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DEVELOPING IN THE
SOCIAL NETWORK

LINDSAY CLANDFIELD
You are not the same teacher you
were ten years ago.
You are not the same person.
We are all developing, the question is
how.
Duncan Foord, The Developing Teacher.
2012
2007
2006
2005
2004
2003
2001

1998
Materials in the pre-internet days
davedodgson.com
How has the web developed over the past ten
years?

• The first phase was documents linked together.
• The second phase we start seeing opportunities for interaction
with others. Social behaviour was being bolted on to websites.
• We are now entering the third phase, where websites are being
rebuilt around people. Social behaviour is the key feature. It is
not bolted on.
Paul Adams, GROUPED
How have I used the web over the past ten years?

Pre 2003: I browsed the web and used it to download worksheets and
images.
2002: I joined my first online discussion group, the TTEdSIG for IATEFL.
We had monthly discussions.
2003: I did my first fully online course.
2008: I started a blog.
2009: I joined Twitter. I changed my Facebook page.
2010: I opened a Youtube account.
2010: I stopped blogging.
The shape of a language teacher: another
way to look at development

C. Gabrielatos 2002
Person
What kind of triangle are you?
Access to
material

Asking
questions
to
teachers

TEACH

Reflection
while
writing

Sharing
my own
material
ELTChat

eltpics
A “whiteboard” challenge (2010)
Language
trends

Sharing

Language

Reflection

+
exposure
to English
david-crystal.blogspot.com
LOL
btw
IMHO
ttyl

brb

OMG
Friends

Person
SelfEsteem

Support
network
Status updates often contain social
gestures and people often respond by
liking or commenting on the
content, not because they actually
like the content but because they
want to send out a social signal to
build the relationship. In many
cases, the conversation that follows a
status update is much more important
than the status update itself.
To spread
the word
about a
cause or
brand

Selffulfillment

To bring
valuable and
entertaining
content

Why do
we share
online?

To define
ourselves

To grow
relationships
Source: The psychology of sharing – New York Time Insights 2012
What do we share online?
Content that evokes
high arousal, whether
positive (awe) or
negative (anger or
anxiety), is more viral.
In turn, content that
evokes low-arousal, or
is
deactivating, emotions
like sadness is less
viral.
Identity?

Addict?

Person

Impatient?

Lonely?
Person

“We're lonely, but we're
afraid of intimacy. And so
from social networks to
sociable robots, we're
designing technologies
that will give us the
illusion of companionship
without the demands of
friendship."
Person

The real Lindsay

BlackKnight_6

MY SECOND SELF 1 (ONLINE GAMES)
An anonymous relationship
Offline relationships unlikely or not expected
Aspects of identity can be radically changed or explored
Person

The real Lindsay

The Facebook Lindsay

MY SECOND SELF 2 (SOCIAL NETWORKS)
A ‘nonymous’ relationship / The second self
Offline relationships real or possible
Identity will be closer to real identity
Person

Are we addicted…

to ambient intimacy?
We are all
developing, the
question is how.
Download this presentation…

www.lindsayclandfield.com

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Teacher Development and Social Networks