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Be lovable.Here's why your startup should be more like Justin Bieber.
Yes. Really.
GROWTH
GROWTH
GROWTH
Right now there is a “growth rush”
going on.
Growth hackers are
almost like gold miners.
But you know what they say,
all that glitters is not gold.
Growth may be temporary.
Unfortunately, the best example of that
phenomenon is Rovio and their Angry Birds.
They've created an extremely successful game, got
big and everything looked great. Unsurprisingly,
their players didn't st...
Growth with no real love
can’t be sustained.
This guy knows what we're talking about.
In 2009 Justin Bieber came out of
nowhere and instantly he became
a superstar.
“He is so sweet!
Not like other boys!”
Said teenage girls from the US
“I want this boy
as a boyfriend for my daughter”
Thought every mom few years ago
“Why is that guy so popular?!
What is happening?!”
Wondered the rest of the world
Photo: James Cridland
It turns out that his road from zero to
millions of fans was really a great startup
story.
Step 1: Discover and Validate
Get out of the building, be where your customers are,
show them your project, make people un...
In 2007 Justin was just a 13 year old kid, who
was singing a lot. His repertoire was only R&B
love covers - that was his t...
Before 2009 you could see Bieber in many
different situations: participating in competitions,
making scrapy videos on YouT...
People stopped by, listened and talked with him.
Step 2: The Connector and The Talker
If you are Don Quixote, you need your Sancho Panza. If you are Jesus, you
need your P...
So Justin had some listeners, but there was still
not much action going on. Until Scooter Brown
found Justin on YouTube.
Scooter connected Justin with Usher - at that
time a famous musician. Usher had already his
dedicated fans who watched him...
Step 3: The Snowball
In many cases The Connector and the The Talker might be as important as the Founder
himself. They bri...
Usher's songs were targeted to young females. Just
like Bieber's. Justin's first music video featured
Usher. This ignited ...
Bieber's music was a blast.
In 3 months he had beaten Usher's popularity.
One day this.
Next day this.
Photos: Adam Sundana, Marten Kloetstra, Kevin Winter/Getty Images, Joe Bielawa, Jens Schott Knudsen
Firstly, he found what customers want.
Secondly, he made money on what he knew.
Overnight success*
*with many years of preparation
His success was possible only
because of the community.
Hardcore and dedicated community.
The Beliebers.
His community gives him free advertising. They
protect him from haters. They give him presents
and buy everything with "Ju...
Shit is real.
Many successful startup stories are a little bit
Bieber-like. Some people love it, others don't
understand it.
But those who come out on top are those who
understand and love their community. And the
community loves them back.
If you are a crazy teenager, you probably know
Local Heroes, young fashion company from Poland.
They sent one of their t-shirts to
Justin Bieber. And he wore it.
Yeah, Justin Bieber became their
Talker. They sold that ...
So they kept sending clothes to celebrities. Their
loyal fan base grew and new possibilities followed.
Now they cooperate ...
But there is also the other side of the coin.
The influencer might bring you her/his followers,
but it is really hard to k...
Remember Nebia? No? But you probably recall that
shower-thing Tim Cook invested in recently. That’s
them - maybe you even ...
Twitch has its own recipe for that. Every
streamer became their Talker. Every
Twitch-celebrity is creating their own
commu...
Bottom line:
Your product may not be for everyone
right now.
People who will understand and love your vision from
the very beginning are Innovators. Early Adopters will
follow and pre...
The majority needs strong proof to buy anything.
(and that’s why you can find testimonials on almost every startup site)
If you give yourself some time to learn,
you'll develop that engaged community
that loves you and your products.
Four steps to good growth:
1. Think of your community (appreciate)
2. Get to know them (find out)
3. Engage them (act)
4. ...
It’s time for some love hacking.
flame.
we help ideas grow
(and be loved)
lighttheflame.co
Be lovable - smart startup growth
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Be lovable - smart startup growth

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Here's why your business or startup should be more like Justin Bieber to scale properly.
Yes. Really.

Veröffentlicht in: Kleinunternehmen & Unternehmertum
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  • Not into Bieber at all, but the part about loving the audience is much like what I wrote in my recent article about blogging. Will share tomorrow :)
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Be lovable - smart startup growth

  1. 1. Be lovable.Here's why your startup should be more like Justin Bieber. Yes. Really.
  2. 2. GROWTH GROWTH GROWTH
  3. 3. Right now there is a “growth rush” going on.
  4. 4. Growth hackers are almost like gold miners.
  5. 5. But you know what they say, all that glitters is not gold.
  6. 6. Growth may be temporary.
  7. 7. Unfortunately, the best example of that phenomenon is Rovio and their Angry Birds.
  8. 8. They've created an extremely successful game, got big and everything looked great. Unsurprisingly, their players didn't stick, found new games and just dropped off. Layoffs and profit loss followed and the birds became rather sad really.
  9. 9. Growth with no real love can’t be sustained.
  10. 10. This guy knows what we're talking about.
  11. 11. In 2009 Justin Bieber came out of nowhere and instantly he became a superstar.
  12. 12. “He is so sweet! Not like other boys!” Said teenage girls from the US
  13. 13. “I want this boy as a boyfriend for my daughter” Thought every mom few years ago
  14. 14. “Why is that guy so popular?! What is happening?!” Wondered the rest of the world Photo: James Cridland
  15. 15. It turns out that his road from zero to millions of fans was really a great startup story.
  16. 16. Step 1: Discover and Validate Get out of the building, be where your customers are, show them your project, make people understand it and get feedback.
  17. 17. In 2007 Justin was just a 13 year old kid, who was singing a lot. His repertoire was only R&B love covers - that was his thing, his unique style. But he was not afraid and received instant feedback from his listeners.
  18. 18. Before 2009 you could see Bieber in many different situations: participating in competitions, making scrapy videos on YouTube and even singing on the streets of his home town.
  19. 19. People stopped by, listened and talked with him.
  20. 20. Step 2: The Connector and The Talker If you are Don Quixote, you need your Sancho Panza. If you are Jesus, you need your Peter. Every man with an idea needs his believer, who talks about him. In many cases that’s more important that the product itself. Photos: TCDisrupt / MarcoFromHouston.com
  21. 21. So Justin had some listeners, but there was still not much action going on. Until Scooter Brown found Justin on YouTube.
  22. 22. Scooter connected Justin with Usher - at that time a famous musician. Usher had already his dedicated fans who watched him closely. And that brings us to...
  23. 23. Step 3: The Snowball In many cases The Connector and the The Talker might be as important as the Founder himself. They bring in business contacts and groups of hardcore followers that listen and share the gospel. Photo: Mattias Karlsson
  24. 24. Usher's songs were targeted to young females. Just like Bieber's. Justin's first music video featured Usher. This ignited interest around Justin.
  25. 25. Bieber's music was a blast. In 3 months he had beaten Usher's popularity.
  26. 26. One day this.
  27. 27. Next day this. Photos: Adam Sundana, Marten Kloetstra, Kevin Winter/Getty Images, Joe Bielawa, Jens Schott Knudsen
  28. 28. Firstly, he found what customers want. Secondly, he made money on what he knew.
  29. 29. Overnight success* *with many years of preparation
  30. 30. His success was possible only because of the community.
  31. 31. Hardcore and dedicated community. The Beliebers.
  32. 32. His community gives him free advertising. They protect him from haters. They give him presents and buy everything with "Justin Bieber" on it.
  33. 33. Shit is real.
  34. 34. Many successful startup stories are a little bit Bieber-like. Some people love it, others don't understand it.
  35. 35. But those who come out on top are those who understand and love their community. And the community loves them back.
  36. 36. If you are a crazy teenager, you probably know Local Heroes, young fashion company from Poland.
  37. 37. They sent one of their t-shirts to Justin Bieber. And he wore it. Yeah, Justin Bieber became their Talker. They sold that collection immediately.
  38. 38. So they kept sending clothes to celebrities. Their loyal fan base grew and new possibilities followed. Now they cooperate with Reebok and party with Miley Cyrus.
  39. 39. But there is also the other side of the coin. The influencer might bring you her/his followers, but it is really hard to keep them. You don't want to become "that thing that somebody endorsed and everybody forgot about".
  40. 40. Remember Nebia? No? But you probably recall that shower-thing Tim Cook invested in recently. That’s them - maybe you even bought the item. But does anyone associate it with strong emotions, with some community involved? Probably not.
  41. 41. Twitch has its own recipe for that. Every streamer became their Talker. Every Twitch-celebrity is creating their own community and spread the news like crazy. People feel strong connection with the famous streamers and fellow chat members. They stay and they love it.
  42. 42. Bottom line: Your product may not be for everyone right now.
  43. 43. People who will understand and love your vision from the very beginning are Innovators. Early Adopters will follow and preach the value of your product or service to the rest of the world.
  44. 44. The majority needs strong proof to buy anything. (and that’s why you can find testimonials on almost every startup site)
  45. 45. If you give yourself some time to learn, you'll develop that engaged community that loves you and your products.
  46. 46. Four steps to good growth: 1. Think of your community (appreciate) 2. Get to know them (find out) 3. Engage them (act) 4. See what they love (measure)
  47. 47. It’s time for some love hacking.
  48. 48. flame. we help ideas grow (and be loved) lighttheflame.co

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