The harvest cake strategy

1
Mid Term Examination
BUSINESS FEASIBILITY STUDY
Made Padmi S (3094702)
Eka Darmadi L (3094802)
Levina Rolanda T (3094804)
Niki Jayanthi (3095803)
Rafika Wendy S (3095807)
Zaynab M (3112715)
Yongjing S (3112737)
Faculty of Business and Economics
University of Surabaya
2012

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TABLE OF CONTENTS
COVER ……………………………………………………………………………. 1
TABLE OF CONTENTS ………………………………………………………….. 2
MARKETING ASPECT ……………………………………………...…………3-44
HUMAN RESOURCE ASPECT …….……………………………..………...45-140
TECHNICALASPECT ………………………………………………..…….141-162
FINANCIALASPECT ……………………………………………..………..163-174

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MARKETING ASPECTS
I. Business Review:
A. Change
1. Technology
This company has been operating since 2004 and using the
technology is one good tool to maintain good relationship with
its customers. The Harvest frequently sends emails, Text
message, or catalogues to the customers and also Facebook Fan
Page and twitter.
2. Economy
In today’s emerging economy condition in Indonesia especially
in Surabaya it opens the business opportunity and growing
economic welfare to Surabaya people.
3. Politics/legal
Unexpected price changes in petroleum and in another basic
raw material of pastry industry, The Harvest also gets the
impact. The impact will create the price changes of its products
which ranging from homemade bread, chocolate, cookies,
cakes, ice cream, sandwich, and pastries for special occasions.
4. Social and Culture
The Harvest understands how to satisfy its customers’ diversity
in creating customized products to fulfill their needs, they
provide customized pastries and change its theme to follow the

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season or occasion such as Christmas, Idul Fitri, Valentine
Day, Independence Day, Chinese New Year, Birthday, etc.
5. Market
The market scope of The Harvest is becoming wider after, it
can reach not only the customers in general but also customers
who are in sugar diet or diet. Moreover, customers can make
order to The Harvest for any special theme of occasion, and
they can help customers to meet their expectation or special
order. For example: a customer order 100 packs of The Harvest
for his son’s birthday, and he makes some orders in the
packaging and he wants to add more some fruits to the cakes.
The Harvest also can accept another special order or
customized orders in order to broaden their business and to
satisfy its customers’ needs.
6. Life style
Nowadays life style trend of healthy life is becoming one of
the inspirations of The Harvest to make high quality and
healthy products.
B. Customer
The Harvest is widely ranged from middle up class people, and they
offer special treatment for BCA users to get 10% discount in all items.

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C. Competitor
The Harvest competitors are whole producers of pastry in Surabaya
such as Igor’s, J.CO, BreadLife, BreadTalk, Barby’s, Holland Bakery,
Bon Ami, Eaton, Bakerzin, etc.
D. Company
Established in 2004, The Harvest became the first specialized
European style pastry shop chain in Indonesia. Now with 11 outlets, 8
in Jakarta, 1 in Surabaya, 1 in Bandung and latest in City Plaza
Building (Jakarta), have grown steadily delivering the promise of
quality continually to our stakeholders.
The successes of The Harvest lie among the family of a highly
motivated skilled and a disciplined team of 800. Continuous research
and development of products, creative packaging and icing great
service have made them the best in what they do. Their professional
workforce, who is abundantly experienced in high-end F&B circles,
blends the finest ingredients and best quality chocolates of the world
to transform confectionaries into art creating delectable treats.
Currently their pastry team is lead by Eric Gouteyron, a well known
French Chef Pastry. Eric’s mission is to take The Harvest to the next
level of excellence giving our customers a renewed superior
experience in what they do best. They’re extremely proud to introduce
him and also to guarantee the customers that they are in the process of

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evolving themselves to continue to bring the customers nothing but the
best products to customers’ home, office, or special event with custom
creations.
The Harvest’s vision is to reach out with un-compromised quality
product to every major city in Indonesia and beyond together building
a corporation with a highly disciplined workforce working as a family
knit.
II. STP Analysis
A. Segmentation
1. Geographic
Jakarta, Surabaya, and Bandung. Because we do survey in
Surabaya, we’ll focus our marketing analysis from Harvest branch
in Surabaya. Surabaya city is one of the biggest cities in Indonesia
and the economy is good as well.
2. Demographic
The Harvest’s customers are mostly middle-up class people.
Customers’ income starts from Rp 2,000,000. Related to the region
which most of Indonesian are Muslim, therefore Harvest makes
sure that 100% of their products are halal.
3. Behavioral
Occasions can be defined in terms of the time of day, week, and
year or in terms of other well-defined temporal aspects of a

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customer’s life. Buyers can be distinguished according to the
occasions when they develop a need, purchase a product. For
example, Harvest provides New Year, Christmas, Chinese New
Year, Idul Fitri, etc.
B. Targeting
To reach out with un-compromised quality product to every major city
in Indonesia and beyond together building a corporation with a highly
disciplined workforce working as a family knit.
C. Positioning
The Harvest states itself as pastry shop that express “Fashionably
Delicious”. The Harvest produces tasty products but still concern
about current trends.
III. Market
Potential market The Harvest:
Population in Surabaya with age 15-75: 1.988.878 people
Total population in Surabaya :2.765.908 people
Percentage of population in Surabaya with age 15-75:
%90,71%100
908.765.2
878.988.1
%100
SurabayainpopulationTotal
75-15agewithSurabayainPopulation



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Population of Surabaya with the expenditure ≥ Rp 900.000 (middle-up
scale) :49,79 %.
( su
mb
er :
dat
a
BPS
tahun 2006 )
Tabel 1.1 Persentase Rumah Tangga Menurut Wilayah dan Kelompok Pengeluaran
Expenditure
Group
Center
Sby
Nort
h
Sby
East
Sby
South
Sby
West
Sby
Surabaya
< 300.000 2,75 3,61 1,58 2,09 1,87 2,21
300.000-399.999 4,77 6,87 8,75 8,89 4,53 6,96
400.000-499.999 7,51 8,19 5,66 5,72 6,33 6,45
500.000-599.999 10,55 7,47 6,31 5,10 6,91 6,88
600.000-699.999 9,83 10,48 10,75 10,60 10,65 10,54
700.000-799.999 7,51 7,23 8,46 9,74 11,22 9,14
800.000-899.999 8,82 9,16 7,03 7,89 8,13 8,04
900.000-999.999 7,08 8,07 8,60 7,81 7,63 7,91
1.000.000-
1.124.999
11,71 12,41 13,48 11,21 10,65 11,88
1.125.000-
1.249.999
10,98 10,84 10,18 9,74 11,22 10,54
>1.250.000 18,50 15,66 19,21 21,19 20,86 19,46
Total 100,00 100 100 100 100 100

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Sebulan Tahun 2005
Population in Surabaya with the range of age 15 - 75 years old
with the monthly expenditure ≥ Rp 1.250.000,-
= 71,90 % x 49,79 %
= 35,79 %
So, potential market of The Harvest is 35,79 %.
Market Segment
Nowadays, the market segment of The Harvest is 60% of population in
Surabaya with the middle-up scale.
Tabel 1.2
Average of population’s expenditure in Surabaya
( sumber : data BPS tahun 2005 diolah)
Market segment of The Harvest
Pengeluaran Life Style
< 300.000
Middle Low
300.000-399.999
400.000-499.999
500.000-599.999
600.000-699.999
700.000-799.999
800.000-899.999 Middle
900.000-999.999
High
1.000.000-1.124.999
1.125.000-1.249.999
>1.250.000

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60 % x (Population of Surabaya with the expenditure ≥ Rp 900.000 (middle-up
scale) ≥ Rp 900.000,-)
= 60 % x 49,79 %
= 2,8 %
Market Growth
The average of market growth in Igor’s Pastry is 30% from rotation
sales every year. We get the percentage from the interview with sales
marketing of The Harvest.
IV. TOWS Analysis
STRENGTHS
- For the performance
evaluation, they are rely on
guest comment letter. It’s
proved by a toilet which is
built inside Harvest caused
by some guest’s
recommendation.
- They have a smoking area
OPPORTUNITIES
- There is a chance to expand
their business by branching.
They can build small store
in a mall for instance.

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with some plantations
surrounding (garden).
WEAKNESSES
- They are only focusing in
promoting and attracting
customers with their
entertainment side, such as
colorful breads, cake, and
etc. But, they forget how to
educate customers about
healthy bread.
THREATS
- For customers who really
care about their healthiness,
Harvest hasn’t considered
yet. There is a probability
for competitor to campaign
and attract some customers
with some healthy issues, or
providing consultation
services.
V. Marketing Mix Strategies
A. Product
Harvest sells many variants of cake, such as blueberry cheese cake,
raspberry sacher torte, etc. Besides that, Harvest also offers much kind
of beverages, like ice coffee, café latte, etc.
Product that The Harvest Produce:
Type Price Picture
Cake and Pastries

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Blueberry Cheese Cake
“Made out of same
base as our famous
strawberry cheese cake
and topped with
blueberry filling and
laced with white
meringue. Both these
cakes are extremely
popular, the difference
is only the topping!”
Rp. 245.000
Cardinal
“Vanilla pastry cream
and butter cream
layered in between
chocolate sponge with
candied mix peel,
glazed with chocolate
ganache.”
Rp. 225.000
Chocolate Caramel
“Vanilla caramel cream
and chocolate arranged
on two layers of
chocolate sponge,
glazed with a chocolate
mirror. You could call
this one of our best
sellers.”
Rp. 225.000
Chocolate Cheese Cake
“Latest member of our
cheese cake family
made for our chocolate
lovers, using finest
Belgian chocolate
couverture. It is an
absolute winner.”
Rp. 245.000

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Chocolate Decadence
“Is yet another unique
creation from The
Harvest for chocolate
lovers. A combination
of chocolate cream
cheese mousse,
chocolate ganache,
chocolate sponge,
vanilla syrup,
chocolate and orange
glaze. Chocolate
Decadence is a
speciality from The
Harvest just for you.”
Rp. 245.000
Chocolate Devil
“It's a chocolate
delight! Double
chocolate cream
sandwiched with layers
of moist chocolate
sponge then glazed
with chocolate, this is
the most popular cake
at The Harvest! If you
are a chocolate lover,
don't hesitate go for
it!.”
Rp. 225.000
Chocolate Emotion
“Double chocolate
sponge layered with
chocolate butter cream
and covered with dark
chocolate shaving”
Rp. 210.000

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Chocolate Tiramisu
“This is the chocolate
version of our famous
Tiramisu cake.
Combination of cheese,
coffee & chocolate
flavours will make this
cake unique and
irresistable!”
Rp. 245.000
Cookie and Cream
“Layers of vanilla
sponge, chocolate
sponge, caramel
blended with chocolate
coated cookies.
Beautifully decorated
with crepes on top.
Delicious & crunchy
when bitten.”
Rp. 240.000
Lapis Legit Plain
“We have made this
popular Indonesian
traditional cake high
quality in ingredients
which will make you
proud of giving it to
your loved one.”
Rp. 185.000
Lapis Legit Pune
popular Indonesian
traditional cake high
quality in ingredients
which will make you
your loved one.”
Rp. 210.000

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Lapis Surabaya
popular Indonesian
traditional cake using
high quality ingredients
which will make you
your loved one.”
Rp. 145.000
Mix Fruit Cheese Cake
“Enjoy our brand new
mix fruit cheese cake.
This cake is topped
with healthy fresh
fruits, which makes it
even more enticing.”
Rp. 245.000
Opera
“A classic opera cake
made with espresso
flavoured coffee cream
and chocolate ganache
set together on layers
of chocolate jokon
sponge. It is obviously
a rich cake with a
lingering soft character.
Due to his reason, this
cake is extremely
popular.”
Rp. 225.000

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Strawberry Cheese
Cake
“Take this to a party
and you will be
honored for making the
occasion even more
memorable! This is the
kind of cake most
likely to be enjoyed by
everyone. This baked
cheese cake is
flavoured with vanilla
and given a creamy
smooth texture, topped
with fresh strawberries
and laced with wine
maringue.”
Rp. 245.000
Tiramisu
“Tiramisu means take
me home! Harvest
offers you the best
Italian cheese cake
using mascarpone
cheese layers with
coffee soaked vanilla
sponge and dusted with
bitter sweet cocoa
powder.”
Rp. 225.000
Vanilla Fruit
“Vanilla cream
of vanilla sponge and
topped with assorted
fresh fruits. This cake
is very colorful.”
Rp. 225.000

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French Pastries
Blueberry Cheese Cake
“Made out of same
base as our famous
strawberry cheese cake
and topped with
blueberry filling and
laced with white
meringue. Both theese
cakes are extremely
popular, the differences
is only the topping!”
Rp. 20.000
Cardinal
“Vanilla pastry cream
and butter cream
layered in between
chocolate sponge with
candied mix peel,
glazed with chocolate
ganache.”
Rp. 20.000
Chocolate Caramel
“Vanilla caramel cream
and chocolate arranged
on two layers of
chocolate sponge,
glazed with a chocolate
mirror. You could call
this one of our best
sellers.”
Rp. 20.000

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Chocolate Cheese
“Latest member of our
cheese cake family
made for our chocolate
lovers, using finest
Belgian chocolate
coverture. It is an
absolute winner.”
Rp. 20.000
Chocolate Devil
“It's a chocolate
delight! Double
chocolate cream
of moist chocolate
sponge then glazed
with chocolate; this is
the most popular cake
at The Harvest! If you
are a chocolate lover,
don't hesitate go for
it!.”
Rp. 20.000
Ice Cream and Ice
Cream Cake
Black Forest
“Vanilla and chocolate
ice cream put together
with black cherries and
decorated with
chocolate shavings.”
Rp. 280.000

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Brownie Ice Cake
“Fudge brownies
imbedded into
homemade vanilla ice
cream”
Rp. 280.000
Chocolate Chips
“Homemade chocolate
chip ice cream
decorated with milk
chocolate shavings.”
Rp. 280.000
Homemade Ice Cream
“Our homemade ice
cream is made using
full cream imported
from New Zealand and
also with fresh fruit
pure, no preservatives
is added to give you
the best”
Rp. 95.000
Mocca Caramel
“This is delightful
coffee flavoured ice
cream cake using
chocolate spong base”
Rp. 280.000

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Oreo Cookie Ice
Cream
“Vanilla flavored ice
cream with crunchy
oreo cookies in and
also out”
Rp. 280.000
Rum and Rains
“After a heavy meal
slice of this rum and
raisins ice cream cake
will suerly refesh your
night”
Rp. 280.000
Triple Ice Cake
“Strawberry, vanilla
and chocolate ice
cream flavor put
together on a vanilla
layer of sponge.”
Rp. 280.000
Vanilla Ice Cake
“This is one of most
popular ice cakes in
Harvest. It is simple
yet most delightful..!”
Rp. 280.000
Chocolates

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Almond Sticks
“Oven roasted almond
sticks coated with milk
chocolate coverture”
Rp. 6.000
Baileys Truffle
“Baileys cream filled
into milk chocolate
truffle shell.”
Rp. 7000
Caramel
“Milk chocolate cream
with caramel filled into
milk chocolate
coverture shell”
Rp. 6.000
Cherry Cordial
“Fresh and Finest
quality of Cherry”
Rp. 6.000

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Chocolate Bar Large
“From the finest of our
Chocolate quality”
Rp. 28.000
Chocolate Cat (3
Color)
“The Cutes Chocolate
ever”
Rp. 28.000
Chocolate Clown (3)
ever”
Rp. 28.000
Chocolate Cow (3)
ever”
Rp. 22.000

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Chocolate Crunch Rp. 55.000
Chocolate Ribbon
Large
Rp. 90.000
Chocolate Ribbon
Long
Rp. 50.000
Chocolate Ribbon
Short
Rp. 66.000

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Coffee Truffle Rp. 8.000
Florentine Praline Rp. 9.000
Milk Chocolate Rp. 7.000
Nougatine Rp. 7.000

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Peanut Butter Rp. 7.000
Strawberry Truffle Rp. 8.000
Bread
Abon Rp. 12.000
Banana Cheese Roll Rp. 10.000

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Butter Sugar Rp. 8.000
Cheese Croissant Rp. 9.000
Cheese Sambal ROA Rp. 12.000
Chocolate Muffin Rp. 10.000

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Chocolate Cheese Rp. 11.000
Chocolate Croissant Rp. 9.000
Donate Rp. 9.000
Hot Dog Rp. 10.000

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Mix Fruit Rp. 9.000
Peach Danish Rp. 9.000
Raisin Loaf Rp. 25.000
Rasberry Muffin Rp. 10.000

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Sausage and
Mushroom Bread
Rp. 11.000
Snow White Rp. 11.000
Square Bees Rp. 9.000
Strawberry Danish Rp. 9.000
Cookies

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Almond anis Biscoti Rp. 77.000
Brown Sugar Rp. 75.000
Cappucino Cashew
Biscoti
Rp. 77.000
Cheese Grissini Sticks Rp. 30.000

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Cheese Lavosh Rp. 30.000
Chocolate Butter Sugar Rp. 45.000
Chocolate nanny
Cookies
Rp. 35.000
Chocolate Pistachio
Biscotti
Rp. 77.000

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Chocolate Roacher Rp. 80.000
Crispy Ficelle Rp. 77.000
Croutons Rp. 30.000
Dark Chocolate Button Rp. 45.000

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Giant Crispy Almond Rp. 17.000
Giant Oatmeal Cookies Rp. 17.000
Macaroon Rp. 110.000
Oatmeal Raisin Rp. 45.000

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White Chocolate
Button
Rp. 45.000
Yellow Cheese Rp. 77.000
Special Gift Items
Brown Puppy with Box Rp. 185.000
Brown Puppy with
Chocolate Bars
Rp. 135.000

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Chocolate Flakes Gift
Box
Rp. 160.000
Cute Dogs Rp. 45.000
Deluxe Cookie Pack Rp. 165.000
English Fruit Cake Rp. 90.000

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Gift Cookie Medium Rp. 105.000
Kangoroo in Box Rp. 165.000
Mini Bear with
Chocolate
Rp. 66.000
Pig in Box Rp. 66.000

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Panda Rp. 130.000
Prime Gift Cookie Rp. 325.000
Rabbit Rp. 120.000
3 Dimensional Cake
Baby One Month Rp. 430.000

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Dear Boss Rp. 430.000
Dear Father Rp. 430.000
Princess Rp. 430.000
Special Occasion Rp. 430.000

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The Cat Rp. 430.000
The Chick Rp. 430.000
The Engagement Rp. 430.000
The Sea Rp. 430.000

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The Zoo Rp. 430.000
Sandwiches and pie
Chicken Breast and
beef Bacon
Rp. 35.000
Chicken Wrap Rp. 35.000
Mediterranian Roll Rp. 40.000

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Pie Rp. 35.000
Roast Turkey Rp. 40.000
The Club Rp. 40.000
Trio Rolls Rp. 40.000

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Beverage
Orange Juice Rp. 29.000
Apple Juice Rp. 30.000
Avocado Juice Rp. 29.000
Guava Juice Rp. 29.000

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B. Price
Price of Harvest products start from around Rp 20.000 (for a slice of
cake) to Rp 1.300.000 depend on the size and variants.
C. Promotion
Frequently uses billboard on strategic places, and use the technology
such as email, messages, Blackberry Messenger, newspapers, insert
some flyers into the plastic bag of every customers on their purchases.
D. Place
Harvest has many outlets in Indonesia, such as in Bandung, Jakarta
and Surabaya. In Surabaya, the outlet of Harvest is in Jl.Bengawan
no.39.
VI. Marketing Program
It gradually launches some new products such as in the beginning of the year
(January), March, and June. Besides that, The Harvest also corporate with
some famous banks to give interesting discounts to all credit cards holder.
VII. Marketing Budget

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UnitPriceperunitTotalprice
1125,000125,000
13,500,0003,500,000
14,500,0004,500,000
8,125,000
3,0004001,200,000
1,0003,0003,000,000
15,0005,000
4,205,000
120,000,00020,000,000
20,000,000
32,330,000
Promotions
Brochure
TOTAL
Banner
X-Banner
DisplaySlide
NameCard
ProductCatalogue
Poster
InteractiveDisplaySlide
OnlineAdvertising
TOTAL
TOTAL

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HUMAN RESOURCES ASPECT
Legal entity: Sole proprietorship
Vision : to reach out with uncompromised quality product to every major city in
Indonesia and beyond together building a corporation with a highly disciplined
workforce working as a family knit
Mission : to provide highest quality products and services to our loyal customers
through our professional workforce who are abundantly experienced in high-end
F&B circles.
Core Value:
Organizational Design:
Organization design of The Harvest is mechanistic design but they also adapt a part
of organic design, because this company gives the specialized job and for some
managers, the organic design is used to adjust with the market trend.
.
Organization design Description
Organic Used by marketing and human resource
department
Mechanistic Used by operational and finance
department

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Formalization :
Component Implementation
1. Formalization The rules are made to manage the employees’ performance and set the
disciplined workforce. Those rules are :
1. Working days for employees are from Monday to Sunday,
working hours per day is 10 hours. For managers, the working
hours are 08.00 AM – 06.00 PM
2. There are 2 shifts per day, from 08.00 AM – 06.00 PM and
12.00 AM – 10.00 PM
3. The break time for employees is 1 hours, did by turns
4. Employees will get penalty if they are absent without any
permission. The penalty will be :
a. 1st
warning : verbally accost
b. 2nd
warning : give the warning papers
c. 3rd
warning : fired
5. In the working hours, smoking is not allowed
6. In the working hours, employees have to wear the clothes
required by the company
7. Every employee will get maximal 12 days off in a year
8. In the working hours, employees are not allowed to leave the
store without permission

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2. Decision Making
(centralization or
decentralization)
Centralization
Decisions that made by the company, such as :
 Choose the person in charge on operational matters
 Determine the machine that need to be changed and
recommend it to operational department
Decentralization
Decisions that a made by leader of work unit, such as :
- Decisions that related to daily activities
- Solve employees’ problems

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JOB DESCRIPTION AND SPECIFICATION
1. MANAGING DIRECTOR (1)
JOB DESCRIPTION
Position Description Number
Position Managing director Work unit -
Report to - Department -
Job type Managerial Received
report from
Finance manager,
HR manager,
operational
manager,
marketing
manager
The purpose of position
Lead, control and monitor all the companies and make important decisions.
Varies of jobs
Types of job Description
Determine company’s purposes and
strategies
Plan purposes and actions to
achieve it
Determine information related to company’s
activity
Design companies procedures,
policies, and rules
Make tactical and strategic decision Make decisions and
authorizations

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Inform all the company’s activities and
strategies
Direct all employees to
understand company’s
purposes and how to achieve it
Determine working standards Make working standards for
each department
Evaluate performance of each department’s
manager
Identify the achieved target
and disciplined of the
employees
Monitor all the operational activities Periodically monitor
Preside all meetings Make sure that all the meetings
are in line with the purposes
Varies of duties
Duties Description
Follow all the company’s procedures,
policies and rules
Tone of the top
Do the authorization and make
decisions
Concern the needs of company
Ask for the completeness of
documentation of all activities that is
Contact each department

51
done by each department
Inform all important things to
employees
Inform all information to all level of
employees
Use the right and formal Indonesian
language
To make the information more clear
and polite
Wear neat clothes Wear shirt, long trousers and shoes
Varies of responsibilities
Responsibilities Description
Responsible to make decision and
authorization
For the decisions that have been
made and will be made in future
Responsible for all the operational
activities
Responsible for all the activities,
departments and resources
Responsible to the company
development
Monitor the growth and risks;
identify the opportunities
POSITION SPECIFICATION

52
Varies of competencies
Variable Competencies
Ability  Can lead the company and coordinate managers to
achieve the goals
 Can identify the risks and opportunities of the
company
Skill  Can communicate with foreign languages, especially
English and Chinese
Knowledge  Has sufficient knowledge about management,
resources, and products
 Has knowldege about accounting and operational
systems
Attitude  Wise, sceptic, objective and assertive
Work place and equipment
Work place Equipment
All the place in The Harvest Office equipment

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2. MARKETING MANAGER (1)
JOB DESCRIPTION
Position Description Number
Position Marketing manager Work unit Marketing
department
Report to Managing director Department Marketing
Job type Managerial Report from Marketing
supervisor
The purpose of position
Control the sales and marketing process to achieve sales target ; enlarge target
market effectively and efficiently
Varies of jobs
Jobs Description
Control the marketing activities Do the control from planning
until promotion process
Make the right strategies and market
segmentation
Design tactical strategy for
marketing process
Analyze potential competitors Determine potential
competitors
Predict product’s price Predict the price based on the
analysis
Report all the information related to Information that related to

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marketing department to managing director promotion process, marketing
strategies, etc
Inform all the important information to
marketing department
Information are related to
strategic and the action need
to be taken
Ask the information related to marketing
demand from work unit
Based on the needs of work
unit
Check all the report from supervisor Report is taken from
marketing supervisor
Control the activities of marketing
department
Monitor all the process in
marketing and resources used
Varies of duties
Duties Description
Follow all company’s procedures,
policies and rules
Marketing manager has to follow all
company’s procedures, policies and
rules
language
and polite
Obey the working hours rules Marketing manager has to come to
the required place and time
Direct marketing supervisors and
marketing person
The direction is related to marketing
activities and company’s vision and

55
mission
Inform the unusual things to
managing director
Unusual things are about illegal act,
fraud, etc.
Make the report to managing director The report is about activities in
marketing department
Varies of Responsibilities
Responsibility Description
Responsible to the achievement of
marketing target
Responsible to managing director
Responsible for the plans and
strategies that have been made or
implemented
All the strategies have to be done
based on the plans
Responsible to all the activities on
marketing
All the activities which have done by
marketing supervisor
JOB SPECIFICATION
Variable Types of competencies
Ability  Can make innovation of marketing plan
 Can lead and motivate the subordinates to achieve the
target
Skill  Fluent in English and Indonesia
 Good negotiator (price and promotion)
 Can operate computer
Knowledge  Has the knowledge about target market and marketing

56
strategies, especially for pastry
 Know the market needs
 Can analyze the price
 Know how to do marketing effectively and efficiently
Attitude  Objective, discipline, creative, assertive
Physical requirement
Physical
requirement
Description
Stamina Physically and mentally healthy, free from drugs
Sex Male and female
Height Minimum 170 cm for male and 160 cm for female
Weight Minimum 65 kg for male and 50 kg for female
Physic able
Eyes Not color-blind or other disability
Educational Background
Formal Informal
Bachelor on Management
(Marketing)
-
Experience
Types Time horizon
Experienced on marketing
department
2 years

57
Work place Work equipment
 3x4 meter room
 The HARVEST store
Computer, printer, office supplies,
papers.
WORKING STANDARDS
Quantitative standard
Type of standards Description
Report checking The report shows progress and development in
department
Target achievement  Development on marketing segmentation
 Has the information related to company’s
sales
Qualitative standards
Type of standard Description
Monitoring All the resources are used effectively and
efficiently
Strategic determination Strategy works based on company’s vision and
mission
Price determination The price should be match and can be received by
all the market segment
Marketing Plan The purposes of marketing plan have to be

58
achieved
Knowledge of
subordinate
Marketing staff and supervisor has to perform well
and based on company’s rules
Competitor analysis Can find the new changes and can compete with
all the competitors.
Report  All the activities which is done by
marketing department and known by
managing director
 Marketing activities and strategies applied
have to be in line with the plan
3. FINANCIAL MANAGER (1)
JOB DESCRIPTION
Position Number
Position
name
Finance and accounting
manager
Work unit Finance and
accounting
department
Report to Managing director Department Finance and
accounting
Job
description
Managerial Received
report from
Supervisor
finance and
accounting

59
Purpose of Position
Control and coordinate the finance and accounting department in company
effectively and efficiently
Varies of Jobs
Jobs Description
Manage the financial information Prepare financial statement
accurately
Plan and coordinate the preparation of budget Make the budget
Plan and consolidate taxation for the
company
Manage cost efficiently ;
compliance for the tax
Analyze financial statement Given to managing director
for investment, expansion,
and other decision making
purpose
Varies of duties
Duties Description
Obey the company’s procedures,
policies and rules
Finance manager has to follow
procedures, policies and rules
language
and polite
Obey the working hours rules Marketing manager has to come to
the required place and time

60
Direct finance and accounting
supervisor, bookkeeper and cashier
Direction is related to finance
information, company’s vision and
mission
managing director
fraud, etc.
finance and accounting department
Responsible for the relevancy of
financial statement
Financial statement has to relevant
with the real situation
Responsible for the financial
statement
Financial statement has to follow the
standards
Responsible for financial reporting Financial statement is directed to
managing director
JOB SPECIFICATION
Ability  Can analyze the financial statement
 Can project the financial statement
Skill  Fluent in Indonesia and English
 Capable on operate financial software
Knowledge  Know the accounting standards ( ex : IFRS )

61
Attitude  Discipline, objective, assertive, and cautious
Physical
requirement
Description
Sex Male and female
Physic able
Educational Background
Formal Informal
Bachelor on Financial
Management and Accounting
Have followed accounting software
course
Experience
Types Time horizon
Finance and accounting supervisor At least 3 years
Workplace Equipment
 3x4 m office Computer, printer, office supplies,
papers
WORKING STANDARDS

62
Quantitative standards
Standard Description
Budget No variance in budget
Cost efficiency Decrease inefficient cost
Qualitative standards
Standards Description
Relevancy of financial
statement
The financial statement is made based on the real
transactions
Financial analysis Make excellent analysis of financial statement and
projection for future financial statement
4. HUMAN RESOURCE MANAGER (1)
JOB DESCRIPTION
Position description Number
Position Human resource manager Work unit HRD
Report to Managing director Department HR
Job type Managerial Received
report from
Human resource
supervisor
Purpose of position
Plan and develop the policies for human resource; coordinate and control the

63
human resource function that can support company’s strategies to achieve the
objectives
Varies of jobs
Jobs Description
Manage and control all the activities related to
human resource
Make sure that all the
activities aligns with
company’s objectives
Open for job vacancy as the request of
managing director
Discuss with managing
director
Solve the problems which related with
external parties
If the customers or guests
make complains, human
resource manager is the one
who solve it
Do the recruitment for new employees Open job vacancy and do
recruitment after that give
some training.
Varies of duties
Duties Description
Follow all company’s procedures,
policies and rules
Marketing manager has to follow all
company’s procedures, policies and
rules
language
and polite
Obey the working hours rules Marketing manager has to come to the
required place and time

64
Direct HR supervisor, recruitment
and training staff, payroll staff,
security staff, and cleaning service
Direction that is given related to HRD
information, company’s vision and
mission
managing director
fraud, etc.
Prepare all the employees need that
related to working activities
Prepare training for employees
finance and accounting department
Responsible for hiring process Responsible to managing director
Responsible for services to guests Responsible for the performance of
HRD
Responsible for HR development Responsible to achieve the targets
JOB SPECIFICATION
Competencies
Ability  Can make program for recruitment activities
 Can coordinate and direct the subordinates

65
Skill  Fluent in English and Indonesia
 Capable on operating computer
Knowledge  Know the concept of HR and payroll process
Attitude  Objective, discipline and assertive
Physical
requirement
Description
Sex Male and female
Physic able
Educational background
Formal Informal
Bachelor of management
(especially in HR)
Follow leadership training
Experience
Types Time horizon
HR supervisor At least 1 year
Workplace and equipment

66
Work place Equipment
 3x4 m office
 THE HARVEST store
Computers, printers, office supplies and
papers
5. OPERATIONAL MANAGER (1)
POSITION DESCRIPTION
Identity Position Number
Name of
Position
Operations Manager Unit of Work Operational
Management
Report To Director Department Operational
The nature of
work
Managerial Report From Operational
Supervisor
Position Objectives
Oversee the implementation and management of operational activities in
terms of scouting, delays and planning in order to assist the Director to
achieve corporate goals and objectives both short and long term to optimize
the resources that exist in a professional and profitable company.
Variety of Tasks
Task Name Description
Making the Logistic costs budget Keeping the operations to run
efficiently and effectively
with low cost.
Analyzing the total requirement of goods arranging for the provision,

67
procurement, and delivery of
goods
Controlling the delivery of goods from
suppliers
So that goods can be received
by the warehouse in
accordance with the time,
quantity, appropriate in
quality
Ensuring that the operations are running operations should run
smoothly in order to make the
company activity is not
interrupted
Choosing the suppliers whom can provide
benefits to the company
Supplier selected on the basis
of company policy.
Reporting the purchases that have been made
for the seek of operational activities
continuation
Reporting to the CEO.
Keeping the company operating facilities Using the facility as required.
Variety of Liability
Name of liability Description
Should comply with all procedures,
policies, and regulations
Operational managers must comply
with all procedures, policies, and
regulations.
It is a Mandatory to use Indonesian
correctly
Intended to deliver information more
clearly and politely.
Must comply with regulations Operations manager must be present

68
concerning working hours regulations at the time and place specified.
It is mandatory dressed and polite Wearing shirts, long pants, and shoes
It is must to coach the operational
supervisor, production personnel, raw
materials purchasing clerk, delivery
driver and warehouse clerk
Directions given regarding the
operations and overall corporate
vision and mission.
Shall inform the things that deviate to
the director.
The things that deviate associated
with deviant behavior, fraud, and
violations
It is required to provide operational
information
Provide all the information of the
operations, so that the production
process can run smoothly.
It is required to prepare and provide
reports to the CEO
Create and provide reports on the
activities carried out to the president.
Variety of Responsibilities
Name Responsibility Description
Responsible for operational financial
information
The entire information regarding the
use of the money used in operating
activities, will be reported to the
financial manager to be given to the
managing director.
Responsible for the company's assets All assets associated with operations,

69
such as the production machine.
Responsible for production process production process from raw material
availability, production personnel,
and proper functioning of all
production equipment.
POSITION SPECIFICATIONS
Range of competencies
Variable Competency Types
Ability  Ability to coordinate the operational activities
Skills  Fluent in English and Indonesia.
 Negotiating the terms of cooperation with external
parties (outsource)
Knowledge  Understand the operational of the company
Attitude  Assertive, Discipline, Objective.
Physical Prerequisites
Physical
Condition
Explanation
Stamina Healthy in physical and mental, as well as drug
Sex Male and Female
Height 170 cm to 160 cm for men and women
Weight 65 kg to 50 kg for men and women
Body The body is deformed
Eye Not color blind eye or impair vision

70
Education
Formal Informal
Undergraduate with the Operations
Management course
-
Experience
Types Time frame
Became Operations Manager 2 years
Workplace Work Equipment
 a size of 3x4 meters.
 All production sites of Harvest
A set of computer with printer.
standard stationery, paper and folders.
PERFORMANCE STANDARD TITLE
Variety of quantitative standards
Standard types Description
Working error A maximum of 2 times working error which
created damage of the infrastructure due to
maintannce error.
Budget Successful if the budget has been prepared in
accordance with the previous budget.
The selection of raw
material resources
Maximum once error in the selection of raw
material resources in the period of 1 year.
Total demand of goods Successful if the items are really needed in stock

71
Qualitative Standard range
Delivery of goods from
the supplier
Successful if the supplier sends goods ordered in
accordance with a predetermined time.
Validity of the
purchasing report
Reports shall be in accordance with the actual or
real situation.
Infrastructure
maintenance
The condition of the Infrastructure must always be
maintained.
6. MARKETING SUPERVISOR (1)
POSITION DESCRIPTION
Position Number
Name of
Position
Marketing Supervisor Unit of Work Marketing
Department
Report to Marketing Manager Department Marketing
The nature
of job
Managerial Report From Promotions and
administrator
Officers
The Purpose
Assist and carry out policies made by the Marketing Manager to achieve sales
targets and developing markets.
Variety of Tasks

72
Oversee the activities that carried out by
officers of administration and promotion
covers all activities performed
Provide input on the idea of strategy and
market development
Provide input ideas or
strategies to marketing
manager.
Ensure marketing activities went well Marketing activities such as
promotion of officers in
managing the performance of
Harvest website, and the
performance of administrative
officers in recording and
receipt the order.
Coordinate with marketing managers in the
preparation of planning
Planning is made in the form
of marketing plan.
Variety of Obligations
Obligation Description
Have to comply with all procedures,
Marketing supervisor have to comply
regulations.
It is Mandatory to speak Indonesian Intended in order to deliver
information in clearly and politely.
Must comply with regulations
concerning working hours regulations
Marketing supervisor must be present
at the time and place specified.
It is a mandatory to dress and polite Wearing shirts, long pants, and shoes.
Officers must give directions to
marketing officers and administrators
Directions given regarding to the
marketing and related to the overall

73
corporate vision and mission.
the marketing manager
violations.
It is Required to prepare and provide
reports to the marketing manager
Create and provide reports on the
activities to the Marketing Manager
Obliged to make a financial report of
the marketing activities
used in marketing activities and given
to the Marketing Manager.
Responsible for the achievement of
marketing target that is charged to the
Marketing Manager.
Confirm to the Marketing Manager.
Responsible for the establishment of
good relations with customers
Through various activities in the
marketing program. Such as giving
discounts, etc.
Variable Competency Types
Ability  Ability to execute a marketing strategy
Skills  Fluent in English and Indonesia
 Communication skills (negotiation of price and
promotion)

74
Knowledge  Have an insight into the knowledge of the marketing
strategy field bakery.
Attitude  polite, disciplined, friendly
Physical
Condition
Explanation
Sex Male and Female
Education
Formal Informal
Undergraduate with marketing
management course
 a size of 3x4 meters A set of computer with printer.
JOB PERFORMANCE STANDARD
Variety of quantitative standards
Coordination marketing No error in coordination among marketing

75
staff managers and administrative officers and staff
promotions
Qualitative Standard Range
Standard Types Description
Giving Idea Giving input of idea to the marketing manager
related with marketing strategy.
Marketing Plan goals and objectives of the marketing plan can be
achieved.
Surveillance activities It is successful if it had been in accordance with
the vision and mission.
Activities assurance Activities that carried out have been going well
and follow the plan.
7. FINANCIAL SUPERVISOR (1)
JOB DESCRIPTION
Position Number
Name of
Position
Finance Supervisor Unit of Work Finance
Department
Report to Finance Manager Department Finance
The nature
of job
Managerial Report From Book keeping and
cashier workers

76
Purpose
Process data in corporate finance and accounting in accordance with the
system and procedures have been performed.
Variety of Tasks
Examine the financial statements provide financial statements
prepared by the bookkeeper.
Ensure the related financial activities to
running smoothly
Monitoring the performance
of cashier and bookkeeper in
order to reduce the possibility
of error or mistake
Provide a report that has been made and
advise the financial managers
report made was given to the
financial manager.
Preserving documents relating to the
financial
documents comes from the
transactions
Coordinate to the bookkeeping department
about company's financial statements that is
reporting.
Reporting in accordance with
a predetermined time
Shall comply with all procedures,
policies, and regulations.
Financial supervisors must comply
regulations.
Mandatory to use Indonesian Intended to deliver information more

77
Financial supervisor must be present
at the time and place specified.
Mandatory to dress and politely Wearing shirts, long pants, and shoes.
Must coach the bookkeeper and
cashier
regarding the finances and the overall
vision and mission.
Shall inform the things that deviate
the financial manager
violations.
Required to prepare and provide
reports to the finance manager
Create and provide reports on all
types of transactions made to the
financial manager.
Have to make a report about the
financial transactions which occur in
the company
A report about the Operational
activities used in the company to be
reported to the Financial Manager.
Shall assist the financial manager in
managing financial officer
Supervise and examine the
performance of the financial officer.
Responsible for the validity of
corporate financial statements
Reports that have been examined
previously
Responsible for the smooth
performance of cashier and
bookkeeper
responsible to the Finance Manager.
Responsible for the overall
documents as results of the
transaction
Document of the result of the
transaction made and provided by the
bookkeeper.

78
Variable Competence Types
Ability  Able to Process the financial statements and
coordinate subordinates.
 Have expertise in the field of Finance.
Knowledge  Have knowledge of standards and procedures in
finance
Attitude  conscientious, discipline
Physical
Condition
Explanation
Sex Male and Female
Body The body deformed
Education
Formal Informal

79
Undergraduate with financial
management or financial
accounting
-
 a size of 3x4 meters. A set of computer with printer.
Variety of Quantitative standards
standard types Description
examination of the
financial statements
Successful if the financial statements prepared in
accordance with standards and with the correct
mathematical calculations.
Variety of Qualitative Standards
standard types Description
Report making No error in making a report by the cashier and
bookkeeper
Financial report
coordination
No Late submission of reports to the finance
manager.
Document storage Successful if all documents are complete.
Submission of Financial
Statement
Successful if the financial statements submitted to
the right person.

80
8. HRD SUPERVISOR (1)
JOB DESCRIPTION
Position Number
Name of
Position
HRD Supervisor Unit of Work HRD Department
Report to HRD Manager Department HRD
The nature
of job
Managerial Report From -compensation &
Presence officer
-Recruitment
&Training Officer
-Security guard
-Hygiene Officer
Purpose
Monitor and oversee the performance of all officers of Harvest HRD in
achieving corporate goals.
Variety of Tasks
Control the recruitment and selection. Ensure the recruitment and
selection activities run
properly without the existence
of a subjective element.
Became a partner manager in related with
outside parties
If guests want to meet with
managers, it firstly has to
meet the supervisors.

81
Oversee HRD officer The entire staff is directly
supervised by the HRD
supervisor.
Provide assessments to prospective
employees who will be recruited
Participate in the recruitment
of their evaluation.
Pay attention and provide an assessment of
employee performance.
Employee performance also
assessed by HRD supervisor.
Shall comply with all procedures,
HRD managers must comply with all
procedures, policies, and regulations.
Mandatory to use Indonesian Intended to deliver information more
HR managers must be present at the
time and place specified.
Mandatory to be dressed and polite Wearing shirts, long pants, and shoes.
Coach the recruitment and training
officers, compensation and Presence
officers, security guards, and
cleaners.
regarding the overall direction of the
HRD and the vision and mission.
the HRD manager
violations.
Shall inform the Human Resources
Manager
Information that has been created by
the recruitment officer, officer
compensation officer, security and
cleaners

82
shall assist the Human Resources
Manager in managing the HRD
officers
Supervise and inspect the
performance of HRD officials.
Responsible to the completeness of
the company facilities
Provide the working needs of the
employees in order to smooth the
company’s performance
Responsible on the customers service Responsible for the performance of
all employees who deal directly or
indirectly to the customer
Variable Competence Types
Ability  Able to make programs
 Computer
Knowledge  Understand the concept and method of recruitment
and selection
Attitude  Assertive, Discipline, Objective.
Physical Explanation

83
Condition
Sex Male and Female
Education
Formal Informal
Undergraduate with the HR
management
 a size of 3x4 meters
 all Harvest branch
A set of computer with printer.
Standard range of qualitative
An assessment of the
prospective employee
assessment should be conducted objectively and
based on the recruitment process
Assessment of
employee
assessment to be carried out objectively and in
accordance with a performance that has been done
recruitment control Successful if events go according to recruitment
plan and controlled
Relationships with Be a good mediator for outsiders who want to meet

84
external parties the managers
HRD Supervision Supervision done in regularly and on time as stated
9. OPERATIONAL SUPERVISOR (1)
JOB DESCRIPTION
Job Identity Number
Name of
Position
Operational Supervisor Division Operational
department
Reports To Operational Manager Department Operational
Nature of
Work
Managerial Reports
From
Production staff
Purchasing staff
Warehouse staff
Courier
Job Purpose
Oversee the overall operational activity related to the internal and external
parties.
Variety of Tasks
Name of Tasks Description
Directly control the operational performance Conduct an evaluation at the

85
of employees. end of production period.
Distribute schedule to the operational
employees.
Work shift, duties, obligations,
and responsibilities of each
employee
Doing maintenance of operational equipment Maintenance was done at the
end of period, so that the
equipment can still be used
properly.
Report some damaged equipments (if any) Report it to the operational
manager
Name of Obligations Description
Comply with all procedures, policies,
and regulations.
Operational supervisor has to comply
regulations.
Must use Indonesia language properly Intended to deliver information more
Must comply with working hours
regulations
Operational supervisor must be
present at the time and place
specified.

86
Name of Responsibility Description
Formal and polite dressed. Using shirts, long pants, and shoes.
Must give a direction to all operational
employees.
Directions given regarding the
operations and overall corporate
vision and mission.
Gives information to the operational
manager.
Information about the activities of
production, purchasing of raw
materials, shipping, and warehousing.
Obligation to make operational
accountability.
Operational report related with its
accountability is given to the
operational manager.

87
Responsible for the maintenance of
company’s assets.
Maintenance for equipment and
supplies.
Responsible for the production
process.
Process starts from raw material
availability, production staff, as well
as the functioning of all production
equipments.
JOB SPECIFICATIONS
Variety of Competencies
Variable Type of Competence
Ability  Capable of designing operational infrastructure
 Able to negotiate with external parties
Skills  Communicate well
 Proficiency in English
Knowledge  Understanding operational activity of the company
 Have knowledge of the production process
Attitude  Firm, discipline, and authoritative

88
Prerequisites Description
Stamina Physically and mentally healthy and free of drugs
(NAPZA)
Gender Man and Woman
Height 170 cm for man and 160 cm for woman
Weight 70 kg for man and 55 kg for woman
Body No defects and color blindness
Experience
Experience in similar position for 1 year
Place and Working Equipment
Place Equipment
Education
Formal Informal
Bachelor degree in hotel or food and
beverage
Fluency in English is an added
advantage
Can use computer applications

89
 Size of working place: 2x3
meter.
 Whole region of Harvest’s
cake and pastry
Stationeries, folders, and papers.
The Variety of Quantitative Standards
Type of Standard Description
Guiltiness in working
schedule
Maximum 2 mistakes in one period
The Variety of Qualitative Standards
Equipment Storage Discipline to store equipment in the right place.
10. SALES PROMOTION (10)
JOB DESCRIPTIONS
Job Identity Number
Name of
Position
Sales Promotion Boy/Girl Unit of
Work
Marketing
Reports To Marketing Supervisor Department Marketing

90
Nature of
Work
Technical Reports
From
-
Job Purpose
Introduced the company's name in the public by making a variety of
promotional strategies.
Variety of Tasks
Name of Task Description
Promote the goods sold by the Harvest These activities may include
giving some discounts,
vouchers, brochures, etc.
Managing the website of Harvest frequently Giving up to date information
Gain new customers Approaching to gain new
customers
Permission from the Supervisor for
an idea that will be used in the
promotion process
The idea of promotion made by sales
promotion reported to the supervisor
in advance prior to implementation

91
Must use Indonesia language
properly.
Intended to deliver information more
regulations.
Operational supervisor must be
present at the time and place
specified.
Formal and polite dressed. Using shirts, long pants, and shoes.
Obliged to know all information
about the products to be offered.
Information about the products
offered.
Responsible for the sales
achievement
Target promotion had recently
determined at the planning stage
Responsible for what he/she said
during the promotion activity
Pay attention to etiquette and
manners.
Responsible for the promotion of
media used.
The media used must be delivered the
purpose and the message
JOB SPECIFICATIONS

92
Ability  Creative
 Ability to attract customers
 Able to adapt quickly
Skills  Expert in communicating
 Polite and attractive
 Proficiency in English is an advantage
Knowledge  Have an understanding of marketing management
 Have an understanding of the products offered
 Have an understanding of consumer
Attitude  Wise, creative, polite, friendly, and skeptical
Prerequisites Description
Stamina Physically and mentally healthy and free of drugs
(NAPZA)
Gender Man and Woman
Height 170 cm for man and 160 cm for woman
Weight 70 kg for man and 55 kg for woman

93
Body No defects and color blindness
Education
Formal Informal
D3 or Senior high school -
Experience
Sale Promotion Boy/Girl (part time or full time)
Place and Working Equipment
Places Equipment
Size of working place: 2x3 meter. Stationeries, folders, and papers
Types of Standards Description
Target achievement The more people know about Harvest, catch up
more and more market share
Website management More people are visiting the Harvest’s sites
New customer Gaining more new customers

94
Understanding product
offered
Have a complete update of information on
Harvest’s products, so that it can be promoted to
consumers.
Media used Success if media is used maximized and not
excessive
Promotion activity Promotions are made in an interesting and fun way

95
11. ADMINISTRATION OFFICER (10)
JOB DESCRIPTIONS
Job Identity Number
Name of
Position
Administration Unit of
Work
Marketing
Reports To Marketing supervisor Department Marketing
Nature of
Work
Administration Reports
From
-
Job Purpose
Record all of the ordering from customers
Variety of Tasks
Take the order via the phone by consumers
(terms of delivery systems)
Orders are delivered directly
to customers
Coordinates with production division Coordination about the
number of orders from
consumers that must be
completed by the production.
Coordination with driver Goods ordered can be

96
delivered on time and
preventing error in those
delivery
Coordinate with cashier Related to the sale documents
and the goods ordered
Name of Obligation Description
Provide information (number of
order) to the supervisor of marketing
The number of orders daily, weekly
or monthly
Obliged to obey all procedures,
Obey all procedures, policies, and
regulations
Mandatory to use Bahasa Indonesia Intended to deliver information
clearly and politely
regulations
Must present at the time and place
specified.
Mandatory well-dressed and polite Using shirt, trousers, and shoes
Obligated to follow the given
directions
Directives given regarding the
operation and overall corporate
vision and mission
Supervisor

97
violations
Name of responsibility Description
Responsible for everything connected
with the ordering process
Ensure all orders are aligned with
customer expectation
JOB SPECIFICATIONS
Ability  Able to operate computer (microsoft office)
 Ability to write quickly, precise, and accurate
Skill  Able to communicate with each other
 Able to communicate in foreign language, especially
English
Knowledge  Having a good understanding of the goods offered by
the company
 Have knowledge of the consumer (acts in the position
of customer)
Attitude  Objective, friendly, careful, thorough, responsive

98
Education
Formal Informal
Diploma in secretary program -
Experience
Has been a part of administrative or secretary around 1 year
Work Place and Equipment
Place Equipment
Room (2 x 3 meters) Stationery, papers, and folders
Cooperation with cashier Number of orders and the amount actually paid

99
by consumers are in accordance with customer
orders
Cooperation with
production division
Goods produced are in accordance with
customer orders, not too much or too less
Performance Successful if there is no errors in recording
customer orders  can meet the customer
expectation
Giving a right direction
to driver
Successful if :
 There is no errors of quantity and delivery
to customers
 Goods delivered on time and to the right
place
12. BOOK KEEPER (2)
JOB DESCRIPTIONS
Job Identity Number
Name of Book keeper Unit of Work Finance

100
Position
Report To Financial
Supervisor
Department Finance
The Nature
of Work
Administration Report From - Purchasing
- Compensation and
presence (human
resource)
- Cashier and
administration
Job Purpose
Support the performance of financial manager in presenting whole financial
statements of transaction occurred in Harvest
Variety of Tasks
prepare financial statements and cash flow Report based on information
from administrative officers,
the purchase of raw materials,

101
cashiers, and staff
compensation.
Gives financial statements and cash flow that
have been made to the financial supervisor
Financial statements and cash
flows based on the total
transactions made by
companies, especially selling
and buying
Archives all transaction documents Able to trace documents
easily
Gives reporting of financial
information and their daily intake to
the financial supervisor
Financial supervisor will inspect the
books and the daily revenue report
prepared by the bookkeeper.
regulations
Obliged to comply with working
hours regulations
Present at specified time and place
Mandatory well-dressed and polite Using security uniform and shoes
Obligated to follow the given Directives given regarding the

102
directions operation and overall corporate
vision and mission
the financial Supervisor
violations
Responsible for the validity of
financial statements
The report is based on the existence
of transaction
Responsible for the completeness of
documents
All documents especially financial
aspect
JOB SPECIFICATIONS
Ability  Able to make financial statement
Skill  Able to use computer (especially Miscrosoft office)
Knowledge  Having a good understanding of accounting and little
about finance

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 Have an understanding of the transactions within
company
Attitude  Independent, objective, thorough, skeptical
Education
Formal Informal
Min. Diploma (D3) in accounting
program
Have been followed some courses in
accounting software
Place Equipment
A room (2 x 3 meters) Stationeries, papers, and folders
Guiltiness in working
schedule
Maximum 2 mistakes in one period

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Completeness of
documents
No documents have been overlooked in the
archives and there are no missing documents.
Report submitted Financial reports give to the financial supervisor
timely
13. CASHIER (4)
JOB DESCRIPTIONS
Job Identity Number
Name of
Position
Cashier Unit of
Work
Finance
Reports To Finance supervisor Department Finance
Nature of
Work
Administration Reports
From
-
Job Purpose
Collects payment from customers
Variety of Tasks
Receiving and storing of customer payments In form of cash, debit or credit

105
Doing verification and cross checking
between cash received and stored.
Completed with supporting
documents to ensure the
accuracy and reliability of
data.
Carry out the distribution administration of funds in
accordance with other support
for tax payments, logistics and
HR
Provide sales documents to customers (such
as invoice)
Sales documents given to
customers who book over the
phone or come directly to the
company.
Given the whole document to the accounting
officer
All documents of the
transaction are given to the
bookkeeper to be archived.
Required to provide information to the
financial supervisor
Information in the form of sales
transactions that occurred in Harvest

106
Gives daily transaction to the book
keeper
Daily sales
hours regulations
Mandatory well-dressed and polite Using cleaning service uniform and
shoes
directions
operation and overall corporate
vision and mission
the Financial Supervisor
violations
Responsible for any payments
received
Money coming in and the goods sold
should be the same.
Responsible for documentation of
each transaction and the transaction
itself
Each transaction should be
documented
JOB SPECIFICATIONS

107
Ability  Be able to use accounting software
Skill  Can communicate well with customers
 Be able to communicate in foreign language,
especially English
Knowledge  Having a good understanding of the goods and the
price offered by the company.
Attitude  Objective, thorough, accurate, responsive, disciplined
Education
Formal Informal
Diploma in accounting or
management
-
Place Equipment
All of the Harvest regions Stationeries, papers, and folders

108
Receive and store cash or
other than cash receipts
Successful if there is no loss or excess in cash
receipts
Verification of Receipt The amount of revenue earned in accordance
with the transaction made
Distribution No errors for the financial distribution
Completeness of
documents
No documents are missing from each transaction
14. OFFICERS COMPENSATIONS AND PRESENCES (5)
JOB DESCRIPTIONS
Job Identity Number
Name of
Position
Officer
compensation and
presence
Unit of Work HRD
Report To HRD Supervisor Department HRD
The Nature of
Work
Technical Reports From -
Job Purpose
Note the presence of the employees to determine its compensation system

109
Variety of Tasks
To perform presences of all the
employees
All employees, from manager level
to delivery driver
To provide compensation as a right of
each employee
Provide compensation based on the
employees’ performance
Required to provide timely
compensation
Remuneration should not be late
Required to record the presences of
all the company’s officers
The record is done every morning
starting from given a time
regulations
Mandatory to use Bahasa
Indonesia
Intended to deliver information clearly
and politely
hours regulations
Mandatory well-dressed and polite Using shirt, trousers, and shoes
directions
operation and overall corporate vision
and mission
Shall inform the things that deviate
in HRD Supervisor
The things that deviate associated with
deviant behavior, fraud, and violations

110
Responsible for the compensation
that has been given
Must comply with the performance and
position
JOB SPECIFICATIONS
Ability Ability to calculate compensation and presence accurately
Expertise Expert in mathematical calculations
Knowledge Have a good understanding of human resources management
and knowledge about the minimum wages set by the
government
Behavior Objective, thorough, careful, and skeptical
Education
Formal Informal
Undergraduate -
Place Equipment
A room (2 x 3 meters) Stationery, papers, and folders

111
Compensation It is successful if there are no employees who
complained about the amount of compensation
awarded
Presence Presence conducted at specified time
Presence report Presence recapitulated everyday and reported every
week
15. RECRUITMENT AND TRAINING OFFICERS (5)
JOB DESCRIPTIONS
Job Identity Number
Name of
Position
Officer recruitment
and training
Unit of Work HRD
The Nature of
Work
Technical Reports From -
Job Purpose
Recruit employees who are competent in their field and in accordance with
the qualification that company needs
Variety of Tasks
Selection of candidates Selection is done with the help and
consideration of HR supervisor
Provide training to new and old
employees
Through the training of potential
development, outbound, and so on

112
Provide the report about
candidates to the supervisor
Seek approval for the acceptance or
rejection of candidates
regulations
Indonesia
and politely
hours regulations
Mandatory well-dressed and
polite
Using shirt, trousers, and shoes
directions
Directives given regarding the operation
and overall corporate vision and mission
Shall inform the things that
deviate in HRD Supervisor
Required to provide information
regarding the recruitment and
training that will be given to HR
supervisor
Information about the activities of
recruitment and training of employees
Responsible to the performance
of employees that have been
recruited
Employees who have been recruited
handed over to the recruitment and
training officer, relating to the provision
of training material needed

113
Responsible to the report given The report contains candidates
information
JOB SPECIFICATIONS
Ability - Able to assess a person's character
- Able to dig up information about individuals who
are recruited and trained
- Have the ability to understand the psychological
character of a person
Expertise - Expert in communicating
- Expert in foreign languages especially English
- Expert in conducting interviews
Knowledge Have a good understanding of human resources
management
Behavior Objective, thorough, careful, and skeptical
Education
Formal Informal
Diploma with management program Basic training in leadership
Place Equipment
A room (2 x 3 meters) Stationery, papers, and folders

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Selection of employees Receive employees based on appropriate number
and their competences
Training All employees receive benefit from training
Approval report Supervisor gives answer about employees
acceptance or refusal
16. SECURITY OFFICER (3)
JOB DESCRIPTIONS
Job Identity Number
Name of
Position
Security officer Unit of Work HRD
The Nature of
Work
Technical Report From -
Job Purpose

115
Maintain security and prevent the incidence of company that are not
expected by the company
Variety of Tasks
Maintain the security of company Avoid any theft, robbery and violence
which can cause harm to the company
Regularly patrolled Patrol around the company to ensure
there are no errors or oil leakage, etc.
Helping customers in parking Because The Harvest’s parking is not
large, so this is a security officer job
Report all the incidents to HR
supervisor
Events associated with fraud, violations,
vandalism, etc.
regulations
Indonesia
and politely
hours regulations
polite
Using security uniform and shoes
directions

116
Required to maintain security
company in accordance with
hours worked
Do not fall asleep while keeping the
security
of all events that happened to the
HR supervisor
Information about activities or events
Responsible to company security Everything that happens with the
company
JOB SPECIFICATIONS
Ability - Ability to maintain security in a long time
- Able to deal with undesirable events
- Ability to make decisions
Expertise - Expert in communicating
- Expert in martial arts
Knowledge - Have knowledge about martial arts
- Understand the company's safeguards system
Behavior Objective, discipline, thorough, decisive, brave, and
skeptical

117
Education
Formal Informal
Senior High School -
Experiences
Type Period
Has been a security officer 1 year
Place Equipment
A room (2 x 3 meters) Torch, stationery, papers, and folders
Patrol It is done three times a day
Reporting the incident It is done everyday
Company security No damage, violence, and theft in the company
Helping customers Customers satisfaction in obtaining a parking lot
17. CLEANING SERVICE (5)
JOB DESCRIPTIONS

118
Job Identity Number
Name of
Position
Cleaning service Unit of Work HRD
The Nature of
Work
Job Purpose
Clean the entire area of the company, ranging from the production site to
place display item as well as corporate environments
Variety of Tasks
Cleaning the work room Starting from the directors' room to the
other officers, such as sweeping,
mopping, and taking out the trash
Clean up the remaining products
in production room
Ensure the production room was totally
clean, no residual scattered production
process, so that the health is assured
Wash all the equipment after used Clean all equipment used to assist the
production process, the customer tray,
and others
Cleaning public facilities of the
company
Public facilities include restrooms,
seating, and parking area
Tidy up all the equipments used
for work
Placing the equipment neatly and
according to the place

119
regulations
Indonesia
and politely
hours regulations
polite
Using cleaning service uniform and
shoes
directions
Required to maintain cleanliness
of all areas in the company
Cleanliness of overall area in the
company without exception
Responsible to the cleanliness of
company
Cleanliness of all areas of sales,
production, office room, restrooms and
other rooms within the company
Responsible for the cleanliness of
the conditions surrounding the
company
Cleanliness of parking areas and parks
as well as corporate environments
Responsible for convenience in
the company
Associated with the convenience of
employees and customers

120
JOB SPECIFICATIONS
Ability Able to clean the room, mopping, sweeping, wiping tables,
washing, etc.
Expertise Expert in cleaning something
Knowledge - Have knowledge of all equipment used to clean the
room or particular item
- Have knowledge of any area that needs attention to
clean
Behavior Honest, discipline, thorough, and skillful
Education
Formal Informal
High school / vocational school -
Place Equipment
All The Harvest areas Brooms, mops, buckets, cloth,
duster, etc.
Office room It is done two times a day
Production room There is no dirt left and after the production process

121
Public facilities It is done two times a day
Washing the
equipments
Washing dirty equipments
Tidying equipments Tidying up the equipment and put it in the given
place
18. PRODUCTION OFFICERS (10)
JOB DESCRIPTIONS
Job Identity Number
Name of
Position
Production officers Unit of Work Operational
Report To Operational
supervisor
Department Operational
The Nature of
Work
Technical Receiving Report -
Job Purpose
To facilitate the company’s production activities
Variety of Tasks
Produce all the Harvest’s Harvest makes products in accordance

122
products with the standards
Using the production equipments
correctly
Using all production equipments
appropriate with the method and its
usefulness
Report any broken equipments Reporting to the operational supervisor
Ensure the cleanliness of the
workplace
The officers did their job with a clean
and neat, not contaminate the workplace
Variety of Liabilities
Name of Liability Description
regulations
Indonesia
and politely
hours regulations
polite
Using shirt, trousers, and shoes
directions
deviate in operational supervisor
to the operational supervisor
about production process
Report the amount of production per day
and how many defect items and events
that occur on the production
Obliged to wear masks and
gloves when entering the
Reflect the hygienic and production
processes are not contaminated by

123
production room bacteria
Obliged to inform if there is a
broken machine
Information given to the operational
supervisor
process
Ensure the smooth of production process
Responsible for the goods
produced
Intermediate goods, finished goods, and
defect goods
equipments
Use and maintain production equipment,
not using the production equipment by
carelessly
JOB SPECIFICATIONS
Ability - Able to operate the operational equipments
- Able to produce finished goods
Expertise - Expert in cooking
- Expert in making bread, cakes, tarts, and ice cream

124
Knowledge - Have good understanding of all the products in the
company
- Understand the use of production machines
Behavior Careful, thorough, and discipline
Education
Formal Informal
High school / vocational school -
Physical Demands Description
Stamina Physically and mentally healthy, free drugs
Gender Male and female
Height 165 cm for male and 150 cm for female
Weight 65 kg for male and 50 kg for female
Body Not a physical disability
Eyes Not interfere with vision or color blindness
Experiences
Type Period
Making bread, cakes, cookies, etc. 1 year
Place Equipment
Production room Masks and gloves

125
Produce all The
Harvest’s products
It is success if the amount of bread and cake are
finished according to the number of tasks assigned
by the operation supervisor
Report any broken
equipments
It is success if no tools are broken or not suitable to
be used to operate in the process of making cakes
Use the production
equipments correctly
It is success if there is low-level damage or no
damage to production equipment
Ensure the cleanliness
of workplace
It is success if the workplace is not dirty and not
make the product are not hygienic
19. PURCHASING RAW MATERIALS OFFICERS (5)
JOB DESCRIPTIONS
Job Identity Number
Name of
Position
Purchasing raw
materials officer
Unit of Work Operational
Report To Operational
supervisor
Department Operational
The Nature of
Work
Job Purpose

126
To facilitate the activities of the company purchases raw materials
Variety of Tasks
Tasked to make the purchase of
raw materials
Purchase of raw materials used for the
production process
Provide raw materials for
production or warehouse workers
Ensure the raw materials arrive on time
so that can be used to produce Harvest’s
products and if it is not needed yet, it
will be given to the warehouse workers
Checking the raw materials Are the raw materials purchased in
accordance with the order?
Types of Duty
Duty Name Details
Everyone must obey every rules that
we have.
Every regulation and terms and
condition that must apply.
Must use Indonesia language in
proper way.
Throught deliver a proper way and
good communication to our customer.
Must obey the rules to be on time in
working hour.
Come earlier and go home on time.
Must have a nice look. Using shirt, shoes, throusers. (Formal
dress)
Listen your instructor! Throught vision, mission that our

127
company have.
Report every unusual activity (bad
one) with our advisor.
Like sexual harassment, etc.
Report every activity in operational
staff.
Every information that needed.
Responsible with the raw material. Every Raw Material must have a good
quality.
Responsible with the raw material
Needed.
Every raw material requested can be
higer or lower.
JOB SPECIFICATION
Type of Competition
Variable Type of Competition
Ability  Could identify which supplier that we can choose.
 Could see the competitive advantage for each
supplier.
Skills  Communication Skill
 Can Speak English and Mandarin fluently
 Always Careful, (thorough)
Knowledge  Understand every Raw Material.
 Understanding the value and the Price

128
Attitude  Accurate, thorough, disciplined, thoughtful, and
objective.
Physic Requirement
Physic Detail
Stamina Have a good health report
Sex Male or Female
Height 165 cm, for a Man
Weight 65 kg, for a Man
Body Health
Vision (eye) Health Eye record and not color blindness
Education
Formal Informal
Senior High School -
Workplace
Workplace Working tools
 A Room with 3x3 meters. Pen, book, paper, etc.
SOP (Standard operating procedure)

129
The Standard
Type Detail
Purchase of Raw
Material.
Every purchased raw material must be accurate
according to the company needs.
Giving of Raw Material Every Raw Material should purchase on time, so
the production process will not delayed cause of
late of the Raw Material.
Variance of Cumulative
Type Standard Detail
Raw Material Check To Check every raw material purchased, have a
good quality
Pay the Raw Material To make sure that every purchase is the right item
and price.
9. Warehouse Clerk (5)
Position ID Number
Name Warehouse Clerk Unit of
Work
Operational
Report To Supervisor Operational Department Operational
Type Job Administration Report To buy the raw

130
From material.
Purpose of Job
To make sure every stock in warehouse
Variance of Task
Name Detail
Regulate the available of Raw Material If the stock is low, the
warehouse team can
immediately contact the
purchasing department
To keep the Raw Material Clean and
Healthy.
To design the space in
warehouse, so the food that
stored kept healthy and clean.
To manage every in and out of raw material. The way to deliver the raw
material for each department.
To recieve the raw material. To receive the raw material
that needed for production
process.
To deliver the raw material out To sent the raw material to the

131
next process.
To make sure that number of raw material is
equal
The number of items that
must be equal.
Types of Obligations
Name of Obligation Details
Must make sure that in / out of the
product.
To make a decision in urgent time.
To obey every regulation Obey and do the regulation.
Must use the Indonesia language To make a good communication
Obey the rules when the office hour On time is the most important one.
Use formal dress. Use shirt, shoes,
Obey your leader Oney the leader.
Report the unusual activity (bad) to
your supervisor.
Report if you found it.
Report every action to our
supervisor.
Report if there some broken, or
unusual things.
Types of Responsibility

132
Name Detail
Responsible for every item in
warehouse.
To observe every items inside
warehouse.
Responsible for every in and out all
of the items.
The warehouse staff, must have a list
of in or out product
Secure the warehouse Make sure that items safely stored.
PERFORMANCE STANDARD
Variety of standards
Type Detail
The available stock in
warehouse.
Its good if the raw material available in safety
stock.
Numbers of item in
warehouse.
Its good if the number of item same with the
record on computer.
Receiving the Goods Its good if the number item that deliver from
headquarter, supplier, is the same with the items
that we received.
Sent item Its good if the number of item sent, is the right
items.

133
Qualitative standard
Type Detail
Keep the warehouse
clean
It’s good if the warehouse clean and organized.
In or out of items It’s good, if the product that in or out is right.
20. DRIVER (3)
JOB DESCRIPTION
Position Number
Name Shipping driver Unit of
Work
Operational
Report to Supervisor Operasional Department Operational
Nature of
Work
Technical Report
From
Purpose of position
To deliver the goods to the corporate or customer.

134
Task
Task Name Details
To deviver the goods from the factory to the
outlet.
To deliver the order from each
outlet.
To deliver the goods to the customer. Deliver the product that our
customer ordered.
Take the items that we order from the
supplier.
Items like raw material, office
tools.
Ensure that we deliver the best product. Ensure that the product in
good condition after shipping.
Maintain our transportation. Like our car, or truck.
Type of obligation
Name Detail
Obey every regulation that our
company has.
Obey the rules.
You must speak indonesia well. To deliver information to our
customer clearly.
Must obey the time, must be on time. Come in the time that already In our
agreement.
Use the formal dress. Using shirt, shoes.

135
Must obey the rules. In every aspec in our company.
Must report the shipping information
to the operational manager.
Information about in or out of our
goods.
Must deliver the goods on time. Deliver to our outlet or customer.
Must report if there is something
unusual (bad)
Report to our supervisor.
Variance of Responsibility
Name Detail
Responsible with the item that we
ship.
The goods must remain good after
shipping process. To the customer or
outlets.
Responsible with the transportation
tools that used.
Maintain the transportation often.
JOB SPECIFICATION
Competition needed
Variable Type of competition
Ability  Be able to deliver the service and goods
Skills  Can drive a car.
 Take care the goods

136
Knowledge  Know the area better
Attitude  Decisive, disciplined, skeptical and objective.
Physic requirement
Body Description
Stamina Good health report
Sex Male
Height 165 Centimeters
Weight 65 kg
Body healthy
Eyes Healthy eye and not blind colour
Workplace
Workplace Working Equipment
 Parking Lot Stationary
Education
Formal Informal
High School Driving lesson
Experience

137
Type Duration
Driving 1 year
PERFORMANCE STANDARD
Qualitative Standard
Type Detail
Deliver the right goods Its good if the product that our customer received
in time.
Deliver the goods in other
store.
Its good if the number of product delivered in the
right time.
Report to the warehouse
staff
Its good if the product in or out the same number.
Type of Qualitative
Type Detail
Transportation checkup Its good if the transportation is ready.
Order check up Its good if the goods already delivered in time.

138
TECHNICALASPECTS
Location
The Harvest is located at Jl. Bengawan 39 Surabaya. The Harvest has 9 outlets in
Jakarta and 1 outlet in Bandung. The Harvest, which is located in Jl. Bengawan 39, is
in the center of Surabaya and the production processes are done there. The Harvest
located the production process in there because the owner takes into account the cost
and efficiency. It means that The Harvest will be much faster in terms of sales and
does not take high cost for delivery process. The Harvest also concern about the
freshness of the pastry they produced.
Variable determining the location:
1. Availability of Raw Materials
Raw materials used by The Harvest are derived from overseas, such as Russia.
This is not very significant influence on the production location because once a
week or once a month, depending on raw materials, The Harvest imports raw
materials from their suppliers in abroad. In the process of delivery raw materials,
The Harvest uses ship or airplane. For ship, it usually takes a long time. That’s
why The Harvest makes forecasting process for the use of raw materials so that
when they do production process, the raw materials will available on time.
Besides, the cost incurred for delivery by ship is much cheaper than by airplane.
The Harvest uses airplane for urgent circumstances and when there is no safety
stock. Thus, in term of location, it is not so significantly influence to the
availability of raw materials for the most of its raw materials are directly
imported from abroad.
In term of market location, The Harvest sells its products at Jl. Bengawan. As we
know that the location of sales and production of The Harvest is in the same

139
place, so it is not costly. We highlight the location at Jl. Bengawan because the
location is quite good and strategically in the center of Surabaya. The Harvest
has already a market share among the middle upper class who will not think the
other brands. In the other hand, The Harvest believe that their products is pure
products without preservatives, derived from imported raw materials and has a
lot of variety in their products.
2. Availability of Labor
The amount of labor which is work in The Harvest is quite a lot for the size of
individual firms. The Harvest has approximately 100 employees. However, the
way to obtain labors, The Harvest do not look from the location side where is
close to the settlements. Their employees are mostly live not far from the
location of The Harvest. The employees do not really see near or far the place
they work but they prefer to have a proper paying job. In The Harvest side, they
are not hiring too many employees. Thus, The Harvest did not see a location near
the settlements as a determining factor for the easiness to get employees.
3. Transportation Facilities
Availability of transportation is also not a factor that influences the location of
The Harvest. They have several cars and mini trucks for delivery service. In case
of delivering raw materials is not difficult because they buy raw materials from
abroad, came in Indonesia and shipped by suppliers using transportation selected
by The Harvest. Thus, in essence, The Harvest is a facilitated company in terms
of delivery process because they have their own transportation facilities.

140
4. Facilities of Water and Electricity
Electricity and water usage are absolutely owned by The Harvest. Thus, for
electricity and water facility problem had been facilitated by the presence of PLN
and PDAM Surabaya.
Business Layout
In terms of layout, The Harvest has a building which consists of:
 Parking Lot
It is used to park vehicles such as motorcycles and cars owned by customers
and The Harvest’s cars.
 Security Post
It is used as a place for security guard who is on duty to maintain the security
of The Harvest.
 Sales Area
It is used to run the sales activity which consists of the sales of pastries, cakes,
cookies, snacks, chocolates, ice cream, and many more.
 Management Room Office
It is used to run company’s management and administration activities such as
finance, accounting, and purchasing raw materials.
 Production Room
It is used for production process to produce all The Harvest’s products.

141
 Raw Materials Warehouse
It is used to store raw materials that will be used for production process.
 Pastry Storage Warehouse
It is used to store pastry or cakes that have been produced which still cannot
be sold because waiting to be sent to the customers.
Operational Process
 Purchasing Raw Material Activity
In order raw materials, The Harvest selecting raw materials, mostly from
abroad. The Harvest used about 170 raw materials, 70 are from abroad
(Australia, New Zeland, France, Belgium, Russia, Germany, Netherland, etc.)
and the rest come from Indonesia such as:
a. Wheat flour (plain flour and gluten free): Germany
b. Fruit (all kinds of fruit): Russia
c. Milk, Egg and Cheese: New Zeland
Due to the variety of The Harvest’s products are quite a lot, The Harvest is
providing safety stock as stock if the raw materials have not come yet to the
warehouse or there are obstacles during the delivery process.
The Harvest
(Production)
Supplier
Supplier
Supplier
End User

142
 Packaging Activity
The Harvest ordered packaging such as cardboard and plastics with a lot of
shape and sizes variety. The Harvest has its own suppliers to order cardboards
and plastics. According to the quality and price, their packaging has its own
standard. For example, in term of wrapping the products, it must be fit, not too
large, so that there will be no air cavity which can cause condensation and
fungus because the products are produced without preservatives. The
packaging will be sent approximately 2 weeks after order from the supplier.
 Receiving Raw Material Activity
The Harvest receive its raw materials from when the warehouse receive the
order receipt, after that they check whether the goods in accordance with the
order receipt. Then, the order receipt will be given to the owner to be checked.
If all the raw materials completed, the stock will be recorded and saved in
stock list.
 Production Activity
Production activity in The Harvest is a full-time or 24 hours without stopping,
but during Eid Fitri the production activity only 20 hours. In the production
process, The Harvest are divided into three shifts for the production process.
Each shift ranges between 8-10 hours. The Harvest is able to produce pastry,
cake, ice etc. which reach ± 2000 pieces so that stock out never occur in The
Harvest and the products always fresh every time customer buy.

143
Production Process of The Harvest
Details of the Process:
1) The arrival of raw material is the activity before we start the production
process.

The harvest cake strategy

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The harvest cake strategy