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Mike Atherton - Domain modelling at the BBC

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Mike Atherton - Domain modelling at the BBC

  1. 1. Polar cubs Domain modelling at the BBC (in 10 minutes) Mike Atherton
  2. 2. Tom needed to make a great content site, on the cheap.
  3. 3. The BBC had tons of quality content, gathering dust in the archives.
  4. 4. location event ha s lo ca tio n participates in individual bio_event is composed of s in c ipate parti features in ecozones cohort disp la beha ys learn is aggregation is aggregation viou t r of of has adaptation ecoregions species adaptation is composed of lives in is en da ng ts habitat domicile con_status er bi ha ed in Tom adapted a scientific model from Carl Linnaeus (1707 – 1778)…
  5. 5. …then chopped up hours and hours and hours of footage to fit the model.
  6. 6. The result is a product where the links are as important as the video clips.
  7. 7. The case for domain modelling
  8. 8. Domain modelling is the mental modelling of subject domains.
  9. 9. It’s a method of IA that stems from the elements inherent in content itself…
  10. 10. …rather than trying to classify content by document type.
  11. 11. ALBU artists release types LI VE SINGL COMPILAT releases release tracks labels It’s about abstract relationships that will become pages and links...
  12. 12. …and it works for all kinds of subjects and sites. chef ingredient technique recipe dish programme
  13. 13. Anatomy of a domain model
  14. 14. My first attempt at live music.
  15. 15. PROGRAMME PAGE WITH BBC MUSIC ARTIST PAGE TRACKLISTING Woo – cool journeys across subject domains!
  16. 16. Knowing your subject
  17. 17. I know nothing about football. round competi stadium match team goal player
  18. 18. Same terms used everywhere from tables, to classes, to menus.
  19. 19. A best fit model for everyone... competition stadium round match team goal player
  20. 20. …that informs website navigation.
  21. 21. Filling up the model
  22. 22. Good content is good.
  23. 23. location event ha s lo ca tio n participates in individual bio_event is composed of s in c ipate parti features in ecozones cohort disp la beha ys learn is aggregation is aggregation viou t r of of has adaptation ecoregions species adaptation is composed of lives in is en da ng ts habitat domicile con_status er bi ha ed in Better content is granular enough to populate your model.
  24. 24. Business data enriches content and adds context.
  25. 25. If you don’t have the content, steal it from hippies. bbc.co.uk/nature/life/Giant_Panda en.wikipedia.org/wiki/Giant_Panda
  26. 26. Designing the user interface
  27. 27. Each thing is a page by itself, so I can point at it from across the web.
  28. 28. Although some things may be mere footnotes.
  29. 29. And almost all things are really collections of other things. bbc.co.uk/nature/life/Giant_Panda/news bbc.co.uk/nature/life/Giant_Panda/sounds bbc.co.uk/nature/life/Giant_Panda bbc.co.uk/programmes/p00chptr
  30. 30. Add plenty of context, since most of us came straight here from Google.
  31. 31. And don’t sweat the stuff you can’t link up right now.
  32. 32. Curation
  33. 33. Curation brings human love to a cold, robot heart.
  34. 34. Curations tend to be natural, social, or editorially-driven.
  35. 35. A strong curatorial layer is better than an orphaned microsite.
  36. 36. So what?
  37. 37. Let’s not let IA slide into obscurity.
  38. 38. Let’s keep our beautiful clients focused on what they’re good at.
  39. 39. Let’s make sure we have a platform- neutral content model.
  40. 40. Let’s be clear that it’s not just about websites anymore.
  41. 41. slideshare.net/reduxd ‘How we make websites’ by Michael Smethurst bbc.co.uk/blogs/radiolabs/2009/01/

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