Summary of presenting companies for Rock Health's 2012 class.

1. Rock Health Demo Day ‒ June 13, 2012
+13 presenting companies
+9 months since last demo day
+Success stories from last class include Pipette s acquisition by Ginger.io,
Cellscope funded (Khosla), and Skimble at top of app store
+3% acceptance rate for class
Health Rally - http://www.healthrally.com/
+Crowdfunding for personal health motivation
+Pledge money to achieve new health goals
+Money can triple your success rate for quitting and quintiple your success rate
for weight loss, but must be provided by friends and family
+Pick a goal with an end date, build team, pick an inspiration (vacation, spa day,
charitable donation, etc.)
+Rally coach (artificial intelligence) provided for free; uses email reminders and
updates family/friends
+Brides/bridesmaids core first market (70% want to lose weight for wedding) ‒
natural network around the bride on the big day
+7% service fee; brand partnerships to drive revenue matches
+Patents for financial incentives in social network context to motivate behavior
+$450k raised through four angels
Care at Hand - http://careathand.com/
+1 in 3 readmissions within 30 days (Medicare/caid recipients) ‒ a $7B problem
+Enroll in LT care organization; CareatHand assigns best health aid for specific
needs
+Tablet based documentation (third grade reading level for aid)
+Live video feed
+Send alerts back to PCP
+Prevent readmissions by transmitting observations
+Customers are LT care organizations (who get business from hospitals)
+Goal: give every health aid a tablet
Sano Intelligence - http://www.sanointelligence.com/
+API for the bloodstream
+33% of MD s make decisions on incomplete information
+Abaxis, DexCom, AccuCheck, WellnessFX have made strides but all have
drawbacks
+Make blood chemistry continuous and real-time
+Wearable transdermal micro patch that transmits data to any device

2. +Correlate blood chemistry with recommendations
+Semiconductor manufacturing improvements, smaller form factors, and tablet
devices as data management platforms enable this
+Inexpensive CMOS sensors (less than a few $ s each a scale)
+Package in wearable form factor and forget about it
+Painless and comfortable ‒ don t touch nerves
+Inexpensive, adaptable, continuous, painless
+Will start in QuantifiedSelf groups, then take on pharma R&D data capture, then
become a consumer diagnostic
+founders@sanointelligence.com
AVVA - http://avvahealth.com/
+1 in 3 Americans will receive a cancer diagnosis in their lifetime (4,200 a day)
+Huge need for tools to help patients manage every aspect of their care
+Goal: effectively manage the social, education, emotional, and medical aspects
of their care plan
+Starting with visit preparation in breast cancer
+Create a personalized process to think through treatment decisions
+Generate documents to take to physician appointments ‒ highly targeted to
particular situation (element of crowdsourcing as new questions get added)
+Revenue plan is clinical trial recruitment
+80% of patients unaware of trials as a form of treatment, but 75% willing to try
+Patient recruitment methods still crude
+Direct access to patients right at the time of decision making
+Finders fee for enrolling a patient in a trial can be as high as $5,000/patient
+Founders BS/MS Stanford, BS Stanford/MBA Harvard
Docphin - https://www.docphin.com/
+Used at Northwestern, Stanford, Penn, Harvard, Michigan, UCSF, UCSD etc
+Keep up with overwhelming amount of rapidly evolving information
+Medical news and research platform
+Real time updates from speciality societies
+Kayak.com meets medical research
+Info you need to make the best decisions
+2/3 of MDs have free access to journal article through their institutions, but the
process to access may be through 7 steps of repeat logins through institution,
institutional library, journal website, then individual issues
+Goal is to provide next gen information management solutions
+Being approached by leading academic medical centers
+Challenging to get the right info to the right person at the right time

3. +Docphin Connect ‒ bridge communications between healthcare system and
healthcare providers ‒ launching at UPenn this summer
+Romulus Capital and angels currently committed
+Mayo Clinic investing
Cognitive Health Innovations
+Internet is the new frontier for mental health
+10M Americans see a mental health professional each year, but not all satisfied
+Therapy is inconvenient, inefficient, stressful, unresponsive, discontinuous
+Takes days or weeks to see someone
+Therapists can t bill for extra time despite wanting to do more for their patients
+Complete assessments on their own; others comment (social networking)
+Application built on cognitive behavioral therapy ‒ gets quicker results
+Market at no charge to therapists; therapists set their own price
+Customers pay via credit card and most of the revenue goes back to the
therapist ‒ a new way to get paid!
+Online CBT proven to work online
+Early results look miraculous; program participants also very pleased
+50M people a year don t get therapy could benefit from it
Agile Diagnosis - http://www.agilediagnosis.com/
+Central platform for clinical guidelines
+50% of patients do not receive the standard of care
+1 in 7 patients is misdiagnosed, leading to $6B in direct preventable healthcare
costs
+Doctors need better tools
+Knowledge doubles every five years; we have unreasonable expectations for
knowledge upkeep in our providers
+Provide research in a useable format
+Being used at 240 medical centers; 10k users on the platform
+Decision tree format
+Useable by students moreso than experienced physicians
+Launched out of YCombinator
+Beta launched in March ‒ web based app that works on every tablet and phone
+$2.5M seed round closed
AchieveMint
+40k apps available today; average lifespan of app is 10 days
+Creating a trusted broker and aggregator

4. +Patients earn rewards when they take healthy actions (checking into the gym,
syncing up connected device data, saving healthy recipes)
+Track progress and get rewards (gift cards, merchandise, etc.)
+Business model that drives user engagement
+Two way API (apps can use AchieveMint API or vice versa)
+Revenue partnership with major pharmaceutical company to book $1M+ in
2012
Medmonk - https://medmonk.com/
+Prescription discounts made easy
+Tool for pharmacists to help patients who can t afford their copays
+30% of patients leave without their medications because they can t afford them
+That s $100B of lost sales every year
+Pharmaceutical companies are happy to cover the cost of co-pays because
insurance payment is much higher
+40 minutes to help one patient
+Instantaneous access with search tool
+Search for the product; receive discount code and apply it, reducing patient
copay cost
+Help pharmacies close more sales and increase efficiencies behind the counter
+Insurance companies are protected against larger medical claims against
patients who don t take their drugs and end up in the hospital or back in the office
+In over 100 pharmacies in private beta
+Pharmacies will set as home page
+Founder wrote co-pay assistance manual for Walgreens
+RockHealth and YCombinator company
+60% funded
Sessions - https://www.joinsessions.com/
+Exercise coaching program to help people live better, more active lives
+65% of Americans don t exercise ‒ enormous societal cost
+75 cents on every healthcare dollar in the US is directed towards chronic
disease
+A coach develops a simple, seven-day plan with schedule and availability in
mind
+New seven-day plan each week ‒ the coach helps deliver engagement and
consistency
+Participants will send SMS or e-mail every day
+Sessions hopes to be a consistent positive force

5. +3 month pilot with 50 people; increased 34% exercise; 84% stuck to plan; 96%
finished
+People deserve better than just a gym membership
+Fitness applications are accessible and affordable ‒ new ones every day
+$8B spent in 2011 on personal training
+Accessible, affordable, personalized, and effective
+Public beta launched in May; hundreds across the country now paying monthly
subscription fee
+Research collaboration with Mayo; employee benefit at Genentech
+12M people take Zumba every week (holy crap) ‒ how to scale like Zumba?
+founders@joinsessions.com
ChickRx - http://chickrx.com/
+Looking for health info is third most popular internet activity (mostly driven by
women) after e-mail and search
+Content and commerce for 20-45 year old women
+Q&A from diverse sources (OBGYNs, sex therapists)
+Women want to know that their health concerns are not unique
+Follow any topics secretly
+Purchase products and services through ChickRx
+Community, content, e-commerce
+Offer trusted product solutions in direct response to specific problems
+US women spend $70B annually on health and wellness products
Nephosity - http://www.nephosity.com/
+Collaborative access to medical images
+Founder dreamworks engineer developing movies like Kung Fu Panda (brother
is a radiologist at Brigham and Womens)
+Collaboration features: two-way shared cursor, shareable annotations
+PACS pain points: mobility, speed, transfer, compatibility, collaboration
+PACS market: $2.8B going to $5.4B in 2017; 11% annual growth per Global
Data report
+Save time with mobileCT ‒ become image viewer, use cloud, become PACS
vendor of choice