9. Quotes
‘ – single opening
’ – single closing/apostrophe
“ – double opening
” – double closing
10. Quotes in the Beta CMS
‘ – Alt + 0145 (⌥+])
’ – Alt + 0146 (⌥+Shift+])
“ – Alt + 0147 (⌥+[)
” – Alt + 0148 (⌥+Shift+[)
11. Quotes in Microsoft Word
Turn on smart quotes from the
Proofing: Autocorrect options.
It won’t fix existing ‘dumb’ quotes, so use search and
replace to tidy up before pasting into the editor.
12. Why is this important?
Primes as quotes are a hangover from typewriters
where limited space meant doubling
the purpose of a symbol.
In short, they’re a fudge and look baaad.