fastest-growing of individual identities, enabling the in June 2013, and the government is
economies in the world. The country monitoring and control of the traffic of currently thinking of other applications.
is establishing itself as a commodities goods and people between Mongolia’s At the moment, there are fewer than
powerhouse. As it makes the transition busy borders with China and Russia. The 700,000 internet users in the country.
to a market economy, it is determined to security features of the card also mean However, there are no restrictions on
underline its unique cultural and social that the risk of fraud within the system internet use, and the roll-out of official
identity as a modern, urbanized, IT- has been substantially reduced. access points and kiosks would enable
literate society. At the moment, the focus is on the Mongolia to embrace eGovernment as
As part of the process, the country security and protection of individuals, part of its radical transformation.
is undertaking a massive infrastructure
upgrade, including transport, civil
services and industry. The wealth created
by the commodities boom is largely in
the hands of individuals connected to the Political and technological reform are at
industry, but the effects of that wealth
are being gradually spread to the rest of the heart of the country’s renaissance
the population through these projects.
The change of ruling party in
Mongolia’s
elections in the summer of 2012, and
the conviction for corruption of former
president Nambar Enkhbayar, has been
seen as a landmark. Prime Minister
bright future
Norov Altanhuyag is determined to create
a stable legal environment with stronger
The Ministry for Author sarah coles
Justice and Home
Affairs has rolled 2
out an electronic
citizen ID card
anti-corruption enforcement, which will
establish positive conditions for foreign
investment and, in turn, help build
Mongolia’s infrastructure.
One development that reflects the
country’s drive for modernization was
the decision by the Mongolian Ministry
for Justice and Home Affairs to roll out
a multifunction electronic citizen ID
using Gemalto’s Sealys BioPIN. Since
May 2012, three million cards have been
distributed to all citizens over the age of
18, which will play a vital role in securing
the identities of Mongolians.
The cards have gathered the personal
details and biometric data of the
gemalto.com 9

10. >
Help is just
an eCall away 3
A pioneering telematic initiative in the
EU will soon make its way to Japan
Author Kath Young
A pioneering European
emergency-call system for
vehicles that aims to bring rapid
assistance to road traffic incidents
has piqued the interest of the
Japanese automotive industry.
Every year, about 1.3 million
people worldwide lose their lives
on the roads, with up to 50 million
more suffering non-fatal injuries.
The human and economic impact (the Europe-wide emergency number) As eCall normally “sleeps,” it does
of these tragedies is huge. Estimates and gives emergency operators not allow vehicle tracking outside
suggest that, each year, traffic information relating to the incident, of emergencies and, as the M2M
incidents cost countries between including GPS coordinates, the technology it uses already exists,
1% and 3% of their gross national time of the incident and the vehicle rolling it out across the EU will cost
products, largely due to the price identification number. less than €100 (US$134) for each
of treatment for victims and Operators can then dispatch device when fitted in the factory. As
lost productivity. appropriate assistance, which will a result, the European Commission
Many governments have attempted speed up the response times of wants all new cars to be fitted with
to introduce safety measures to emergency services by 40% in urban eCall devices from 2015.
reduce collisions, with the majority of areas and by as much as 50% in Given the service’s potential, Japan
these initiatives tending to focus on rural locations. is sitting up and taking notice. In
enhancing road infrastructure. Japan, By enabling qualified and equipped January, Gemalto joined forces with
for example, reduced fatalities by 25% paramedics to get to the scene within Yokosuka Telecom Research Park and
between 1970 and 2008 by improving the crucial first hour of the incident, Japan-based developers Fujitsu Ten
street lighting, sidewalks and traffic
flow at intersections.
Now, countries around the world
are waking up to the possibilities The eCall system could save about 2,500
presented by technology as a means
of improving road safety. The lives in the EU each year and reduce the
European Union has pioneered this
approach, but any solution to such severity of injuries by 10-15%
a universal problem will surely come
on a global scale.
In 2009, the EU launched its the eCall system has the potential and ERTICO to launch the first eCall
eCall initiative, a pan-European, in- to save about 2,500 lives in the EU facility outside of Europe. Allowing
vehicle M2M (machine-to-machine) each year and reduce the severity of Japanese automakers to test solutions
emergency call system designed to injuries by 10-15%. locally that are destined for the EU will
bring rapid assistance to drivers Initial concerns about data save time and money while giving new
involved in collisions. In the event protection and the potentially impetus to the EU-centered initiative,
of a serious road incident, an eCall- prohibitive cost of implementing such which may eventually become
equipped car automatically dials 112 a system have proved unfounded. common practice across the world.
10 The Review

11. Welcome to Digital Singapore
The latest in Gemalto’s series of guides to our digital planet turns the spotlight on this
island nation with a population of just five million. Despite its size, Singapore is the
world’s fourth largest financial center and has a vibrant economy in which technology
plays a leading role: Singapore has one of the highest concentrations of tech companies
outside of Silicon Valley.
Singaporeans love their gadgets, too. They’re the most prolific users of social media in
Asia and have extremely high rates of mobile phone usage and broadband penetration.
Digital Singapore examines key technological developments, including:
• obile payments using NFC
m
• he migration to secure chip-based banking cards
t
• iometric authentication at immigration checkpoints
b
• ingapore’s 10-year ICT masterplan.
S
To find out more, visit countries.gemalto.com/singapore
Scan this QR code to be taken
directly to Digital Singapore
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– that’s why we run a reader
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Review. If you have ideas about how
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like to suggest article ideas, get in touch.
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to the magazine there, free of charge.
gemalto.com 11

12. New graduates have
never known a world
without the internet.
What effect will they
have on education,
employers and society?
Author adam oxford
illustration Paddy Mills
12 The Review

13. Society_ Digital natives
A
s 21-year-old university learning. Twitter is absolutely normal
students across the as part of daily life; it’s just another
globe begin to cram for part of the world they inhabit.”
their final exams, they Writing on the Scientific American
are probably not aware that they blog, teachers Jody Passanisi and
share their cohort year with a project Shara Peters claim that the gap
that came of age a long time ago. between digital natives and digital
They will be the first generation of will work for their students now. But immigrants has widened in the past
graduates who were born at the same that assumption is no longer valid,” decade. According to the authors, the
time as the World Wide Web, which writes Prensky. “Today’s learners children they teach pick up and use
Tim Berners-Lee switched on at the are different.” technology quickly and instinctively.
CERN particle physics laboratory in Prensky, however, challenged “Many students today – those
Switzerland in August 1991. When the alarmist view that children who have access to these
1991
they receive their certificates in front growing up on a diet of video games technologies – can edit
of faculty, family and friends, they and downloadable music had short professional-appearing
will arguably be the first true “digital attention spans. “There is no reason homemade movies on
natives” to enter the workforce. that a generation that can memorize iMovie, improving the
Given the social, political and over 100 Pokémon characters with quality of their work
economic changes the internet has all their characteristics, history beyond anything that
wrought in its short existence, this and evolution can’t learn the was close to being The year the
moment is hugely significant. But
what does it mean for the young
names, populations, capitals and
relationships of all the … nations in
possible a few years ago,”
they write. “Most will
World Wide Web
people themselves, their potential the world,” he wrote. “It just depends probably know which was switched on
employers, and society as a whole? on how it is presented.” Where tablet app to use to keep track
Mark Prensky coined the term computers have been used in schools, of their homework
“digital natives” in a 2001 article teachers report that, used correctly, assignments, and even
for MCB University Press, “Digital technology encourages “self-directed how to make flashcard-like study
natives, digital immigrants.” He learning,” which is second nature to aids to help them when they study.”
addressed the difficulties faced by the digital natives. But there are still lessons that these
“immigrants”: teachers who learned “The real revolution of e-learning students can learn from those who
their craft before the communication is on negotiated learning,” says Tim are old enough to remember doing
revolution of the internet and cheap, Allen of educational distribution research using books or microfiches
ubiquitous IT tools. specialist AdvTec. “In this at the library.
“Digital immigrant teachers environment, shared knowledge is “Our students have no frame of
assume that learners are the same as at the forefront of learning. [They reference of a ‘pre-internet’ world,”
they have always been, and that the share] their thoughts with others Passanisi and Peters write. “They are
same methods that worked for the via blogs, wikis and constant accustomed to working with intuitive
teachers when they were students communication about what they’re electronics that provide instant
gemalto.com 13

14. Society_ Digital natives
gratification, and when they are not
“They share their able to be ‘done’ quickly, they tend
thoughts with to become discouraged.”
As the students Prensky wrote
others via blogs, about in his article become job
seekers, however, it’s becoming
wikis and constant obvious that, despite having had
plenty of time to prepare, many
communication companies, both large and small, still
struggle with the demands of the
about what they’re now grown-up digital natives as
both customers and employees.
learning” Tech as social enabler
Katie Bacon has been a youth and
community practitioner for a decade,
helping disadvantaged children and
victims of drug abuse in the US,
Canada, Japan and the UK get back
into the job market. She first became
aware of how young people use
the internet in 2005, noticing that,
while many of her most vulnerable
charges had transient physical lives,
the digital lives they had built on
Pi in the sky Bebo or MySpace were one of the
few constants. By learning how to
One of the biggest and most unexpected communicate with troubled young
successes of 2012 was the Raspberry Pi. people in a format that suited them, with your clients when different
In the age of affordable tablets, with their Bacon was able to build up trust people are working in offices all over
deceptively sophisticated and user-friendly and understanding in a way that her the world?” Bacon asks. “Do your
interfaces, the idea that a US$25 circuitboard colleagues sometimes struggled with. employees know how to manage
with a rudimentary PC processor and unrefined
Bacon now runs Online Youth conflict and be considerate when
Linux operating system would catch on
Outreach in the UK, teaching young conversing online?”
seemed unlikely.
people how to use the internet to Businesses have been slowly
Designed as a low-cost tool for introducing
create, as well as consume, content adapting to the needs of digital
school pupils to programming concepts, the
and see it as more than a social natives over the past decade, but as
Raspberry Pi aims to address the fact that
tool. She also runs workshops for Nichole Kelly, president of social
digital natives are growing up knowing how to
recruitment agencies and businesses media analysis firm SME Digital,
use technology and apps, but not how to code for
them – a problem flagged up by tech luminaries
that want to engage with a young, points out, the process is far from
such as Google Chairman Eric Schmidt. digitally aware audience. over. She says one of the biggest
Initially, the Raspberry Pi Foundation thought “Businesses are spending hundreds cultural changes that companies
it would sell about 100,000 devices in its first of thousands of pounds trying to have to understand is that, for the
year, but such has been the enthusiasm from interact with this audience,” says new workforce, flexible working
educational establishments and homebrew Bacon, “but often they don’t even and home working aren’t enough to
hackers that it now looks likely to break the know the right questions to ask.” accommodate their expectations.
million-sales mark within 12 months. She says that many organizations Used to thinking digitally and
suffer as a result of senior managers globally, the brightest and best
not understanding opportunities want to literally choose their work
within the digital native generation, surroundings for themselves.
and young, inexperienced employees “Citrix [an American software
who can’t communicate their ideas company] was early to recognize
successfully. Digital natives also raise this movement and created the blog
interesting new HR questions that Workshifting to support all of us
Bacon sets out to answer. digital nomads and allow us to chart
“If you’re an international our journey,” she says.
organization, how do you create a “Personally, I think this is the
localized touchpoint of engagement most important change that is going
14 The Review

15. to slap Corporate America in the ethical dimension to dealing with the
face, and turn around and do it again. amount of information that digital
There is a wave of employees who natives voluntarily surrender.
want to be free to move about the As Katie Bacon at Online Youth
country, or, better yet, the world. Outreach puts it: “Going on to
We want to be able to travel and live someone’s personal, public profile can
in a perpetual ‘workcation’”. be like going into their house without
Citrix justifies its commitment their permission.”
to the “workcation” philosophy by IT departments must address
pointing out the immediate benefits the challenging of keeping sensitive
to employers, including high staff corporate material safe, but the most
retention and savings on commuting advanced companies don’t restrict
costs. “Millennial workers appreciate access to social networks. Instead,
[workshifting] as a way to work they educate their employees about Simply having a computer in
on their own terms,” explains Kate how to stay safe and have easy-to- class doesn’t mean you are
Lister, who researched a white paper understand social media guidelines.
for Citrix on the subject. Intel, for example, asks its smarter, cleverer or better.
If there’s one issue employers employees to use their own names on It’s what you do with that in the
should be aware of, however, it’s social media, disclose vested interests
security. Bruce Schneier, Chief and follow basic etiquette such as
process of learning that makes
Security Technology Officer for treating competitors with respect. a difference.
British Telecom, has long warned Reasonable rules such as these are far
that services such as Facebook are more effective than a more draconian Tim Allen, director, South Africa
eroding young people’s sense of approach to social media – which
personal privacy. can also drive digital natives to other,
This raises two important issues more enlightened organizations.
for employers to consider: first, there
is a need to educate young workers Seismic shift
about the importance of security and Digital natives bring optimism,
not sharing; and, second, there is an energy and a sense of change to the
gemalto.com 15

16. workforce. David Houle, futurist and who are younger. He says that the
author of the book Entering the Shift potential for these children to
Age: The End of the Information Age revolutionize the enterprise is
and the New Era of Transformation, almost beyond imagination.
says the changes that will take place Predictions are always dangerous
during this decade, as digital natives things, however, and it may be
mature, will be the most extreme surprising to discover that many
in human history. He describes the hip young things are increasingly
end of “legacy thinking” from the abandoning the internet for non-
My four-year-old daughter pre-digital generation, and says the networked pleasures such as vinyl LPs
digital natives take concepts such and columns like Paul Miller’s “Year
has been playing with the as internationalism and energy Without the Internet” diary on tech
computer since she was two. efficiency for granted. website the Verge. It’s safer – for the
It’s amazing how quickly they “Their connectedness, their time being – to simply acknowledge
collaborative ways of engagement their presence and give them the space
pick things up. and need for constant feedback, and to lead enterprise where it has to go.
Nina August, graphic their civic-mindedness, are creating “While the millennials will be
a new way of looking at and living creating new social, economic and
illustrator, Wimborne, UK and working in this new world,” political web-oriented patterns and
explains Houle. structures,” Houle concludes, “the
He goes further, distinguishing digital natives will be leading us into
between “millennials” – those born a new level of consciousness in the
before 1992 – and digital natives, decades ahead.”
16 The Review

17. Society_ Digital natives
Generation Y in the workplace
Christina Allen, Director, Product Management at LinkedIn in the US, gives us her insights
into the habits of digital natives from the professional social networking site’s perspective
How do you define “digital natives”? them. They miss access to their social people they’ve met at school and in
An interesting trend we’re seeing with networks and the real-time information. their professional experiences.
college students is how social tools They use email for work purposes,
are eroding use of the standard suite of but I have to text my daughter to ask Are there skills that digital natives
products that older generations used her to read her emails – it’s not her typically lack in which they could
to organize and manage their lives. native habitat. Another characteristic of be trained?
Calendars, phones and email are “back- digital natives is that they seem much I think of our industry as having three
up” tools for this generation. Social more willing to switch to new tools. distinct waves. There were the years of
tools provide real-time information Most often, this is not driven by an hardware and “golden master” software.
about “what’s happening now” – assessment of features, but rather, they Software was hard to build, and we
whether it’s a deadline, party, news follow their friends wherever they go. adopted tools and processes from
or gossip. large-scale, complicated manufacturing
That said, attaching “digital native” to What are the benefits to employers of industries. Because it was difficult
a specific generation may not be totally hiring digital natives? What tips do you and expensive to create software, we
accurate. When I started my career, I have for recruitment and retention? did a huge amount of upfront work to
was a native of a place saturated with We still haven’t cracked the nut inside understand our markets, customers
email, calendars, word-processing the workplace regarding use of social and competitors.
software and paint programs. Through networking and communication tools. When the internet burst on the
my career, I boarded one of the It’s still an email-driven world, although scene in the mid-90s, many traditional
first boats to a new world of online we have seen wikis and cloud-based industries – photography, publishing,
communities, instant messaging and collaboration make some traction in the banking, shopping – were transformed.
unified communications. In the past past 10 years. Still, these were traditional industries
10 years, I’ve continued my migration Interns and graduates are also living with existing behaviors, regulations,
to the land of social and professional in a world promoting entrepreneurship and customer needs and expectations,
networking, digital media and mobile. and innovation. LinkedIn’s Hack Days so many of the earlier upfront practices
provide a forum for all employees to were still intact.
What expectations do digital natives express their creativity and present The third wave – Web 2.0 – was a
have of their workplace, compared fresh ideas for both customer-facing marked departure from these tried-
to older employees? products and internal tools – some of and-true processes. [Today] too many
People love being experts. Once you which have made it into end-products, companies no longer engage in the hard
know how something works, it’s hard or have seen rapid adoption inside work of strategy, planning, process and
to change to a new way of doing things. the company. Fostering a culture of deep customer engagement. The energy
This actually makes a lot of cognitive innovation is a great way to attract and and innovation that arrives with each new
sense. Old tools and techniques usually retain graduates – and these projects wave of graduates is a great input to the
feel like the most efficient way to get will almost certainly integrate cutting- process, but teaching these “old school”
things done. edge technologies. skills is important for long-term success.
Leveraging this insight, companies
like Apple and Google have made sizable How important is “personal branding” Do employers need to be more explicit
investments in higher education. More to digital natives? about corporate security policies with
than half the colleges in the US use We need to teach each new generation this online sharing generation?
Gmail as their official email provider of professionals how to create and The move to cloud computing, SaaS,
and make Google Apps available for manage their professional brand online and the utter lack of friction for the
free on campus. Students who kick off – and why it even matters in the first transmission of information means
their college career using these tools place. Certainly, a complete and that companies are much more likely
think it’s natural to use cloud-based compelling profile is a first step. to spring leaks than even 10 years
collaboration tools for projects, However, increasingly it’s your online ago. It’s not just the new generation –
and expect fast, smart, integrated activity that will draw attention. We everyone in a company needs ongoing
email services. recommend that members participate training about maintaining privacy,
So, when students enter the in groups, comment thoughtfully on where and when to communicate, and
workplace, they are often surprised articles and posts, answer questions, how to secure hardware, software and
at the “primitive” systems available to and build a strong network of the networking services.
gemalto.com 17

18. Innovation_ Mobile payments
Touch
and go
Austin and Salt Lake City were the first
US cities to try a new mobile wallet pilot
scheme. What were the results?
Author Kathy Chin Leong
S
alt Lake City and Austin seem as diverse traditional sales terminal. Isis users simply
as two cities can be. One is a university tap their phones on the terminal to make
community with a vibrant music scene, the transaction.
while the other is a more traditional city Here’s how it works: to pay for an item,
with a service-oriented economy. Nevertheless, the customer enters a four-digit PIN on
both serve as state capitals, for Utah and Texas his phone, touches the phone screen to
respectively, and support a balance of large select his type of payment card and then
corporations and small businesses. And here’s taps his phone on the terminal. The phones
the latest point of commonality: Salt Lake City must be equipped with NFC (near-field
and Austin are the first two cities to pilot the communication) technology, which allows
Isis Mobile Wallet™. devices to wirelessly connect and exchange
Isis™, the joint mobile commerce venture information within a short distance.
between ATT Mobility, T-Mobile and Verizon To date, 20 Isis Ready smartphone models
Wireless, allows consumers to pay for goods are available, with more coming to market
and services with their Isis Ready™ smartphones this year. Users can also load offers and
instead of using physical cash, credit or debit loyalty cards onto the wallet.
cards. The launch is further cementing the ever-
changing mobile payment landscape in the US Smoother smoothies
and providing a secure, trustworthy option for Brittany Hansen, who manages a Jamba
adopting this technology. Juice in Salt Lake City, notes that a steady
Since the pilot’s launch in October 2012, number of customers use Isis to buy their
the adoption rate has been steady. Merchants smoothies. Those customers, she says, have
report that a growing number of customers use shown confidence when navigating the
their Isis Ready phones at the checkout stand simple transaction. The benefit for those on
each day. Consumers the other end of the cash register is that the
“People who see it are in Austin and Salt
Lake City can use the
transaction is about five seconds faster.
The nearby Beehive Tea Room also
curious, and they ask Isis Mobile Wallet at
hundreds of locations
sees Isis customers using their wallets for
payment daily. According to server Cylie
us about it” across both markets,
including nationwide
Hall, these early users are thrilled to see
a transaction completed.
retailers such as Isis is also making headway in Austin. At
Macy’s, Aeropostale and Foot Locker, as well the Zeus Barber Shop, manager Matt Spencer
as independent local partners. says his store will soon receive an Isis Ready
For sure, the cool factor is real. Chip and terminal. “They showed us how to use it, and
PIN hasn’t made it to the masses in the US it will be easier for us to track customer data,”
yet, so most folks slide their credit cards on a he says excitedly.
18 The Review

19. I definitely
would use it myself
because I think it’s
kind of slick
Chris Petrogeorge,
owner, Pepper’s Pita
At optometrist Pinnacle Vision, the Isis Security concerns aside, it will take time
Ready terminal is also ready for users. “People for mobile wallet technology to replace the
who see it are curious, and they ask about it,” physical wallet. But could this pilot herald
says office manager Pam Stodgll. But some the coming of a cashless society in the
customers still worry about security. United States?
The timing for tech innovation seems right.
Security education The market is vast: Isis can reach a total of
Addressing that security question is paramount 230 million combined customers from Verizon,
for Isis. It has therefore made YouTube videos ATT and T-Mobile alone. Between them,
and TV ads explaining why this technology the three companies also operate more than
is safer than using a traditional plastic card. 20,000 retail outlets in the US.
If the Isis Ready phone gets stolen, the user “This is simply the beginning,” says Ryan
makes a single phone call to the carrier (ATT, Hughes, Chief Marketing Officer for Isis. “We
T-Mobile or Verizon) to freeze the Isis Mobile are pleased with the results of our launch in
Wallet so no information, especially credit card Austin and Salt Lake City and look forward to
and other data, can be abused. what the future holds for mobile commerce.”
www.gemalto.com 19

20. Innovation_ Office of the future Sign here, please
Goodbye, lengthy paper contracts. Legislation
in the US and EU mean that electronic
signatures have the same legal significance as
handwritten ones on paper. They range from a
simple “click to consent” to biometric-enabled
tablets that record not only the shape of a
signature, but also how long it takes to write
– as individual as a fingerprint.
Desks go the way of the dodo
In the future, you may dock yourself (via wearable tech)
into a chair that takes you to a private or public virtual
workspace, meaning those client meetings can still take
place even if you’re sitting in your living room.
The new way
of working
People entering the workplace for the first
time want to work flexibly and remotely.
The benefits are myriad: fewer carbon
emissions, more time to spend with the
family, fewer distractions (did you know
we’re interrupted every three minutes when
in the office?) and more accessible jobs for
people in regions with minimal established
IT infrastructure. What’s not to love about
the office of the future? Phoning it in
Many companies now use smart cards that
employees use to enter the building and log
Author Molly bennett on to the computer network. But as part of
illustration neil webb the mobile trend, building and network
access will soon be verified through secure
NFC chips in our smartphones. You can even
download temporary access for visitors.
20 The Review

21. Good morning, Tokyo!
Just because a meeting is 5,000 miles
away doesn’t mean you can’t be there
instantly. Musion TelePresence is one
example of a company that can facilitate
face-to-face contact through holography
(think Princess Leia or Tupac Shakur) –
so your boss may soon be appearing in
your home office.
Save a tree (or 300)
Just tap for a snack With the paperless office still some
way from becoming reality, here’s the
With near-field communication (NFC) vending machines,
next best thing: Taiwan’s Industrial
forget rummaging around for spare coins. Get your afternoon
Technology Research Institute has
chocolate fix by waving or tapping your contactless-enabled
developed thin, flexible electronic
payment card or smartphone on the vending machine reader.
paper that is not only reusable, but
can also be written on (and then
erased). Think of it as a digital
white board that you can roll up.
Meet me in the
conversation pit
Our working lives are becoming ever more virtual
and flexible, but face-to-face contact is still
What work/life balance? important. All the space left by those redundant
The bring-your-own-device (BYOD) trend is gathering pace. On desks may be replaced by IRL (in real life) lounges
the horizon is NexPhone, a smartphone that, when connected to – spaces where people can come together for
a compatible monitor and keyboard, functions as a full PC, brainstorming or simply a bit of office gossip.
meaning your work goes where you do. But for those concerned
about work creeping into their personal lives, devices such as the
BlackBerry Balance offer separate work and personal logins.
gemalto.com 21

22. Island
intelligence
The lands Down Under have been blessed with great weather,
abundant natural resources and fertile land – and now Australia
and New Zealand are entering the digital economy in a big way
Author juha saarinen
22 The Review

23. Society_ Australia/New Zealand
F
ierce enemies on the sporting (US$12.6 billion), making it the third
field, Australia is the Goliath costliest earthquake in the world.
to New Zealand’s David, with As unlikely as it seems, however,
the former country enjoying there may be a silver lining to these
a solid economy, thanks mainly to its terrible events – at least for those
resource-driven exports to China. in the countries’ technology sectors.
New Zealand, substantially smaller With pressure on both governments
and with fewer natural resources to to reduce costs to the public purse,
dig out of the ground, relies on its information technology and, in
traditional agribusinesses, exporting particular, cloud computing, will
its world-class meat and dairy play an important role in making the
products to Asia and beyond. delivery of government services more
With stunning natural scenery, a efficient and less costly.
high standard of living and a highly
educated workforce, Australia and 21st-century government
80%
New Zealand have been called the For a huge country like
“lucky countries” – but lately, this Australia – a flight from
nickname has been put to the test. Perth to Brisbane takes
While they were two of the few between four and five
developed nations to escape the hours – networked IT
worst of the global financial crisis, offers a solution to the
Mother Nature has sent a different inconvenience of distance. The amount
kind of trouble in the form of a string
of natural disasters.
The country started
conducting its population
of census
The northern Australian state census electronically in data Australia
of Queensland suffered a series of 2010 and aims to glean hopes to gather
floods during December 2010 and 80% of the data that way
January 2011, with 38 dead and nine by 2016. It hopes to save electronically
missing. The flooding also caused millions of dollars by not by 2016
damage of an estimated A$30 billion having to hire an army of
(US$31.6 billion). temporary census takers,
Later in 2011, the city of and also to make the exercise faster
Christchurch in New Zealand was for everyone involved.
struck by a devastating earthquake. New Zealand’s government
The string of aftershocks leveled has also gone digital, with cloud
much of the city, killing 185 and computing allowing many services to
injuring thousands. The cost of be accessed over the web. To ensure
rebuilding and repairing the damage that citizens’ personal data is secure,
Getty
is estimated at NZ$15 billion the government has developed
gemalto.com 23

24. Getty
the igovt logon and identity log on to the service and give consent
verification services. It’s proved to for their information to be supplied
be a convenient – and thrifty – to the service provider, keeping
New Zealand’s proposition for both citizens and
central and local government.
control of personal data in citizens’
hands. All this saves time and money.
igovt makes it easy For instance, New Zealanders can
quickly file their income and other
Australia is also moving to
digitally delivered government
for employers to tax returns online with a single login
that gives them full access to all the
services. One example is the
Gemalto-provided Sealys electronic
check applicants’ information they need. igovt is used
at the NZ Companies Office, too,
driver’s license for the state of
Queensland. Some three million
visa status and for as well as several other government
departments, making it simple for
Queenslanders will get the secure,
more durable new licenses, which are
voters to check their employers to check applicants’ visa
status, and for voters to change
difficult to copy and counterfeit. The
data is held in a strongly encrypted
enrollment details their enrollment details, among
other services.
format on chips inside the permits,
minimizing the risk of identity theft.
And with the igovt identity Police will also find it quicker and
verification service, citizens easier to identify drivers.
won’t need to present documents The Australian eHealth program,
repeatedly to each and every which provides secure online access
government service provider. Users and personal control of people’s
24 The Review

25. Society_ Australia/New Zealand
Sometimes it feels as if I’m running my
entire life from my smartphone, from work to
friends to social media and financial stuff.
Alessandra Cohen, 25, content manager,
Sydney, Australia
Getty
Getty
health records, is another example countries’ current resource- and home to many of the 50,000 data
of IT being used for the fast and agriculture-driven ones. centers that have been built at a
efficient delivery of government Fiber-optic broadband networks record pace over the past few years.
services. It’s a crucial development are being rolled out to replace
for a country in which people can live ancient copper telephone lines that Pay it forward
hundreds of miles away from their are reaching their capacity. The Around the world, the personal check
local doctor. Through the eHealth new networks should provide the is fast approaching extinction, and
scheme, Australians can choose broadband speeds needed to cater Australia and New Zealand are no
what goes into their Personally for citizens’ demand for data, which exceptions. Cash usage is dropping,
Controlled Electronic Health Record is doubling every year. Much of this too, with people preferring to use debit
(PCHER). They also get to decide is down to smartphone and tablet and credit cards and internet banking.
who can access their PCHERs, such use, which is booming, and privately Contactless and mobile payments
as doctors, hospitals and other owned telecom companies in both are the next natural steps. Australia
healthcare providers. countries are spending big on faster has one of the world’s highest
mobile broadband. In 2012, Telstra deployments of contactless EMV
Country connections Australia became the region’s first infrastructure, making it one of the
Both Australia and New Zealand are provider to introduce super-speedy key countries in the world where
investing in building national high- LTE for handsets and modems. near-field communication (NFC)
speed broadband infrastructures – not Storage infrastructure has also is likely to catch on. Since 2008,
only to support the above initiatives, been booming, with Australia’s the major banks in Australia have
but also to help create strong digital largest city, Sydney, now the data migrated their card portfolios to
economies to supplement both center capital of the region. It is EMV dual interface (DI) cards, which
gemalto.com 25

26. Society_ Australia/New Zealand
now make up 80% of the market.
What’s more, in 2011-12, the two
largest retailers in Australia – Australia votes on eVoting
Coles and Woolworths – installed Australia is trying to do away with paper for its population census in favor
contactless EMV terminals of digital data collection. Could electronic voting be the next big civic
in all their stores. These two development? Three of the most populous states in Australia – New South
retailers account for 60% of retail Wales (NSW), Victoria and Queensland – have expressed interest in eVoting,
transactions in Australia. but progress is slow so far.
In 2012, Commonwealth Bank was Victoria has started an eVoting project, but legislation awaits. NSW
the first Australian passed an eVoting law in 2010, but has not said when it will put it into
80
bank to launch NFC practice. And, having considered eVoting proposals, the Queensland
commercially. Since government is grappling with perceived risks including interception of
A$ then, Westpac, ANZ,
GE Capital and Coles
have all launched NFC
data and voter verification.
It’s surely around the corner, though. eVoting has been implemented
successfully in a number of other countries, including Brazil and Estonia,
and the electoral commissions in Australia are certain that everyone
pilots on Samsung
The amount Kiwis Galaxy S3 phones wants eVoting. They estimate that at least a third of voters would embrace
it right away, especially those who are visually impaired. With voting being
can spend using in partnership with
compulsory in Australia, the easier the government can make the process
major Australian
their PayPass- telecoms providers for citizens, the better.
enabled card or such as Vodafone
smartphone and Telstra.
Meanwhile, the
Elsewhere, contactless payment
provider Snapper has teamed up with
Statistics noted that more than four-
fifths of the country’s households
MasterCard PayPass mobile telecoms company 2 Degrees used the internet every day. Online
system was used extensively during on the Touch2Pay NFC system banking was the third most popular
the 2011 Rugby World Cup at and, in September 2012, Telecom internet activity, with almost three-
stadiums around New Zealand. It collaborated with Gemalto, Thales of quarters of people interacting with
uses secure NFC technology to allow France and the Westpac bank to set their bank over the web.
people to make contactless payments up a mobile wallet trial. Australia and New Zealand are both
of up to A$100 in Australia and Online banking at home is also serious about digitizing everyday life
NZ$80 in New Zealand using very popular, thanks to broadband – after all, with perfect weather and
their PayPass-enabled payment becoming almost ubiquitous. Last the beach waiting,who wants to waste
card or smartphone. year, the Australian Bureau of time andmoney on admin?
When I’m overseas, I can’t believe
how good public transport is in most
developed places and how easy it is to
use. It’s good to see that electronic
ticketing is happening in New
Zealand too, but we need to be faster
or people will never get out of cars
and stop clogging the roads.
Dave Paraone, 43, librarian,
Auckland, NZ
Getty
26 The Review