cleveland_overview_slides

CLEVELAND NEIGHBORHOOD MARKET DRILLD OWN PROFILE

Cleveland
Zipcode Overlay

44119

44110

44108
44112

44103
44114
44106

44113
44115

44113 44104
44102 44127 44120

44111
44105
44109
44144
44128
44135

Legend
Zip Code
District 1
District 2
District 3
District 4
District 5
District 6

This map displays the DRILLDOWN market of the city of Cleveland. The study encompassed the entire city,
approximately 77 square miles. To better understand each specific area of the study neighborhood as well as the market
as a whole, sub-groups of the study area emerge as micro-markets are defined based on similar patterns of household
size, income, ethnicity, home values, and delineated by geographical boundaries. Social Compact segments a study area
into micro-markets and, in Cleveland, the market was divided into six districts as seen here. Each district is further
subdivided by statistical planning areas (or SPAs) as defined by the city of Cleveland.

Copyright ©2004 by Social Compact Cleveland Overview - 1


Cleveland DRILLDOWN Market
Number of households

211,719
190,638 182,898

Census 2000 Census Trend DRILLDOWN
Projection 2003 2003
The DRILLDOWN shows 211,719 households within the Cleveland Market, 11.1% more households than Census 2000
and 15.8% more than commercial Census Trend Projection 2003. Similarly, the DRILLDOWN found 6.0% more
households than Census 1990[1]. Whereas Census 2000 counted a 4.6% decline in households over Census 1990, the
DRILLDOWN found the market to be increasing in size, an important point because commercial census trend
projections will continue to assume negative change until the findings from the next decennial census are released.

[1] Note: In order to achieve a baseline for evaluation, DRILLDOWN, Census 2000, and Census Trend Projection 2003
variables are compared to Census 1990 numbers. This allows a common, if imperfect, denominator between the three
data sets for analysis.


Population

588,362

475,165 456,625

Census 2000 Census Trend DRILLDOWN
Projection 2003 2003
The DRILLDOWN shows 588,362 people living within the Cleveland Market, 23.8% greater population than Census
2000 and 28.8% larger than commercial Census Trend Projection 2003. Similarly, the DRILLDOWN found 16.4% higher
population than Census 1990[1]. Whereas Census 2000 counted a 6.0% decline in population over Census 1990, the
DRILLDOWN found the market to be increasing in size, an important point because commercial census trend
projections will continue to assume negative change until the findings from the next decennial census are released.

[1] Note: In order to achieve a baseline for evaluation, DRILLDOWN, Census 2000, and Census Trend Projection 2003
variables are compared to Census 1990 numbers. This allows a common, if imperfect, denominator between the three
data sets for analysis.


Median home values

Compared to Census 2000 and Census Trend Projection 2003, the DRILLDOWN found much higher home values. The
DRILLDOWN’s $80,000 median home value is 12.5% higher than Census 2000 ($71,100) and 43.9% higher than Census
Trend Projection 2003 ($55,608).



Single family home sales
Number of single family home sales by group in parenthesis

For the 18-month period from March 2002 through August 2003, over 5,000 single family properties were sold in
Cleveland. The median home value of single family homes in Cleveland is $80,000. This chart shows how the median
home values are spread over the market. District 1 ($85,000) and District 2 ($86,000) show particularly high median
home values. District 3 ($60,000) has the lowest median home value among the six Cleveland districts. District 1 (1,525)
experienced the largest number of home sales.



Median household income

The DRILLDOWN revealed overall median household income higher than Census 2000 and Census Trend Projection
2003. The DRILLDOWN found median household income at $28,585, 10.2% higher than Census 2000 ($25,928) and
4.4% higher than Census Trend Projection 2003 ($27,368). District 1 ($35,236, DRILLDOWN) boasts the highest
median income in the City of Cleveland. District 5 ($21,889, DRILLDOWN) is home to the lowest median income.



Average household income

The DRILLDOWN revealed overall average household income higher than Census 2000. The DRILLDOWN found
average household income at $35,879, 6.1% higher than Census 2000 ($33,812), but DRILLDOWN figures fell 5.2%
short of Census Trend Projection 2003 estimates ($37,831). District 1 ($42,682, DRILLDOWN) boasts the highest
average household income in the City of Cleveland. District 3 ($32,416, DRILLDOWN) is home to the lowest average
household income.



Cash economy by district (percentage in parenthesis)

The DRILLDOWN is designed to capture cash economies active within study markets. In Cleveland, the DRILLDOWN,
based on a number of criteria, determined that there is an active cash economy of nearly $830 million. From a
percentage standpoint, District 3 has the most active cash economy, accounting for 14.3% of District 3’s market
expenditure capacity. From the perspective of pure dollar figures, District 2 has the highest cash economy at nearly $187
million.



Aggregate expenditure capacity

Census 2000 DRILLDOWN Cash Economy

$7,596,282,893
$827,998,510
$6,445,769,089
$6,768,284,383

Census 2000 DRILLDOWN 2003

Viewing the City of Cleveland in the aggregate, the DRILLDOWN ($7.596 billion) found over $1.151 billion more in
expenditure capacity than Census 2000 ($6.446 billion). Due in part to the cash economy overlay of nearly $828 million,
and the DRILLDOWN’s higher population, the DRILLDOWN estimates that there is at least $1.151 billion dollars more
in the market than Census 2000 indicated.



Concentrated expenditure capacity per acre


$130,562 $153,866
$137,094


The DRILLDOWN’s higher concentration of households accounts for a higher expenditure capacity per acre. At
$153,866 per acre, inclusive of a cash economy of $16,771 per acre, the DRILLDOWN is 17.9% higher than the Census
2000 figure of $130,562.



Concentrated expenditure capacity per square mile


$83,559,361 $98,473,981

$87,740,269


Concentrated expenditure capacity per square mile is $98,473,981 for the DRILLDOWN, inclusive of a cash economy of
$10,773,712 per square mile, and $83,559,361 for Census 2000. The DRILLDOWN found the market’s expenditure
capacity to be 17.8% greater than Census 2000 findings indicate. Cleveland’s overall aggregate market income is $7.596
billion.



Aggregate expenditure capacity and market retail purchasing power

$7,596,282,893

$5,309,801,742
$5,309,801,742
$882,801,742
69.9% Market Retail Purchasing Power
Retail purchasing potential $883
Million
$4,171 per
$4,427,000,000
Cleveland 2003 retail sales household
$2,286,481,151
30.1% 2002 CES expenditure categories:
Housing, utilities, and taxes

Aggregate Expenditure Capacity Market Retail Purchasing Power

Based on Consumer Expenditure Survey spending patterns, the DRILLDOWN found Cleveland’s market retail
purchasing power to be $5.310 billion. Retail sales in the market are $4.427 billion however, leaving a gap of $883
million. This means that $883 million, or $4,171 per household, of retail purchasing potential is leaving the study area
market and is being spent elsewhere.



Businesses 2003 (436,390 employees)

19,130 Cleveland businesses = $63,793,850,000

6,681 in business less than three years (34.9%)

12,449 in business three years or more (65.1%)

Cleveland Businesses 2003

There are 19,130 businesses employing over 436,000 people scattered throughout the Cleveland DRILLDOWN market.
Moreover, some 65.1% of these businesses have overcome the three-year survival hurdle. The aggregate revenue for all
businesses is in excess of $63.794 billion.



Owner occupancy

By Building By Unit

78.6%

51.6%

City of Cleveland
In an urban area, it is important to look at owner occupancy by building rather than by unit. Unlike suburban
neighborhoods, many homes in urban areas are not primarily single-family stock. For example, a resident may own a
three-unit building, live in one unit and rent out the other two units, showing owner occupancy of 100% at the building
level and 33% at the unit level. The DRILLDOWN looks at owner occupancy at a building level and in doing so reveals
more owners in the neighborhood who have a stake in the stability of the market. In Cleveland, looking at owner
occupancy at the building level reveals 78.6% owner occupancy versus 51.6% owner occupancy at the unit level.



Owner occupancy

In Cleveland, looking at owner occupancy at the building level reveals 78.6% owner occupancy versus 51.6% owner
occupancy at the unit level. Comparing owner occupancy rates in each district reveals that owner occupancy at a
building level is highest in Districts 1 (85.5%) and 4 (82.6%) and lowest in Districts 3 (69.8%) and 5 (68.8%).



Total reported incidents of crime per 1,000 by district (2003 versus 1997)

In 2003, there were 46.24 total reported incidents of crime per thousand people in the City of Cleveland. A comparison
of total reported incidents of crime per thousand people in 2003 reveals criminal activity in Cleveland is lowest in
District 1 where there were 31.39 reported incidents of crime per thousand persons. Criminal activity is highest in
District 3 at 79.33 reported incidents of crime per thousand persons. Crime declined 39.75% from 1997.



Cleveland
Size/Growth
Census
2000 DRILLDOWN

Population 475,165 588,362

Households 190,638 211,719

Daytime Population 546,735

Median housing sales $71,100 $80,000
value



Cleveland
Buying Power
Census
2000 DRILLDOWN

Median household
income $25,928 $28,585

Cash economy
overlay $828 million

Adjusted aggregate
$6,445,769,089 $7,596,282,893
household income



Cleveland
Risk/Stability
DRILLDOWN
Neighborhood

Change in reported -39.8%
crime (1997 – 2003)

Owner occupied 78.6%
buildings

Owner occupied 51.6%
units


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