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Universiteit Utrecht

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advanced methods in media and
communication studies
Linda Duits

lecture focus groups

skills lab

guidelines assignment

next time is Thursday
analysis
Bryman Ch 22 Qual data analysis
Baptiste Same strategies
Edley Interpretative repertoires
+ hand-in assignment 3
+ conduct assignment 4

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4 focus groups

1. advanced methods in media and communication studies Linda Duits

2. lecture focus groups skills lab guidelines assignment

3. What? Focus

4. Why? Groups

5. How? Size matters

6. How? Making them work

7. Terms: Artificial setting

8. Results: Audio  transcripts

9. Results: Deep & systematic

10. Skills lab

11. Assignment instructions

12. 500 words Report instructions

13. next time is Thursday analysis Bryman Ch 22 Qual data analysis Baptiste Same strategies Edley Interpretative repertoires + hand-in assignment 3 + conduct assignment 4

4 focus groups

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4 focus groups