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SEO is Dead

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You’ve probably heard that SEO is dead. Every couple of weeks its claimed to be dying. From giant paid ads on every device, the move to app, machine learning algorithms to stop spam and everything in-between. Can SEO ever truly die?

Veröffentlicht in: Daten & Analysen
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SEO is Dead

  1. 1. SEO IS DEAD SEO IS DEAD SEO IS DEAD SEO IS DEAD
  2. 2. • Why do people say SEO dead? • What does death mean? • Is it dead?
  3. 3. UPDATES TO SEARCH ALGORITHM
  4. 4. TRADITIONAL ALGO CONTENT + LINKS = RANKING
  5. 5. AND WE GOT TOO GOOD
  6. 6. TIME LINE OF SEO Copyright Andrew Burnett
  7. 7. CONTENT MARKETING
  8. 8. WE KEPT SPAMMING
  9. 9. RISE OF THE AI
  10. 10. CONTENT + LINKS = RANKING => JUSTIFIED BY USER SIGNALS
  11. 11. CLICK THROUGH RATE
  12. 12. AD CHANGES AT GOOGLE - MOBILE
  13. 13. AD CHANGES AT GOOGLE - DESKTOP •
  14. 14. EXPANDED ADS SOMETIMES MORE ADS JUST ISNT ENOUGH
  15. 15. GOOGLE PROPERTIES
  16. 16. GOOGLE PROPERTIES
  17. 17. GOOGLE PROPERTIES
  18. 18. GOOGLE KNOWLEDGE
  19. 19. GOOGLE NEWS
  20. 20. TWITTER FEED INCLUSION
  21. 21. CLICK THROUGH RATE COLLAPSE
  22. 22. DESKTOP CTR
  23. 23. MOBILE CTR
  24. 24. CTR CHANGES In two years we have seen Position 1 CTR decreased by : •50% on Desktop •30% of Mobile
  25. 25. WHY IS SEO DEAD?“EVER GET THE FEELING YOU’VE BEEN CHEATED”
  26. 26. WE NOW SAY ITS DEAD
  27. 27. WHY DO WE KEEP SAYING SEO IS DEAD?
  28. 28. THERE ARE ENOUGH OTHER PEOPLE
  29. 29. THERE ARE ENOUGH OTHER PEOPLE
  30. 30. WHERE DOES THIS LEAVE US?
  31. 31. ITS TOO HARD
  32. 32. NOT ENOUGH RETURN
  33. 33. SEARCHES ARE STILL GROWING https://www.thinkwithgoogle.com/articles/new-parents.html
  34. 34. RISING COSTS TO REPLACE TRAFFIC http://searchengineland.com/google-showing-fewer-ads-per-search-219834
  35. 35. EXPERIMENTATION & LEARNING
  36. 36. My Mate Nick
  37. 37. My Mate Nick “We used to Be Mavericks”
  38. 38. Not Like This!!!
  39. 39. SCALED TECHNICAL MARKETING
  40. 40. CREATIVE TECHNICAL MARKETING
  41. 41. WE RAN EXPERIMENTS
  42. 42. WE MADE OUR OWN ANSWERS
  43. 43. LEAN START UP METHOD Build MeasureLearn
  44. 44. SEO IS GROWTH HACKING
  45. 45. WEB ENGINEERING
  46. 46. CAN LOOK MORE LIKE
  47. 47. SOMEDAYS…
  48. 48. SEO REGRESS TO THIS
  49. 49. Because Overnight
  50. 50. What this meant was some days of hell!
  51. 51. DIRECT 90% of direct traffic on pages examined was really organic
  52. 52. FEEDBACK INTO PROCESS PEOPLE PROCESS PLATFORMS
  53. 53. “NEVER LET A WIN GO TO YOUR HEAD, OR A LOSS TO YOUR HEART” CHUCK D
  54. 54. THANKS

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