Real-time Customer Impact Calculation on a Telecom Scale Knowledge Graph
Lessons Learned from Top Facebook Pages
1. Lessons Learned from
the Top 40 Facebook
Pages
@DaveKerpen, CEO
July 11, 2012
http://slideshare.net/likeable
Tweet with us using #likeable
Ask questions at FB.com/LikeableMedia
4. Introducing …
The Top 20 Client Pages on Facebook as
Voted by Likeable
Disclosure: These are all clients of Likeable. We didn’t allow
clients to be eligible for our top 40, but we wanted to showcase
some of our favorites.
#Likeable
5. Things Remembered*
Things Remembered (FB.com/ThingsRemembered)
An engaging cover photo makes a big difference.
*Client #Likeable
6. Entenmann’s*
Entenmann’s (FB.com/Entenmanns)
Celebrate fan milestones with contests.
*Client #Likeable
7. Ritani*
Ritani (FB.com/RitaniDesigns)
Engage your community with photos.
*Client #Likeable
8. The Pampered Chef *
The Pampered Chef (FB.com/ThePamperedChef)
Brands can showcase their products now.
*Client #Likeable
9. Neutrogena*
Neutrogena (FB.com/Neutrogena)
Provide powerful images that draw on scientific
evidence for why a consumer should purchase your
product.
*Client #Likeable
10. Logitech*
Logitech (FB.com/Logitech)
A clean and simple cover photo can go a long way!
*Client #Likeable
11. Hpnotiq*
Hpnotiq (FB.com/Hpnotiq)
Engage fans through various content along with strong visuals.
*Client #Likeable
12. Medtronic Diabetes*
Medtronic Diabetes (FB.com/MedtronicDiabetes)
Use stories from customers in order to relate to fans on a more personal level.
*Client #Likeable
13. Pendaflex*
Pendaflex (FB.com/Pendaflex)
Your app must be interactive and provide value.
*Client #Likeable
14. Quality Dairy*
Quality Dairy (FB.com/QualityDairy )
Entice customers with giveaways, project ideas, and eye-catching photos to
return to the page time after time.
*Client #Likeable
15. Visit Salt Lake*
Visit Salt Lake (FB.com/VisitSaltLake)
Provide valuable content to ensure fans can make the most of their vacation!
*Client #Likeable
16. The Company Store*
The Company Store (FB.com/CompanyStore)
You don’t need a huge prize to lure fans to participate.
*Client #Likeable
17. Project Paranormal*
Project Paranormal (FB.com/ProjectParanormalBooks)
Engage fans by connecting to relevant TV shows and other pop culture.
*Client #Likeable
18. The Sports Club/LA*
The Sports Club/LA (FB.com/TheSportsClubLA)
Encourage fans to connect with each other by asking questions and
*Client providing tips. #Likeable
19. Restaurant.com*
Restaurant.com (FB.com/restaurantcom)
A picture is worth a thousand words.
*Client #Likeable
20. Extra Space*
Extra Space (FB.com/ExtraSpace)
Post great tips and advice on how to stay organized.
*Client #Likeable
21. 1-800-Flowers*
1-800-Flowers (FB.com/1800flowers)
Showcase your product line through visuals and highlighted posts.
*Client #Likeable
35. Mercedes Benz
Mercedes Benz (FB.com/MercedesBenz)
Reveal exclusive project updates and design innovations.
#Likeable
36. Red Bull
Red Bull (FB.com/RedBull)
Create custom media and applications to keep fans engaged.
#Likeable
37. Sharpie
Sh
Sharpie (FB.com/Sharpie)
Post powerful and creative illustrations without being directly promotional.
#Likeable
38. Dell
Sh
Dell (FB.com/Dell)
Provide stellar customer service to convert an unhappy customer into a loyal fan.
#Likeable
39. London 2012
Sh
London 2012 (FB.com/London2012)
Build a community before an upcoming event with pictures, applications, and
videos. #Likeable
40. Livestrong
Sh
Livestrong (FB.com/Livestrong)
Utilize effective, linked milestones to tell your brand’s personal story.
#Likeable
41. Target
Sh
Target (FB.com/Target)
Post a variety of content that appeals to a large fan base.
#Likeable
42. Axe
Sh
Axe (FB.com/Axe)
Be humorous and witty to engage with your fans.
#Likeable
43. Selena Gomez
Sh
Selena Gomez (FB.com/SelenaGomez)
Create personal and authentic connections with your most loyal fans.
#Likeable
44. Southwest Airlines
Sh
Southwest Airlines (FB.com/Southwest)
Use Facebook to promote contests, low fare deals, and other promotions.
#Likeable
45. Ben & Jerry’s
Sh
Ben & Jerry’s (FB.com/benjerry)
Make a strong first impression to visitors by optimizing your cover photo.
#Likeable
46. Domino’s Pizza
Sh
Domino’s Pizza (FB.com/Dominos)
Ask your customers to share authentic pictures of your product.
#Likeable
47. Cheer
Sh
Cheer (FB.com/Cheer)
Use color as your branding tool.
#Likeable
48. American Express
Sh
American Express (FB.com/Americanexpress)
Offer custom savings and rewards based off what fans “like” on Facebook.
#Likeable
49. New York Times
Sh
New York Times (FB.com/nytimes)
Use milestones to tell your unique brand story over time.
#Likeable
50. Barack Obama*
Sh
Barack Obama (FB.com/BarackObama)
Keep fans informed with the latest happenings on a campaign.
* 2009 winner #Likeable
51. (Red)
Sh
(Red) (FB.com/JoinRed)
Inspire your customers to share their stories.
#Likeable
52. Expedia
Sh
Expedia (FB.com/Expedia)
Post stunning visuals, including photographs of actual locations.
#Likeable
53. The Twilight Saga
Sh
The Twilight Saga (FB.com/Twilight)
Offer exclusive content to give fans a way to extend the experience beyond a
film.
#Likeable
54. Cleveland Indians
Sh
Cleveland Indians (FB.com/lndians)
Purchase tickets directly on Facebook and reward your fans with a chance to
win tickets to a “social media suite.” #Likeable
55. Gilt Groupe
Sh
Gilt Groupe (FB.com/Giltgroupe)
Receive insider access to top designer brands and experiences
#Likeable
56. ESPN
Sh
ESPN (FB.com/ESPN)
Post sports data and rosters frequently to keep fans informed.
#Likeable
57. Tropicana
Sh
Tropicana (FB.com/Tropicana)
Use questions, unique images, and other creative puzzles to keep fans hooked.
#Likeable
58. Starbucks*
Sh
Starbucks (FB.com/Starbucks)
A picture is worth a thousand words.
* 2011 winner #Likeable
59. Heineken
Sh
Heineken (FB.com/Heineken)
Develop an authentic voice.
#Likeable
60. Subway
Sh
Subway (FB.com/subway)
The most talked about brand on Facebook due to making strong connections
with fans and highlighting featured meals! #Likeable
61. Walgreens
Sh
Walgreens (FB.com/Walgreens)
Listen first, and never stop listening.
#Likeable
62. Pepsi
Sh
Pepsi (FB.com/Pepsi)
Think and act like your customer by sharing photos and personal stories of
what they are up to. #Likeable
63. DSW
Sh
DSW (FB.com/DSW)
Consistently deliver excitement, surprise, and delight with prizes and rewards.
#Likeable
64. Visit Las Vegas
Sh
Visit Las Vegas (FB.com/LasVegas)
Provide value, for free with newsletters and event details!
#Likeable
65. T-Mobile USA
Sh
T-Mobile USA (FB.com/TMobile)
Respond personally and quickly to all comments.
#Likeable
66. Our Next Webinar
Sh
Nominate your favorite brands at http://bit.ly/votetop40
July 31 2012 at 2:00 pm ET http://bit.ly/LikeableTop40 #Likeable
67. What Is Likeable Community College?
• Social Media Education
Program
• 26 weekly webinars
• Monthly guest lecturers
• 24/7 Live Help
• Community Management
Assessment Test
• Likeable U
For more information, please
email Cara@likeable.com
http://likeablecc.com
68. More Free Resources
• Tackling the Many Roles of the Social
Media Manager
• Hosted by Dave Kerpen
• July 18th, 3:30PM EDT
• Avoiding a Social Media Nightmare:
Building a Solid Content Strategy http://buff.ly/N7ccJ9
• Hosted by Cara Friedman
• July 26th, 3:00PM EDT
http://likeablecc.com
69. Questions/Feedback?
Grand Prize!
FB.com/LikeableMedia
@LikeableMedia
dave@likeable.com
@DaveKerpen
Likeable.com