Engage Creating Powerful Human Connections Email
These slides are from the October 20, 2016 keynote presentation of Email Marketing Summit Australia in Brisbane, Australia by Lincoln Murphy. When a prospect takes a chance on us and becomes a customer, it’s because they trust what we’ve told them. When a customer buys more because they received the value we promised, it’s because that trust is stronger. And when a customer tells their friends about us because we delivered what we said we would, that’s the ultimate in trust. Email, used correctly, has the potential to change your world, to change the world of your customers, and to create powerful, authentic human connections at scale. Lincoln’s Keynote will help you understand how to use email to create powerful, authentic human connections built around trust, enabling you to Acquire the best customers, engage those customers to deliver value, re-engage customers you let slip away, and create advocates in your business (and life!)
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Engage Creating Powerful Human Connections Email
- 1. Engage! Creating Powerful Human Connections with Email Hello, my name is Lincoln Murphy I’m excited to be presenting to @LincolnMurphy
- 3. But they do want SOMETHING…
- 4. Stay longer Buy More Expand Internally Advocate Externally @lincolnmurphy
- 5. The Power has Shifted
- 7. “We have to PROVE our value everyday!”
- 9. Take the Power BACK!
- 10. But what if it’s NOT about taking the power BACK?
- 11. We’re all in this TOGETHER!
- 12. @lincolnmurphy
- 13. We need to look at POWER differently
- 14. But what if it’s NOT about taking the power BACK?
- 15. “POWER is the capacity to alter the state of others”
- 16. We EXIST to alter the state of our customers
- 17. Power is not ours to TAKE back
- 19. Power requires them to TRUST us
- 20. Initial Power Transfer Requires INITIAL TRUST
- 27. Newton’s 3rd Law
- 30. But how will they make YOU powerful?
- 31. Stay longer Buy More Expand Internally Advocate Externally @lincolnmurphy
- 32. How do you make your customers POWERFUL?
- 34. Desired Outcome Customer Success is when customers achieve their interactions through with your companytheir “ ” - Lincoln Murphy @lincolnmurphy
- 36. …their relationship with us should EVOLVE and GROW
- 37. EXPANSION comes from the Customer’s SUCCESS
- 39. Stay longer Buy More Expand Internally Advocate Externally @lincolnmurphy
- 40. Grow BECAUSE of your effort, not IN SPITE of it
- 41. Desired Outcome Customer Success is when customers achieve their interactions through with your companytheir “ ” - Lincoln Murphy @lincolnmurphy
- 43. “The seeds ! of churn are ! planted early” ! – Lincoln Murphy! @lincolnmurphy!
- 48. Desired Outcome Customer Success is when customers achieve their interactions through with your companytheir “ ” - Lincoln Murphy @lincolnmurphy
- 49. Required Outcome Appropriate Experience Desired Outcome What your customer needs to achieve How they need to achieve it@lincolnmurphy
- 51. Air Travel Desired Outcome – Air Travel @lincolnmurphy Point A è B Safely & Quickly
- 52. Needs to work, no 9me to eat Air Travel Desired Outcome – Air Travel @lincolnmurphy Point A è B Safely & Quickly Assigned sea9ng, WiFi, Food service, leg room Business Traveler
- 53. Save money, enjoy des9na9on Air Travel Desired Outcome – Air Travel @lincolnmurphy Point A è B Safely & Quickly Cheap fares, snacks & drinks Family Going on Vaca9on
- 57. But everybody has a Desired Outcome
- 58. Use email to move them toward their Desired Outcome
- 60. “Enter the conversation already taking place in your customer’s mind.” – Robert Collier
- 61. “Enter the conversation already taking place in your customer’s mind.” – Robert Collier c. 1937
- 63. The topic of the conversation in their mind Their Desired Outcome
- 64. Desired Outcome Customer Success is when customers achieve their interactions through with your companytheir “ ” - Lincoln Murphy @lincolnmurphy
- 67. YOU Succeed!
- 69. Awesome! Thanks for your attention. Learn more about me at http://sixteenventures.com And contact me via lincoln@lincolnmurphy.com @LincolnMurphy Engage! Creating Powerful Human Connections with Email