[2013 GAME-NEXT : ALL STARS] Overview of mobile gaming industry and PlayHaven tools : Brian Doxtator, vice president of business operations, PlayHaven

1. Who are we?
• Tools to help game developers gather insight on their customers,
automate marketing responses, and deliver better ways to engage them
• Trying to answer a few questions that developers have asked
– How do I manage my users more intelligently? ( retain them longer, keep them engaged
longer )
– How do I make more money? ( Do I serve an ad? Do I give them rewards? Sale?)
– If you make money more intelligently, you don’t have to sacrifice the user experience. (
Do I serve an ad to everyone? Do I give everyone a reward? )
• Focus on creating high quality tools for our publishers so that you can
manage all of these things.
• Really pay attention to what is PAINFUL for our developers and make it
easier.
• Help transform your knowledge into valuable action
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2. User Life Curve
Retention Focus on IAP’s Re-engagement Cross-Promotion Monetize
with Ads
Engagement Value
Time
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3. PLAYHAVEN
Retention Focus on IAP’s Re-engagement Cross-Promotion Monetize
with Ads
Engagement Value
Time
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4. Rewards
Increase engagement and retention by using our rewards tool to offer incentives,
gifts or promotions!
Trigger promotions on
specific dates
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5. Virtual Good Promotion
Increase IAP revenues through targeted Virtual Good Promotions.
Some developers have seen over 20% increases in in-app purchases!
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6. Interstitial Ads
Promote other apps and games as an interstitial anywhere within your game.
You have full control over which apps and games will ever show up.
Never promote an app
you don’t want
Promote 3rd Party
games or apps to
generate revenue.
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7. All Users Behave Differently
Retention Focus on IAP’s Re-engagement Cross-Promotion Monetize
with Ads
Engagement Value
Time
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8. PlayHaven User Segmentation
1. Location
2. Language
3. Hardware (iOS
only)
4. Amount Spent
5. Connection Type
6. Total Sessions
$$$$
7. OS Version
8. Game Version
9. Time Spent in
Game
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9. PlayHaven User Segmentation
1. Location
2. Language
3. Hardware (iOS only)
4. Amount Spent
5. Connection Type
6. Total Sessions
$
7. OS Version
8. Game Version
9. Time Spent in Game
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10. Demo
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11. Closing
• PlayHaven was built by you, the developers.
• You told us what you needed. You told us what was frustrating to build.
You told us what you wanted to manage the business of you game more
efficiently.
• We’re trying to let game developers focus on the more important things.
– Keep making great content, keep making great games.
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