2. Introduction
When you set out to persuade
someone, you want them to
accept your opinion on an
issue: you want to change that
person's mind to your way of
thinking.
Based on that we prepared a
set of strategies to help you to
achieve your goals.
3. Strategies
Appeal to your listener's mind
Explain how your proposed idea
will solve a pressing problem.
Provide compelling evidence of
how your idea will solve the
problem.
Point out how accepting your
idea will create benefits that
your listener values.
4. Strategies
Appeal to your listener's heart
Connect with your listener on an
emotional level.
Tell compelling stories that show
why it’s important to solve the
problem you’ve identified.
Provide vivid descriptions of how
much better things will be if your
listener adopts your idea.
5. Strategies
Overcome resistance
Acknowledge your listener’s
concerns about your
proposal and any
alternative arguments he or
she has presented.
Then show how your
proposed course of action
is better.
6. Strategies
Use Persuasion Triggers
What is a Persuasion
Trigger?
Human tendencies that
unconsciously affect how
people respond to one
another.
7. Strategies
Use Persuasion Triggers
Reciprocity
People’s tendency to want to repay
favors.
To activate this trigger, give before
you ask.
If you lend a fellow manager one of
your staff members for a few days, for
instance, you might be repaid fivefold
later when you ask for that manager’s
support on an important project.
8. Strategies
Use Persuasion Triggers
Scarcity
People’s tendency to value something
more if it is in short supply.
To activate this trigger, use exclusive
information to persuade.
For example, capture key decision
makers’ attention by saying
something like, “I just got this
information today. It won’t be
distributed until next week.”
9. Lico Reis Consultoria
& Línguas
Roberto Lico Reis
Feel free to send us suggestions
about new presentations,
that can help you to face your life or professional
challenges.
www.licoreis.com
licoreis@licoreis.com
E-books: www.migre.me/oQ5
Linkedin: www.migre.me/1d9r
Twitter: @licoreis
10. Lico Reis Consultoria
& Línguas
Roberto Lico Reis
Feel free to send us suggestions
about new presentations,
that can help you to face your life or professional
challenges.
www.licoreis.com
licoreis@licoreis.com
E-books: www.migre.me/oQ5
Linkedin: www.migre.me/1d9r
Twitter: @licoreis