E-commerce Subject

1. E-Commerce

2. AGENDA
Summary
Vision
Market analysis
Strategy
Products
Marketing and sales
Operations Financials

3. Summary
 The website provide customer to order and buy
products online.
 Business philosophy: trust, fast, convenience
 Products: cufflink and gift box
 Key success factors: Stay hungry, stay foolish
 Financial needs: 5 millions VND

4. Vision
 Create a small business in a narrow channel.
 Create a brand recognition to customer.
 In 2013, brand name can be popular in HCM city.

5. Market Analysis
 The overall market :
 Jewelry accessories is more popular, people want
to design and to mix clothes together by
themselves.
 People is more lazy, want to stay at home or office
and order some products or services.
 Customer want to save the time.
 E-commerce is developing with shopping habit
changes.
 Bank, merchant services…is now support online
purchase.

6. Market Analysis
 Changes in the market:
 Customer use the computer and internet more.
 People is familiar with online purchase.
 Customer’s habit changed, they don’t want to go
out to shop and bargain.
 Development of e-commerce, customer research
about product/service information in the internet.
 Development of transport methods

7. Market Analysis
 Market segments:
 Small business about fashion accessories
 Target market and customers: student, office
workers, other fashion shop

8. Market Analysis
 Customer characteristics:
 Young and active
 Want to save time
 Don’t like bargain
 Familiar with internet and online shopping
 Customer needs:
 Jewelry accessories
 Fast and convenient shopping methods
 Fast transport

9. Operation
 Administrator:
 Manage website
 Get order from website and give it to seller
 Check bills
 Accounting
 Seller:
 Receive order from admin
 Send the products to customer

10. Strategy
 Focus on particular market segment: student,
office workers
 Specialize product to reduce competition
 Find other partners in fashion
 Focus in particular area: District 1, 2, 3, 4, 5, 10,
8, 6
 Diversify products design
 Follow new fashion style in the world

11. Product and Service
 Product/service description:
 Jewelry accessories: cufflink, gift box
 Order and purchase online
 Product delivery to customer’s home
 Positioning of products:
 Potential products in fashion
 Easy to make new trends
 Competitive evaluation of products: low

12. Marketing and Sales
 Marketing strategy: Social marketing
 Create fan page in Facebook
 Tag friends and introduce about new service
 Sales tactics:
 The first customer is our friends, the next customer
is friends of friends
 Promotions and Advertising:
 Give discount code for close-customer
 Oral advertising

13. Financial Plan
 Initialization Costs:
 Domain name: 120.000VND/5 years
 Hosting: 50.000VND/year
 Products: 3.000.000VND (in the beginning)
Total: 3.170.000VND for initialization

14. Financial Plan
 Activities Costs: 500.000VND/month
 Risk management cost: 200.000VND/month
 Shipping service: 300.000VND/month (maximum)
 Maintenance: 0.000VND/month
Total: 1.000.000VND/month

15. Forecast
M1 M2 M3 M4 M5
Doanh thu 1.000.000 2.000.000 3.000.000 3.000.000 3.000.000
Chi phí 4.170.000 1.000.000 1.000.000 1.000.000 1.000.000
Dư nợ -3.570.000 -3.570.000 -1.570.000 0 0
Dư có 2.500.000 2.000.000 2.000.000 2.000.000 2.000.000
Lợi nhuận -3.570.000 -1.570.000 1.000.000 3.000.000 3.000.000