The U.S. mobile penetration levels are at the 90 percent mark. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising.

1. U.S. Mobile Advertising and Search Market
The U.S. mobile penetration levels are at the 90 percent mark. An increasing number of
mobile subscribers are using various content services and applications on their devices,
which opens up newer avenues for mobile advertising. Penetration of next-generation
mobile handheld devices such as Smartphones and tablet PCs have opened up new
possibilities in mobile advertising. Adoption of mobile advertising by the nation’s largest
mobile operators, leading technology vendors, major online advertising solution providers
and innovative mobile virtual network operators(MVNOs) is a testament to the perceived
potential of the market opportunity.
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U.S. Mobile Advertising and Search Market
Published: February 2012
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Major points covered in Table of Contents of this report include:
1. Introduction
2. Market Trends and Strategic Evaluation and Analysis
3. Total U.S. Mobile Advertising and Search Market
4. Messaging-based Mobile Advertising Segment
5. Mobile Internet-based Display Advertising Segment
6. Mobile Video Advertising Segment
7. In-application Mobile Advertising Segment
8. Mobile Search and Other Performance-based Mobile Advertising Segment
9. Key Industry Participants
Explore Tables Of Content available in the report @
http://www.reportsnreports.com/reports/146705-us-mobile-advertising-and-search-
market.html

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