The document discusses keys to the future of mobile video advertising, including pre-cached ads that load instantly, value-added ads that give users benefits in exchange for their attention, and making these ad formats available programmatically. It argues that these approaches can improve the user experience of mobile advertising by reducing load times, giving users control and incentives to engage with ads, and addressing issues like ad blocking.

1. #UXMatters
1

2. Unlock
2

3. Unlock Pass Right
3

4. Unlock Pass Right Don’t Worry
4

5. Why do we feel
uncomfortable?
5

6. Mobile
Devices
are
Intimate.
6

7. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
7

8. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
8

9. In-AppRedefining
‘Premium’ Inventory
9

10. In-App
87%
Mobile User
Time Spent In-
App1
13%
Time Spent in
Browser...
1 Comscore, 2015 U.S. Mobile App Report, June 2015
Where the
players at?
10

11. In-App
Greater
Inventory
Control
Less Fraud
11

12. 100%
Viewability
In-App
12

13. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
13

14. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
14

15. #UXMatters
Pre-
Cached
15

16. Pre-
Cached
Waiting
for ads
to load
sucks!
16

17. Pre-
Cached
~30%
video
abandonment with
a 5 second load
delay!2
2 Krishnan & Sitaraman, Video Stream Quality Impacts Viewer Behavior: Inferring Causality Using Quasi-Experimental Designs,
Akamai Technologies, 2012

18. Pre-
CachedWhat’s
the Hold Up?
Please Wait...
“Mobile” Streaming
Designed for Desktop
Blocks Access to
Content & Leaves
Users Waiting
18

19. prim·ing verb
/ˈprīmiNG/
In psychology, an implicit memory effect in which
exposure to one stimulus influences the response to
another stimulus.
Pre-
Cached
19

20. The Context of Your Ad
Matters…
3 Acquisiti & Spiekermann, Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay Journal
of interactive Marketing. 2011
Pre-
Cached
Interruptions in
people’s content
lowered brand
favorability!3

21. Pre-
CachedThere is a
Better Way
Pre-Caching
Launches Instantly
Always in HD
Regardless of
Connection Quality
21

22. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
22

23. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
23

24. Value-
Added
84%
Of people would
reconsider
installing ad
blockers if the ad
experience gave
them choice4
4 Teads Research, Why People Block Ads, January 2016

25. 3 Acquisiti & Spiekermann, Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay
Journal of interactive Marketing. 2011
30% reduction in
purchase intent due to
interruptive ads!
Value-
Added

26. Solution?
Value-
Added
26

27. Give Users What They Want!
They will thank you
with their attention!
Value-
Added
27

28. Value-
Added
84%
Of mobile users
are favorable to
value-exchange
video formats
4 Winterberry Group, In-app Advertising: Defining the Market and Its Unique Dynamics, January 201628

29. 29
Core
elements
of value-
exchange
video
Targeted VideoUser
Opt-in
Better
UX
Value-
Added

30. 30
Popify
Hide (Tropkillaz R...
N.A.S.A.- Hide (Tropkill...
Entropy
Grimes - Entropy
Hurricane
MS MR - Secondhand ...
Tremel (Jamie xx ...
Glasser - Tremel
Gun
CVRCHES - The Bones...
Crystals
Of Monsters and Men - ...
Watch a Video
You’ve just listened to
30 minutes of
ad-free music.
For 30 more minutes ad
free watch a quick
sponsored video.
Or
Go Premium for just $9.95
per month!
Subscribe Now
World News App
SHUFFLE
…
…
…
…
…
…
PopifyWorld News App
You’ve reached your limit of 10
free articles in a month.
Get unlimited access to the
World News App now for
just $10 per month
Or
Watch a sponsored video to
access an additional free article.
Terms of Service | Privacy Policy
Researchers Find Hopeful Signs
for Genetic Cures
Researchers at Johns Hopkins
University have recently
The Shortlist: Obama’s Likely
Supreme Court Nominees
Justice Antonin Scalia’s
replacement will face a brutal
approval process; here’s our best
guess on who the lucky
candidates might be.
Special Report
World News App
Subscribe Now
Watch a Video
Press Music Value-
Added

31. 31
You’ve used 10 Private
Messages this week.
Subscribe now for just $11.99 a
month to get unlimited PMs
Or
Watch a sponsored video to
PM @2hot4u now.
Terms of Service | Privacy Policy
Hottr KwikChat KwikChat
Get a Free Sticker Pack to
share with your Friends !
Just watch a quick video to
unlock your stickers!
Hottr
Watch a video
No Thanks!
@2hot4u - 25
SUBSCRIBE NOW
WATCH A VIDEO
5.05pm
5.06pm
5.06pm
5.08pm
5.08pm
Dating Messaging Value-
Added

32. Buy me a
coffee and I’ll
give you 10
minutes of my
attention.
Value-
Added
32

33. prim·ing verb
/ˈprīmiNG/
In psychology, an implicit memory effect in which
exposure to one stimulus influences the response to
another stimulus.
Value-
Added
33

34. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
34

35. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
35

36. Programm
-atic
Software is eating the world.
~ Marc Andreesen
36

37. Programm
-atic
Software is eating the world.
~ Me
Programmatic
Media
37

38. Key driver behind the rise in
fraud, ad blocking and
consumer backlash!
Programm
-atic
38

39. Programm
-atic

40. Programm
-atic
We as an Industry
Can Do Better!
Programm
-atic
40

41. Programm
-atic
We’re Making Pre-Cached
Value-ExChange Video
Available Programmatically
(yes, even via open RTB)
Programm
-atic
41

42. Programm
-atic
It’s time for us as
an industry to
be acting like:
#UXMatters
Programm
-atic
42

43. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
43

44. #UXMatters
44