The document discusses persuasive speaking and the objectives of changing an audience's beliefs, attitudes, opinions, values, or behaviors. A persuasive speaker takes a standpoint on an issue and aims to prompt the audience to alter their thinking and potentially take action. The speaker must consider tailoring their message based on analyzing the audience to appeal to their interests, views, and familiarity with the topic.
Building on chapters 4 5 persuasive speaking spring 2015
1. When you speak to persuade, you attempted to
reinforce, modify, or change audience members’
beliefs, attitudes, opinions, values, and
behaviors.
Your objective is to prompt the audience to alter
their thinking and possibly take action.
2. learning about the dynamics of social relationships between
individuals, groups and communities. A socially aware
individual values human rights and acknowledges the
importance of harmonious social interaction for the
developmental progress of human beings. Social awareness
spans a wide spectrum, beginning with social skills
development in early childhood and encompassing the level of
social consciousness that leads to social activism and societal
transformation
(http://www.wikihow.com/Develop-Social-Awareness).
3.
4.
5. In trying to persuade your audience, you are
taking a standpoint.
Standpoint refers to the mental place from
which an individual views, interprets and
evaluates the world. An individual takes a
“stand” about her or his “ point” of view!
6. Should marijuana be legalized in South
Carolina?
Brainstorm with your partner(s)
Write down your standpoint
Show your standpoint in writing
Example: We believe that marijuana should
be legalized in South Carolina for medicinal
reasons.
7. We believe that marijuana should be
legalized in South Carolina for medicinal
reasons.
Medicinal reasons will be the main focus of
your speech.
8. Who are your listeners?
Should you appeal to the listeners
attitudes, beliefs and values?
Should you adapt your message to
audience demographics?
9. Tailoring a speech to fit your audience begins
with audience analysis—getting to know the
people you’ll be addressing—their interests,
views, and familiarity with your topic.
That knowledge allows you to anticipate your
listeners’ needs and continues through the
presentation of the speech and beyond.
10.
11. Speakers can use audience-research
questionnaires to gather useful information
about audience demographics and
psychographics.
12. Questionnaire--a series of open and closed
ended questions.
Closed ended questions—elicit a small range
of specific answers
Should marijuana be legalized in the South
Carolina? Yes or No
13. Open ended questions—allows audience
members to elaborate as much as they wish.
How do you feel about the legalization of
marijuana in South Carolina ?
Each group is required to create a survey for
the topic!
14. Based upon your standpoint/main point,
develop 4 questions on marijuana for your
audience
Open ended questions
Closed ended questions
16. Affirmative Action Organic Food VS Fast Food
Animal Experimentation Danger of Cell Phones
Child Labor Community Colleges VS Four Year Colleges
Organic Foods/Fast Foods Higher Education
Cloning Living Together Before Marriage
Voting Rights Acts Racial Profiling
Does Capital Punishment Deter Crime?
Domestic Violence
Legalizing Drugs
Internet/Social Media
Gay Marriages/Relationships/Adoptions
Guns and Crime
Home Schooling
US Immigration Policy
Interracial Relationships/Marriages
Is the Death Penalty Fair?
Organ Transplants
Policing Police
Physician Assisted Suicide
Video Games
Wars
18. Standpoint refers to the mental place from
which an individual views, interprets and
evaluates the world. An individual takes a
“stand” about her or his “ point” of view!
19. Brainstorm with Partner(s) for Ideas
Create A Standpoint
Review Persuasive Speech Criteria
Develop An Audience Research Questionnaire
Research sources that support your
Standpoint
20. Using Sources From Our Library
http://libguides.hgtc.edu/spc205_graham
Good Persuasive Speeches contain accurate,
relevant, and interesting supporting
materials
21. Examples—illustrate, describe, or present
things. Their purpose is to aid understanding
by making ideas, items, or events more
concrete.
Share stories—one of the most powerful
means of conveying a message is through a
story (also called narrative)
22. Testimony-is firsthand findings, eyewitness
accounts
Lay testimony-or a testimony by non experts
such as eyewitnesses, can reveal compelling
firsthand information that may be
unavailable to others.
23. Provide Facts and Statistics
Most people require some type of evidence
Facts represent documented occurrences,
including actual events, dates, times, people
and places.
Statistics are qualified evidence that
summarizes, compares and predicts things.
24. Each group is required to have supporting
materials that documents at least two facts
and or statistics.
****They can be a part of the speech or in
your Hand-out
25. Use Percentages to Express Proportions
A percentage is the qualified portion of a
whole
In creating your data from your
questionnaire, each group can use
percentages to express portions
29. Primary Research is original or firsthand
research such as interviews and
questionnaires.
The questionnaires are a part of your
primary research.
The data that you collect should be in the
written speech and/or the hand-out.
30. Use Percentages to Express Proportions
A percentage is the qualified portion of a
whole
In examining your data from your
questionnaire, each group can use
percentages to express portions
31. Example: In our recent survey that we
conducted in this class, we found that 90
percent of you all felt that domestic
violence is a cruel act. While the other 10
percent of you all were really unsure about
your feelings on domestic violence.
32. The most likely sources of secondary
research include books, newspapers,
periodicals, government publications,
blogs and reference works such as
encyclopedias, almanacs, books of
quotations, atlases and individual search
engines(Google, Yahoo!, and MSN Search)
33. In your speech, alert the audience to the
source of any ideas not your own:
Speech Excerpt Indicating a paraphrase:
As reported in the August 8th
, 2005, edition of
Newsweek, Executive Chef Jorge of the New
York City public schools claimed that until
recently, virtually every piece of chicken that
was served was breaded or glazed; students
34. drank whole rather than skim milk, and ate
white rather than whole-wheat bread.
Example of a direct quote:
“The nation’s emergency rooms have been
stretched thin for at least a decade or more.”
(New York Times Editorial Quotation)
35. Good afternoon everyone, my name is _______________ and
this is my co-host ______________. Welcome to HGTC News
and today’s hot topic is whether or not sexual education should
be taught within our schools. In order to explore this topic, how
many of you have children of your own? And let us see a
show of hands from those of you who feel that sex education
should be taught in our schools? Well, my partner and I are
firm believers that sex education should be taught in the
schools because our research shows that it reduces unplanned
pregnancies (Stand point).
36. You can use the informal pronoun… YOU
Create a conversation within your writing
Draw your audience into your speech by
using attention getters
You can also draw your audience into your
speech by creating vocal variety in your
delivery
Interaction with your partner(s)
37. As a rule, people have more interest and pay
more attention to topics toward which they
have positive attitudes and that are in keeping
with their values and beliefs. The less we know
about something, the more indifferent we tend
to be. Any speaker seeking a change in
attitudes or behavior would do well to
remember this!
