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BIJ
18,1                                   Towards taxonomy architecture
                                         of knowledge management
                                           for third-party logistics
42
                                               service provider
                                                                                     R. Rajesh
                                                              Department of Mechanical Engineering,
                                                             Noorul Islam University, Kumarakoil, India
                                                                                S. Pugazhendhi
                                                           Department of Manufacturing Engineering,
                                                         Annamalai University, Chidambaram, India, and
                                                                                     K. Ganesh
                                                              Global Business Services – Global Delivery,
                                                              IBM India Private Limited, Mumbai, India

                                     Abstract
                                     Purpose – The purpose of this paper is to examine how the rapid pace of technological change,
                                     attrition rate, global complexities and the increasing amount of data and information available have
                                     complicated the task of managing knowledge for third-party logistics (3PL) service providers. Based
                                     on literature, there is a need for research into the development of a generic taxonomy components
                                     framework (GTCF) for the implementation of knowledge management (KM) solution for 3PL service
                                     providers.
                                     Design/methodology/approach – A four-stage model has been devised for the development of a
                                     GTCF to implement KM solution for 3PL service providers. The authors proposed modified Q-sort
                                     method and also used Delphi analysis in the four-stage model. The KM components were identified
                                     through literature study and discussion with subject experts. The hierarchical structure of the taxonomy
                                     was derived and refined through a survey among 3PL experts by employing Q-sort method.
                                     Findings – This paper makes several important contributions toward the objective of better
                                     understanding the role of 3PL operations in knowledge creation. The feedback from the respondents
                                     shows that the GTCF is of potential employment by 3PL service providers irrespective of the nature of
                                     the primary service they offer.
                                     Research limitations/implications – The GTCF has been devised based on survey responses
                                     gathered from 3PL experts in India. The findings of this study have implications for understanding the
                                     key KM components required for 3PL service provider relationship and also the weightage for KM
                                     components.
                                     Practical implications – The aim of this research is for the development of a GTCF which can be
                                     taken as the base for implementation of KM solutions for 3PL service providers.
                                     Originality/value – The contribution of this study lies in extending the body of knowledge of KM
                                     for 3PL service providers. It tests a proposed framework which has only limited empirical validation,
Benchmarking: An International
                                     and provides a broader understanding of KM components required for 3PL service provider.
Journal                              Keywords Knowledge management, Delphi method, Distribution channels and markets,
Vol. 18 No. 1, 2011
pp. 42-68                            Service industries
q Emerald Group Publishing Limited
1463-5771
                                     Paper type Research paper
DOI 10.1108/14635771111109814
1. Introduction                                                                                   Taxonomy
Growth and globalization, coupled with recent advances in information technology (IT),           architecture
have led many of the firms to introduce sophisticated knowledge management systems
(KMS) in order to create sustainable competitive advantage (Ofek and Sarvari,                 of KM for 3PL
2001). Knowledge management (KM) efforts typically focus on organizational objectives
such as improved performance, competitive advantage, innovation, the sharing of
lessons learned and continuous improvement of the organization. According to                             43
Du Plessis (2005), the overarching objective of KM is to create, share, harvest and
leverage knowledge in order to initiate action based on knowledge, support business
strategy implementation and realisation of business objectives, increase competitive
advantage, create an innovative culture and environment and improve work efficiency
through improved decision making, improved customer service, improved solution of
business problems, increased productivity and improved leveraging of corporate and
individual knowledge. KM ensures the availability of and access to relevant, up-to-date
strategic knowledge on markets, products and services, competitors, processes and
procedures, employee skills and the regulatory environment, for decision making and
daily work activities. This ensures that the organization can act quickly to changes in
the marketplace and can act ahead of its competitors, i.e. it provides the organization
with a competitive advantage in respect of agility. Efficiency is also increased due to
time saving and prevention of duplication of work due to the availability of knowledge.
   In recent years, the possibility of applying KM to logistics and to logistics planning
has been put forward in literature. Despite these discussions, KM has not been
implemented in logistics in large-scale (Neuman and Tome, 2005). Logistics is defined
as the planning, execution and control of the movement and placement of people
and/or goods and of the supporting activities within a system organized to achieve
specific objectives (ELA, 2004). Logistics is a critical function in supply chain and
include planning (creating strategies of managing resources which are essential to fulfill
needs on particular goods and services), identifying sources of resources, fixing prices,
deliveries and payments, managing resources and storing process, production, the
stage of delivery and goods return. Nowadays, as competition becomes more intense,
many firms are considering the option of outsourcing the logistics activities in order to
streamline their value chains. In the last decade, development of third-party logistics
(3PL) service provider has been very important. There are several reasons for such
development, the most important being the trend to concentrate in the core business by
manufacturing companies and new technological advances. As in companies and the
society in general, knowledge has been widely recognized and accepted as a strategic
resource in the area of logistics too which includes 3PL providers. The biggest challenge
for properly handling this strategic resource by applying KM methods and tools to both
spheres, the planning of logistics systems and processes and the operation of logistics
services, consists in providing the right knowledge of the right quality and with the right
costs at the right place and time. Major problems in implementing KM and running it in
the daily logistics business include financial limitations, time restrictions, as well as
insufficient structuring and presentation of knowledge.
   It is observed that KM has not been considered or implemented in large-scale 3PL
companies or logistics departments of larger firms because of the problems explained
which includes a proper structuring and presentation of knowledge. We are attempting
to devise a generic taxonomy component framework (GTCF) for the implementation
BIJ    of KM solution for 3PL service providers. This paper draws on literature and expertise
18,1   from 3PL executives to propose taxonomy of strategies for KM for 3PL providers.
       We propose a four-stage model to develop the GTCF for KM implementation that will
       help the user to think, create and contribute knowledge in an organized fashion and
       help the user to access in the same fashion to enhance the use or re-use of knowledge. The
       primary purpose of this framework is to guide executives of 3PL on choices to initiate
44     KM process according to goals, organizational character and technological, behavioural
       or economic biases.
          The paper is organized as follows: Section 2 details the research background and
       motivation of research. Research methodology is explained in Section 3. The development
       of GTCF of KM for 3PL providers is detailed in Section 4. Managerial implications and
       future scope are discussed in Section 5. Section 6 concludes the paper.

       2. Research background
       2.1 KM perspective
       The KM architecture consists of four elements namely: knowledge components,
       KM process, IT and organizational aspects. Knowledge component includes knowledge
       definition and knowledge categories while KM process contains the steps and
       activities to deal with knowledge. IT consists of IT-related support infrastructure such as
       communication lines, networks, database and many others. Lastly, organizational
       aspects comprise the organizational structure, corporate culture and human resource
       management. Among these four elements, knowledge components and KM process are
       the key components of the KM concept (Supyuenyong and Islam, 2006).
          KM aids in planning, organizing, motivating and controlling of people, processes and
       systems in the organization to ensure that its knowledge-related assets are continuously
       improved and effectively employed. Knowledge-related assets include knowledge in the
       form of printed documents such as patents and manuals, knowledge stored in electronic
       repositories such as best-practices database, employees’ knowledge about the best way
       to do their jobs, knowledge that is held by teams concerning efficient and effective
       teamwork and knowledge that is embedded in the organization’s products, processes and
       relationships. The processes of KM involve knowledge acquisition, creation, refinement,
       storage, transfer, sharing and utilization. The KM function in the organization facilitates
       these processes, develops methodologies and systems to support them and motivates
       people to participate in them. The broadest goal of KM is to improve organizational
       performance and the broadest intermediate goal is to facilitate organizational learning.
       An early view of organizational learning is as follows: “encoding inferences from history
       into routines that guide behavior” (Levitt and March, 1988). By motivating the creation,
       dissemination and application of knowledge, KM initiatives payoff by helping the
       organization to achieve its goals. But in turn, knowledge is from and for the process.
          From this perspective, organizational learning is one of the important ways in which
       the organization can utilize knowledge. King (2007) showed that KM has positively
       improved organizational processes, such as innovation, collaborative decision making
       and individual and collective learning. This improved organizational process produce
       intermediate outcomes such as better decisions and improved organizational behaviors,
       products, services, processes and relationships. This in turn, leads to improved
       organizational performance (Hansen et al., 1999). Earl (2001) has described various KM
       organizational strategies or “schools of thought” at a more detailed level. Author has also
identified these empirically through observations in numerous companies. KM may be                Taxonomy
conducted across multiple organizations, such as with suppliers, partners and                   architecture
customers. Such KM activities obviously rely on communications networks and systems
(Van de Ven, 2005). KMS refers to a system for managing knowledge in organizations,          of KM for 3PL
supporting creation, capture, storage and dissemination of information. It can comprise
a part of a KM initiative (Paiva et al., 2007).
    The steps to KM implementation are knowledge audit, strategic planning, system                      45
design and architecture and phase-wise implementation and deployment. Recently, the
term “information system capability” (Bharadwaj, 2000) has been coined trying to link
the notions of dynamic capability, i.e. the ability to integrate, build and reconfigure
internal and external competences to address rapidly changing environments and
double-loop learning (Teece et al., 1997). As compared to the previous systems, in the
information system capability framework, all organizational processes and practices are
embedded in the information systems and the concern is rather with organizationally
internal developments than with changes in the external environment.
    The process of embedding the KM processes and KM practices needs a framework and
it is termed as taxonomy. Taxonomy is a standardized set of terms, hierarchically
organized, used to categorize information and knowledge. The taxonomy generally
reflects how we think about our business, how we organize ourselves to conduct business,
and/or how and what we deliver to our customers. The hierarchical organization is a useful
way to display relationships among terms, and makes it easier to find like items at
more general or more specific levels. At its most basic level, the taxonomy standardizes
what we call things, making a consistent connection between an idea or concept and the
words we use to describe it. This standardization makes it easier for the ultimate user to
find what he or she is looking for. In other words, taxonomy is the apex operational
structure of the enterprise and it covers and categorizes all functional aspects of the
enterprise under different categories. The taxonomy should also be extensible to address
non-document form of outputs as well (Reville et al., 2005).
    Given this, the taxonomy for any organization is based on both explicit/structured
knowledge as well as tacit/unstructured knowledge. The taxonomy is classified into two
layers, the navigation layer and the content layer. The navigation layer provides the
access path to the information category as required by the user and the content layer
facilitates a structured format for the storage and access of the right information. The
detailed link between the knowledge components and the taxonomy is the taxonomy
components framework.

2.2 KM and 3PL
Nowadays researchers are interested in the practical perspective which considers
knowledge in dimensional aspects by looking from the nature of knowledge and
operational domain aspects by looking from organization operational context. According
to Kim et al. (2003), knowledge can be classified into two levels:
   (1) Corporate-related knowledge. Dealing with objective, policy and strategies.
   (2) Operation-related knowledge. Coping with the detailed of business task or
       process and uses for decision making and problem solving.

For both levels, knowledge can be of internal environment of organization such as policy,
strategy, culture, internal processes and external environment such as knowledge
BIJ    about markets, customer, competition, technology trends or government policy. The
18,1   knowledge domains are viewed from different perspectives depending on the organization
       type and the context of research and 3PL industry can be viewed from this perspective.
           Outsourcing logistics activities to specialized 3PL providers has become a rapidly
       expanding source of logistics cost savings, competitive advantage and customer service
       improvements (Gunasekaran, 2002). The services offered by the 3PL service provider
46     can vary from customer to customer. Normally, 3PL service providers and the personnel
       of 3PL service providers rely on personal experience and knowledge to execute
       different logistics services. Since the education background and perception between the
       operations’ personnel and staff members are different, this makes the performance level
       of 3PL firm fluctuate.
           KM for 3PL service providers aims at improving the effectiveness of enterprises by
       raising the standards of efficiency of economic processes. As in companies and the society
       in general, knowledge has been widely recognized and accepted as strategic resource in the
       area of logistics too. The success of logistics and supply chain management does not only
       depend on the intensity and quality of material and information flow in a collaborative
       relationship. This is also heavily affected by the kind and quality of collaboration between
       human resources involved on both sides of the collaborative relationship based on
       knowledge, understanding and trust. To support the success for logistics and supply chain
       management, there are numerous varieties of methods and software tools available.
       Sometimes, unfortunately, the available methods and software dominate the creative
       problem solving. The initiative of KM for 3PL service providers will pave the path for
       creative problem solving by utilizing the available standard methods and processes of
       software.
           KM will help to create, store, access, use and reuse the information to improve the
       creativity and innovation. An open dialogue about the information is required for all
       parties to arrive at a common understanding which is the foundation for integrated
       decision making and united action. Utilizing effective communication to achieve a shared
       interpretation of disseminated information has been mentioned in strategic management
       and marketing literature. Cumulative evidence from past research in operations
       management and other disciplines suggests that managing the ideas and knowledge of
       individual and organization will support the coordination and collaboration in greater
       extent (Hult et al., 2004, 2006). Exploration of integration of logistics operation is
       particularly interesting since logistics operations personnel must focus on both inbound
       and outbound flows (Kulkarni et al., 2004). The experience is outbound logistics is more of
       tacit in nature and explicit knowledge lie both in inbound and outbound logistics. There
       are various ways to capture, create, store, use and reuse tacit and explicit knowledge of
       logistics. At the same time, the behavioral research is also highlighted in KM.
           With this view in mind, modern logistics education and training is mostly oriented
       towards future needs and requirements and it is significantly being changed. The
       biggest challenge for properly handling the planning of logistics systems and processes
       and the operation of logistics services by the way of KM methods and tools is to obtain
       the right knowledge of the right quality and with the right costs at the right place
       and time. Baumgarten and Thoms (2002) have highlighted that there are challenges
       in implementing KM solution and running it in the daily logistics business. Major
       problems observed in literature for the implementation of KM solution are financial
       limitations, time restrictions, insufficient structuring and presentation of knowledge,
as well as methodical misconceptions. Further reasons for the acceptance problems and                 Taxonomy
the slack implementation of KM into logistic services planning, operation and                        architecture
management are existing deficits in measuring the success of KM initiatives. Despite of
this common understanding, KM has not been considered or implemented in large-scale               of KM for 3PL
3PL companies or logistics departments of larger firms.

2.3 Motivation for research                                                                                  47
No domain has remained untouched by the revolution in managing knowledge.
All business firms, companies, etc. want to manage their organizational knowledge to
survive in today’s market and 3PL is no exception to this phenomenon. However,
every domain has specific problem areas concerned in developing KMS such as technical
knowledge bottleneck, lack of expert knowledge, distributed, unstructured and
untraceable knowledge, etc. 3PL is one such domain that emerges to be an industry with
potential problems in applying KM programs as well as potential opportunities by
implementing KM programs.
    Once organizations embraced the concept that knowledge could make a difference to
performance and that somehow it should be managed better, they often have not known
where to start. Insufficient structuring and presentation of knowledge is cited to be one
of the major problems in implementing KM. Therefore, there is a need for models,
frameworks, or methodologies that can help corporate executives to understand the sort
of KM processes and to identify those that make sense in their context.
    As the foundation for all activities within the corporation relating to explicit and
tacit knowledge, a taxonomy can further a wide range of corporate objectives, such as
enabling business processes, protecting intellectual property and building the foundation
for compliance. Each organization requires a different taxonomy because each has unique
processes, organizational configurations, core competencies and histories. However,
a unified KM taxonomy framework for a typical business group may be attempted.
As explained earlier, the detailed link between the knowledge components and the
taxonomy is the taxonomy components framework. From the literature, it is evident
that there is no generic base KM taxonomy framework for 3PL service providers for the
implementation of KM solution. There is a need to develop the generic taxonomic
components framework with respect to the industry so that it can be taken as a base for
the implementation of KM solution (Chua, 2004). The taxonomy framework will pave the
path for the implementation of KM solution and the activities that fall under the different
knowledge management process such as collection, validation, preparation for sharing,
access/sharing, learning, usage, validation, updation and creation (Chua, 2004; El-Diraby
and Zhang, 2006). Marasco (2007) indicated the research need in the domain of knowledge
management for 3PL service providers. By combining the interpretations of Chua (2004)
and Marasco (2007), it is evident that the development of GTCF for the implementation of
KM solution for 3PL service providers received less attention. It is also clear that there is a
need for research in the domain of KM with the focus on the development of GTCF
especially with the weightage for the KM components. In order to embark a path in the
literature, we made an attempt to devise a generic framework for the KM solution
implementation for 3PL service providers.
    Founded on the research background explained, for our research, we have
the following main research questions, derived from detailed literature review and
discussion with industry experts, which will drive our work:
BIJ       RQ1. What are the critical KM components and sub-components that drive the
18,1           success of 3PL service provider?
          RQ2. What is the base structure of taxonomy framework to build the KM
               architecture for 3PL service providers?
          RQ3. What is the weightage for the selected components of KM taxonomy
48             framework?
       The research problem is, then, to develop:
         (1) set of KM components and sub-components to build up the effectiveness of
             organization;
         (2) propositions for KM components and sub-components and validate them using
             modified Q-sort method; and
         (3) base generic KM taxonomy components framework for 3PL service providers
             based on composite statistical and decision-making model.

       3. Research methodology
       The study of KM and taxonomy development needs a clear understanding of
       knowledge components. Ideally, to answer our questions we should get a sample of
       3PL service providers and experts in the field of 3PL and we should initially collect the
       KM components and sub-components based on brainstorming and semi-structured
       interviews. The discussion with 3PL service provider is targeted based on their business
       vision and mission. The semi-structured discussion with industry experts is based on the
       collected literature. The idea is to understand the set of components and sub-components
       which need to be part of KM solution portal so that it will be captured from the
       organization for use and reuse to enhance the innovation and creativity element.
          The above scenario, although theoretically and opinion-based possible, has several
       problems: the first one is related to practical issues. It does not seem realistic that we will
       be able to obtain a number of organizations that will let us use them as our research
       grounds. The second problem is related to an important issue that whether these KM
       components and sub-components will have an impact for the organization effectiveness
       since many other components and sub-components variables may also affect the
       performance of the knowledge-intensive business process. Finally, even if we could
       overcome the first two problems, the time required to accomplish our measurement goals
       will exceed all practical boundaries up to the point to make this research project obsolete.
       In order to overcome the problems presented above, we propose to devise a systematic
       approach. Based on preliminary collection of KM components and sub-components,
       we need to develop the proposition in order to develop and validate the taxonomy
       framework. The devised proposition needs to be evaluated statistically for reliability
       and construct validity. There are various methods to evaluate the propositions and to
       access the reliability and construct validity. Authors proposed a modified Q-sort method
       based on the work of Nahm et al. (2002). Based on the results of modified Q-sort method,
       the GTCF for KM solution implementation will be developed. All the KM components
       and sub-components cannot be weighed equally and we need to have the GTCF with
       the weightage. Authors use Delphi method to derive the weightage for KM components
       and sub-components. Of course, the experiment does have some problems, too.
       Particularly, we will reduce the generalizability of our conclusions; but we remind
the reader that this research project is intended to be an exploratory study for the                        Taxonomy
development of GTCF which can act as a base for any 3PL service provider.                                  architecture
3.1 Research framework for taxonomy development                                                         of KM for 3PL
We will concentrate on a four-stage approach to developing the taxonomy:
   .
     Stage 1: is concerned with collection of terms that seem to represent concepts that
     are “high value” to the organization. Literature review and interviews with 3PL                                   49
     experts and practitioners help to identify the contents that 3PL providers care
     about. This also helps toward better understanding of the problems they are trying
     to solve and understanding the concepts that are important to them. Content
     analysis is performed to break down the taxonomy into smaller, more easily
     managed facets leading to the identification of main and sub-components.
   .
     Stage 2: is concerned with brainstorming discussions and interviews with
     subject matter experts both from academia and industry, to form the
     propositions in developing the taxonomy that is concerned with the
     classification of items.
   .
     Stage 3: is concerned with the evaluation of the propositions to determine if
     the proposed structure will make sense to the end-users. This is performed by the
     Q-sort technique wherein several people index the same items and inconsistencies
     in indexing can point out problems within the taxonomy. It also involves
     the refining of the taxonomy wherein user and subject matter expert feedback
     are reviewed and agreed-to changes are incorporated. The review and refining
     process is continued to build depth into the taxonomy.
   .
     Stage 4: is concerned with ordering the components based on relative importance
     to the particular organization and their level of detail.

Figure 1 shows the four stages of the proposed model to devise the GTCF for the
implementation of KM solution for 3PL service providers. The first stage is concerned
with the collection of main and sub-components for KM from the research and business
literature and pre-structured interviews with top executives and officials of 3PL firms.
From the pre-structured interview with top executives and officials of 3PL firms,


                                     Step 1: Component collection
        methodology: detailed literature review of published reports and interaction with experts



                            Step 2: Devise measures based propositions
             methodology: brainstorming, discussions with academia and industry experts



                 Step 3: Evaluation of the propositions and finalisation of components
  methodology: a modified Q-Sort method was proposed to evaluate the propositions and to finalize the
                                       main and sub-components
                                                                                                                  Figure 1.
                                                                                                           Four-stage model
                   Step 4: Assigning weightage of the components by delphi analysis                             for research
BIJ    we have considered eight critical functions such as transportation, facility structure,
18,1   human resource, information and communication, tender details, agreement details,
       customer service and quality control to form the first level of knowledge taxonomy for
       this study. This is the first level of taxonomy and termed as “taxonomy main
       components”. Similarly, from the background of research and business literature and
       discussions with academia and industry experts, we have devised a set of
50     sub-components of each taxonomy main component, which is the second level of
       taxonomy and it is termed as “taxonomy sub components”. These main and
       sub-components will help contributor to think, create, store and contribute knowledge in
       an organized fashion and help the user to access in the same fashion to enhance the
       use/re-use of knowledge. Any 3PL service provider can use the set of components
       provided in this study directly for their organization or else they can add or modify
       the components according to the needs and expectations of the firm. The second stage
       involves the development of propositions with respect to main and sub-components. We
       devised the propositions with respect to business and research literature. 3PL service
       providers can use the same propositions or otherwise they can devise according to their
       firm. The third stage is concerned with the evaluation of propositions and finalization of
       the main and sub-components. We proposed a modified Q-sort method to evaluate the
       propositions and also to finalize the main and sub-components in order to create the
       taxonomy components framework. Q-sort technique is a statistical tool wherein several
       people index the same items and inconsistencies in indexing can point out problems
       within the taxonomy and also the technique lends itself for refining of the taxonomy.
       All the main and sub-components were scrambled and a questionnaire is developed for
       evaluation by subject experts. This technique can be directly used for the new/changed
       propositions, if any, by 3PL service provider. The main and sub-components are
       finalized based on the reliability and content validity to build up sound taxonomy
       architecture.
          It is to be noted that a common framework for KM taxonomy could be inhibited
       by contextual factors. Taxonomies are the classification scheme used to categorize
       a set of information items. They represent an agreed vocabulary of topics arranged
       around a particular theme. A hierarchical taxonomy has a tree-like structure with nodes
       branching into sub-nodes (as shown in Figure 1) where each node represents a topic with
       a few descriptive words. The taxonomy presents a hierarchy of descriptive categories
       or items but even with a detailed taxonomy, the classification scheme cannot convey
       the relative importance of the taxonomy nodes nor the relationship among the nodes,
       which is exactly the contextual information needed to transform information into
       knowledge. The fourth stage is concerned with ordering the components based on
       relative importance and their level of detail and hence to identify the weightage for each
       main and sub-components of the GTCF Delphi method is employed.
          By using the four-stage model, we focused to develop a GTCF with main and
       sub-components for 3PL service providers as shown in Figure 2.
          This research is aimed for the development of GTCF which can be taken as base
       for implementation of KM solution for 3PL service providers; nevertheless, a 3PL service
       provider can revise the base according to the requirements. In this direction, this
       research also provides support for 3PL service providers to revise the base based on the
       four-stage model. If the 3PL service provider wants to redo the whole exercise, then
       the four-stage model can be leveraged directly to re-create the customized GTCF.
KM Taxonomy solution
                                                                                           Taxonomy
                                                                                          architecture
          Transportation                                    Facility structure         of KM for 3PL

              Sub-components                           Sub-components
                                                                                                      51
          Human resource                              Information and communication


              Sub-components                           Sub-components


          Tender details                                    Agreement details


              Sub-components                          Sub-components


         Customer service                                    Quality control
                                                                                                  Figure 2.
                                                                                          Generic taxonomy
              Sub-components                           Sub-components                 components framework



4. Development of GTCF for KM solution implementation
The four-stage model is explained in detail.

4.1 Stage 1: component collection
Based on analysis by industry experts, discussions with senior executives of major
3PL service providers and a detailed literature review, we collected the main and
sub-components in order to devise the GTCF. The main components considered are:
      1. Transportation.
      2. Facility structure.
      3. Human resource.
      4. Information and communication.
      5. Tender details.
      6. Agreement details.
      7. Quality control.
      8. Customer service.

The sub-components for the main component “transportation” are:
     1.1 Transportation booking information.
     1.2 Freight bill information.
     1.3 Pickup and delivery procedures.
     1.4 Transit time information.
BIJ         1.5   Insurance and reliability requirements of freight.
18,1        1.6   Carrier problems and solutions.
            1.7   Container problems and solutions.
            1.8   Government regulations for transportation.
            1.9   Security of goods in transportation.
52         1.10   Transportation performance measures and indicators.
           1.11   Transportation network design.
           1.12   Shipment problems and solutions.
           1.13   Routing and scheduling of vehicles.
           1.14   Maintenance of equipments.
           1.15   Dock information.

       The sub-components for the main component “Facility structure” are:
            2.1 Warehouse insurance information.
            2.2 Consolidation process.
            2.3 Facility security information.
            2.4 Automation technologies for material handling.
            2.5 Shipment problems and solutions.
            2.6 Handling of exceptions and failures in warehouse.
            2.7 Load planning information.
            2.8 Warehouse network design.
            2.9 Warehouse requirements.
           2.10 Packing information.
           2.11 Storing system information.
           2.12 Warehouse equipment and shipment tracking and tracing database.

       The sub-components for the main component “Human resource” are:
            3.1 Time standards.
            3.2 Workload planning and scheduling.

       The sub-components for the main component “Information and communication” are:
            4.1 Best practices in IT system.
            4.2 Warranty information.
            4.3 Wireless and mobile solution information.
            4.4 Business-to-business portal information.
            4.5 E-commerce information.
            4.6 Web and legacy system issues.
            4.7 Global positioning system information.
            4.8 License for information system.
The sub-components for the main component “Tender details” are:            Taxonomy
     5.1 Best practices in tender.                                        architecture
     5.2 Effect of termination.                                        of KM for 3PL
     5.3 Benchmarking in tender.

The sub-components for the main component “Agreement details” are:                53
     6.1 Contractual issues.
     6.2 Tender agreement parties.
     6.3 Definition of agreement terms.
     6.4 Object of agreement.
     6.5 Liabilities and obligations estimates.
     6.6 Terms of delivery and packaging.
     6.7 Payment terms.
     6.8 Ownership of goods in warehouse.
     6.9 Early termination.
    6.10 Liability for damages.
    6.11 Product liability.
    6.12 Applicable law and settlement of disputes.
    6.13 Time of validity and termination.
    6.14 Return of confidentiality agreement.
    6.15 Ownership of intellectual property rights and improvements.

The sub-components for the main component “Quality control” are:
     7.1 Product audit.
     7.2 Quality regulatory requirements.
     7.3 Quality policies.
     7.4 Quality performance indicators.
     7.5 Quality process flows.
     7.6 Quality control manuals and procedures.
     7.7 Audit manuals.
     7.8 Process audit.

The sub-components for the main component “Customer service” are:
     8.1 Customer emergency orders.
     8.2 Customer’s customer database.
     8.3 Customer complaint and feedback system.
     8.4 Customer performance indicators.
     8.5 Customer satisfaction monitoring plans.
     8.6 Customer-related problems and solutions.
BIJ          8.7 Quality deviations.
18,1         8.8 Customer database.

       4.2 Stage 2: propositions development for measures
       The propositions are derived based on brainstorming discussions with academia and
       industry experts with the list of main and sub-components. The propositions are
54     detailed here:
          P1.   All the sub-components or items (1.1-1.15) listed in Stage 1 are related to
                the main component “transportation”.
          P2.   All the sub-components or items (2.1-2.12) listed in Stage 1 are related to the
                main component “facility structure”.
          P3.   All the sub-components or items (3.1 and 3.2) listed in Stage 1 are related to
                the main component “human resource”.
          P4.   All the sub-components or items (4.1-4.8) listed in Stage 1 are related to the
                main component “information and communication”.
          P5.   All the sub-components or items (5.1-5.3) listed in Stage 1 are related to
                the main component “tender details”.
          P6.   All the sub-components or items (6.1-6.15) listed in Stage 1 are related to the
                main component “agreement details”.
          P7.   All the sub-components or items (7.1-7.8) listed in Stage 1 are related to
                the main component “quality control”.
          P8.   All the sub-components or items (8.1-8.8) listed in Stage 1 are related to the
                main component “customer service”.
       We proposed modified Q-sort method for evaluation of these propositions and to
       finalize the components in order to develop the GTCF.

       4.3 Stage 3: proposition evaluation and components finalization
       4.3.1 Item generation and validation using modified Q-sort method. The Q-sort
       technique is a useful tool for measuring attitudes and is intriguing in several aspects.
       The Q-sort technique was originally developed by Stephenson in 1935 and was
       published as a note in Nature, titled “Technique of factor analysis”. The Q-sort provides
       attitude descriptors selected by the researcher based on content validity, variability and
       differentiation among individuals. The goal of using Q-sort method is to develop and
       validate a Q-sort instrument to select the components for KM solution for 3PL service
       providers.
           The Q-sort method is an iterative process in which the degree of agreement between
       judges forms the basis of assessing construct validity and improving the reliability of the
       constructs. The Q-sort method was devised by Nahm et al. (2002) as a method of assessing
       reliability and construct validity of questionnaire items that are generated for survey
       research. This method is modified and applied as a pilot study, which comes after the
       pre-test and before administering the questionnaire items as a survey (Nahm et al., 2002).
       The method is simple, cost efficient and accurate and provides sufficient insight into
potential problem areas in the questionnaire items that are being tested. The present              Taxonomy
study proposes a modified Q-sort technique that helps to check the construct validity as           architecture
well as to fit-in the sub-components into the main components in a proper way.
    Proper generation of measurement items of a construct determines the validity and          of KM for 3PL
reliability of an empirical research. The KM main components are termed as constructs.
The very basic requirement for a good measure is content validity, which means the
measurement items contained in an instrument should cover the major content of a                                 55
construct (Churchill, 1979). Content validity is usually achieved through interviews with
practitioners and academicians. A list of initial items for each construct was generated
based on a comprehensive review of relevant literature and interviews with practitioners
and academicians as explained earlier in Stage 1. Once item pools were created, items for
the various constructs were reviewed by two academicians and a doctoral student, and
further re-evaluated through a structured interview with one practitioner. The focus is to
check the relevance of each construct and its definition and clarity of wordings of sample
questionnaire items. Based on the feedback from the academicians and the practitioner,
redundant and ambiguous items were either modified or eliminated. New items were
added whenever deemed necessary. The result was the following number of items in
each pool entering the Q-sort analysis. There were a total of nine pools (including a group
called not-applicable) and 72 items as shown in Table I.
    4.3.2 Scale development. Items placed in a common pool were subjected to
two Q-sort rounds. The objective was to pre-assess the convergent and discriminant
validity of the scales by examining how the items were sorted into various factors
or dimensions. The basic procedure was to have relevant respondents representing the
target population to (in our case, purchasing/materials/supply chain/operations vice
presidents and managers, academicians, 3PL managers and supply chain practitioners)
act as judges and sort the items into several groups, each group corresponding to a factor
or dimension, based on similarities and differences among items. An indicator of
construct validity was the convergence and divergence of items within the categories.
If an item was consistently placed within a particular category, then it was considered to
demonstrate convergent validity with the related construct, and discriminant validity
with the others. Analysis of inter-judge disagreements about item placement identified
both bad items, as well as weakness in the original definitions of constructs. Based on the
misplacements made by the judges the items could be examined and inappropriate or
ambiguous items could be either modified or eliminated.


Main components of KM                          Number of sub-components in main component

Transportation (TR)                                                 15
Human resources (HR)                                                 2
Tender details (TD)                                                  3
Quality control (QC)                                                 8
Not applicable (NA)
Facility structure (FC)                                             13                                       Table I.
Information and communication (IC)                                   8                               Components and
Agreement details (AD)                                              15                         sub-components of KM
Customer service (CS)                                                8                        for 3PL service provider
BIJ                      4.3.3 Sorting procedures. A 11-page questionnaire with a covering letter was
18,1                     prepared and sent to 225 judges which includes the directors/chief executive officer
                         (CEOs)/vice presidents/engineers of outsourcing organizations; directors/CEOs/vice
                         presidents/engineers of 3PL service providers and academicians related to KM
                         domain. Within a gap of three months, we received response from 105 judges and the
                         representative population is shown in Figure 3. The 72 items were presented in the
56                       questionnaire in a scrambled manner and the definitions of the components were given
                         to the judges. The judges were then asked to fit-in/relate each sub-component to any one
                         of the main components to the best of their knowledge. “not applicable” category was
                         also included to ensure that the judges did not force any item into a particular category.
                         The sample Q-sort questionnaire is shown in Table II. A pair of judges that included a
                         vice president and purchasing manager was also formed to ensure that the perception
                         of the target population is included in the analysis. Judges were allowed to ask as many
                         questions as necessary to ensure they understood the procedure.
                             4.3.4 Inter-rater reliabilities. To assess the reliability of the sorting conducted by the
                         judges, three different measures were used. First, for the pair of judges in each sorting
                         step, the inter-judge raw agreement scores were calculated. This was done by counting
                         the number of items both judges agreed to place in a certain category. An item was
                         considered as an item with agreement, though the category in which the item was sorted
                         together by both judges may not be the originally intended category. Second, the level

                                      21%


                                                                                     33%
                                                                                                Academecians
                                                                                                Outsourcing organisations
                                                                                                3PLSPs
                                                                                                SCM consultants
                             16%




Figure 3.
Description of modified
Q-sort judges
                                                             30%



                                                                                    Main components
                         Sub-components of KM                 TR      FS     HR     IC    TD    AD        CS      QC    NA

                         Warehouse insurance information
Table II.                Notes: TR, transportation; FS, facility structure; HR, human resource; IC, information and
Sample modified Q-sort    communication; TD, tender details; AD, agreement details; CS, customer service; QC, quality control
questionnaire            and NA, not applicable
of agreement between the two judges in categorizing the items was measured using                                        Taxonomy
Cohen’s (1960) Kappa. This index is a method of eliminating chance agreements, thus
evaluating the true agreement score between two judges. Third, item placement ratio or
                                                                                                                       architecture
(Moore and Benbasat, 1991) hit ratio was calculated by counting all the items that were                             of KM for 3PL
correctly sorted into the target category by the judges for each round and dividing them
by the total number of items.
   4.3.5 Results of first sorting round. In the first round, the inter-judge raw agreement                                             57
score, which is the ratio of number of agreements to total item placement, averaged to 93
percent (Table III), the initial overall placement ratio of items within the target
constructs was 89.72 percent (Table IV), and the Cohen’s Kappa score averaged to 0.918.
   The calculation for Cohen’s Kappa coefficient is shown below:
                                                P
                                      N i X ii 2 i ðX iþ X þi Þ
                                K¼              P
                                       N 2 2 i ðX iþ X þi Þ
                                          i

where Ni is the number of total items.

                                                                  Judge 1
                         TR       FS       HR        IC            TD         AD       QC            CS    NA

Judge 2       TR         14        1
              FS                  12                    1
              HR                            2
              IC                                        7                       1
              TD                                                    2           1
              AD                                                    1          14
              QC                                                                           8
              CS                                                                                     8
              NA
                                                                                                                               Table III.
Notes: Total item placement: 72; number of agreements: 67; agreement ratio: 0.93; TR, transportation;                     Inter-judge raw
FS, facility structure; HR, human resource; IC, information and communication; TD, tender details; AD,            agreement scores – first
agreement details; CS, customer service; QC, quality control and NA, not applicable                                         sorting round



                                                              Actual categories
                                  TR      FC      HR        IC   TD      AD     QC             CS    NA    %

Theoretical categories    TR     1,401      95               44         35                                 88.9
                          FC        90   1,160               75                40                          84.9
                          HR                      210                                                     100
                          IC       10       20              745                 65                         88.6
                          TD                                        262         53                         83.1
                          AD       40       39                      125      1,325    15        31         84.1
                          QC                                                         840                  100
                          CS                                                                   840        100
                          NA
Notes: Total item placements: 7,560; number of agreements: 6,783; overall “hit ratio”: 89.72 percent; TR,                      Table IV.
transportation; FS, facility structure; HR, human resource; IC, information and communication; TD,                 Items placement ratios:
tender details; AD, agreement details; CS, customer service; QC, quality control and NA, not applicable                first sorting round
BIJ                        Xii   is the total number of items on the diagonal (the number of items agreed on
18,1                             by two judges).
                           Xiþ is the total number of the items on the ith row of the table.
                           X þ i is the total number of items on the ith column of the table:
                                                             ð72Þð67Þ 2 768
58                                                     K¼                   ¼ 0:918
                                                             ð72Þð72Þ 2 768
                        For Kappa, no general agreement exists with respect to required scores. However,
                        several studies have considered scores greater than 0.65 to be acceptable (Jarvenpaa,
                        1989). Landis and Koch (1977) have provided a more detailed guideline to interpret
                        Kappa by associating different values of this index to the degree of agreement beyond
                        chance. They suggest the following guideline:
                              Value of Kappa – Degree of agreement beyond chance
                              0.76-1.00 – excellent
                              0.40-0.75 – fair to good (moderate)
                              0.39 or less – poor

                        Following the guidelines of Landis and Koch (1977) for interpreting the Kappa
                        coefficient, the value of 0.918 indicates an excellent level of agreement (beyond chance)
                        for the judges in the first round. However, this value is lower than the value for raw
                        agreement which is 0.93. The level of item placement ratios averaged to 0.897. For
                        instance, the lowest item placement ratio value was 0.831 for the component “tender
                        detail”, 0.841 for the component “agreement details”, 0.849 for the component “facility
                        structure”, 0.886 for the component “information and communication” and 0.889 for the
                        component “transportation” indicating a comparatively low degree of construct validity.
                           Feedback from both judges was obtained on each item and incorporated into
                        the modification of the items and in this case, overall, five items were deleted. The deleted
                        items are container problems and solutions from transportation component, automation
                        technologies for material handling from facility structure component, effect of termination
                        from tender details component, return of confidentiality agreement from agreement details
                        component and web and legacy system issues from information and communication
                        components. The numbers of items for each construct after the first round of modified
                        Q-sort are shown in Table V. There were a total of nine pools and 67 items.


                        Main components of KM                          Number of sub-components in main component

                        Transportation (TR)                                                 14
                        Human resources (HR)                                                 2
                        Tender details (TD)                                                  2
                        Quality control (QC)                                                 8
Table V.                Not applicable (NA)
Components and          Facility structure (FC)                                             12
sub-components after    Information and communication (IC)                                   7
first round of modified   Agreement details (AD)                                              14
Q-sort method           Customer service (CS)                                                8
4.3.6 Results of second sorting round. Again, same judges were involved in the second            Taxonomy
sorting round. In the second round, the inter-judge raw agreement scores averaged to            architecture
100 percent, the initial overall placement ratio of items within the target constructs was
100 percent and the Cohen’s Kappa score averaged to 1.00. At this point, we stopped the      of KM for 3PL
Q-sort method at round two, for the raw agreement score of 1.0, Cohen’s Kappa of 1.0, and
the average placement ratio of 1.0 which were considered an excellent level of inter-judge
agreement, indicating a high level of reliability and construct validity. Based on the                  59
modified Q-sort method, we devised the GTCF for the implementation of KM solution for
3PL service providers which is shown in Figure 4.

4.4 Stage 4: Delphi analysis
The Delphi method was developed in the mid-1950s by researchers at the Rand
Corporation. The Delphi technique was conceived as a way to predict the impact
of technologies or interventions on complex systems, and was thus used frequently
in the social and health-care context (Sackman, 1975). The Delphi method is
traditionally based on three fundamental concepts. The first concept is anonymity. The
participants never know each other during the process. Each participant submits his
or her opinions independently, by completing an especially designed questionnaire. The
replies are then disclosed to all participants, without disclosing the name of the
particular respondent. The second concept is controlled feedback. The process consists
of several rounds, during each of which the respondents are asked to judge all the
opinions expressed in the previous rounds, which are often presented in the form of
statistics. The last concept is statistical group response. The Delphi method reaches a
“collective opinion” or a “collective decision” and expresses it in terms of a statistical
score.
   4.4.1 Delphi panel and data collection. From the modified Q-sort method, we have
67 strategies for developing the GTCF for the implementation of KM solution for 3PL
service providers. The main goal of the Delphi research is to assign weightage for each of
the main and sub-components. The Delphi panel members were considered eligible for
Delphi panel if they were employed in top positions in 3PL industries or working as
supply chain management consultants in leading outsourcing organizations. A total of
70 members were identified as eligible for panel membership and were mailed a letter
soliciting their participation in the study. A total of 30 members volunteered to
become panel members and participate in the data-collection process. The panel
comprised of 53 percent supply chain management consultants from the leading
outsourcing organizations and 47 percent the top officials of the 3PL service providers.
The panel members were mailed a four-page questionnaire and a covering letter.
The panel members were asked to indicate their relative importance of the various
sub-components, reflecting the weightage of that sub-component, on a 1-5 Likert scale.
The cover letter described the purpose of the research and instructed the panel members
to return the questionnaires only if they were willing to participate in the study.
Panelists were given a two-week return date deadline in the cover letter. We received all
the 30 filled-in questionnaires within 20 days.
   4.4.2 Delphi analysis. The Delphi analysis for the weightage of KM components of
GTCF of 3PL service providers is tabulated in Table VI. The weightage for the main
and sub-components are determined as the ratio of the mean of observations of all
respondents to the maximum scale value, namely 5.
BIJ
18,1


60                      KM Taxonomy solution


                          Transportation       •   Transportation booking information
                                               •   Freight bill information
                                               •   Pick-up and delivery procedures
                                               •   Transit time information
                                               •   Insurance and reliability requirements of freight
                                               •   Carrier problems and solutions
                                               •   Government regulations for transportation
                                               •   Security of goods in transportation
                                               •   Transportation performance measures and indicators
                                               •   Transportation network design
                                               •   Shipment problems and solutions
                                               •   Routing and scheduling of vehicles
                                               •   Maintenance of equipments
                                               •   Dock information


                         Facility structure    •   Warehouse insurance information
                                               •   Consolidation process
                                               •   Facility security information
                                               •   Shipment problems and solutions
                                               •   Handling of exceptions and failures in warehouse
                                               •   Load planning information
                                               •   Warehouse network design
                                               •   Warehouse requirements
                                               •   Packing information
                                               •   Storing system information
                                               •   Warehouse equipment and shipment tracking and
                                                   tracing database

                              Human            •   Time standards
                             resources         •   Work load planning and scheduling

                         Information and       •   Best practices in IT system
                         communication         •   Warranty information
                                               •   Wireless and mobile solution information
                                               •   Business to business portal information
                                               •   E-commerce information
                                               •   Global positioning system information
                                               •   License for information system

                                                                                              (continued)


Figure 4.
GTCF based on modified
Q-sort method
KM Taxonomy solution
                                                                                                     Taxonomy
                                                                                                    architecture
       Tender details       •   Best practices in tender                                         of KM for 3PL
                            •   Benchmarking in tender

                            •   Contractual issues
      Agreement details     •   Tender agreement parties                                                     61
                            •   Definition of agreement terms
                            •   Object of agreement
                            •   Liabilities and obligations estimates
                            •   Terms of delivery and packaging
                            •   Payment terms
                            •   Ownership of goods in warehouse
                            •   Early termination
                            •   Liability for damages
                            •   Product liability
                            •   Applicable law and settlement of disputes
                            •   Time of validity and termination
                            •   Ownership of intellectual property rights and
                                improvements

       Quality control      •   Product audit
                            •   Quality regulatory requirements
                            •   Quality policies
                            •   Quality performance indicators
       Information and      •   Quality process flows
       communication        •   Quality control manuals and procedures
                            •   Audit manuals
                            •   Process audit

      Customer service      •   Customer emergency orders
                            •   Customer’s customer database
                            •   Customer complaint and feedback system
                            •   Customer performance indicators
                            •   Customer satisfaction monitoring plans
                            •   Customer related problems and solutions
                            •   Quality deviations
                            •   Customer database                                                       Figure 4.



4.5 Respondents comments
The GTCF of KM was shared with the respondents and their feedback with regard to the
potential utility of the proposed framework was sought. Many of the respondents
expressed that the GTCF will be very useful and they can use this as a base for the
implementation of KM solution for the organization. Comments stated by some of
the respondents are provided below:
  It’s an excellent base framework and any 3PL service provider can leverage this efficiently –
  Senior Design Specialist, International Chemical Company, India.

  We are really happy that now we can use this directly for our organization for the
  implementation of KM Solution – Consultant, Multi National Company Private Limited,
  India.
BIJ                     S. no.   KM main and sub-components for GTCF                  Weightage
18,1
                        1                                Transportation                  0.920
                        1.1      Transportation booking information                      0.877
                        1.2      Freight bill information                                0.921
                        1.3      Pick-up and delivery procedures                         0.649
                        1.4      Transit time information                                0.709
62                      1.5      Insurance and reliability requirements of freight       0.591
                        1.6      Carrier problems and solutions                          0.548
                        1.7      Government regulations for transportation               0.465
                        1.8      Security of goods in transportation                     0.830
                        1.9      Transportation performance measures and indicators      0.662
                        1.10     Transportation network design                           0.482
                        1.11     Shipment problems and solutions                         0.607
                        1.12     Routing and scheduling of vehicles                      0.615
                        1.13     Maintenance of equipments                               0.446
                        1.14     Dock information                                        0.552
                        2                               Facility structure               0.812
                        2.1      Warehouse insurance information                         0.643
                        2.2      Consolidation process                                   0.587
                        2.3      Facility security information                           0.535
                        2.4      Shipment problems and solutions                         0.724
                        2.5      Handling of exceptions and failures in warehouse        0.773
                        2.6      Load planning information                               0.510
                        2.7      Warehouse network design                                0.643
                        2.8      Warehouse requirements                                  0.670
                        2.9      Packing information                                     0.613
                        2.10     Storing system information                              0.611
                        2.11     Warehouse equipment                                     0.488
                        2.12     Shipment tracking and tracing database                  0.606
                        3                               Human resource                   0.5466
                        3.1      Time standards                                          0.541
                        3.2      Workload planning and scheduling                        0.639
                        4                       Information and communication            0.76
                        4.1      Best practices in IT system                             0.719
                        4.2      Warranty information                                    0.629
                        4.3      Wireless and mobile solution information                0.551
                        4.4      Business to business portal information                 0.710
                        4.5      E-commerce information                                  0.429
                        4.6      Global positioning system information                   0.375
                        4.7      License for information system                          0.431
                        5                                Tender details                  0.653
                        5.1      Best practices in tender                                0.600
                        5.2      Benchmarking in tender                                  0.526
                        6                               Agreement details                0.666
                        6.1      Contractual issues                                      0.400
                        6.2      Tender agreement parties                                0.466
                        6.3      Definition of agreement terms                            0.480
                        6.4      Object of agreement                                     0.440
                        6.5      Liabilities and obligations estimates                   0.533
Table VI.               6.6      Terms of delivery and packaging                         0.560
Weightage of KM         6.7      Payment terms                                           0.853
components of GTCF of   6.8      Ownership of goods in warehouse                         0.706
3PL service providers                                                                 (continued)
Taxonomy
S. no.         KM main and sub-components for GTCF                                 Weightage
                                                                                                    architecture
6.9            Early termination                                                      0.520      of KM for 3PL
6.10           Liability for damages                                                  0.760
6.11           Product liability                                                      0.533
6.12           Applicable law and settlement of disputes                              0.573
6.13           Time of validity and termination                                       0.720                  63
6.14           Ownership of intellectual property rights and improvements             0.666
7                                     Quality control                                 0.946
7.1            Product audit                                                          0.906
7.2            Quality regulatory requirements                                        0.840
7.3            Quality policies                                                       0.906
7.4            Quality performance indicators                                         0.800
7.5            Quality process flows                                                   0.906
7.6            Quality control manuals and procedures                                 0.866
7.7            Audit manuals                                                          0.893
7.8            Process audit                                                          0.852
8              Customer service                                                       0.933
8.1            Customer emergency orders                                              0.893
8.2            Customer’s customer database                                           0.906
8.3            Customer complaint and feedback system                                 0.840
8.4            Customer performance indicators                                        0.906
8.5            Customer satisfaction monitoring plans                                 0.773
8.6            Customer-related problems and solutions                                0.880
8.7            Quality deviations                                                     0.626
8.8            Customer database                                                      0.813             Table VI.


   GTCF can act as decision support framework for Indian 3PL service provider and this will be
   enhanced as expert system – Faculty, University of Louborough, UK.
   3PL service provider can use GTCF framework and can easily fit according to the
   requirements of the organization – Analyst, AFL Logistics Private Limited, India.
   Lot of scope for easy implementation of KM using this GTCF of KM. A decision support
   system can be developed to execute the process for any 3PL service provider – Executive
   Engineer, Lakshmi Machine Works, Limited, Coimbatore, India.

5. Discussion
The GTCF developed in this paper can be directly taken as base for any 3PL service
provider in building KM solution and the practice managers may concentrate on the
components based on the weightage derived based on Delphi analysis. The key
functions that play a more significant contribution towards building a KM solution
can be identified. The study indicates, for example, that the practice managers should
concentrate more on freight bill information, transportation booking information and
security of goods in transportation considering the transportation function. Handling of
exceptions and failures in warehouse, shipment problems and solutions and warehouse
requirements are found to be the critical components that need prime attention as far as
facility structure is concerned. Workload planning and scheduling is the prime
component of the human resource function. Practice managers need to concentrate on
best practices in IT system and warranty information in the context of information
and communication function. Payment terms, liability for damages, time of validity
BIJ    and termination and ownership of goods in warehouse of agreement details function are
18,1   the critical components that need focused attention. Product audit, quality process flows,
       quality policies and audit manuals of quality control function are the key components
       that should be given more importance by the practice managers. In the aspect of
       customer service function, customer’s customer database, customer performance
       indicators and customer emergency orders are the significant components that should
64     be concentrated by the KM managers.
          The main strength of the framework proposed in this article is that it:
          .
              identifies the key components for the KM framework for 3PL service providers;
          .
              explicitly links the defining components and sub-components;
          .
              formulates a generic KM taxonomy framework; and
          .
              determines the weightage of each component and sub-component with the
              respective appropriate management instruments.

       A careful diagnosis of the KM components and sub-components for the GTCF is
       carried out and any organization can apply this framework as an analytical and
       action-oriented management tool. However, it is to be noted that when selecting a KM
       solution to implement, it needs to be tied to the core issues and business drivers for that
       company or field as KM solutions are not “one-size-fits-all” and need to be tailored for
       each organization. Such a diagnosis will allow top management to adapt a required and
       customized design of the KM taxonomy solution in relation to the specificity of the
       business priorities. This implies the need for management’s continuous (re)assessment
       and (re)action rather than isolated, discrete and informal management initiatives.
           A few major lessons for practicing managers from our research stand out. First, the
       implementation of KM solution for 3PL service provider, as discussed in this paper,
       typically requires a GTCF. The KM solution needs to be developed, implemented and
       maintained. The implementation plan of KM solution includes various KM components
       and sub-components. Therefore, implementation of KM solution may not be feasible if
       there is no preparation of a basic conceptual framework which is indeed necessary for all
       knowledge-intensive organizations.
           A second lesson is that the implementation of a KM solution for 3PL service provider
       requires attention to critical components pertaining to strategic, organizational and human
       issues such as transportation, facility structure, human resources, information and
       communication, tender details, agreement details, quality control and customer service.
       Correctly identifying the KM components category and paying due attention according
       to the weightage of the components involved combined with careful management
       interventions may reduce negative effects of changing economic conditions and thus
       enhance the likelihood of success. The strategic, organizational and human issues are
       closely related as linkages in the components. In fact, it is difficult to imagine management
       in general and KM in particular in today’s organizations without applying certain strategies
       and policies. Neither is it possible to exclude the organizational and the human factors from
       the set of KM considerations and practices. Recognizing the importance of these dimensions
       and their mutual interdependencies does not, however, extricate the pressure among the
       decision makers/strategic planners when it comes to concrete management actions. It is
       an idealistic view to recommend treating all the components as equally important all
       the time in terms of top management attention. One way of coping with this situation
is to shift the priority based on the weightage and also considering the internal and external       Taxonomy
circumstances while keeping in mind (and never fully ignoring) the other issues.                    architecture
    Third, attempt to implement the KM solution based on generic taxonomic
components framework requires more financial, organizational and human resources                  of KM for 3PL
and without serious commitment of these resources it is unlikely to lead to success.
Therefore, a careful estimation of both the amount and quality of the resources needed
for the design and development of KM solution is needed. While it is impossible to                          65
predict the exact duration of the period for implementation of KM solution, it is clear that
a premature transition to another category may compromise the entire KM solution
development project and have longer term negative consequences on both the attitudes
and actual behaviors of organizational members in relation to knowledge creation and
sharing as well as financial and strategic impact.
    Finally, whether companies are able and willing to invest in KM solutions is
dependent on whether these systems promise to deliver important and clear benefits.
The latter is often wrongly taken for granted. Therefore, it is worth developing a
checklist of components with weightage that need to be seriously considered before
investing in a KM solution. As a sum up, it is highly relevant to conduct a careful
analysis of current and future needs in terms of implementation of KM solutions before
embarking on this demanding journey. Such an analysis is likely to benefit from
attention to the main elements outlined in the framework. Many efforts in establishing
KM solutions fail because management neglect to integrate strategy related, structural
and cultural elements simultaneously, but rather tend to focus on only some of these
while ignoring others. The target customer for this research is logistics service providers
and the research can be strengthened by focusing on fourth-party logistics provider.
    In recent times, there is a demand for developing an understanding of the link between
KM and business performance. Of particular interest is to explore how KM can support
companies in improving their performances and also the role of benchmarking in this
context. Researchers have started investigating how benchmarking can contribute to
exploring and exploiting the link between KM initiatives and business performance for
organizational value creation. Marr (2004) argues that organizational competencies
are based on intellectual capacity (IC) and their improvement takes place through the
management of IC or KM, which is at the heart of business performance improvement and
value creation. Knowledge processes are the critical link between IC and business
performance. In order to execute strategy, organizations need to understand processes on
an operational level and for this reason, the usage of operational knowledge process
benchmarking is suggested. Further as posited by Massa and Testa (2004) benchmarking,
looking outside the firm boundaries and performing comparison with others in terms of
both practices and performances, enables the process of acquiring external explicit/tacit
knowledge. Such acquired knowledge, once integrated with previous internal knowledge
of the firm, creates new knowledge that may give rise to improvements and innovations.
    To conclude, creating a consistent classification framework will allow us to achieve
greater efficiency, effectiveness and innovation. Nevertheless, we cannot blindly pursue
this and only both continuously and vigilantly measuring and adapting our tools to user
processes and needs can ensure that we are truly achieving the goals of KM to quickly
and precisely share and reuse knowledge throughout the enterprise whenever
and wherever it is needed. And in this direction, it is believed, that the present work
contributes significantly.
BIJ    5.1 Future research directions
18,1   The future research can be targeted on the following ways: it is construed that the
       proposed GTCF can be adopted by any company in the 3PL business either directly in
       its present form or with incorporation of suitable changes according to their context
       and priorities. However, the practical application of the proposed approach stands to be
       done and work may be extended in this regard. The way of considering the phases
66     and work flows for guiding KM project implementation utilizing the GTCF is needed.
       The practical issues concerned with the implementation of KMS in 3PL business
       as well as its influence on business outcomes are to be explored. Also, the problem of
       incorporating the metrics for KM and knowledge processing in GTCF and the issue of
       how it can be linked to business outcomes needs attention of researchers. The sustainable
       innovation and the way of conceptualization in GTCF can also be considered for future
       research. The consideration of comprehensive goal of KM policies and programs to
       maximize transparency and sustainable innovation can be an extension in GTCF.

       6. Conclusion
       This research makes several important contributions toward the objective of better
       understanding the role of 3PL operations in knowledge creation. First, it develops a more
       comprehensive theoretical and operational approach to the shared interpretation process
       by adopting a theoretical framework that emerges from knowledge-related literature.
       Based on the detailed literature review of published reports and observations, discussion
       from industry experts, semi-structured interviews with directors, managers and
       professional consultant and using sound theory building methods, this study proposed a
       set of taxonomy components of various functions of organization for the implementation
       of KM for 3PL service providers. We proposed a four-stage model to develop GTCF which
       is critical for the implementation of KM solution for 3PL service providers. We proposed
       modified Q-sort method and used Delphi analysis in the four-stage model. 3PL service
       providers can employ this model for creating a new customized taxonomy components
       framework. If the present set of components suits well to the needs and expectations of
       the firm, then this can be used directly for the implementation of KM solution. Further,
       any 3PL service provider can take this GTCF as a base and devise according to the needs
       of their industry for implementation of KM solution. This GTCF for KM implementation
       will help contributor to think, create, store and contribute knowledge in an organized
       fashion and help the user to access in the same fashion to enhance the use/re-use of
       knowledge.

       References
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Hansen, M.T., Nohria, N. and Tierney, T. (1999), “What’s your strategy for managing
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Jarvenpaa, S. (1989), “The effect of task demands and graphical format on information
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       Expert Systems with Applications, Vol. 24, pp. 295-307.
King, W.R. (2007), “Keynote paper: knowledge management: a systems perspective”,
       International Journal of Business Systems and Research, Vol. 1 No. 1, pp. 5-28.
Kulkarni, S.S., Magazine, M.J. and Raturi, A.S. (2004), “Risk pooling advantages of
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Landis, J.R. and Koch, G.G. (1977), “The measurement of observer agreement for categorical
       data”, Biometrics, Vol. 33, pp. 159-74.
Levitt, B. and March, J.G. (1988), “Organizational learning”, Annual Review of Sociology, Vol. 14,
       pp. 319-40.
Marasco, A. (2007), “Third-party logistics: a literature review”, International Journal of
       Production Economics, Vol. 113 No. 1, pp. 127-47.
Marr, B. (2004), “Measuring and benchmarking intellectual capital”, Supply Chain Management:
       An International Journal, Vol. 11 No. 6, pp. 559-70.
Massa, S. and Testa, S. (2004), “Innovation or imitation? Benchmarking:
       a knowledge-management process to innovate services”, Benchmarking:
       An International Journal, Vol. 11 No. 6, pp. 610-20.
Moore, G. and Benbasat, I. (1991), “Development of an instrument to measure the perceptions of
       adopting an information technology innovation”, Information Systems Research, Vol. 2
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Nahm, A., Solis-Galvan, L.E., Rao, S. and Ragu-Nathan, T.S. (2002), “The Q-sort method:
       assessing reliability and construct validity of questionnaire items at a pre-testing stage”,
       Journal of Modern Applied Statistical Methods, Vol. 1 No. 1, pp. 114-25.
BIJ    Neuman, G. and Tome, E. (2005), “Knowledge management and logistics: an empirical
             evaluation”, Proceedings of I-KNOW’05, Graz, pp. 96-103.
18,1   Ofek, K. and Sarvari, M. (2001), “Leveraging the customer base: creating competitive advantage
             through knowledge management”, Management Science, Vol. 47 No. 11, pp. 1441-56.
       Paiva, E.L., Roth, A.V. and Fensterseifer, J.V. (2007), “Organizational knowledge and the
             manufacturing strategy process: a resource-based view analysis”, Journal of Operations
68           Management, Vol. 6 No. 1, pp. 115-32.
       Reville, E., Sarkis, J. and Acosta, J. (2005), “Towards a knowledge management and learning
             taxonomy for research joint ventures”, Technovation, Vol. 25 No. 11, pp. 1307-16.
       Sackman, H. (1975), Delphi Critique, Lexington Books, Lexington, MA.
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             and their relationships”, PICMET 2006 Proceedings, Istanbul, pp. 1210-19.
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             Strategic Management Journal, Vol. 18, pp. 509-33.
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             MIS Quarterly, Vol. 29 No. 2, pp. 365-78.

       Further reading
       Vesey, J.T. (1991), “The new competitors: they think in terms of speed-to-market”, Academy of
            Management Executive, Vol. 5 No. 2, pp. 23-33.

       Corresponding author
       R. Rajesh can be contacted at: rajesh1576@yahoo.co.in




       To purchase reprints of this article please e-mail: reprints@emeraldinsight.com
       Or visit our web site for further details: www.emeraldinsight.com/reprints

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3.towards taxonomy

  • 1. The current issue and full text archive of this journal is available at www.emeraldinsight.com/1463-5771.htm BIJ 18,1 Towards taxonomy architecture of knowledge management for third-party logistics 42 service provider R. Rajesh Department of Mechanical Engineering, Noorul Islam University, Kumarakoil, India S. Pugazhendhi Department of Manufacturing Engineering, Annamalai University, Chidambaram, India, and K. Ganesh Global Business Services – Global Delivery, IBM India Private Limited, Mumbai, India Abstract Purpose – The purpose of this paper is to examine how the rapid pace of technological change, attrition rate, global complexities and the increasing amount of data and information available have complicated the task of managing knowledge for third-party logistics (3PL) service providers. Based on literature, there is a need for research into the development of a generic taxonomy components framework (GTCF) for the implementation of knowledge management (KM) solution for 3PL service providers. Design/methodology/approach – A four-stage model has been devised for the development of a GTCF to implement KM solution for 3PL service providers. The authors proposed modified Q-sort method and also used Delphi analysis in the four-stage model. The KM components were identified through literature study and discussion with subject experts. The hierarchical structure of the taxonomy was derived and refined through a survey among 3PL experts by employing Q-sort method. Findings – This paper makes several important contributions toward the objective of better understanding the role of 3PL operations in knowledge creation. The feedback from the respondents shows that the GTCF is of potential employment by 3PL service providers irrespective of the nature of the primary service they offer. Research limitations/implications – The GTCF has been devised based on survey responses gathered from 3PL experts in India. The findings of this study have implications for understanding the key KM components required for 3PL service provider relationship and also the weightage for KM components. Practical implications – The aim of this research is for the development of a GTCF which can be taken as the base for implementation of KM solutions for 3PL service providers. Originality/value – The contribution of this study lies in extending the body of knowledge of KM for 3PL service providers. It tests a proposed framework which has only limited empirical validation, Benchmarking: An International and provides a broader understanding of KM components required for 3PL service provider. Journal Keywords Knowledge management, Delphi method, Distribution channels and markets, Vol. 18 No. 1, 2011 pp. 42-68 Service industries q Emerald Group Publishing Limited 1463-5771 Paper type Research paper DOI 10.1108/14635771111109814
  • 2. 1. Introduction Taxonomy Growth and globalization, coupled with recent advances in information technology (IT), architecture have led many of the firms to introduce sophisticated knowledge management systems (KMS) in order to create sustainable competitive advantage (Ofek and Sarvari, of KM for 3PL 2001). Knowledge management (KM) efforts typically focus on organizational objectives such as improved performance, competitive advantage, innovation, the sharing of lessons learned and continuous improvement of the organization. According to 43 Du Plessis (2005), the overarching objective of KM is to create, share, harvest and leverage knowledge in order to initiate action based on knowledge, support business strategy implementation and realisation of business objectives, increase competitive advantage, create an innovative culture and environment and improve work efficiency through improved decision making, improved customer service, improved solution of business problems, increased productivity and improved leveraging of corporate and individual knowledge. KM ensures the availability of and access to relevant, up-to-date strategic knowledge on markets, products and services, competitors, processes and procedures, employee skills and the regulatory environment, for decision making and daily work activities. This ensures that the organization can act quickly to changes in the marketplace and can act ahead of its competitors, i.e. it provides the organization with a competitive advantage in respect of agility. Efficiency is also increased due to time saving and prevention of duplication of work due to the availability of knowledge. In recent years, the possibility of applying KM to logistics and to logistics planning has been put forward in literature. Despite these discussions, KM has not been implemented in logistics in large-scale (Neuman and Tome, 2005). Logistics is defined as the planning, execution and control of the movement and placement of people and/or goods and of the supporting activities within a system organized to achieve specific objectives (ELA, 2004). Logistics is a critical function in supply chain and include planning (creating strategies of managing resources which are essential to fulfill needs on particular goods and services), identifying sources of resources, fixing prices, deliveries and payments, managing resources and storing process, production, the stage of delivery and goods return. Nowadays, as competition becomes more intense, many firms are considering the option of outsourcing the logistics activities in order to streamline their value chains. In the last decade, development of third-party logistics (3PL) service provider has been very important. There are several reasons for such development, the most important being the trend to concentrate in the core business by manufacturing companies and new technological advances. As in companies and the society in general, knowledge has been widely recognized and accepted as a strategic resource in the area of logistics too which includes 3PL providers. The biggest challenge for properly handling this strategic resource by applying KM methods and tools to both spheres, the planning of logistics systems and processes and the operation of logistics services, consists in providing the right knowledge of the right quality and with the right costs at the right place and time. Major problems in implementing KM and running it in the daily logistics business include financial limitations, time restrictions, as well as insufficient structuring and presentation of knowledge. It is observed that KM has not been considered or implemented in large-scale 3PL companies or logistics departments of larger firms because of the problems explained which includes a proper structuring and presentation of knowledge. We are attempting to devise a generic taxonomy component framework (GTCF) for the implementation
  • 3. BIJ of KM solution for 3PL service providers. This paper draws on literature and expertise 18,1 from 3PL executives to propose taxonomy of strategies for KM for 3PL providers. We propose a four-stage model to develop the GTCF for KM implementation that will help the user to think, create and contribute knowledge in an organized fashion and help the user to access in the same fashion to enhance the use or re-use of knowledge. The primary purpose of this framework is to guide executives of 3PL on choices to initiate 44 KM process according to goals, organizational character and technological, behavioural or economic biases. The paper is organized as follows: Section 2 details the research background and motivation of research. Research methodology is explained in Section 3. The development of GTCF of KM for 3PL providers is detailed in Section 4. Managerial implications and future scope are discussed in Section 5. Section 6 concludes the paper. 2. Research background 2.1 KM perspective The KM architecture consists of four elements namely: knowledge components, KM process, IT and organizational aspects. Knowledge component includes knowledge definition and knowledge categories while KM process contains the steps and activities to deal with knowledge. IT consists of IT-related support infrastructure such as communication lines, networks, database and many others. Lastly, organizational aspects comprise the organizational structure, corporate culture and human resource management. Among these four elements, knowledge components and KM process are the key components of the KM concept (Supyuenyong and Islam, 2006). KM aids in planning, organizing, motivating and controlling of people, processes and systems in the organization to ensure that its knowledge-related assets are continuously improved and effectively employed. Knowledge-related assets include knowledge in the form of printed documents such as patents and manuals, knowledge stored in electronic repositories such as best-practices database, employees’ knowledge about the best way to do their jobs, knowledge that is held by teams concerning efficient and effective teamwork and knowledge that is embedded in the organization’s products, processes and relationships. The processes of KM involve knowledge acquisition, creation, refinement, storage, transfer, sharing and utilization. The KM function in the organization facilitates these processes, develops methodologies and systems to support them and motivates people to participate in them. The broadest goal of KM is to improve organizational performance and the broadest intermediate goal is to facilitate organizational learning. An early view of organizational learning is as follows: “encoding inferences from history into routines that guide behavior” (Levitt and March, 1988). By motivating the creation, dissemination and application of knowledge, KM initiatives payoff by helping the organization to achieve its goals. But in turn, knowledge is from and for the process. From this perspective, organizational learning is one of the important ways in which the organization can utilize knowledge. King (2007) showed that KM has positively improved organizational processes, such as innovation, collaborative decision making and individual and collective learning. This improved organizational process produce intermediate outcomes such as better decisions and improved organizational behaviors, products, services, processes and relationships. This in turn, leads to improved organizational performance (Hansen et al., 1999). Earl (2001) has described various KM organizational strategies or “schools of thought” at a more detailed level. Author has also
  • 4. identified these empirically through observations in numerous companies. KM may be Taxonomy conducted across multiple organizations, such as with suppliers, partners and architecture customers. Such KM activities obviously rely on communications networks and systems (Van de Ven, 2005). KMS refers to a system for managing knowledge in organizations, of KM for 3PL supporting creation, capture, storage and dissemination of information. It can comprise a part of a KM initiative (Paiva et al., 2007). The steps to KM implementation are knowledge audit, strategic planning, system 45 design and architecture and phase-wise implementation and deployment. Recently, the term “information system capability” (Bharadwaj, 2000) has been coined trying to link the notions of dynamic capability, i.e. the ability to integrate, build and reconfigure internal and external competences to address rapidly changing environments and double-loop learning (Teece et al., 1997). As compared to the previous systems, in the information system capability framework, all organizational processes and practices are embedded in the information systems and the concern is rather with organizationally internal developments than with changes in the external environment. The process of embedding the KM processes and KM practices needs a framework and it is termed as taxonomy. Taxonomy is a standardized set of terms, hierarchically organized, used to categorize information and knowledge. The taxonomy generally reflects how we think about our business, how we organize ourselves to conduct business, and/or how and what we deliver to our customers. The hierarchical organization is a useful way to display relationships among terms, and makes it easier to find like items at more general or more specific levels. At its most basic level, the taxonomy standardizes what we call things, making a consistent connection between an idea or concept and the words we use to describe it. This standardization makes it easier for the ultimate user to find what he or she is looking for. In other words, taxonomy is the apex operational structure of the enterprise and it covers and categorizes all functional aspects of the enterprise under different categories. The taxonomy should also be extensible to address non-document form of outputs as well (Reville et al., 2005). Given this, the taxonomy for any organization is based on both explicit/structured knowledge as well as tacit/unstructured knowledge. The taxonomy is classified into two layers, the navigation layer and the content layer. The navigation layer provides the access path to the information category as required by the user and the content layer facilitates a structured format for the storage and access of the right information. The detailed link between the knowledge components and the taxonomy is the taxonomy components framework. 2.2 KM and 3PL Nowadays researchers are interested in the practical perspective which considers knowledge in dimensional aspects by looking from the nature of knowledge and operational domain aspects by looking from organization operational context. According to Kim et al. (2003), knowledge can be classified into two levels: (1) Corporate-related knowledge. Dealing with objective, policy and strategies. (2) Operation-related knowledge. Coping with the detailed of business task or process and uses for decision making and problem solving. For both levels, knowledge can be of internal environment of organization such as policy, strategy, culture, internal processes and external environment such as knowledge
  • 5. BIJ about markets, customer, competition, technology trends or government policy. The 18,1 knowledge domains are viewed from different perspectives depending on the organization type and the context of research and 3PL industry can be viewed from this perspective. Outsourcing logistics activities to specialized 3PL providers has become a rapidly expanding source of logistics cost savings, competitive advantage and customer service improvements (Gunasekaran, 2002). The services offered by the 3PL service provider 46 can vary from customer to customer. Normally, 3PL service providers and the personnel of 3PL service providers rely on personal experience and knowledge to execute different logistics services. Since the education background and perception between the operations’ personnel and staff members are different, this makes the performance level of 3PL firm fluctuate. KM for 3PL service providers aims at improving the effectiveness of enterprises by raising the standards of efficiency of economic processes. As in companies and the society in general, knowledge has been widely recognized and accepted as strategic resource in the area of logistics too. The success of logistics and supply chain management does not only depend on the intensity and quality of material and information flow in a collaborative relationship. This is also heavily affected by the kind and quality of collaboration between human resources involved on both sides of the collaborative relationship based on knowledge, understanding and trust. To support the success for logistics and supply chain management, there are numerous varieties of methods and software tools available. Sometimes, unfortunately, the available methods and software dominate the creative problem solving. The initiative of KM for 3PL service providers will pave the path for creative problem solving by utilizing the available standard methods and processes of software. KM will help to create, store, access, use and reuse the information to improve the creativity and innovation. An open dialogue about the information is required for all parties to arrive at a common understanding which is the foundation for integrated decision making and united action. Utilizing effective communication to achieve a shared interpretation of disseminated information has been mentioned in strategic management and marketing literature. Cumulative evidence from past research in operations management and other disciplines suggests that managing the ideas and knowledge of individual and organization will support the coordination and collaboration in greater extent (Hult et al., 2004, 2006). Exploration of integration of logistics operation is particularly interesting since logistics operations personnel must focus on both inbound and outbound flows (Kulkarni et al., 2004). The experience is outbound logistics is more of tacit in nature and explicit knowledge lie both in inbound and outbound logistics. There are various ways to capture, create, store, use and reuse tacit and explicit knowledge of logistics. At the same time, the behavioral research is also highlighted in KM. With this view in mind, modern logistics education and training is mostly oriented towards future needs and requirements and it is significantly being changed. The biggest challenge for properly handling the planning of logistics systems and processes and the operation of logistics services by the way of KM methods and tools is to obtain the right knowledge of the right quality and with the right costs at the right place and time. Baumgarten and Thoms (2002) have highlighted that there are challenges in implementing KM solution and running it in the daily logistics business. Major problems observed in literature for the implementation of KM solution are financial limitations, time restrictions, insufficient structuring and presentation of knowledge,
  • 6. as well as methodical misconceptions. Further reasons for the acceptance problems and Taxonomy the slack implementation of KM into logistic services planning, operation and architecture management are existing deficits in measuring the success of KM initiatives. Despite of this common understanding, KM has not been considered or implemented in large-scale of KM for 3PL 3PL companies or logistics departments of larger firms. 2.3 Motivation for research 47 No domain has remained untouched by the revolution in managing knowledge. All business firms, companies, etc. want to manage their organizational knowledge to survive in today’s market and 3PL is no exception to this phenomenon. However, every domain has specific problem areas concerned in developing KMS such as technical knowledge bottleneck, lack of expert knowledge, distributed, unstructured and untraceable knowledge, etc. 3PL is one such domain that emerges to be an industry with potential problems in applying KM programs as well as potential opportunities by implementing KM programs. Once organizations embraced the concept that knowledge could make a difference to performance and that somehow it should be managed better, they often have not known where to start. Insufficient structuring and presentation of knowledge is cited to be one of the major problems in implementing KM. Therefore, there is a need for models, frameworks, or methodologies that can help corporate executives to understand the sort of KM processes and to identify those that make sense in their context. As the foundation for all activities within the corporation relating to explicit and tacit knowledge, a taxonomy can further a wide range of corporate objectives, such as enabling business processes, protecting intellectual property and building the foundation for compliance. Each organization requires a different taxonomy because each has unique processes, organizational configurations, core competencies and histories. However, a unified KM taxonomy framework for a typical business group may be attempted. As explained earlier, the detailed link between the knowledge components and the taxonomy is the taxonomy components framework. From the literature, it is evident that there is no generic base KM taxonomy framework for 3PL service providers for the implementation of KM solution. There is a need to develop the generic taxonomic components framework with respect to the industry so that it can be taken as a base for the implementation of KM solution (Chua, 2004). The taxonomy framework will pave the path for the implementation of KM solution and the activities that fall under the different knowledge management process such as collection, validation, preparation for sharing, access/sharing, learning, usage, validation, updation and creation (Chua, 2004; El-Diraby and Zhang, 2006). Marasco (2007) indicated the research need in the domain of knowledge management for 3PL service providers. By combining the interpretations of Chua (2004) and Marasco (2007), it is evident that the development of GTCF for the implementation of KM solution for 3PL service providers received less attention. It is also clear that there is a need for research in the domain of KM with the focus on the development of GTCF especially with the weightage for the KM components. In order to embark a path in the literature, we made an attempt to devise a generic framework for the KM solution implementation for 3PL service providers. Founded on the research background explained, for our research, we have the following main research questions, derived from detailed literature review and discussion with industry experts, which will drive our work:
  • 7. BIJ RQ1. What are the critical KM components and sub-components that drive the 18,1 success of 3PL service provider? RQ2. What is the base structure of taxonomy framework to build the KM architecture for 3PL service providers? RQ3. What is the weightage for the selected components of KM taxonomy 48 framework? The research problem is, then, to develop: (1) set of KM components and sub-components to build up the effectiveness of organization; (2) propositions for KM components and sub-components and validate them using modified Q-sort method; and (3) base generic KM taxonomy components framework for 3PL service providers based on composite statistical and decision-making model. 3. Research methodology The study of KM and taxonomy development needs a clear understanding of knowledge components. Ideally, to answer our questions we should get a sample of 3PL service providers and experts in the field of 3PL and we should initially collect the KM components and sub-components based on brainstorming and semi-structured interviews. The discussion with 3PL service provider is targeted based on their business vision and mission. The semi-structured discussion with industry experts is based on the collected literature. The idea is to understand the set of components and sub-components which need to be part of KM solution portal so that it will be captured from the organization for use and reuse to enhance the innovation and creativity element. The above scenario, although theoretically and opinion-based possible, has several problems: the first one is related to practical issues. It does not seem realistic that we will be able to obtain a number of organizations that will let us use them as our research grounds. The second problem is related to an important issue that whether these KM components and sub-components will have an impact for the organization effectiveness since many other components and sub-components variables may also affect the performance of the knowledge-intensive business process. Finally, even if we could overcome the first two problems, the time required to accomplish our measurement goals will exceed all practical boundaries up to the point to make this research project obsolete. In order to overcome the problems presented above, we propose to devise a systematic approach. Based on preliminary collection of KM components and sub-components, we need to develop the proposition in order to develop and validate the taxonomy framework. The devised proposition needs to be evaluated statistically for reliability and construct validity. There are various methods to evaluate the propositions and to access the reliability and construct validity. Authors proposed a modified Q-sort method based on the work of Nahm et al. (2002). Based on the results of modified Q-sort method, the GTCF for KM solution implementation will be developed. All the KM components and sub-components cannot be weighed equally and we need to have the GTCF with the weightage. Authors use Delphi method to derive the weightage for KM components and sub-components. Of course, the experiment does have some problems, too. Particularly, we will reduce the generalizability of our conclusions; but we remind
  • 8. the reader that this research project is intended to be an exploratory study for the Taxonomy development of GTCF which can act as a base for any 3PL service provider. architecture 3.1 Research framework for taxonomy development of KM for 3PL We will concentrate on a four-stage approach to developing the taxonomy: . Stage 1: is concerned with collection of terms that seem to represent concepts that are “high value” to the organization. Literature review and interviews with 3PL 49 experts and practitioners help to identify the contents that 3PL providers care about. This also helps toward better understanding of the problems they are trying to solve and understanding the concepts that are important to them. Content analysis is performed to break down the taxonomy into smaller, more easily managed facets leading to the identification of main and sub-components. . Stage 2: is concerned with brainstorming discussions and interviews with subject matter experts both from academia and industry, to form the propositions in developing the taxonomy that is concerned with the classification of items. . Stage 3: is concerned with the evaluation of the propositions to determine if the proposed structure will make sense to the end-users. This is performed by the Q-sort technique wherein several people index the same items and inconsistencies in indexing can point out problems within the taxonomy. It also involves the refining of the taxonomy wherein user and subject matter expert feedback are reviewed and agreed-to changes are incorporated. The review and refining process is continued to build depth into the taxonomy. . Stage 4: is concerned with ordering the components based on relative importance to the particular organization and their level of detail. Figure 1 shows the four stages of the proposed model to devise the GTCF for the implementation of KM solution for 3PL service providers. The first stage is concerned with the collection of main and sub-components for KM from the research and business literature and pre-structured interviews with top executives and officials of 3PL firms. From the pre-structured interview with top executives and officials of 3PL firms, Step 1: Component collection methodology: detailed literature review of published reports and interaction with experts Step 2: Devise measures based propositions methodology: brainstorming, discussions with academia and industry experts Step 3: Evaluation of the propositions and finalisation of components methodology: a modified Q-Sort method was proposed to evaluate the propositions and to finalize the main and sub-components Figure 1. Four-stage model Step 4: Assigning weightage of the components by delphi analysis for research
  • 9. BIJ we have considered eight critical functions such as transportation, facility structure, 18,1 human resource, information and communication, tender details, agreement details, customer service and quality control to form the first level of knowledge taxonomy for this study. This is the first level of taxonomy and termed as “taxonomy main components”. Similarly, from the background of research and business literature and discussions with academia and industry experts, we have devised a set of 50 sub-components of each taxonomy main component, which is the second level of taxonomy and it is termed as “taxonomy sub components”. These main and sub-components will help contributor to think, create, store and contribute knowledge in an organized fashion and help the user to access in the same fashion to enhance the use/re-use of knowledge. Any 3PL service provider can use the set of components provided in this study directly for their organization or else they can add or modify the components according to the needs and expectations of the firm. The second stage involves the development of propositions with respect to main and sub-components. We devised the propositions with respect to business and research literature. 3PL service providers can use the same propositions or otherwise they can devise according to their firm. The third stage is concerned with the evaluation of propositions and finalization of the main and sub-components. We proposed a modified Q-sort method to evaluate the propositions and also to finalize the main and sub-components in order to create the taxonomy components framework. Q-sort technique is a statistical tool wherein several people index the same items and inconsistencies in indexing can point out problems within the taxonomy and also the technique lends itself for refining of the taxonomy. All the main and sub-components were scrambled and a questionnaire is developed for evaluation by subject experts. This technique can be directly used for the new/changed propositions, if any, by 3PL service provider. The main and sub-components are finalized based on the reliability and content validity to build up sound taxonomy architecture. It is to be noted that a common framework for KM taxonomy could be inhibited by contextual factors. Taxonomies are the classification scheme used to categorize a set of information items. They represent an agreed vocabulary of topics arranged around a particular theme. A hierarchical taxonomy has a tree-like structure with nodes branching into sub-nodes (as shown in Figure 1) where each node represents a topic with a few descriptive words. The taxonomy presents a hierarchy of descriptive categories or items but even with a detailed taxonomy, the classification scheme cannot convey the relative importance of the taxonomy nodes nor the relationship among the nodes, which is exactly the contextual information needed to transform information into knowledge. The fourth stage is concerned with ordering the components based on relative importance and their level of detail and hence to identify the weightage for each main and sub-components of the GTCF Delphi method is employed. By using the four-stage model, we focused to develop a GTCF with main and sub-components for 3PL service providers as shown in Figure 2. This research is aimed for the development of GTCF which can be taken as base for implementation of KM solution for 3PL service providers; nevertheless, a 3PL service provider can revise the base according to the requirements. In this direction, this research also provides support for 3PL service providers to revise the base based on the four-stage model. If the 3PL service provider wants to redo the whole exercise, then the four-stage model can be leveraged directly to re-create the customized GTCF.
  • 10. KM Taxonomy solution Taxonomy architecture Transportation Facility structure of KM for 3PL Sub-components Sub-components 51 Human resource Information and communication Sub-components Sub-components Tender details Agreement details Sub-components Sub-components Customer service Quality control Figure 2. Generic taxonomy Sub-components Sub-components components framework 4. Development of GTCF for KM solution implementation The four-stage model is explained in detail. 4.1 Stage 1: component collection Based on analysis by industry experts, discussions with senior executives of major 3PL service providers and a detailed literature review, we collected the main and sub-components in order to devise the GTCF. The main components considered are: 1. Transportation. 2. Facility structure. 3. Human resource. 4. Information and communication. 5. Tender details. 6. Agreement details. 7. Quality control. 8. Customer service. The sub-components for the main component “transportation” are: 1.1 Transportation booking information. 1.2 Freight bill information. 1.3 Pickup and delivery procedures. 1.4 Transit time information.
  • 11. BIJ 1.5 Insurance and reliability requirements of freight. 18,1 1.6 Carrier problems and solutions. 1.7 Container problems and solutions. 1.8 Government regulations for transportation. 1.9 Security of goods in transportation. 52 1.10 Transportation performance measures and indicators. 1.11 Transportation network design. 1.12 Shipment problems and solutions. 1.13 Routing and scheduling of vehicles. 1.14 Maintenance of equipments. 1.15 Dock information. The sub-components for the main component “Facility structure” are: 2.1 Warehouse insurance information. 2.2 Consolidation process. 2.3 Facility security information. 2.4 Automation technologies for material handling. 2.5 Shipment problems and solutions. 2.6 Handling of exceptions and failures in warehouse. 2.7 Load planning information. 2.8 Warehouse network design. 2.9 Warehouse requirements. 2.10 Packing information. 2.11 Storing system information. 2.12 Warehouse equipment and shipment tracking and tracing database. The sub-components for the main component “Human resource” are: 3.1 Time standards. 3.2 Workload planning and scheduling. The sub-components for the main component “Information and communication” are: 4.1 Best practices in IT system. 4.2 Warranty information. 4.3 Wireless and mobile solution information. 4.4 Business-to-business portal information. 4.5 E-commerce information. 4.6 Web and legacy system issues. 4.7 Global positioning system information. 4.8 License for information system.
  • 12. The sub-components for the main component “Tender details” are: Taxonomy 5.1 Best practices in tender. architecture 5.2 Effect of termination. of KM for 3PL 5.3 Benchmarking in tender. The sub-components for the main component “Agreement details” are: 53 6.1 Contractual issues. 6.2 Tender agreement parties. 6.3 Definition of agreement terms. 6.4 Object of agreement. 6.5 Liabilities and obligations estimates. 6.6 Terms of delivery and packaging. 6.7 Payment terms. 6.8 Ownership of goods in warehouse. 6.9 Early termination. 6.10 Liability for damages. 6.11 Product liability. 6.12 Applicable law and settlement of disputes. 6.13 Time of validity and termination. 6.14 Return of confidentiality agreement. 6.15 Ownership of intellectual property rights and improvements. The sub-components for the main component “Quality control” are: 7.1 Product audit. 7.2 Quality regulatory requirements. 7.3 Quality policies. 7.4 Quality performance indicators. 7.5 Quality process flows. 7.6 Quality control manuals and procedures. 7.7 Audit manuals. 7.8 Process audit. The sub-components for the main component “Customer service” are: 8.1 Customer emergency orders. 8.2 Customer’s customer database. 8.3 Customer complaint and feedback system. 8.4 Customer performance indicators. 8.5 Customer satisfaction monitoring plans. 8.6 Customer-related problems and solutions.
  • 13. BIJ 8.7 Quality deviations. 18,1 8.8 Customer database. 4.2 Stage 2: propositions development for measures The propositions are derived based on brainstorming discussions with academia and industry experts with the list of main and sub-components. The propositions are 54 detailed here: P1. All the sub-components or items (1.1-1.15) listed in Stage 1 are related to the main component “transportation”. P2. All the sub-components or items (2.1-2.12) listed in Stage 1 are related to the main component “facility structure”. P3. All the sub-components or items (3.1 and 3.2) listed in Stage 1 are related to the main component “human resource”. P4. All the sub-components or items (4.1-4.8) listed in Stage 1 are related to the main component “information and communication”. P5. All the sub-components or items (5.1-5.3) listed in Stage 1 are related to the main component “tender details”. P6. All the sub-components or items (6.1-6.15) listed in Stage 1 are related to the main component “agreement details”. P7. All the sub-components or items (7.1-7.8) listed in Stage 1 are related to the main component “quality control”. P8. All the sub-components or items (8.1-8.8) listed in Stage 1 are related to the main component “customer service”. We proposed modified Q-sort method for evaluation of these propositions and to finalize the components in order to develop the GTCF. 4.3 Stage 3: proposition evaluation and components finalization 4.3.1 Item generation and validation using modified Q-sort method. The Q-sort technique is a useful tool for measuring attitudes and is intriguing in several aspects. The Q-sort technique was originally developed by Stephenson in 1935 and was published as a note in Nature, titled “Technique of factor analysis”. The Q-sort provides attitude descriptors selected by the researcher based on content validity, variability and differentiation among individuals. The goal of using Q-sort method is to develop and validate a Q-sort instrument to select the components for KM solution for 3PL service providers. The Q-sort method is an iterative process in which the degree of agreement between judges forms the basis of assessing construct validity and improving the reliability of the constructs. The Q-sort method was devised by Nahm et al. (2002) as a method of assessing reliability and construct validity of questionnaire items that are generated for survey research. This method is modified and applied as a pilot study, which comes after the pre-test and before administering the questionnaire items as a survey (Nahm et al., 2002). The method is simple, cost efficient and accurate and provides sufficient insight into
  • 14. potential problem areas in the questionnaire items that are being tested. The present Taxonomy study proposes a modified Q-sort technique that helps to check the construct validity as architecture well as to fit-in the sub-components into the main components in a proper way. Proper generation of measurement items of a construct determines the validity and of KM for 3PL reliability of an empirical research. The KM main components are termed as constructs. The very basic requirement for a good measure is content validity, which means the measurement items contained in an instrument should cover the major content of a 55 construct (Churchill, 1979). Content validity is usually achieved through interviews with practitioners and academicians. A list of initial items for each construct was generated based on a comprehensive review of relevant literature and interviews with practitioners and academicians as explained earlier in Stage 1. Once item pools were created, items for the various constructs were reviewed by two academicians and a doctoral student, and further re-evaluated through a structured interview with one practitioner. The focus is to check the relevance of each construct and its definition and clarity of wordings of sample questionnaire items. Based on the feedback from the academicians and the practitioner, redundant and ambiguous items were either modified or eliminated. New items were added whenever deemed necessary. The result was the following number of items in each pool entering the Q-sort analysis. There were a total of nine pools (including a group called not-applicable) and 72 items as shown in Table I. 4.3.2 Scale development. Items placed in a common pool were subjected to two Q-sort rounds. The objective was to pre-assess the convergent and discriminant validity of the scales by examining how the items were sorted into various factors or dimensions. The basic procedure was to have relevant respondents representing the target population to (in our case, purchasing/materials/supply chain/operations vice presidents and managers, academicians, 3PL managers and supply chain practitioners) act as judges and sort the items into several groups, each group corresponding to a factor or dimension, based on similarities and differences among items. An indicator of construct validity was the convergence and divergence of items within the categories. If an item was consistently placed within a particular category, then it was considered to demonstrate convergent validity with the related construct, and discriminant validity with the others. Analysis of inter-judge disagreements about item placement identified both bad items, as well as weakness in the original definitions of constructs. Based on the misplacements made by the judges the items could be examined and inappropriate or ambiguous items could be either modified or eliminated. Main components of KM Number of sub-components in main component Transportation (TR) 15 Human resources (HR) 2 Tender details (TD) 3 Quality control (QC) 8 Not applicable (NA) Facility structure (FC) 13 Table I. Information and communication (IC) 8 Components and Agreement details (AD) 15 sub-components of KM Customer service (CS) 8 for 3PL service provider
  • 15. BIJ 4.3.3 Sorting procedures. A 11-page questionnaire with a covering letter was 18,1 prepared and sent to 225 judges which includes the directors/chief executive officer (CEOs)/vice presidents/engineers of outsourcing organizations; directors/CEOs/vice presidents/engineers of 3PL service providers and academicians related to KM domain. Within a gap of three months, we received response from 105 judges and the representative population is shown in Figure 3. The 72 items were presented in the 56 questionnaire in a scrambled manner and the definitions of the components were given to the judges. The judges were then asked to fit-in/relate each sub-component to any one of the main components to the best of their knowledge. “not applicable” category was also included to ensure that the judges did not force any item into a particular category. The sample Q-sort questionnaire is shown in Table II. A pair of judges that included a vice president and purchasing manager was also formed to ensure that the perception of the target population is included in the analysis. Judges were allowed to ask as many questions as necessary to ensure they understood the procedure. 4.3.4 Inter-rater reliabilities. To assess the reliability of the sorting conducted by the judges, three different measures were used. First, for the pair of judges in each sorting step, the inter-judge raw agreement scores were calculated. This was done by counting the number of items both judges agreed to place in a certain category. An item was considered as an item with agreement, though the category in which the item was sorted together by both judges may not be the originally intended category. Second, the level 21% 33% Academecians Outsourcing organisations 3PLSPs SCM consultants 16% Figure 3. Description of modified Q-sort judges 30% Main components Sub-components of KM TR FS HR IC TD AD CS QC NA Warehouse insurance information Table II. Notes: TR, transportation; FS, facility structure; HR, human resource; IC, information and Sample modified Q-sort communication; TD, tender details; AD, agreement details; CS, customer service; QC, quality control questionnaire and NA, not applicable
  • 16. of agreement between the two judges in categorizing the items was measured using Taxonomy Cohen’s (1960) Kappa. This index is a method of eliminating chance agreements, thus evaluating the true agreement score between two judges. Third, item placement ratio or architecture (Moore and Benbasat, 1991) hit ratio was calculated by counting all the items that were of KM for 3PL correctly sorted into the target category by the judges for each round and dividing them by the total number of items. 4.3.5 Results of first sorting round. In the first round, the inter-judge raw agreement 57 score, which is the ratio of number of agreements to total item placement, averaged to 93 percent (Table III), the initial overall placement ratio of items within the target constructs was 89.72 percent (Table IV), and the Cohen’s Kappa score averaged to 0.918. The calculation for Cohen’s Kappa coefficient is shown below: P N i X ii 2 i ðX iþ X þi Þ K¼ P N 2 2 i ðX iþ X þi Þ i where Ni is the number of total items. Judge 1 TR FS HR IC TD AD QC CS NA Judge 2 TR 14 1 FS 12 1 HR 2 IC 7 1 TD 2 1 AD 1 14 QC 8 CS 8 NA Table III. Notes: Total item placement: 72; number of agreements: 67; agreement ratio: 0.93; TR, transportation; Inter-judge raw FS, facility structure; HR, human resource; IC, information and communication; TD, tender details; AD, agreement scores – first agreement details; CS, customer service; QC, quality control and NA, not applicable sorting round Actual categories TR FC HR IC TD AD QC CS NA % Theoretical categories TR 1,401 95 44 35 88.9 FC 90 1,160 75 40 84.9 HR 210 100 IC 10 20 745 65 88.6 TD 262 53 83.1 AD 40 39 125 1,325 15 31 84.1 QC 840 100 CS 840 100 NA Notes: Total item placements: 7,560; number of agreements: 6,783; overall “hit ratio”: 89.72 percent; TR, Table IV. transportation; FS, facility structure; HR, human resource; IC, information and communication; TD, Items placement ratios: tender details; AD, agreement details; CS, customer service; QC, quality control and NA, not applicable first sorting round
  • 17. BIJ Xii is the total number of items on the diagonal (the number of items agreed on 18,1 by two judges). Xiþ is the total number of the items on the ith row of the table. X þ i is the total number of items on the ith column of the table: ð72Þð67Þ 2 768 58 K¼ ¼ 0:918 ð72Þð72Þ 2 768 For Kappa, no general agreement exists with respect to required scores. However, several studies have considered scores greater than 0.65 to be acceptable (Jarvenpaa, 1989). Landis and Koch (1977) have provided a more detailed guideline to interpret Kappa by associating different values of this index to the degree of agreement beyond chance. They suggest the following guideline: Value of Kappa – Degree of agreement beyond chance 0.76-1.00 – excellent 0.40-0.75 – fair to good (moderate) 0.39 or less – poor Following the guidelines of Landis and Koch (1977) for interpreting the Kappa coefficient, the value of 0.918 indicates an excellent level of agreement (beyond chance) for the judges in the first round. However, this value is lower than the value for raw agreement which is 0.93. The level of item placement ratios averaged to 0.897. For instance, the lowest item placement ratio value was 0.831 for the component “tender detail”, 0.841 for the component “agreement details”, 0.849 for the component “facility structure”, 0.886 for the component “information and communication” and 0.889 for the component “transportation” indicating a comparatively low degree of construct validity. Feedback from both judges was obtained on each item and incorporated into the modification of the items and in this case, overall, five items were deleted. The deleted items are container problems and solutions from transportation component, automation technologies for material handling from facility structure component, effect of termination from tender details component, return of confidentiality agreement from agreement details component and web and legacy system issues from information and communication components. The numbers of items for each construct after the first round of modified Q-sort are shown in Table V. There were a total of nine pools and 67 items. Main components of KM Number of sub-components in main component Transportation (TR) 14 Human resources (HR) 2 Tender details (TD) 2 Quality control (QC) 8 Table V. Not applicable (NA) Components and Facility structure (FC) 12 sub-components after Information and communication (IC) 7 first round of modified Agreement details (AD) 14 Q-sort method Customer service (CS) 8
  • 18. 4.3.6 Results of second sorting round. Again, same judges were involved in the second Taxonomy sorting round. In the second round, the inter-judge raw agreement scores averaged to architecture 100 percent, the initial overall placement ratio of items within the target constructs was 100 percent and the Cohen’s Kappa score averaged to 1.00. At this point, we stopped the of KM for 3PL Q-sort method at round two, for the raw agreement score of 1.0, Cohen’s Kappa of 1.0, and the average placement ratio of 1.0 which were considered an excellent level of inter-judge agreement, indicating a high level of reliability and construct validity. Based on the 59 modified Q-sort method, we devised the GTCF for the implementation of KM solution for 3PL service providers which is shown in Figure 4. 4.4 Stage 4: Delphi analysis The Delphi method was developed in the mid-1950s by researchers at the Rand Corporation. The Delphi technique was conceived as a way to predict the impact of technologies or interventions on complex systems, and was thus used frequently in the social and health-care context (Sackman, 1975). The Delphi method is traditionally based on three fundamental concepts. The first concept is anonymity. The participants never know each other during the process. Each participant submits his or her opinions independently, by completing an especially designed questionnaire. The replies are then disclosed to all participants, without disclosing the name of the particular respondent. The second concept is controlled feedback. The process consists of several rounds, during each of which the respondents are asked to judge all the opinions expressed in the previous rounds, which are often presented in the form of statistics. The last concept is statistical group response. The Delphi method reaches a “collective opinion” or a “collective decision” and expresses it in terms of a statistical score. 4.4.1 Delphi panel and data collection. From the modified Q-sort method, we have 67 strategies for developing the GTCF for the implementation of KM solution for 3PL service providers. The main goal of the Delphi research is to assign weightage for each of the main and sub-components. The Delphi panel members were considered eligible for Delphi panel if they were employed in top positions in 3PL industries or working as supply chain management consultants in leading outsourcing organizations. A total of 70 members were identified as eligible for panel membership and were mailed a letter soliciting their participation in the study. A total of 30 members volunteered to become panel members and participate in the data-collection process. The panel comprised of 53 percent supply chain management consultants from the leading outsourcing organizations and 47 percent the top officials of the 3PL service providers. The panel members were mailed a four-page questionnaire and a covering letter. The panel members were asked to indicate their relative importance of the various sub-components, reflecting the weightage of that sub-component, on a 1-5 Likert scale. The cover letter described the purpose of the research and instructed the panel members to return the questionnaires only if they were willing to participate in the study. Panelists were given a two-week return date deadline in the cover letter. We received all the 30 filled-in questionnaires within 20 days. 4.4.2 Delphi analysis. The Delphi analysis for the weightage of KM components of GTCF of 3PL service providers is tabulated in Table VI. The weightage for the main and sub-components are determined as the ratio of the mean of observations of all respondents to the maximum scale value, namely 5.
  • 19. BIJ 18,1 60 KM Taxonomy solution Transportation • Transportation booking information • Freight bill information • Pick-up and delivery procedures • Transit time information • Insurance and reliability requirements of freight • Carrier problems and solutions • Government regulations for transportation • Security of goods in transportation • Transportation performance measures and indicators • Transportation network design • Shipment problems and solutions • Routing and scheduling of vehicles • Maintenance of equipments • Dock information Facility structure • Warehouse insurance information • Consolidation process • Facility security information • Shipment problems and solutions • Handling of exceptions and failures in warehouse • Load planning information • Warehouse network design • Warehouse requirements • Packing information • Storing system information • Warehouse equipment and shipment tracking and tracing database Human • Time standards resources • Work load planning and scheduling Information and • Best practices in IT system communication • Warranty information • Wireless and mobile solution information • Business to business portal information • E-commerce information • Global positioning system information • License for information system (continued) Figure 4. GTCF based on modified Q-sort method
  • 20. KM Taxonomy solution Taxonomy architecture Tender details • Best practices in tender of KM for 3PL • Benchmarking in tender • Contractual issues Agreement details • Tender agreement parties 61 • Definition of agreement terms • Object of agreement • Liabilities and obligations estimates • Terms of delivery and packaging • Payment terms • Ownership of goods in warehouse • Early termination • Liability for damages • Product liability • Applicable law and settlement of disputes • Time of validity and termination • Ownership of intellectual property rights and improvements Quality control • Product audit • Quality regulatory requirements • Quality policies • Quality performance indicators Information and • Quality process flows communication • Quality control manuals and procedures • Audit manuals • Process audit Customer service • Customer emergency orders • Customer’s customer database • Customer complaint and feedback system • Customer performance indicators • Customer satisfaction monitoring plans • Customer related problems and solutions • Quality deviations • Customer database Figure 4. 4.5 Respondents comments The GTCF of KM was shared with the respondents and their feedback with regard to the potential utility of the proposed framework was sought. Many of the respondents expressed that the GTCF will be very useful and they can use this as a base for the implementation of KM solution for the organization. Comments stated by some of the respondents are provided below: It’s an excellent base framework and any 3PL service provider can leverage this efficiently – Senior Design Specialist, International Chemical Company, India. We are really happy that now we can use this directly for our organization for the implementation of KM Solution – Consultant, Multi National Company Private Limited, India.
  • 21. BIJ S. no. KM main and sub-components for GTCF Weightage 18,1 1 Transportation 0.920 1.1 Transportation booking information 0.877 1.2 Freight bill information 0.921 1.3 Pick-up and delivery procedures 0.649 1.4 Transit time information 0.709 62 1.5 Insurance and reliability requirements of freight 0.591 1.6 Carrier problems and solutions 0.548 1.7 Government regulations for transportation 0.465 1.8 Security of goods in transportation 0.830 1.9 Transportation performance measures and indicators 0.662 1.10 Transportation network design 0.482 1.11 Shipment problems and solutions 0.607 1.12 Routing and scheduling of vehicles 0.615 1.13 Maintenance of equipments 0.446 1.14 Dock information 0.552 2 Facility structure 0.812 2.1 Warehouse insurance information 0.643 2.2 Consolidation process 0.587 2.3 Facility security information 0.535 2.4 Shipment problems and solutions 0.724 2.5 Handling of exceptions and failures in warehouse 0.773 2.6 Load planning information 0.510 2.7 Warehouse network design 0.643 2.8 Warehouse requirements 0.670 2.9 Packing information 0.613 2.10 Storing system information 0.611 2.11 Warehouse equipment 0.488 2.12 Shipment tracking and tracing database 0.606 3 Human resource 0.5466 3.1 Time standards 0.541 3.2 Workload planning and scheduling 0.639 4 Information and communication 0.76 4.1 Best practices in IT system 0.719 4.2 Warranty information 0.629 4.3 Wireless and mobile solution information 0.551 4.4 Business to business portal information 0.710 4.5 E-commerce information 0.429 4.6 Global positioning system information 0.375 4.7 License for information system 0.431 5 Tender details 0.653 5.1 Best practices in tender 0.600 5.2 Benchmarking in tender 0.526 6 Agreement details 0.666 6.1 Contractual issues 0.400 6.2 Tender agreement parties 0.466 6.3 Definition of agreement terms 0.480 6.4 Object of agreement 0.440 6.5 Liabilities and obligations estimates 0.533 Table VI. 6.6 Terms of delivery and packaging 0.560 Weightage of KM 6.7 Payment terms 0.853 components of GTCF of 6.8 Ownership of goods in warehouse 0.706 3PL service providers (continued)
  • 22. Taxonomy S. no. KM main and sub-components for GTCF Weightage architecture 6.9 Early termination 0.520 of KM for 3PL 6.10 Liability for damages 0.760 6.11 Product liability 0.533 6.12 Applicable law and settlement of disputes 0.573 6.13 Time of validity and termination 0.720 63 6.14 Ownership of intellectual property rights and improvements 0.666 7 Quality control 0.946 7.1 Product audit 0.906 7.2 Quality regulatory requirements 0.840 7.3 Quality policies 0.906 7.4 Quality performance indicators 0.800 7.5 Quality process flows 0.906 7.6 Quality control manuals and procedures 0.866 7.7 Audit manuals 0.893 7.8 Process audit 0.852 8 Customer service 0.933 8.1 Customer emergency orders 0.893 8.2 Customer’s customer database 0.906 8.3 Customer complaint and feedback system 0.840 8.4 Customer performance indicators 0.906 8.5 Customer satisfaction monitoring plans 0.773 8.6 Customer-related problems and solutions 0.880 8.7 Quality deviations 0.626 8.8 Customer database 0.813 Table VI. GTCF can act as decision support framework for Indian 3PL service provider and this will be enhanced as expert system – Faculty, University of Louborough, UK. 3PL service provider can use GTCF framework and can easily fit according to the requirements of the organization – Analyst, AFL Logistics Private Limited, India. Lot of scope for easy implementation of KM using this GTCF of KM. A decision support system can be developed to execute the process for any 3PL service provider – Executive Engineer, Lakshmi Machine Works, Limited, Coimbatore, India. 5. Discussion The GTCF developed in this paper can be directly taken as base for any 3PL service provider in building KM solution and the practice managers may concentrate on the components based on the weightage derived based on Delphi analysis. The key functions that play a more significant contribution towards building a KM solution can be identified. The study indicates, for example, that the practice managers should concentrate more on freight bill information, transportation booking information and security of goods in transportation considering the transportation function. Handling of exceptions and failures in warehouse, shipment problems and solutions and warehouse requirements are found to be the critical components that need prime attention as far as facility structure is concerned. Workload planning and scheduling is the prime component of the human resource function. Practice managers need to concentrate on best practices in IT system and warranty information in the context of information and communication function. Payment terms, liability for damages, time of validity
  • 23. BIJ and termination and ownership of goods in warehouse of agreement details function are 18,1 the critical components that need focused attention. Product audit, quality process flows, quality policies and audit manuals of quality control function are the key components that should be given more importance by the practice managers. In the aspect of customer service function, customer’s customer database, customer performance indicators and customer emergency orders are the significant components that should 64 be concentrated by the KM managers. The main strength of the framework proposed in this article is that it: . identifies the key components for the KM framework for 3PL service providers; . explicitly links the defining components and sub-components; . formulates a generic KM taxonomy framework; and . determines the weightage of each component and sub-component with the respective appropriate management instruments. A careful diagnosis of the KM components and sub-components for the GTCF is carried out and any organization can apply this framework as an analytical and action-oriented management tool. However, it is to be noted that when selecting a KM solution to implement, it needs to be tied to the core issues and business drivers for that company or field as KM solutions are not “one-size-fits-all” and need to be tailored for each organization. Such a diagnosis will allow top management to adapt a required and customized design of the KM taxonomy solution in relation to the specificity of the business priorities. This implies the need for management’s continuous (re)assessment and (re)action rather than isolated, discrete and informal management initiatives. A few major lessons for practicing managers from our research stand out. First, the implementation of KM solution for 3PL service provider, as discussed in this paper, typically requires a GTCF. The KM solution needs to be developed, implemented and maintained. The implementation plan of KM solution includes various KM components and sub-components. Therefore, implementation of KM solution may not be feasible if there is no preparation of a basic conceptual framework which is indeed necessary for all knowledge-intensive organizations. A second lesson is that the implementation of a KM solution for 3PL service provider requires attention to critical components pertaining to strategic, organizational and human issues such as transportation, facility structure, human resources, information and communication, tender details, agreement details, quality control and customer service. Correctly identifying the KM components category and paying due attention according to the weightage of the components involved combined with careful management interventions may reduce negative effects of changing economic conditions and thus enhance the likelihood of success. The strategic, organizational and human issues are closely related as linkages in the components. In fact, it is difficult to imagine management in general and KM in particular in today’s organizations without applying certain strategies and policies. Neither is it possible to exclude the organizational and the human factors from the set of KM considerations and practices. Recognizing the importance of these dimensions and their mutual interdependencies does not, however, extricate the pressure among the decision makers/strategic planners when it comes to concrete management actions. It is an idealistic view to recommend treating all the components as equally important all the time in terms of top management attention. One way of coping with this situation
  • 24. is to shift the priority based on the weightage and also considering the internal and external Taxonomy circumstances while keeping in mind (and never fully ignoring) the other issues. architecture Third, attempt to implement the KM solution based on generic taxonomic components framework requires more financial, organizational and human resources of KM for 3PL and without serious commitment of these resources it is unlikely to lead to success. Therefore, a careful estimation of both the amount and quality of the resources needed for the design and development of KM solution is needed. While it is impossible to 65 predict the exact duration of the period for implementation of KM solution, it is clear that a premature transition to another category may compromise the entire KM solution development project and have longer term negative consequences on both the attitudes and actual behaviors of organizational members in relation to knowledge creation and sharing as well as financial and strategic impact. Finally, whether companies are able and willing to invest in KM solutions is dependent on whether these systems promise to deliver important and clear benefits. The latter is often wrongly taken for granted. Therefore, it is worth developing a checklist of components with weightage that need to be seriously considered before investing in a KM solution. As a sum up, it is highly relevant to conduct a careful analysis of current and future needs in terms of implementation of KM solutions before embarking on this demanding journey. Such an analysis is likely to benefit from attention to the main elements outlined in the framework. Many efforts in establishing KM solutions fail because management neglect to integrate strategy related, structural and cultural elements simultaneously, but rather tend to focus on only some of these while ignoring others. The target customer for this research is logistics service providers and the research can be strengthened by focusing on fourth-party logistics provider. In recent times, there is a demand for developing an understanding of the link between KM and business performance. Of particular interest is to explore how KM can support companies in improving their performances and also the role of benchmarking in this context. Researchers have started investigating how benchmarking can contribute to exploring and exploiting the link between KM initiatives and business performance for organizational value creation. Marr (2004) argues that organizational competencies are based on intellectual capacity (IC) and their improvement takes place through the management of IC or KM, which is at the heart of business performance improvement and value creation. Knowledge processes are the critical link between IC and business performance. In order to execute strategy, organizations need to understand processes on an operational level and for this reason, the usage of operational knowledge process benchmarking is suggested. Further as posited by Massa and Testa (2004) benchmarking, looking outside the firm boundaries and performing comparison with others in terms of both practices and performances, enables the process of acquiring external explicit/tacit knowledge. Such acquired knowledge, once integrated with previous internal knowledge of the firm, creates new knowledge that may give rise to improvements and innovations. To conclude, creating a consistent classification framework will allow us to achieve greater efficiency, effectiveness and innovation. Nevertheless, we cannot blindly pursue this and only both continuously and vigilantly measuring and adapting our tools to user processes and needs can ensure that we are truly achieving the goals of KM to quickly and precisely share and reuse knowledge throughout the enterprise whenever and wherever it is needed. And in this direction, it is believed, that the present work contributes significantly.
  • 25. BIJ 5.1 Future research directions 18,1 The future research can be targeted on the following ways: it is construed that the proposed GTCF can be adopted by any company in the 3PL business either directly in its present form or with incorporation of suitable changes according to their context and priorities. However, the practical application of the proposed approach stands to be done and work may be extended in this regard. The way of considering the phases 66 and work flows for guiding KM project implementation utilizing the GTCF is needed. The practical issues concerned with the implementation of KMS in 3PL business as well as its influence on business outcomes are to be explored. Also, the problem of incorporating the metrics for KM and knowledge processing in GTCF and the issue of how it can be linked to business outcomes needs attention of researchers. The sustainable innovation and the way of conceptualization in GTCF can also be considered for future research. The consideration of comprehensive goal of KM policies and programs to maximize transparency and sustainable innovation can be an extension in GTCF. 6. Conclusion This research makes several important contributions toward the objective of better understanding the role of 3PL operations in knowledge creation. First, it develops a more comprehensive theoretical and operational approach to the shared interpretation process by adopting a theoretical framework that emerges from knowledge-related literature. Based on the detailed literature review of published reports and observations, discussion from industry experts, semi-structured interviews with directors, managers and professional consultant and using sound theory building methods, this study proposed a set of taxonomy components of various functions of organization for the implementation of KM for 3PL service providers. We proposed a four-stage model to develop GTCF which is critical for the implementation of KM solution for 3PL service providers. We proposed modified Q-sort method and used Delphi analysis in the four-stage model. 3PL service providers can employ this model for creating a new customized taxonomy components framework. If the present set of components suits well to the needs and expectations of the firm, then this can be used directly for the implementation of KM solution. Further, any 3PL service provider can take this GTCF as a base and devise according to the needs of their industry for implementation of KM solution. This GTCF for KM implementation will help contributor to think, create, store and contribute knowledge in an organized fashion and help the user to access in the same fashion to enhance the use/re-use of knowledge. References Baumgarten, H. and Thoms, J. (2002), Trends und Strategies in the Logistic – Supply Chains, Wandel, Berlin. Bharadwaj, A. (2000), “A resource-based perspective on information technology and firm performance: an empirical investigation”, MIS Quarterly, Vol. 24 No. 1, pp. 169-96. Chua, A. (2004), “Knowledge management system architecture: a bridge between KM consultants and technologists”, International Journal of Information Management, Vol. 24 No. 1, pp. 187-98. Churchill, G.A. (1979), “A paradigm for developing better measures of marketing constructs”, Journal of Marketing Studies, Vol. 16 No. 1, pp. 64-73.
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