3. THE ONLINE WORLD OF CHINA 485 M NETIZENS 318M MOBILE NETIZENS 250M+ SOCIAL MEDIA USERS Source: China Internet the 28th Survey Report, CNNIC, July 2011
4. THE ONLINE WORLD OF CHINA: CHINA POPULATION OF NETIZENS Source: China Internet the 28th Survey Report, CNNIC, July 2011
5. THE ONLINE WORLD OF CHINA: CHINA POPULATION OF MOBILE NETIZENS Source: China Internet the 28th Survey Report, CNNIC, July 2011
6. CHINESE NETIZEN SOCIAL GRAPH Source: Global Trends in Online Shopping A Nielsen Global Consumer Report, AC NIELSON, June 2010 Age Education Primary school Middle school High school College University + Device Desktop Mobile Laptop Others
7. CHINESE NETIZEN SOCIAL GRAPH: CAREER BREAKDOWN Source: Global Trends in Online Shopping A Nielsen Global Consumer Report, AC NIELSON, June 2010 Students White collars Self-employed Managers Government officials Jobless
8. CHINESE NETIZEN SOCIAL GRAPH: MONTHLY INCOME BREAKDOWN Source: Global Trends in Online Shopping A Nielsen Global Consumer Report, AC NIELSON, June 2010 RMB
9. CHINESE NETIZEN ONLINE BEHAVIORS: GENERAL Source: Global Trends in Online Shopping A Nielsen Global Consumer Report, AC NIELSON, June 2010 June 2010 June 2011 Online Behaviors Number of users (million) Percentage(of total online population) Number of users (million ) Percentage(of total online population) Change Searching Engine 386.06 79.6% 374.53 81.9% 3.1% Instant Message 385.09 79.4% 352.58 77.1% 9.2% Online Music 381.70 78.7% 362.18 79.2% 5.4% Online Radio 362.30 74.7% 353.04 77.2% 2.6% Blog/QQzone 317.68 65.5% 294.50 64.4% 7.9% Online Game 311.37 64.2% 304.10 66.5% 2.4% Online Video 301.19 62.1% 283.98 62.1% 6.1% Email 251.72 51.9% 249.69 54.6% 0.8% Social Networking 229.89 47.4% 235.05 51.4% -2.2% Online Books 194.97 40.2% 194.81 42.6% 0.1%
10. CHINESE NETIZEN ONLINE BEHAVIORS: ONLINE SHOPPING AND E-COMMERCE Source: Global Trends in Online Shopping A Nielsen Global Consumer Report, AC NIELSON, June 2010 June 2010 June 2011 Online Behaviors Number of users (million) Percentage(of total online population) Number of users (million ) Percentage(of total online population) Change Online Shopping 172.66 35.6% 160.51 35.1% 7.6% Online Payment 153.26 31.6% 137.19 30.0% 11.7% Online Bank 150.35 31.0% 139.48 30.5% 7.8% BBS 144.05 29.7% 148.17 32.4% -2.8% Online Stock Trade 56.26 11.6% 70.88 15.5% -20.6%
12. SOCIAL MEDIA LANDSCAPE TRUST FREQUENCY Sina Weibo Renren BBS Taobao KAIXIN001 LBS Jiepang Douban LinkedIn 0 Trust measures the level of trust in a certain social media channel Frequency measures how often students use a certain social media channel The size of each circle measures the popularity of a certain social media channel. QQ Weibo Groupon
13. CHINESE NETIZEN ONLINE BEHAVIORS : ONLINE SHOPPING Source: Global Trends in Online Shopping A Nielsen Global Consumer Report, AC NIELSON, June 2010
23. CHINA CONSUMER SOPHISTICATION Chinese consumers want their social networks to know about their brand experiences online. Chinese consumers do not hesitate to write positive experience but are also mostly like to share negative comments and join online boycott again brands they do not like