2. Dropbox
• Dropbox is a cross-platform cloud-based storage application and service
operated by Dropbox, Inc. The service enables users to store and sync files
online and between computers and share files and folders with others using
file synchronization.
• While Dropbox functions as a storage service, its focus is on
synchronization and sharing.
• Majority of the users store their information on a webpage and later
retrieve it.
• Many large companies utilize Dropbox for storage of numerous important
files and data.
3. What is UNIQUE about their service
or product?
– Price
2gb of storage FREE!
– Simplicity
it just works! Seamlessly!
– Cross-Platform Compatibility
works on PC, Mac and now even the iPhone
– Software download is optional!
Great when your not on your own computer
Jose C. Browne
4. What challenges does Dropbox
face?
• Competition – providing the same service
– MobileMe.com
– Gotomypc.com
– Carbonite.com
• Portability
– Developing for multiple platforms simultaneously
• Maintaining profitability
– They offer a free service
– Ad based revenue
• Niche market
Todd Lahtinen
5. EXPANDING AND ATTRACTING
• The best ways for Dropbox to expand and
attract more users would be to primarily market
to Apple.
– Many Apple users are faced with the difficulty of
transferring their older windows files to their new
Apple computer. Dropbox allows files to be
automatically converted to the format of the machine
they are using.
– Google could also benefit from making dropbox
proprietary to their new line of smart phones in order
to better compete with the Apple IPhone and get a
higher market share.
6. What’s next for Dropbox
• Improvements for international speed
• easier navigation/editing for iPhone users
• update notifications
• lock folders for more security
• video steaming
• Future looks good because it becoming more
accessible
• Reaching out to mobile devices, such as PDA’S, I
phone, and Blackberry’s
• Expanding more and more
7. Conclusions
• Dropbox will continue to grow.
• They have good ideas and a good
product.
• More companies will utilize Dropbox.
Making it a valuable resource.
• Might replace the jump drive
