Before you start with social media marketing for your business here are some things to know.

1. “If you’re not online now …
it’s like you don’t exist!”
– Workshop attendee
14 Feb 2012

2. 2012

3. Do you want
potential
customers
to know about
your business ...
and find you?

4. Business + Internet  Expected

5. Strut Your Stuff!

6. Competition

7. SEO Scammers

8. The Best Results!

9. Going Fishing
What is your key word
or phrase
for which
you want to be found
online?

10. Behind The Curtain

11. Traditional + Online = Marketing

12. 1. Who + What
2. How
3. My Reason
4. Easy

13. What?
Content

14. Where?
Eye Pattern Testing – Heat map!

15. Check
Basics
Layout
Value Added – Expertise – Knowledge

16. Small Changes Make A Difference

17. Conversions - Move enquiries to sales

18. Drive Traffic (Visitors) To Your Business
Drive Traffic (Visitors)

19. The Conversation
“Social media enables small businesses to be in the same position as
big businesses. It's free. See it as a gift.” – Quote from Twitter

20. Drivers

22. Transitional : Online enabled - Delivered by post.
How many ways can you connect meaningfully with
customers?

23. Action Steps
Review existing online presence - or plan one
Report on findings
Research competition and SEO factors
Renovate or Start a program for online eg
Website/blog – social media platforms,
Marketing plan
to incorporate offline marketing with online for turbo
charging both
Review marketing materials and images used online and
offline and update Photographs – business, employees,
products – make them POP!

24. Like a copy of today’s
notes?
www.DesignBusinessEngineering.com