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#ALL RIGHTS RESERVED  China Consumer Sophistication  Social Media 6 trends
Prepared by Edelman Digital  # CONFIDENTIAL  #ALL RIGHTS RESERVED  RISRING DRAGON  <ul><li>Understand Riseof Social Media ...
THE ONLINE WORLD OF CHINA  485 M   NETIZENS   318M  MOBILE NETIZENS 250M+ SOCIAL MEDIA USERS Source: China Internet the 28...
THE ONLINE WORLD OF CHINA: CHINA POPULATION OF NETIZENS  Source: China Internet the 28th Survey Report, CNNIC, July 2011
THE ONLINE WORLD OF CHINA: CHINA POPULATION OF MOBILE NETIZENS  Source: China Internet the 28th Survey Report, CNNIC, July...
CHINESE NETIZEN SOCIAL GRAPH  Source: Global Trends in Online Shopping A Nielsen Global Consumer Report, AC NIELSON, June ...
CHINESE NETIZEN SOCIAL GRAPH: CAREER BREAKDOWN Source: Global Trends in Online Shopping A Nielsen Global Consumer Report, ...
CHINESE NETIZEN SOCIAL GRAPH: MONTHLY INCOME BREAKDOWN  Source: Global Trends in Online Shopping A Nielsen Global Consumer...
CHINESE NETIZEN ONLINE BEHAVIORS: GENERAL Source: Global Trends in Online Shopping A Nielsen Global Consumer Report, AC NI...
CHINESE NETIZEN ONLINE BEHAVIORS: ONLINE SHOPPING AND E-COMMERCE Source: Global Trends in Online Shopping A Nielsen Global...
HOW BIG IS SOCIAL MEDIA IN CHINA
SOCIAL MEDIA LANDSCAPE TRUST   FREQUENCY  Sina Weibo Renren BBS  Taobao KAIXIN001 LBS Jiepang Douban LinkedIn 0 Trust  mea...
CHINESE NETIZEN ONLINE BEHAVIORS : ONLINE SHOPPING  Source: Global Trends in Online Shopping A Nielsen Global Consumer Rep...
Prepared by Edelman Digital  # CONFIDENTIAL  #ALL RIGHTS RESERVED  CRUNCHING TIGER <ul><li>Understand  Consumer Sophistica...
CHINESE CONSUMER PROFLE These eight archetypes can be grouped into three spending tiers
CHINA CONSUMER SOPHISTICATION  November 10, 2010 Actively Involved and Highly Engaged 1
CHINA CONSUMER SOPHISTICATION  November 10, 2010 Engaging with online communities  Engaging with trusted brands
CHINA CONSUMER SOPHISTICATION  November 10, 2010 Recommended Actions by Brands  <ul><li>Listen first  </li></ul><ul><li>La...
CHINA CONSUMER SOPHISTICATION  November 10, 2010 Independent but Information is Key to Influence 2
CHINA CONSUMER SOPHISTICATION  November 10, 2010
CHINA CONSUMER SOPHISTICATION  November 10, 2010 Recommended Actions by Brands  <ul><li>Use multi-points story telling str...
CHINA CONSUMER SOPHISTICATION  Share Experience and Take Actions  3
CHINA CONSUMER SOPHISTICATION  Chinese consumers want their social networks to know about their brand experiences online. ...
CHINA CONSUMER SOPHISTICATION  November 10, 2010 Recommended Actions by Brands  <ul><li>Initiate social media campaigns to...
CHINA CONSUMER SOPHISTICATION  While Online Entertainment Widely Embraced, Demand Valued-Added Content Rise 4
CHINA CONSUMER SOPHISTICATION
CHINA CONSUMER SOPHISTICATION  November 10, 2010 Recommended Actions by Brands  <ul><li>Involve all the business units/dep...
CHINA CONSUMER SOPHISTICATION  Purchase or not: they need real-time engagement; they want your response and want it now 5
CHINA CONSUMER SOPHISTICATION
CHINA CONSUMER SOPHISTICATION  November 10, 2010 Recommended Actions by Brands  <ul><li>Real-time motnirong  </li></ul><ul...
CHINA CONSUMER SOPHISTICATION  Experience offline and place the order on line 6
CHINA CONSUMER SOPHISTICATION
CHINA CONSUMER SOPHISTICATION  November 10, 2010 Recommended Actions by Brands  <ul><li>Establish presence in B2C shopping...
Contact information Direct talk  Vincent Lee Edelman Digital  Vincent.lee@edelman.com  Sina Weibo: @liblog
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THE ONLINE WORLD OF CHINA: CHINA POPULATION OF NETIZENS Source: China Internet the 28th Survey Report, CNNIC, July 2011

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