Intralife 2011: The perfect intranet, by Gerry Mc Govern

1. The Perfect
Intranet
Intralife, May 27, 2011
Gerry McGovern
gerry@customercarewords.com
www.customercarewords.com

5. 50 ms

6. Employees spend an
average of 2.5 hours a week
trying to find the documents
they need in multiple
locations. This is an average
of 16 work days each year—
enough to account for an
employee's vacation time.
Read more: Mary Meeker, 2010
http://smallbusiness.foxbusiness.com/technology-web/2011/05/20/distracted-

7. Expensive support model

$33
MS
employee
LCA

$10

$1

8. 160
140
120
100
80
60
40
20
0
Aug
Sep
Oct
Nov
Dec
Jan-­‐09
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep

11. WEB
SIMPLICITY
PHONE
FACE-TO-FACE
FREQUENCY

12. 2009

13. 2009

14. Mary Meeker, 2010

15. Mary Meeker, 2010

20. Content first

23. Procurement
30%
23

24. Purchasing
60%
24

25. Find a vendor
90%
25

28. Top level navigation
60 %
70 %
90 %

29. “Most people
just look at
the first
couple of
words.”
Copyright Eyetrack III 2004
Copyright © Gerry McGovern: www.gerrymcgovern.com 29

30. 34%

31. Does web content matter?
It’s about….. Publisher 10 min 10
Visitor 60 min Visitor 60 min
Visitor 60 min Visitor 60 min 300
Visitor 60 min

32. Does web content matter?
It’s about….. Publisher 60 min 60
Visitor 10 min Visitor 10 min
Visitor 10 min Visitor 10 min 50
Visitor 10 min